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All You Need to Know About Nigerian Breweries’ Easter Carnival

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The picturesque moment in Easter celebrations that Nigerians had been waiting for began with an explosive opening night at the 2019 Easter Carnival in ten select cities nationwide on the 19th of April, 2019.

 

It was a fun filled day for a medley of music anthems, fitness and family-centric activities, games, giveaways, live streaming, singalongs, selfies and ice-cold beverages such as Goldberg, Heineken, Star Lager Beer, 33 Export, Maltina and Amstel Malta. Ground-shaking vibes from Nigeria’s popular musicians rented the air which was a mixture of excitement, frenzy and glamour. From the drones to the turn-tables, the Easter fever was palpable.

 

Uyo, Abeokuta, Abuja, Onitsha, Enugu, Makurdi, Aba, Lagos, Ibadan and Benin recorded massive turnout of excitement buffs who arrived in droves to witness the opening night of this epic Easter experience.

 

DJs dazzled gyrating feet with fast-paced mixes between performances which were staged against Nigerian Breweries branded psychedelic backdrops. Converging floodlights created the ambience for entertainment’s most elaborate Easter music treat in the ten cities.

 

“I had a great time today. I can’t wait for day 2 & 3! I’m definitely coming with all my friends and family tomorrow and next,” said Maduegwu Okey, a resident of Enugu, at the Easter Carnival.

 

The Easter Carnival which has as theme, “Dreamland of Enjoyment“, runs till April 21st as music fans relish each night with their favourite music stars.

 

The carnival is headlined by top-notch performers such as Burna Boy, Phyno, MI, Flavour, Reekado Banks, Slimcase, Orezi, Harrysong, Wande Coal, KCEE, Humblesmith, Obesere, Timaya, MC Galaxy amongst others.

 

The Easter Carnival is designed as an unparalleled fun filled experience to project Nigeria’s passion for celebrations and showcase Nigeria’s rich music heritage spread across the different zones.

 

Nigeria is a multi-cultural nation with over 250 known ethnicities and over 300 languages. With a soaring record of huge music talents, Nigeria boasts of some of the finest contemporary musicians in the continent. Thus, music has become one of Nigeria’s authentic symbols of unity and identity.

 

With this Easter Carnival, the best influencers in popular music culture across the language barriers to speak the universal language of music, while reiterating the Nigerian Breweries’ commitment to promoting Nigerians’ love for celebrations and festivities.

 

Speaking further on the Easter Carnival, the Senior Trade-Marketing Manager: Strategic Programs, Nigerian Breweries Plc., Abayomi Abidakun said, “We at Nigerian Breweries pay attention to the needs and interests of our consumers.

 

“This has berthed iconic ideas like the Easter Carnival and we’re determined to every year bring together Nigerians across the country, uniting them in their love for celebrations availing them with exciting experiences to last a lifetime.”

 

The foremost brewer, Nigerian Breweries Plc has played a pivotal role in activating rich entertainment for people of diverse backgrounds to unite in unlimited enjoyment.

 

Nigerian Breweries Plc is notable for activating cultural and music festivals in Nigeria including Ojude Oba festival, Nigeria Beer Festival, Live Your Music, Hi-Life Fest and many more.

 

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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NBC says FG Soon to Release N30bn for Digital Switch Over Process

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The National Broadcasting Commission (NBC) says the Federal Government is working on releasing N30 billion to boost the process of Digital Switch Over (DSO) in the country.

Ishaq Kawu, Director-General of the NBC, disclosed in Lagos on Friday that the money would be released in two batches of N15 billion each.

Kawu said that the money would be repaid from resources that would be realised from the list of frequencies to be auctioned.

He said that the commission had concluded the digital mapping of the country, to ensure effective DSO rollout.

According to him, NBC now has a plan for all the points and locations it is going to have digital transmission facilities, the major population centres in the entire country.

”It is very important because if you look at the demography of Nigeria, the majority of Nigerians for the first time in history, now live in the urban areas.

”And so, what we have decided to do is to look at taking digital broadcasting to all those major population centres.

”In the past, we started with regional roll-out, so we choose a state by geo-political zone, but with a little mapping process we now have all the major population centres.

”So over the next 15 to 25 months, the possibilities are that we are going to be rolling out in these major centres.

”More significantly, we are working on the possibility of bringing the original plan that we have initially and then go to launch in Lagos, Kano and Port-Harcourt.

“So this is a major development,” he added.

Kuwa said that the NBC was in discussion with a company from South Korea concerning the Set Top Boxes (STB) since the past three months.

He said that the company had accepted to come and put facilities in place to produce one million STBs in Nigeria, “so that we can have boxes that will service the rollout in the different locations.’’

