Broadcasting
Amazon Announces Buy with Prime Integration with Salesforce Commerce Cloud

Amazon has announced the Buy with Prime for Salesforce Commerce Cloud integration. This solution helps Salesforce merchants seamlessly integrate Buy with Prime into their existing shopping experience. Buy with Prime for Salesforce also offers merchants several new features, including the ability for shoppers to search and filter for Prime eligible items, and purchase Prime eligible and other items in the same order.
This integration helps Salesforce merchants connect with new shoppers and increase conversion by offering the convenient shopping benefits of Prime, including fast, free delivery, a trusted checkout experience, 24/7 live chat support, and hassle-free returns. Buy with Prime for Salesforce will start rolling out today as an invitation only to select Salesforce merchants, and it will be available to all U.S. based Salesforce Commerce Cloud merchants via the Salesforce AppExchange later this year.
“The Buy with Prime integration with Salesforce Commerce Cloud empowers merchants to offer their shoppers a new yet familiar purchasing option directly within their digital storefronts,” said Peter Larsen, Amazon vice president of Buy with Prime. “Now with new features that build Buy with Prime seamlessly into search, cart, and checkout, Salesforce merchants have even more flexibility and functionality to provide Buy with Prime while maintaining control over their stores’ look and feel.”
“Buy with Prime for Salesforce Commerce Cloud builds on our efforts to help ecommerce businesses drive profitable growth and superior shopping experiences,” said Michael Affronti, Salesforce senior vice president and general manager of Commerce Cloud. “As companies look to scale and drive brand loyalty among new and returning shoppers, Buy with Prime offers Salesforce merchants a powerful tool to attract millions of Prime members and grow their businesses through the trusted Prime shopping experience.”
Seamless Integration and Simplifying Day-to-Day Operations
Utilizing Buy with Prime for Salesforce, merchants can seamlessly integrate Buy with Prime into their existing storefronts while maintaining control over their stores’ shopper experience. Buy with Prime for Salesforce also simplifies the day-to-day merchant experience by automatically syncing with Salesforce Order Management, including orders, promotions, and catalog listings. Merchants can customize this end-to-end integration to tailor the placement and appearance of the Buy with Prime experience throughout their product, cart, and checkout pages.
Brand New Buy with Prime Features
The Buy with Prime integration for Salesforce offers merchants new features. For the first time, merchants can enable search and filter capabilities on their websites to help shoppers easily and efficiently discover Prime eligible items. In addition, Buy with Prime for Salesforce gives merchants the opportunity to offer a mixed cart to customers. Shoppers will be able to add both Prime eligible and other items to their carts and purchase all items in a single checkout. Amazon and Salesforce will continue to iterate together on Buy with Prime for Salesforce and plan to roll out additional features in the future.
Connect With New Shoppers and Drive Greater Loyalty
Amazon is committed to helping merchants of all sizes grow. Buy with Prime helps merchants connect with new shoppers and grow brand loyalty by providing customers with live chat support 24 hours a day, seven days a week, on Buy with Prime purchases. Merchants also continue to own the customer data that comes through Buy with Prime purchases on their websites. By offering the shopping experience Prime members know and love—fast, free delivery, a trusted checkout experience, and hassle-free returns— Buy with Prime has been shown to increase shopper conversion by 25%, on average, and three out of every four Buy with Prime orders come from new shoppers, on average.
Scaling Fulfillment and Delivery Using Amazon’s Logistics Network
Whether a shopper places an order directly on a merchant’s own direct-to-consumer website via Buy with Prime or shops directly on Amazon.com, the orders are fulfilled using the same pool of inventory stored within Amazon’s logistics network. This shared inventory pool gives Buy with Prime merchants the flexibility to scale their inventory across multiple sales channels, which in turn reduces out-of-stock rates, and thus speeds up delivery times. For instance, with Amazon Multi-Channel Fulfillment, Buy with Prime merchants can delight their customers with a >97% on-time delivery rate, deliveries made seven days a week, and an average “click-to-door speed” of 1.9 days—over 50% faster than other retailers.
