Broadcasting
Amazon Announces Buy with Prime Integration with Salesforce Commerce Cloud
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Amazon has announced the Buy with Prime for Salesforce Commerce Cloud integration. This solution helps Salesforce merchants seamlessly integrate Buy with Prime into their existing shopping experience. Buy with Prime for Salesforce also offers merchants several new features, including the ability for shoppers to search and filter for Prime eligible items, and purchase Prime eligible and other items in the same order.
This integration helps Salesforce merchants connect with new shoppers and increase conversion by offering the convenient shopping benefits of Prime, including fast, free delivery, a trusted checkout experience, 24/7 live chat support, and hassle-free returns. Buy with Prime for Salesforce will start rolling out today as an invitation only to select Salesforce merchants, and it will be available to all U.S. based Salesforce Commerce Cloud merchants via the Salesforce AppExchange later this year.
“The Buy with Prime integration with Salesforce Commerce Cloud empowers merchants to offer their shoppers a new yet familiar purchasing option directly within their digital storefronts,” said Peter Larsen, Amazon vice president of Buy with Prime. “Now with new features that build Buy with Prime seamlessly into search, cart, and checkout, Salesforce merchants have even more flexibility and functionality to provide Buy with Prime while maintaining control over their stores’ look and feel.”
“Buy with Prime for Salesforce Commerce Cloud builds on our efforts to help ecommerce businesses drive profitable growth and superior shopping experiences,” said Michael Affronti, Salesforce senior vice president and general manager of Commerce Cloud. “As companies look to scale and drive brand loyalty among new and returning shoppers, Buy with Prime offers Salesforce merchants a powerful tool to attract millions of Prime members and grow their businesses through the trusted Prime shopping experience.”
Seamless Integration and Simplifying Day-to-Day Operations
Utilizing Buy with Prime for Salesforce, merchants can seamlessly integrate Buy with Prime into their existing storefronts while maintaining control over their stores’ shopper experience. Buy with Prime for Salesforce also simplifies the day-to-day merchant experience by automatically syncing with Salesforce Order Management, including orders, promotions, and catalog listings. Merchants can customize this end-to-end integration to tailor the placement and appearance of the Buy with Prime experience throughout their product, cart, and checkout pages.
Brand New Buy with Prime Features
The Buy with Prime integration for Salesforce offers merchants new features. For the first time, merchants can enable search and filter capabilities on their websites to help shoppers easily and efficiently discover Prime eligible items. In addition, Buy with Prime for Salesforce gives merchants the opportunity to offer a mixed cart to customers. Shoppers will be able to add both Prime eligible and other items to their carts and purchase all items in a single checkout. Amazon and Salesforce will continue to iterate together on Buy with Prime for Salesforce and plan to roll out additional features in the future.
Connect With New Shoppers and Drive Greater Loyalty
Amazon is committed to helping merchants of all sizes grow. Buy with Prime helps merchants connect with new shoppers and grow brand loyalty by providing customers with live chat support 24 hours a day, seven days a week, on Buy with Prime purchases. Merchants also continue to own the customer data that comes through Buy with Prime purchases on their websites. By offering the shopping experience Prime members know and love—fast, free delivery, a trusted checkout experience, and hassle-free returns— Buy with Prime has been shown to increase shopper conversion by 25%, on average, and three out of every four Buy with Prime orders come from new shoppers, on average.
Scaling Fulfillment and Delivery Using Amazon’s Logistics Network
Whether a shopper places an order directly on a merchant’s own direct-to-consumer website via Buy with Prime or shops directly on Amazon.com, the orders are fulfilled using the same pool of inventory stored within Amazon’s logistics network. This shared inventory pool gives Buy with Prime merchants the flexibility to scale their inventory across multiple sales channels, which in turn reduces out-of-stock rates, and thus speeds up delivery times. For instance, with Amazon Multi-Channel Fulfillment, Buy with Prime merchants can delight their customers with a >97% on-time delivery rate, deliveries made seven days a week, and an average “click-to-door speed” of 1.9 days—over 50% faster than other retailers.
