News
APO Introduces Africa’s Revolutionary PR Social Media Analytics

African Press Organization (APO) the press release newswire in Africa and the global leader in media relations relating to Africa, has announced the introduction of a social media analysis reporting for press releases in Africa.
A full social media analysis reporting will now be included as a complimentary service to answer clients needs to measuring the social media response to their press releases throughout Africa.
The comprehensive report will offer figures on social media volume on the continent, geographic location, major influencers, sentiment and other data, giving clients factors to analyze specifically within social conversations, virality, and sharing volume.
“The social media analytics reports will enable our clients issuing press releases to measure their social media in Africa. With that information they can gather sentiment analysis, and identify major influencers and geographical hotspots. This added service enables clients to identify and engage with influencers in Africa and to interact with their followers,” said Nicolas Pompigne-Mognard, founder and CEO of APO.
The conversation generated on social media in response to a press release gives a unique perspective, which is what APO’s social media analytic report monitors.
It is composed of Twitter, Facebook, YouTube, Google+, Delicious, Reddit, Vimeo, Flickr and more than three million RSS feeds.
These valuable analytics, not just raw data, Measure the success of a press release which then reflects on volume, the matrixes posts made about the press release, When they happened and Who read /posted them.
The report includes the reach and spread of the potential primary and secondary audience of posts about the release as well as the degree to which the press release influenced the intended audience based on a Klout score.
The report indicates the key words and phrases that appear most often in conjunction with the press release.
It provides a useful tool to visualize geographical break down of Africa’s demographic conversations about the press release – all on a map of Africa to give a snapshot.
APO is the creator of Africa Wire®, the newswire service for press release distribution and monitoring in Africa.
This reaches over 50,000 media outlets, bloggers and social networks, and redistributes content to more than 50 African websites, as well as to Bloomberg Terminal, Thomson Reuters, Lexis Nexis, Dow Jones Factiva, 250 million mobile subscribers in 30 countries, and more.
News
Tinubu Congratulates Osakwe, Nigerian on Winning UK Top Cyber Security Award

President Bola Tinubu has congratulated Dr Fene Osakwe on winning the Cyber Personality of the Year award at the 2025 Cyber Security Awards in the UK.

Dr Fene Osakwe
According to Bayo Onanuga, special adviser to the President in a statement, Dr Osakwe is the chairman of the Lagos State Cybersecurity Advisory Board and the first African to win in the Cyber Security Awards category.
He was recognised for his exceptional leadership, advocacy, and expertise in cybersecurity and data privacy, clinching the prize ahead of other finalists from the United States, the UAE, Qatar, the Netherlands, and the UK.
President Tinubu celebrates Dr Osakwe’s achievements, underscoring his immense contributions to cybersecurity and his efforts to evolve new horizons in the field.
The President described the 2025 Cyber Personality of the Year as an exceptional Nigerian and a worthy representation of Nigeria’s talented, innovative, and pace-setting youth.
While extolling the youth as Nigeria’s greatest asset, President Tinubu stated that Dr Osakwe’s nomination and subsequent win foreground the global impact of young African professionals in cybersecurity.
The President wished Dr Osakwe more success in his endeavours.
News
Insight Publicis Announces Resignation from Airtel Nigeria Account

Insight Publicis, one of Nigeria’s leading integrated marketing communications agencies, has announced its decision to resign from the Airtel Nigeria account, effective immediately.
This decision follows an extensive evaluation of the engagement, during which both parties were unable to reach an agreement on terms that appropriately reflect the scope of work and the value Insight Publicis brings to the partnership.
While both organizations hold each other in high regard, the agency remains committed to engagements that align with its strategic priorities and industry benchmarks.
Speaking on this, Dolapo Ogunbambo, chief operating officer of Insight Publicis, said “Our commitment to excellence necessitates that we engage in partnerships where there is mutual alignment on value creation and strategic objectives.
“We have valued our association with Airtel Nigeria and wish them continued success in their future endeavors.”
Insight Publicis will ensure a seamless transition and remains focused on delivering exceptional marketing solutions to its diverse clientele across various industries. She said.
Founded in 1979, Insight Publicis is a pioneer in Nigeria’s marketing communications landscape, offering a full suite of services, including brand strategy, multimedia creative solutions, digital marketing, and consultancy. As part of the global Publicis Groupe, Insight Publicis combines deep local expertise with international insights to drive impactful brand storytelling and business growth.
News
Aero Contractors and NSIB Forge Partnership to Elevate Aviation Safety and Training in Nigeria

Aero Contractors, Nigeria’s foremost aviation company, has entered into a strategic partnership with the Nigeria Safety Investigation Bureau (NSIB) to strengthen aviation safety through data sharing, training, and collaboration on key safety initiatives.
This partnership highlights Aero Contractors’ commitment to operational excellence and adherence to global safety standards. Both organizations will work together to foster a proactive safety culture, leveraging data-driven insights to enhance aviation protocols and prevent incidents.
Speaking on the significance of the collaboration, Capt. Ado Sanusi, Chief Executive Officer of Aero Contractors, emphasized, “At Aero Contractors, safety is not just a regulatory requirement—it is a fundamental responsibility.
This partnership with NSIB reinforces our dedication to safety through knowledge-sharing, advanced training, and data-driven decision-making. By working together, we will mitigate risks and improve overall flight safety.”
Similarly, Capt. Alex Badeh Jr., Director General of the NSIB, described the partnership as a major step forward in strengthening transportation safety across Nigeria.
In his words he said, “This collaboration is a testament to the power of synergy, combining the regulatory and investigative expertise of the NSIB with the technical and operational insight of Aero Contractors.
Through this MOU, we are committed to enhancing safety standards by equipping our Transportation Safety Officers with practical, hands-on experience and technical knowledge.”
As part of the agreement, Aero Contractors will provide on-the-job training opportunities for NSIB personnel, focusing on incident prevention, emergency response, and safety management systems.
The NSIB will also support Aero Contractors’ technical personnel with training in accident investigation, ensuring a two-way exchange of expertise that enhances overall safety across the industry.
Capt. Alex Badeh Jr. further outlined the impact of the initiative. “This partnership will introduce customized training programs, drawing from Aero’s state-of-the-art facilities, simulators, and technical resources.
“Additionally, we will collaborate on industry conferences, seminars, and symposiums, where best practices will be shared, new training needs will be explored, and capacity-building efforts will be strengthened,” he noted.
The partnership marks a significant milestone in the Nigerian aviation sector, reinforcing a joint commitment to safety, knowledge-sharing, and professional development.
The collaboration aligns with Nigeria’s broader aviation safety objectives and underscores the importance of industry-wide cooperation in building a safer and more resilient air transport system.
Capt. Ado Sanusi of Aero Contractors reaffirmed the importance of the initiative, stating, “This partnership goes beyond training; it is about cultivating a safety-first culture where industry stakeholders collaborate to prevent accidents and enhance operational standards. Today, we embrace a shared vision—one that places safety at the heart of our industry.”
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