Learn More and Get Early Access at Retail’s Big Show
Merchants attending the 2024 National Retail Federation’s Retail’s Big Show from January 14-16 are invited to visit Buy with Prime in booth #6020. Here, they can learn more about the Buy with Prime for Salesforce Commerce Cloud integration and sign up for early access. Merchants can also visit the Buy with Prime at NRF Retail’s Big Show page to request a meeting with the Buy with prime team.
Broadcasting
FXTM Academy Hosts Charity Cycling Event, Pedal for Progress

FXTM Academy recently hosted the Pedal for Progress charity cycling event, bringing together 200 participants from cities across Nigeria, including Port Harcourt, Ilorin, Ibadan, Abeokuta, and Lagos.
Held on Saturday, April 19, the competition featured six race categories—Professional Male, Professional Female, Junior Male, Junior Female, Veteran Male, and Veteran Female—allowing cyclists of all skill levels to compete.
The race began at 8:00 a.m., with Juniors completing 10 laps, Veterans tackling 14 laps, and Professionals racing 20 laps, each lap spanning 2.8 kilometers.
Participants competed for significant cash prizes, with winners in the Professional categories receiving ₦800,000, ₦500,000, ₦300,000, and ₦200,000, while those finishing 5th to 15th place earned ₦50,000 each. Junior and Veteran winners also received substantial rewards.
Spectators and participants praised FXTM Academy for fostering unity, sportsmanship, and talent development, with many eagerly anticipating future events.
The academy emphasized its commitment to empowering communities and promoting values such as perseverance, discipline, endurance, and continuous improvement.
FXTM Academy’s Country Representative, Kelechi Ehibudu, highlighted the academy’s dedication to blending sport, charity, and empowerment, setting a new benchmark for community-focused initiatives in Nigeria.
Broadcasting
Davido Unites Superfans in Lagos for Exclusive 5IVE Album Experience, Powered by Spotify

To celebrate the release of his fifth studio album, 5IVE Davido hosted a select group of superfans and media at Ona Restaurant in Lagos for an exclusive meet-and-greet, presented by Spotify.
The event offered a rare, behind-the-scenes look at the Afrobeats superstar, with 50 lucky fans and 5 media partners given the chance to connect with the artist in an intimate setting.
Rather than handing out invitations, Spotify put fans to the test, requiring them to pass a five-question quiz on Davido’s music to earn a spot at the roundtable. Once inside, attendees were treated to an afternoon of music, conversation, and surprises. The event was hosted by Ireculture, who set the tone with her infectious energy, while SmallztheDJ kept the vibe going with smooth, Afrobeats-driven selections.
In true Davido fashion, a playful twist took centre stage: after teasing his absence, the artist made a dramatic, surprise entrance, sending fans into a frenzy. The moment was a perfect reflection of Davido’s personality – engaging, unpredictable, and larger-than-life.
Victor Okapala, Spotify’s Artist and Label Partnerships lead for West Africa, noted, “This event is a testament to the power of music to bring fans and artists closer together. Working with Davido on the release of 5IVE highlights the energy surrounding Afrobeats globally, and the deep connection we see between the artist and his fans.”
The event’s highlight was a close-knit roundtable conversation, where fans shared their love for 5IVE, with “10 Kilo” emerging as an early favourite. Each guest left with a gift box featuring five fashion items from Nigerian streetwear brand Severe Nature, who also designed the official 5IVE merch.
Reflecting on his journey, Davido shared, “When you see artists like Beyoncé, Drake, Kendrick Lamar, and Rihanna, you realise the work it takes to get there. This time, I wanted to go all out, and I’m seeing the results.”
Spotify data underscores Davido’s growing global influence. In the past 12 months, his music has been added to over 12 million playlists worldwide.
