APO Triples Press Release eMail Distribution Capacity

The African Press Organization (APO), the leading press release wire in Africa, has announced it was tripling its press release email distribution capacity to 1 million emails per day.

This new investment will enable APO to meet the growing demand for press release distribution in Africa, thanks to a highly reliable and competitive platform, and in so doing consolidate its technological and commercial leadership, as illustrated by the success of Africa Wire®, the service for press release wire distribution and monitoring in Africa.

APO gives its customers the option to enrich their email press releases free of charge by adding multimedia content such as photos, videos, audio files, links, and documents.

Enriched emails result in read rates well above industry standards as compared to a simple text news release.

Classified as High Volume Email Sender, APO uses eMail Best Practices and maintains an excellent Email Sender Reputation with a steady Sender Score of 99/100* which guarantees the best email delivery rates in the industry in Africa.

"In response to the increasing demands for press release wire distribution in Africa, we are delighted to be able to support our clients by boosting our press release email distribution capacity. This investment will bring enhanced service offerings for our clients", said Eloïne Barry, executive director of APO.

APO manages Africa Wire®, the service for press release wire distribution and monitoring in Africa, reaching over 25,000 media contacts, bloggers, social networks, and redistributing content to over 50 African websites, Bloomberg Terminal, Lexis Nexis, Dow Jones Factiva, and more.

Used by some of the world’s largest companies and institutions, including DHL, Microsoft, Mastercard, the African Development Bank, and more, Africa Wire® guarantees the most extensive reach to Africa, helping APO’s clients engage with their audiences across the world.