Learn More and Get Early Access at Retail’s Big Show
Merchants attending the 2024 National Retail Federation’s Retail’s Big Show from January 14-16 are invited to visit Buy with Prime in booth #6020. Here, they can learn more about the Buy with Prime for Salesforce Commerce Cloud integration and sign up for early access. Merchants can also visit the Buy with Prime at NRF Retail’s Big Show page to request a meeting with the Buy with prime team.
Broadcasting
KongaFM Basks in Rave Reviews from Nigerians
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KongaFM -103.7, Africa’s pioneering hit music and commerce radio station, is reshaping the broadcasting space with utter broadcasting professionalism and Nigerians are happy.
With its unique blend of music, advertisements and shopping, KongaFM is winning hearts.
Operating on terrestrial frequencies in Lagos on 103.7 and streaming online for listeners globally at www.kongafm.com, KongaFM has quickly become a favourite among audiences.
Promoters of the station are basking in the rave reviews.
Chris Uwaje, tech policy adviser, global speaker and former president of Nigerian Computer Society (NCS), said described the station as revolutionary.
“Awesome, very incredible and very futuristic entrenurship strategy. I predict very soon, KongaFm will be the numero-uno radio in Africa” he said
Louisa Olaniyi, one of Nigeria’s finest broadcasters simply said “Wow, brilliant”
Bargain hunters and shoppers are also thrilled by genuineness of deals on the station.
Nicholas Isiobi, a shopper said “I am happy with the quality and affordability of the products promoted. It is worth all my while”
Every day, the station kicked off with an exciting mix of hit music, motivational content, and commercial activities, setting itself apart as a trailblazer in the radio industry.
Grace Yusuf, one listener, mentioned how the station has positively impacted her daily routine.
“KongaFM is my go-to station every morning while commuting to work. The gospel music is great, while other content and inspiring discussions keep me motivated throughout the day,” she said.
Tunde Obaposh, currently pursuing his PhD in Robotics in Kansas, shared his experience streaming Konga FM online.
“I believe KongaFM is going to redefine the standard in the radio space. I love how they incorporate AI into their broadcasts, making the experience seamless and engaging,” he noted.
Perhaps the major standout of KongaFM and Konga.com is turning live radio broadcasts into an interactive shopping experience, allowing listeners to place orders seamlessly, even without expending much cash on data.
Nigerian shoppers now have more options with Konga.com, and most importantly, they can enjoy unbeatable prices on all items announced live on radio.
Broadcasting
Ayra Starr leads Spotify’s Nigeria Global Impact List 2025
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Nigerian music isn’t just a local force anymore, it’s a global takeover. Spotify’s 2025 Global Impact List shows just how far Nigerian music and artists have come, with Ayra Starr leading the way.
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Ayra Starr
This list celebrates the 30 Nigerian songs that have connected most powerfully with international audiences this year, highlighting the country’s ever-growing influence on the world stage.
Ayra Starr: Nigeria’s Global Hitmaker
Ayra Starr, the “Sabi Girl,” is a chart-topping force reshaping the global music scene. Her catchy hits consistently top Nigerian charts, and her influence resonates worldwide, turning her music into international anthems. This makes her a leading voice in the exciting evolution of global music, transforming the soundscape one hit at a time.
This influence is clearly evident in her chart dominance. As a Spotify RADAR and EQUAL alumna and Nigeria’s most-streamed female artist on the platform in 2024, Ayra Starr’s artistry and strategic approach to global music are undeniable. While only two of her own tracks, Last Heartbreak Song and Bad Vibes appear on the Spotify Global Impact List, her collaborative power is evident with the chart-topping success of Santa. This track, featuring her alongside producer Rvssian and Latin artist Rauw Alejandro, showcases Ayra’s ability to connect with diverse audiences and expand her reach through strategic partnerships across different markets. Her impressive showing on the list, with six entries including Commas, GOOD FEELiNGS and Hypé underscores her versatility and appeal.
Her album, The Year I Turned 21, also cemented her global reach, ranking among the top 10 most-streamed albums of the year. Santa’s undeniable popularity speaks volumes about her global appeal and influence.
