E-Business
Andela Unveils New Platform to Power the Future of Customized Work
The new customizable platform was purpose-built to match elite talent with jobs that fit, not just technical requirements, but personal work preferences too – 70% faster than traditional in-house recruiting.
Andela, the global marketplace for remote technical talent, today announced the launch of its new platform, designed to create a more direct, personalized, and successful hiring experience for both talent and recruiters.
The company, already known for its focus on high-quality global engineering talent from over 100 countries, has now expanded its offering to include designers, product managers, and data talent.
To reflect this growth, Andela is also unveiling its new brand identity. These announcements come shortly after Andela closed a $200 million Series E, valuing the company at $1.5 billion.
“Amazon, Apple, and Netflix have changed every aspect of our lives — from how we shop to how we consume culture and everything in between. As a result, personalization has become a basic expectation,” said Jeremy Johnson, CEO and co-founder of Andela.
“This is why we’ve built our new platform — to help talent find jobs that match more than just their technical skills. Instead, we help them find careers that match their lives. This works well for recruiters, too.
Instead of wasting time sifting through resumes and screening calls, our platform identifies talent that fits their exact needs, helping companies find top talent in less than two weeks, and often in just two to three days.”
Andela is a global talent network that connects companies with vetted, remote technical talent in emerging markets.
Andela’s clients can now choose their level of service – their existing white-glove hands-on supported approach or rapid self-service through their new platform. The company’s new platform uses data-driven technology and algorithms to make smart match recommendations, instantly.
With no lengthy contract periods or unnecessary calls with sales teams, the platform cuts down the time it takes for hiring managers and recruiters to move through the hiring lifecycle. Instead, it focuses on presenting quality talent immediately.
Agnes Muthoni, Director, Andela Learning Community at Andela said “Our data-driven approach to connecting talent with global opportunities now offers personalised and bespoke experiences for recruiters and candidates alike.
Talent can now choose offerings that better suit their skills and lifestyle, while recruiters can quickly identify and hire candidates with the right skills and experience for their organization in as little as 48 hours, helping them increase efficiency and productivity”.
To get started on the new platform, hiring managers simply create a company profile, post a job, and can see their curated candidates instantly. Andela’s matching accounts for depth and breadth of skill requirements, timezone and working hour overlaps, industry expertise, and team fit.
Talent can see how well their skills match up to roles via a clean and easy-to-digest graph, helping users — both talent and recruiters — visualize compatibility, including overlap in skills and preferences.
The Andela platform is constantly learning, helping to refine its personalized recommendations. As users accept or reject recommendations, they are also asked for specific feedback. With each bit of feedback, the platform becomes more personalized.
To date, Andela has focused on helping companies build remote engineering teams by giving them access to the best software engineers globally. In fact, hundreds of leading companies like GitHub, Goldman Sachs, and Cloudflare already leverage Andela’s platform to scale their engineering teams quickly and effectively. Today, the company is expanding its offering to include high-quality talent matching in new practice areas: design, data, and product management.
Alongside a new platform, Andela reveals a new visual brand identity meant to better reflect the evolution of both the company as well as the global talent industry that it has helped to spawn. The brand evolution brings a contemporary look while better connecting with the company’s human-centric mission.
“It’s always hard to change a brand that’s become iconic. In many ways, Andela’s brand has been a source of inspiration to software developers around the world who share our belief that brilliance is evenly distributed.
“That said, brands have to evolve alongside the companies they represent. I’m proud of what the team delivered and excited to show the new Andela to the world.” says Johnson.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising
Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria
In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
National Identity Management Commission (NIMC) has announced the restoration of its National Identification Number (NIN) verification services nationwide.
This, according to the commission, follows the completion of a system maintenance exercise.
In a statement issued on Friday, the NIMC confirmed that all previously disrupted services have resumed.
“NIMC wishes to inform the general public that the recent technical maintenance has been completed and all services have been restored,” the statement read.
The NIMC urged Nigerians seeking to enroll for NIN to visit the its official website to locate the nearest enrollment centers.
The agency also encouraged individuals to make use of its self-service portal for tasks such as data modification, including name changes.
To further ease the verification process, the Commission recommended downloading the NIMC NameAuth app (oath.app) from the Google Play Store or Apple App Store for quick and secure NIN authentication.
NIMC expressed appreciation for the public’s patience during the service disruption, which had impacted banks, telecom providers, and government agencies that rely on NIN verification for their operations.
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