News
And the World is Shrinking
An often trotted out phrase – is that of the world today being a ‘Global village’…
What is meant by this is that where once we resided, both in actions, thoughts, interactions, relationships (commercial, social and/or religious) and engagement – within our immediate, geographical, social and relative circles and environment – now we are dispersed, far-flung in our travels, search for knowledge, betterment, riches, love; – you name it.
We are also by our very nature (to varying levels of effectiveness of interaction), brought into contact with others of different values, cultures understandings, awareness, consciousness.
And through these interactions – we acquire (not ‘gain’; more about that later) knowledge, new experiences, insights, exposure – and that most valued of modern-day ‘currency’, Knowledge Capital…
That is not to mention those, who for whatever reason(s), – be they social, knowledge, business and commercial reasons – have sought us out – either in our own country, or to wherever we have pitched up all over the world.
So, how do we connect, communicate, and share with others, this wealth of knowledge, opportunity – and new insight…?
We COMMUNICATE…
We are social creatures, human beings – we need to communicate, share, interact…
In meeting that biological, DNA-based need, we generate a drive to provide, share, review and respond to (or apply) information.
We do this in a variety of ways and media that has been afforded this (in varying degrees – depending on where we are, what is available and accessible – and what we can afford)…
– Mobile communications – spread of GPRS & 3G platforms, infrastructure and services by Mobile Network Operator’s to coincide with the growing proliferation of similar level devices, PDAs and phones by the increasingly (albeit slowly) sophisticated demands and expectations of their existing and new subscriber base…. reflects the change in strategy in terms of growing subscribers from the incumbent voice-based revenues to more data- and services-based models for revenue growth and customer acquisition and increasingly important – retention.
– Internet platforms for sharing between peoples widely dispersed… E.g.: On-line portals, Web-enabled services and applications, eCommerce sites, Social network sites – text, updates, jokes, pictures, comments, opinions, concerns, goods and services, advice, information…
– Broadcast – witness the growing spread of Nollywood film & movie content on various UK & US Pay-TV and the education (or information) provided to others (non-Nigerians) as to the culture, hopes, lifestyles, aspirations of the Nigerian people.
As to its truth – how really ‘reflective’ is it of the ‘Nigerian way of Life’…? Well, let’s just say that neither Hollywood nor Bollywood – the other dominant film & TV genres that have gone before it, truly reflect the societies and communities they came out of – nor should they be taken as a full-poster ad for those societies.
However, they do provide a form of insight, a sometimes colourful presentation of what is possible, on offer and the richness of the Nigerian spirit, energy drive and passion – however that may manifest itself… (We are, like all others, human after all…)
So, there we have it – the various forms of [mass] communication technology available – be they at home or abroad…
With mobile being the most pervasive, accessible and mobile (by it is very nature ); internet being the most interactive, resilient in data capacity, delivery capability and interactivity, not to mention [TV] broadcast being the most visually stimulating, interactive and evocative in its own right, any individual, community, organisation or enterprise seeking to reach this audience has a rich variety of tools at its disposal to communicate, reach and influence its target and intended audience…
In Europe (the UK particularly) and North American markets at the moment, convergence has been the buzz word for past 4 – or 5 years, with organisations from Media broadcasters, MNOs and publishing houses increasing (via growth, acquisitions, mergers, joint ventures, etc.) the range of tools and Communication platforms by which they are able to offer their services, reach their customers – and add revenues and profits to their bottom line…
Convergence is the technology-driven Strategy of combining various communication technology platforms and Content Delivery mechanisms under on enterprise (more often ‘branding’ – witness VirginMedia in the UK) umbrella.
The premise behind the logic has been simple – the more tools we have to reach the increasingly segmented and niche markets that the previously homogenous market had broken down into, the more effective and ‘in context’ the presentation of our offerings and revenues – and thus the more productive and relevant it is to the client/user/subscriber/viewer – and thus generates revenues and profits to us.
So … what tool do we use – and how best do we use it…?
Ekanem
is a technologist, Business strategist and Principal of MediaMango. MediaMango is a leading Media Content Aggregator & Distributor with its focus on the delivery of African–desired and derived content to the principal markets of Sub Saharan Africa, Europe & North America to service the African Diaspora populations & demographics. With a wealth of experience and expertise in the broadcast, media and ICT industries, MediaMango operates a multi-platform and convergence strategy model, leveraging capability, expertise, consultancy and content capability on Mobile, Internet and Broadcast platforms and channels.
Ekanem also blogs, http://fifthcapital,blogspot.com,charleskanem@mobilemango.net
News
Tinubu Congratulates Osakwe, Nigerian on Winning UK Top Cyber Security Award

President Bola Tinubu has congratulated Dr Fene Osakwe on winning the Cyber Personality of the Year award at the 2025 Cyber Security Awards in the UK.

