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Apple Leads Samsung, Huawei at the Worldwide Smartphone Market

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Worldwide Smartphone Market statistics has shown that Apple has overtaking Samsung to the Top Position of Smartphone Market, While Overall Shipments Decline 6.3% in the Fourth Quarter of 2017.

 

A slower than expected 2017 holiday quarter closed out the year bringing minimal change to the worldwide smartphone market when compared to 2016.

 

According to International Data Corporation (IDC) preliminary data from the Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 403.5 million units during the fourth quarter of 2017 (4Q17), resulting in a 6.3% decline when compared to the 430.7 million units shipped in the final quarter of 2016.

 

For the full year, the worldwide smartphone market saw a total of 1.472 billion units shipped, declining less than 1% from the 1.473 billion units shipped in 2016.

 

Developed markets such as China and the United States both witnessed a decline during the quarter as consumers appeared to be in no rush to upgrade to the newest generation of higher-priced flagship devices.

 

Anthony Scarsella, research manager, Mobile Phones at IDC, said “The latest flock of posh flagships may have had consumers hitting the pause button in the holiday quarter”.

 

“With ultra-high-end flagships all the rage in 2017, many of these new bezel-less wonders proved to be more of a luxury than a necessity among upgraders.

Even though we have seen new full-screen displays, advanced biometrics, and improved artificial intelligence, the new and higher price points could be outweighing the benefits of having the latest and greatest device in hand.”

 

Jitesh Ubrani, senior research analyst with IDC’s Worldwide Mobile Device Trackers, said “In the presence of ultra-high-end flagships, the still high-priced flagships from the previous generation seemed far more palatable to consumers in 2017.”

 

“Many high-profile companies offered their widest product portfolio ever in hopes of capturing a greater audience.

 

“Meanwhile, brands outside the top 5 struggled to maintain momentum as value brands such as Honor, Vivo, Xiaomi, and OPPO offered incredible competition at the low end, and brands like Apple, Samsung, and Huawei maintained their stronghold on the high end.”

 

Smartphone Vendor Highlights shows that Apple experienced a slight downturn from the previous holiday quarter as iPhone volumes reached 77.3 million units, a year-over-year decline of 1.3%.

 

Volumes were still enough to push Apple past Samsung and back into first place in the smartphone market, largely because of iPhone 8, 8 Plus, and iPhone X.

 

Apple continues to prove that having numerous models at various price points bodes well for bringing smartphone owners to iOS.

 

Although demand for the new higher priced iPhone X may not have been as strong as many expected, the overall iPhone lineup appealed to a wider range of consumers in both emerging and developed markets.

 

Apple finished second for the full year in 2017 shipping 215.8 million units, up 0.2% from the 215.4 million units shipped in 2016.

 

Samsung remained the overall leader in the worldwide smartphone market for 2017 despite losing out to Apple in the fourth quarter.

 

The Korean giant shipped 74.1 million units in 4Q17, down 4.4% compared to the 77.5 million units from last year.

 

Samsung finished the year with 317.3 million shipments, up 1.9% from the 311.4 million shipments in 2016.

 

Despite the failure of the Note 7 combined with the endless collective pressure from Chinese players along with Apple, Samsung has managed to remain on top through thick and thin.

 

The pending arrival of their next flagship, the Galaxy S9, may represent the brand’s best chance of winning over both new and current customers in 2018.

 

Huawei continues to hold the number three position despite intensified competition from growing Chinese players such as OPPO and Vivo.

 

Huawei shipped 41.0 million units, down 9.7% from the 45.4 million shipped in the fourth quarter of 2016.

 

The 2017 results look much better for the Chinese giant as the Honor brand helped pushed sales both inside and outside of China.

 

Huawei shipped 153.1 million units, up 9.9% from the 139.3 million unit shipped in 2016.

 

The Mate series and Honor sub-brand continued to drive crucial volume in numerous markets, while the Y series thrived at the low-end.

 

Recent aspirations for breaking into the U.S. market are on hold as both AT&T and Verizon recently cut ties to bring Huawei flagships to the U.S.

 

Entering the U.S. through an official carrier remains critical for Huawei if it wishes to eventually dethrone market leaders Apple and Samsung.

 

Xiaomi managed to double its share to 7% from 3.3% during the holiday quarter last year.

 

This comes as no surprise since the company has continued to focus on growth outside China, with India and Russia being two of its largest markets.

 

The company has been expanding its number of Mi Stores and Mi Service Centers, with fast buildout coming in markets like Indonesia.

