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Amazon Announces Buy with Prime Integration with Salesforce Commerce Cloud

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Amazon has announced the Buy with Prime for Salesforce Commerce Cloud integration. This solution helps Salesforce merchants seamlessly integrate Buy with Prime into their existing shopping experience. Buy with Prime for Salesforce also offers merchants several new features, including the ability for shoppers to search and filter for Prime eligible items, and purchase Prime eligible and other items in the same order.

This integration helps Salesforce merchants connect with new shoppers and increase conversion by offering the convenient shopping benefits of Prime, including fast, free delivery, a trusted checkout experience, 24/7 live chat support, and hassle-free returns. Buy with Prime for Salesforce will start rolling out today as an invitation only to select Salesforce merchants, and it will be available to all U.S. based Salesforce Commerce Cloud merchants via the Salesforce AppExchange later this year.

“The Buy with Prime integration with Salesforce Commerce Cloud empowers merchants to offer their shoppers a new yet familiar purchasing option directly within their digital storefronts,” said Peter Larsen, Amazon vice president of Buy with Prime. “Now with new features that build Buy with Prime seamlessly into search, cart, and checkout, Salesforce merchants have even more flexibility and functionality to provide Buy with Prime while maintaining control over their stores’ look and feel.”

“Buy with Prime for Salesforce Commerce Cloud builds on our efforts to help ecommerce businesses drive profitable growth and superior shopping experiences,” said Michael Affronti, Salesforce senior vice president and general manager of Commerce Cloud. “As companies look to scale and drive brand loyalty among new and returning shoppers, Buy with Prime offers Salesforce merchants a powerful tool to attract millions of Prime members and grow their businesses through the trusted Prime shopping experience.”

Seamless Integration and Simplifying Day-to-Day Operations

Utilizing Buy with Prime for Salesforce, merchants can seamlessly integrate Buy with Prime into their existing storefronts while maintaining control over their stores’ shopper experience. Buy with Prime for Salesforce also simplifies the day-to-day merchant experience by automatically syncing with Salesforce Order Management, including orders, promotions, and catalog listings. Merchants can customize this end-to-end integration to tailor the placement and appearance of the Buy with Prime experience throughout their product, cart, and checkout pages.

Brand New Buy with Prime Features

The Buy with Prime integration for Salesforce offers merchants new features. For the first time, merchants can enable search and filter capabilities on their websites to help shoppers easily and efficiently discover Prime eligible items. In addition, Buy with Prime for Salesforce gives merchants the opportunity to offer a mixed cart to customers. Shoppers will be able to add both Prime eligible and other items to their carts and purchase all items in a single checkout. Amazon and Salesforce will continue to iterate together on Buy with Prime for Salesforce and plan to roll out additional features in the future.

Connect With New Shoppers and Drive Greater Loyalty

Amazon is committed to helping merchants of all sizes grow. Buy with Prime helps merchants connect with new shoppers and grow brand loyalty by providing customers with live chat support 24 hours a day, seven days a week, on Buy with Prime purchases. Merchants also continue to own the customer data that comes through Buy with Prime purchases on their websites. By offering the shopping experience Prime members know and love—fast, free delivery, a trusted checkout experience, and hassle-free returns— Buy with Prime has been shown to increase shopper conversion by 25%, on average, and three out of every four Buy with Prime orders come from new shoppers, on average.

Scaling Fulfillment and Delivery Using Amazon’s Logistics Network

Whether a shopper places an order directly on a merchant’s own direct-to-consumer website via Buy with Prime or shops directly on Amazon.com, the orders are fulfilled using the same pool of inventory stored within Amazon’s logistics network. This shared inventory pool gives Buy with Prime merchants the flexibility to scale their inventory across multiple sales channels, which in turn reduces out-of-stock rates, and thus speeds up delivery times. For instance, with Amazon Multi-Channel Fulfillment, Buy with Prime merchants can delight their customers with a >97% on-time delivery rate, deliveries made seven days a week, and an average “click-to-door speed” of 1.9 days—over 50% faster than other retailers.

Learn More and Get Early Access at Retail’s Big Show

Merchants attending the 2024 National Retail Federation’s Retail’s Big Show from January 14-16 are invited to visit Buy with Prime in booth #6020. Here, they can learn more about the Buy with Prime for Salesforce Commerce Cloud integration and sign up for early access. Merchants can also visit the Buy with Prime at NRF Retail’s Big Show page to request a meeting with the Buy with prime team.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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51-Year-Old QNET User Breaks World Record with 20 Back Handsprings

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QNET, a global wellness and lifestyle company, proudly celebrates the remarkable achievement of Anup Debnath, a 51-year-old fitness enthusiast, ardent user of QNET products, and resident of New Jersey, USA, who recently attempted to set a Guinness World Record as the oldest person to perform continuous back handsprings.