The Power of Collaboration
The global reach of Nigerian music is significantly amplified by the power of collaboration. The Global Impact List underscores this crucial role, revealing that 22 of the 30 listed songs are collaborations. This demonstrates that such partnerships are not merely a trend, but a necessity for Nigerian artists seeking international success. While three of these collaborations feature fellow Nigerian artists, 19 involve partnerships with artists from other countries, highlighting how cross-continental collaborations drive global recognition. Top hits like Santa, WE PRAY (TINI Version), and Another Vibe perfectly illustrate this collaborative power.
Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, notes, “Nigerian artists are breaking boundaries and the world is listening. Nigerian music has always been rich and diverse, and at Spotify, we’re proud to amplify these talents globally.”
Explore the vibrant cross-cultural sounds of Spotify’s Gone Abroad playlist that showcases exciting collaborations between international artists and the best of Nigerian and African talent.
Broadcasting
DSS Threatens to Sue AIT, Channels TV over Reports on ‘Invasion’ of Lagos Assembly
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Department of State Service (DSS), has threatened Africa Independent Television (AIT), and Channels Television two prominent broadcast stations with lawsuits over ‘false and malicious reports’ against the organisation.
According to the DSS, AIT, and Channels Television both aired false reports against it on the crisis that rocked the Lagos State House of Assembly on Monday.
Recall that operatives of the DSS and the Nigeria Police, on Monday, took over the Lagos State House of Assembly.
However, a letter eventually emerged, disclosing that the House had requested the DSS to strengthen security around the Assembly complex.
The letter cited reports that Mudashiru Obasa, impeached Speaker, planned to return to the position.
In a statement on Tuesday, DSS accused the broadcast stations of reporting that its operatives “stormed or invaded” the Assembly.
DSS, through Chief Ayodeji Adedipe, SAN, its lawyer, said the agency was invited to beef up security and did not invade the Assembly as reported.
The two separate letters to the broadcast stations, dated February 17, 2025, read: “First, it must be stated that our client, in carrying out its core statutory mandate of collection of intelligence for good governance and national safety and upholding and enforcing criminal laws of Nigeria, was invited to the Lagos State House of Assembly, vide a letter dated 14th February, 2025, written to it by the Acting Clerk of the said State House of Assembly. A copy of the letter is herewith attached.
“Our client was invited by the Acting Clerk to come and support the Security Operatives attached to the Lagos State House of Assembly, from Sunday, 16th of February, 2025, in order to forestall an imminent break down of law and order, following the information that the former Speaker of the House of Assembly, Rt Hon. Obasa planned to resume office on the 18 of February, 2025, a plan which he (the Acting Clerk) believed poses a potential security threat to the Assembly and its members.
“However, without any verification of the reason for the presence of our client’s officials at the Lagos State House of Assembly on the 17th of February, 2025, your organization maliciously and falsely broadcast, both on your news bulletin and print media, that our client had invaded/stormed the Lagos State House of Assembly with a view to preventing the members and speaker from entering the chamber for plenary.
“By this publication, our client which is a highly responsible and respected organization, was portrayed as an irresponsible and reckless organization, who in a Gestapo manner invaded/stormed the Lagos State House of Assembly, to support one of the feuding parties and to desecrate the hallowed chambers.
“Your publication and/or broadcast has greatly injured the character of our client and tarnished and lowered its esteemed image in the eyes of the public.
“Having regard to the fact that your broadcast was false and coupled with the fact that you did not ensure balancing in your report, as enjoined by the ethics of journalism, our client has instructed us to demand the following:
“An immediate retraction of your defamatory publication and/or broadcast on all your news platforms.
“The retraction shall be accompanied by an apology which must be published for at least five (5) times daily for three consecutive days on all your new channels and platforms, including all the social media handles to which your media house has its presence.
“Please note that, should you fail, ‘to comply with the above demands within a period of seven (7) days after the delivery of this letter to you, we shall, on behalf of our client, seek redress by pursuing both civil and criminal actions against your organization as your conduct also runs contrary to the provisions of the Nigeria’s Cybercrimes (Prohibition, Prevention, etc) Act of 2015, as amended in 2024, without further reference to you.”
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