According to him, the boxes will be produced by the company that NBC licensed to produce in Nigeria, so they are going to give facilities and then the payment will be after the sale of the boxes.

”In the past, the Original Equipment Manufacturers (OEM) in China insisted they are paid before production.

”But now the Koreans are saying, we will give you the facility.

“You produce in Nigeria then you can sell and give us the money. And that is very significant for all the companies because there is not a lot of money for them from the banking system.

”So that makes a major development for us, in terms of being able to rollout in Lagos, Kano as well as in Port-Harcourt, which are the three major population and economic centres in Nigeria.”

The director-general said that there had been the issue of trans-border signal in West Africa, hence, the NBC was rolling out in a way that would not affect other countries.

He said that Nigeria was far ahead of its neigbouring countries around in the rollout of DSO.

 

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ID Cabasa Receives Standing Ovation At Ariya Repete Roundtable Parley

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Top contemporary Nigerian music producer, Idowu Ogunade, popularly known as ID Cabasa, gave an impressive display of brilliance which earned him lots of accolades at the Goldberg Lager organized Ariya Repete roundtable which took place Tuesday, May 21, 2019.

 

The date of the event which is commemorated worldwide as World Cultural and Diversity day also served as the flag off to the 2019 edition of the indigenous Music talent hunt show.

 

The Award winning producer sat among veterans of the Fuji and Juju genres of music such as Dr Saheed Osupa, Sir Shina Peters, Yinka Davis, Alhaji Sikiru Agboola, PMAN executive Tolu Obey, and Afropop star Sound Sultan to discuss the topic “One Culture, One Voice, New Sound.” Cabasa shared deep insights and suggestions of how the older generation and new generation indigenous Yoruba musicians can come together to create a fusion between the past and present in order to secure the future of the genre.

 

The audience which also included members of the press where astonished by the percipience and articulation of the experienced producer who is credited with honing the talent of current Goldberg Ambassador and Nigeria rapper Olamide. ID Cabasa has also produced for other megastars in contemporary Nigerian music including Lord of Ajasa, 9ice, and Reminisce.

 

This year’s ‘Roundtable’, which is an annual discourse heralding the Ariya Repete competition, also served to promote intellectual discussions amongst key stakeholders in the music industry, especially in the Fuji, Juju and now, Afro Hip–Hop genres.

 

With Ariya Repete introducing the Afro-pop to the mix for this year’s edition, you can expect some amazing talents to emerge from the contest.

 

Ariya Repete is proudly sponsored by Goldberg lager, the beer brand renowned for conceptualizing and executing initiatives such as these, which highlights the beauty of tradition and culture. With a wide array of exciting consumer engagement activities that brilliantly connects with its ever-loyal audience, Goldberg continues to remain one of the most authentic brands in the beer industry.

 

Auditions kick-off on the 11th of June, check out Golberg lager official social media page (@Goldberg_ng) for more info.

 

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Sound Sultan, Others Pays Homage To Sir Shina Peters At Ariya Repete Media Parley

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Nigerian Singer, Sound Sultan has heaped praises on Afro-juju crooner, Sir Shina Peters, for the impact and longevity of his career which has spanned over 35 years in the music industry.

 

The ‘Area’ singer was part of the special guest discussants during the Ariya Repete Roundtable discussion held on Tuesday, May 21 in Lagos. Other members of the roundtable panel included  Sir Shina Peters, Dr. Saheed Osupa, Yinka Davis, Nigerian Breweries Corporate Affairs manager Tayo Adelaja, Alhaji Sikiru Agboola, PMAN executive Tolu Obey, and Music producer ID Cabasa.

 

Discussing the topic ‘One Culture, One Voice, New Sound’, Sound Sultan and other members of the panel highlighted the ingenuity of Sir Peters who though sings in the Yoruba language was able to infuse the English language into his music, which ultimately helped his music cross over to the wider and diverse Nigerian audience.

 

Sir Shina Peters has released 19 albums over the course of his career. His ‘Ace “Afro-Juju Series 1’  album of 1989 went double platinum and the veteran musician is still a very active stage performer till date.

 

This year’s ‘Roundtable’, which is an annual discourse heralding the Ariya Repete competition, also served to promote intellectual discussions amongst key stakeholders in the music industry, especially in the Fuji, Juju and now, Afro Hip–Hop genres.

 

With Ariya Repete introducing the Afro-pop to the mix for this year’s edition, you can expect some amazing talents to emerge from the contest.

 

Ariya Repete is proudly sponsored by Goldberg lager, the beer brand renowned for conceptualizing and executing initiatives such as these, which highlights the beauty of tradition and culture. With a wide array of exciting consumer engagement activities that brilliantly connects with its ever-loyal audience, Goldberg continues to remain one of the most authentic brands in the beer industry.

 

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