Debnath’s feat underscores the power of balanced health and wellness to maintain peak physical performance at any stage of life.

On October 19th, at the Marlboro Township Recreation Center, Debnath completed 20 continuous back handsprings, a remarkable testament to his strength, stamina, and unwavering discipline.

His journey back into gymnastics after nearly 27 years highlights the potential of a balanced lifestyle supported by QNET’s wellness products, demonstrating that age is no barrier to achieving extraordinary physical goals.

“To accomplish something like this at my age takes intense dedication, a consistent fitness regimen, and harmony of mind, body, and spirit,” Debnath shared.

“For the past two years, I’ve relied on the Amezcua Chi Pendant 4 with Amezcua Resonance Technology (ART) to keep me centered and energized.

Paired with other Amezcua products, like the Bio Disc 3, which energizes my food and structures the water I consume, giving me mental and physical balance, and the Bio Light 3, which aids in recovery by alleviating pain and discomfort after intense training, these products enhance my overall well-being and empower me to push my limits.”

QNET’s Chief Marketing Officer, Trevor Kuna, extended his heartfelt congratulations: “Anup’s achievement is extraordinary, and we are incredibly proud to have played a part in his journey.

“His belief in QNET’s Amezcua products reflects our mission—helping people achieve balance and wellness in every aspect of their lives.

“Anup’s story is a testament to discipline, resilience, and holistic well-being. We celebrate his inspiring feat and his commitment to greatness.”

QNET’s Amezcua Chi Pendant 4, which utilizes ART, is designed to support wearers in achieving holistic well-being by harmonizing physical, emotional, and mental energies.

Through Debnath’s achievement, QNET encourages individuals to explore how Amezcua technology can support their wellness journey at any stage in life, empowering them to achieve their own physical and mental potential.


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House of Reps Calls for N500bn Recapitalization of DisCos

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House of Representatives has called on the Federal Government to enforce a minimum capital base of N500 billion for electricity distribution companies (DisCos) to continue operations.

The lawmakers argue that only financially robust DisCos can ensure efficient service delivery and maximum consumer satisfaction.

This resolution was passed during Wednesday’s plenary following a motion by Ibrahim Isiaka, a representative from Ogun State.

Isiaka criticized the current operations of DisCos, describing their actions as a threat to the economic stability and welfare of Nigerians.

He highlighted consumer complaints regarding the replacement of electricity meters, noting that DisCos often demand additional payments despite consumers already financing the installation of meters.

Isiaka expressed concern over the financial burden this places on households and businesses struggling with economic challenges.

The motion also raised issues of consumer trust, alleging that DisCos operate with impunity and disregard for consumer rights, despite oversight from the regulatory authorities and the House Committee on Power.

The lawmakers unanimously adopted the motion through a voice vote conducted by Speaker Tajudeen Abbas.

They urged the Ministry of Power to take immediate steps to address the “reckless actions” of DisCos, labeling them as non-state actors threatening Nigeria’s economy.

The House further mandated the recapitalization of DisCos to a minimum of N500 billion, insisting that only financially capable operators should be allowed to continue providing electricity services.

Additionally, the House Committee on Power was directed to investigate the activities of DisCos to ensure accountability and protect consumer rights.


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Chinenye Anuforo of The Sun Newspaper Honored for Excellence in ICT Journalism

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Chinenye Anuforo, a distinguished journalist from The Sun Newspaper, has been recognized for her exceptional contributions to ICT journalism in Nigeria.

Chinenye Anuforo receiving the ATAEx Award presented by Mr. Gbolahan Awonuga, executive secretary of the Association of Licensed Telecoms Operators of Nigeria (ALTON)

Last week, she received the ICT Innovation Storyteller Award at the Africa Tech Alliance Excellence (ATAEx) Awards, celebrating her ability to craft compelling narratives that highlight the complexities and potential of the ICT sector.

“Chinenye’s dedication to her craft is evident in her insightful analysis and engaging storytelling,” said Mr. Chike Onwuegbuchi, co-convener of the ATAEx Awards.

“Her work has consistently illuminated the significant impact of technology on society, making her a deserving recipient of this award.”

The accolades continued as Anuforo was named the ICT Reporter of the Year at the Africa Digital Awards (ADA) just a week later.

This prestigious award further cements her status as a leading voice in the ICT industry.

Mr. Tayo Adewusi, Publisher/Coordinator of NIICF & ADA, who presented the award, praised Anuforo’s role in shaping public discourse on ICT issues.

“Her reports have not only informed but also inspired, making her a true champion of digital innovation,” he said.

Expressing her gratitude, Chinenye Anuforo stated, “I am deeply honored and humbled to receive these awards.

“I am grateful to my editors at The Sun Newspapers for their unwavering support and to the organizers of the ATAEx Awards and Africa Digital Awards for recognizing my work.

“It is a privilege to contribute to the growth of the ICT sector in Nigeria through journalism.”


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