The artist’s reach spans key markets including Nigeria, the U.S., U.K., South Africa, and France, with 34% of his listeners aged 18-24 and 41% aged 25-34.
As 5IVE continues to captivate listeners, this intimate event further solidified Davido’s position as one of Afrobeats’ leading voices, fostering a deeper connection between him and his dedicated fanbase.
Broadcasting
How Sen. Hope Uzodinma Is Transforming Imo State Through Digital Innovation

By Chimezie Orisakwe
It is often wise to be sceptical when politicians promise heaven on earth because, more often than not, they have shown Nigerians that their grand declarations frequently lack corresponding action. Like many Nigerians, I have learned to take such a political promise with a grain of salt. But in Imo State, the Eastern Heartland, a remarkable transformation is taking place.
During a recent visit to Owerri for the 4th Artificial Intelligence and Robotics Summit organized by the Nigerian Computer Society (NCS), I had the rare opportunity to witness firsthand the executive governor of Imo State, Senator Hope Uzodinma’s, unwavering commitment to positioning Imo as Nigeria’s premier digital economy. Far from merely paying lip service to innovation, the governor was actively engaging with young innovators, demonstrating his administration’s genuine dedication to digitalizing Imo State.
Governor Uzodinma didn’t just deliver a speech at the NCS event; he laid out a blueprint. His administration’s vision is clear: to make Imo State a global player in AI, robotics, and digital innovation. And he is not waiting.
At the centre of Governor Uzodinma’s digital revolution stands the Imo Digital City — a groundbreaking initiative poised to catapult the state onto the global technology stage. This ambitious project is not just another government white elephant; it’s already taking shape as a comprehensive ecosystem designed to nurture innovation and entrepreneurship.
The Imo Digital City features cutting-edge facilities, including high-tech classrooms, innovation hubs, and co-working spaces equipped with state-of-the-art tech tools. These resources are strategically designed to cultivate the next generation of digital entrepreneurs and position Imo as a formidable player in the global digital economy.
While his administration is doing its part, he understands the importance of partnership with the private sector. In March 2025, the governor signed a landmark agreement with the US Market Access Centre (US-MAC) to fully realize the potential of the Imo Digital City. This collaboration aims to replicate the success of Silicon Valley by fostering local tech talent, accelerating startup growth, and attracting global investment.
Beyond US-Mac, the administration has fostered partnerships with global tech giants including Microsoft, Zinox Technologies, Cisco, Konga Group, and the European Union Digital SME Alliance. These strategic alliances are structured to provide training, infrastructure, and funding that will establish Imo as Nigeria’s premier technology hub.
The governor’s digital initiatives extend beyond infrastructure to human capital development. The Skill-Up Imo Programme has already trained and empowered 40,000 youths, many of whom are now gainfully employed. This initiative forms part of a broader strategy to create over 300,000 jobs through various digital economy programs.
What sets this initiative apart is its focus on entrepreneurship. As Governor Uzodinma stated during his address at the NCS summit, “We don’t just want to create jobs; we want to create those who will create jobs.” This philosophy underscores his administration’s forward-thinking approach to governance and economic development.
He even added that his administration is rolling out fibre optic infrastructure across all 27 Local Government Areas to bridge the digital divide. Additionally, the soon-to-be-launched “My Imo App” will democratize access to government services, while an automated Land Information System will ensure efficiency and transparency in land administration.
Vision without execution is a hallucination. Fortunately, Governor Uzodinma has assembled a dynamic team to ensure these projects do not remain on paper. Leading the charge is Dr. Chimezie Amadi, the Honourable Commissioner for Digital Economy and E-Government, whose expertise and enthusiasm have been instrumental in fast-tracking these initiatives.
While many Nigerian leaders pay lip service to youth empowerment and tech innovation, Governor Uzodinma is putting Imo on the map as a model for digital governance. If he maintains this momentum, Imo won’t just be the pride of the South-East, it will be Nigeria’s business and technology hub.
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