Dr Fene Osakwe
According to Bayo Onanuga, special adviser to the President in a statement, Dr Osakwe is the chairman of the Lagos State Cybersecurity Advisory Board and the first African to win in the Cyber Security Awards category.
He was recognised for his exceptional leadership, advocacy, and expertise in cybersecurity and data privacy, clinching the prize ahead of other finalists from the United States, the UAE, Qatar, the Netherlands, and the UK.
President Tinubu celebrates Dr Osakwe’s achievements, underscoring his immense contributions to cybersecurity and his efforts to evolve new horizons in the field.
The President described the 2025 Cyber Personality of the Year as an exceptional Nigerian and a worthy representation of Nigeria’s talented, innovative, and pace-setting youth.
While extolling the youth as Nigeria’s greatest asset, President Tinubu stated that Dr Osakwe’s nomination and subsequent win foreground the global impact of young African professionals in cybersecurity.
The President wished Dr Osakwe more success in his endeavours.
News
Insight Publicis Announces Resignation from Airtel Nigeria Account

Insight Publicis, one of Nigeria’s leading integrated marketing communications agencies, has announced its decision to resign from the Airtel Nigeria account, effective immediately.
This decision follows an extensive evaluation of the engagement, during which both parties were unable to reach an agreement on terms that appropriately reflect the scope of work and the value Insight Publicis brings to the partnership.
While both organizations hold each other in high regard, the agency remains committed to engagements that align with its strategic priorities and industry benchmarks.
Speaking on this, Dolapo Ogunbambo, chief operating officer of Insight Publicis, said “Our commitment to excellence necessitates that we engage in partnerships where there is mutual alignment on value creation and strategic objectives.
“We have valued our association with Airtel Nigeria and wish them continued success in their future endeavors.”
Insight Publicis will ensure a seamless transition and remains focused on delivering exceptional marketing solutions to its diverse clientele across various industries. She said.
Founded in 1979, Insight Publicis is a pioneer in Nigeria’s marketing communications landscape, offering a full suite of services, including brand strategy, multimedia creative solutions, digital marketing, and consultancy. As part of the global Publicis Groupe, Insight Publicis combines deep local expertise with international insights to drive impactful brand storytelling and business growth.
News
Aero Contractors and NSIB Forge Partnership to Elevate Aviation Safety and Training in Nigeria

Aero Contractors, Nigeria’s foremost aviation company, has entered into a strategic partnership with the Nigeria Safety Investigation Bureau (NSIB) to strengthen aviation safety through data sharing, training, and collaboration on key safety initiatives.
This partnership highlights Aero Contractors’ commitment to operational excellence and adherence to global safety standards. Both organizations will work together to foster a proactive safety culture, leveraging data-driven insights to enhance aviation protocols and prevent incidents.
Speaking on the significance of the collaboration, Capt. Ado Sanusi, Chief Executive Officer of Aero Contractors, emphasized, “At Aero Contractors, safety is not just a regulatory requirement—it is a fundamental responsibility.
This partnership with NSIB reinforces our dedication to safety through knowledge-sharing, advanced training, and data-driven decision-making. By working together, we will mitigate risks and improve overall flight safety.”
Similarly, Capt. Alex Badeh Jr., Director General of the NSIB, described the partnership as a major step forward in strengthening transportation safety across Nigeria.
In his words he said, “This collaboration is a testament to the power of synergy, combining the regulatory and investigative expertise of the NSIB with the technical and operational insight of Aero Contractors.
Through this MOU, we are committed to enhancing safety standards by equipping our Transportation Safety Officers with practical, hands-on experience and technical knowledge.”
As part of the agreement, Aero Contractors will provide on-the-job training opportunities for NSIB personnel, focusing on incident prevention, emergency response, and safety management systems.
The NSIB will also support Aero Contractors’ technical personnel with training in accident investigation, ensuring a two-way exchange of expertise that enhances overall safety across the industry.
Capt. Alex Badeh Jr. further outlined the impact of the initiative. “This partnership will introduce customized training programs, drawing from Aero’s state-of-the-art facilities, simulators, and technical resources.
“Additionally, we will collaborate on industry conferences, seminars, and symposiums, where best practices will be shared, new training needs will be explored, and capacity-building efforts will be strengthened,” he noted.
The partnership marks a significant milestone in the Nigerian aviation sector, reinforcing a joint commitment to safety, knowledge-sharing, and professional development.
The collaboration aligns with Nigeria’s broader aviation safety objectives and underscores the importance of industry-wide cooperation in building a safer and more resilient air transport system.
Capt. Ado Sanusi of Aero Contractors reaffirmed the importance of the initiative, stating, “This partnership goes beyond training; it is about cultivating a safety-first culture where industry stakeholders collaborate to prevent accidents and enhance operational standards. Today, we embrace a shared vision—one that places safety at the heart of our industry.”
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