 

It also appointed Lazada to be the official online store and partnered with Indosat to offer a telco bundling package, where consumers can get Xiaomi’s smartphone for free by purchasing a data package for a one-year period.

 

In India, Xiaomi also launched Redmi Y-series in India and roped in Bollywood celebrity Katrina Kaif to endorse the selfie-centric smartphone series as its first product endorser.

The Redmi 5A, which was launched at US$78, saw more than a million devices being sold within a month.

 

The brand continued to expand its retail presence by adding more preferred partners, launching new Mi stores, and partnering with large format retail stores.

 

OPPO dropped one place to the 5th position as the company shipped 27.4 million smartphones while managing to maintain 12% growth for the full year, amounting to 111.8 million smartphones.

 

Like Xiaomi, OPPO has also managed to move beyond the domestic Chinese market and gain a foothold in other Asian countries like India, Indonesia, and Vietnam.

 

In Indonesia, it launched the new F5 series in 4Q17 and also announced its partnership with AOV, a MOBA game.

 

It ran a “selfie campaign” tour in many big cities in Indonesia to promote the AI feature in its selfie camera.

 

In India, it continued to invest in celebrity endorsements and events.

 

However, it faced a slight decline as it made some changes to its channel strategy by being more selective about its retail partners.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

Navigating the Path to Sustainable Telecom Services for Subscribers

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By Dinesh Balshingh

As Nigeria continues its journey towards becoming a digitally driven economy, reliable telecommunications services remain the backbone of our collective progress. At Airtel Nigeria, we are committed to delivering world-class connectivity to millions of Nigerians, enabling economic growth, empowering businesses, and enhancing lives.

We understand that the future technology needs of the country, as ushered in by the highspeed 5G era of AI, Cloud computing, Data science applications, and Blockchain, should be directing significant investments towards building a resilient network. However, the industry faces significant challenges that require a closer look as we strive to maintain the high standards that our customers deserve.

Increased Intensity of Investments: The increasing demand for digital services across sectors such as education, media, banking, transportation, and manufacturing has come with an increased demand on telecom capacity.

Upgrading networks to deliver more data capacity is key to a sustainable future. To help ensure that the Nigerian economy keeps pace with the global improvements in technology and communications while supporting the aspirations of consumers, we also take on the responsibility of executing new technology and system upgrades as well as improved security. Data security is now more than ever a priority as more and more people upload personal information online.

All of these require significant investments which are sourced from the international markets at costs denominated in US Dollars. In the past three to four years, for instance, the dollar has gone from exchanging for about N500 to over N1,600.

This more than three-fold increase in foreign exchange conversion exponentially increases the cost of investments required to run a good quality network.

In addition to this unprecedented hike in capital expenditure, the operating costs have surged dramatically, with operating expenses rising by over 300% in the last 18 to 24 months alone.

While several critical areas of the business are impacted, I would, for expediency, focus on three of those areas: Rising Energy Cost, Infrastructure Challenges, and a Commitment to Quality Service.

Rising Energy Costs: Powering telecommunication infrastructure requires significant energy resources. Energy is the single largest operating cost for running a network. With increasing global energy prices and while efforts are ongoing to fully stabilize power supply in Nigeria, Airtel Nigeria and other operators in the sector are incurring soaring costs to keep networks running seamlessly.

Infrastructure Challenges: The industry continues to grapple with rampant fiber cuts and vandalization of critical infrastructure. These incidents not only disrupt services but also demand substantial investments to repair and maintain facilities.

Commitment to Quality Service: Despite these challenges, Airtel Nigeria has remained steadfast in ensuring quality of service. From expanding 4G and 5G networks to meeting growing demand in urban and rural areas, we have painstakingly absorbed the rising costs of these obligations to avoid compromising the customer experience and ensuring Nigerians, regardless of their location, have access to mobile communication and remain connected to the digital economy.

Telecommunications operators have worked tirelessly to sustain services despite keeping tariffs unchanged for the last 10 years. While tariffs have remained static for over a decade, the economic realities necessitate a review to ensure the sustainability of services hence our recent application to the government for tariff adjustment which if approved will be a step towards addressing this imbalance.

It is not a decision taken lightly but one borne out of the need to guarantee continued investment in network expansion, technology upgrades, and improved service delivery.

The telecommunications sector is pivotal to Nigeria’s ambition to become a digital economy leader in Africa. Meeting this aspiration requires operators to make substantial investments in network infrastructure, spectrum acquisition, and innovative solutions. These investments come at a cost, one that must be shared proportionally to ensure long-term viability.

At Airtel Nigeria, we remain resolute in our commitment to:

Delivering Quality Services: As the government continues to monitor operators’ compliance with service quality standards. Airtel is dedicated to surpassing these benchmarks, ensuring customers experience uninterrupted and superior connectivity.

Driving Economic Growth: By expanding our network and enhancing digital inclusivity, we are enabling the government’s economy turnaround agenda and fostering opportunities for all Nigerians.

Being a Reliable Partner: Despite industry challenges, we are steadfast in our role as a trusted partner in Nigeria’s digital transformation journey.

While significant tariff adjustments have become warranted for the sustainability of the industry, Airtel has always been sensitive to affordability and understand that the price adjustments must be done gradually to support our customers’ financial positions.

“We believe that an approval of revised tariffs will empower operators to invest in capacity, expand coverage to underserved areas, aim for advanced security on the networks, and improve service quality and network availability while ensuring that Nigeria remains competitive in the global digital landscape.

As we navigate the present imperatives together, we urge all stakeholders, including customers, regulators, and partners to recognize the importance of building a resilient telecommunications ecosystem. Airtel Nigeria remains committed to delivering unmatched value while supporting the nation’s economic development.

Dinesh Balsingh is the Managing Director/CEO of Airtel Nigeria.

 


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Data breaches: Commission warns banks, hospitals, others against infractions

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Nigeria Data Protection Commission (NDPC) has issued a strong warning to institutions and organizations found mishandling citizens’ data, promising to impose maximum penalties on violators as part of an effort to strengthen enforcement in 2025.

National Commissioner and Chief Executive Officer, Dr. Vincent Olatunji, emphasized the importance of safeguarding data integrity and assured that the Commission will enhance its enforcement mechanisms to hold accountable sectors such as banking, healthcare, education, insurance, telecommunications, and government agencies.

In a statement released by the Commission’s Media Department, Dr. Olatunji urged data controllers and processors to prioritize data security, warning that the NDPC’s tolerance for breaches will be minimal.

He stressed that while the Commission had previously refrained from issuing fines, there would be significant penalties moving forward for those failing to comply with data protection regulations.

The NDPC’s increased focus on enforcement aims to protect the data rights of Nigerians as guaranteed by the Nigeria Data Protection Act (NDPA).

Dr. Olatunji highlighted the Commission’s ongoing engagements with public and private stakeholders to foster awareness and compliance, underscoring that these efforts have led to the signing of Memorandums of Understanding (MOUs) with key organizations such as the National Insurance Commission (NAICOM), the National Lottery Regulatory Commission (NLRC), the Data Privacy Office of Canada, and the Dubai International Financial Centre Authority (DIFC).


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Subscriber Group Rejects Telcos Push for Tariff Hike

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National Association of Telecoms Subscribers (NATCOMS), a telecoms subscriber body, has warned Nigerian Communications Commission (NCC) not accede to demands by telecommunications companies in the country to hike tariff, insisting that such increase would unleash further hardships on its members.

Subscriber Group Rejects Telcos Push for Tariff Hike

Chief Deolu Ogunbanjo, president, NATCOMS said in statement that the group in a recent emergency meeting over the planned tariff hike of telecommunication services, unanimously voted against any tariff hike.

Ogunbanjo, said telecoms services are taxable services under the Value Added Tax Act.

The Act was amended in 2019 by the Finance Act of that year to raise the tax rate from five per cent to 7.5per cent which was 50per cent increment and the increment has been borne by the consumers of rateable telecom services.

“That increment brought about untold hardship to our members many of who have been forced to cut back on their telecom requirements.

“As if that was not bad enough, the Federal Government got the National Assembly to enact the Finance Act of 2020. Section 37 of the Act amended Section 21 of the Customs, Excise Tariff etc. (Consolidation) Act by imposing an excise duty charge on Telecommunication Services. The then president, President Muhammadu Buhari by an order prescribed five per cent as the rate of the excise duty charge, chargeable for telecommunication services. The additional tax burden was greeted with public outcry and this association, at the prompting of our members, challenged the excise duty charge in court, in the case of Registered Trustees of National Association of Telecommunications Subscribers (NATCOMS) V MTN Nigeria Communications Limited and Others – Suit No: FHC/L/ CS / 189) 2023 on the ground of double taxation which is illegal and unconstitutional.

NCC and other Federal Bodies are parties to the suit and the Federal Government as represented by the Federal Inland Revenue Service (FIRS) entered an appearance and filed processes opposing the suit. The case is now pending before Hon.  Justice Aluko, sitting at the Lagos Division of the Federal High Court, and the case is slated to come up in the court on the 13th March, 2025,” Ogunbanjo said.

 


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