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AppsFlyer Gives Insight into Global E-Commerce Trends for 2023

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By Sue Azari

It is no secret that over the past few years the e-commerce industry has been constantly and rapidly evolving, with COVID-19 playing a significant role.

Many retailers have experienced highs as a result of the pandemic, with consumers taking advantage of the convenience of shopping for pretty much anything right from the comfort of their living room; whilst others such as offline retailers suffered, due to their lack of a digital footprint when lockdown was introduced.

Judging by recent trends, global retail e-commerce sales will continue to soar in 2023, showcasing the adaptability of e-commerce, which has gone through tremendous change over the past 30 years.

As we look ahead to 2023, and the challenges e-commerce retailers have faced post pandemic – from economic uncertainty to supply chain issues – it’s not all doom and gloom, as with great challenges come great opportunities.

The future looks particularly bright for e-commerce retailers that are placing customers at the forefront and creating better customer experiences, as well as staying on top of ever evolving e-commerce trends.

Here are some of the most notable e-commerce trends to look out for in 2023:

  1. The rise and rise of Mobile Commerce

Mobile commerce has been on the rise within the e-commerce industry for some time now, thanks to the pandemic.

According to AppsFlyer benchmark data, total mobile app installs on the African continent grew by 17% in the first part of 2022 compared to early 2021. As consumers are increasingly shopping for and purchasing products using mobile devices like phones and tablets, mobile commerce sales are expected to rise significantly in 2023, and beyond.

It is rapidly becoming the preferred channel for shopping, and we’re now seeing more traditional retailers join in the trend, prioritising mobile as an alternative channel for delivering exceptional customer experiences, for both new and existing customers.

For the future, e-commerce retailers need to focus on mobile first solutions such as mobile payment options like Apple and Google pay.

  1. Omnichannel E-Commerce coming into play

After two years of predominantly online shopping, consumers are ready for in-store experiences again. Although mobile commerce is thriving more than ever, post pandemic has seen a slight shift in consumers reverting back to offline shopping, with retailers now expanding their number of stores, and pure online retailers opening up physical pop-stores.

Many consumers have missed being able to physically go into a store and select an item. To reinforce this, the role of the store has changed, with retailers opting for the more experiential and inspirational in-store experiences moving forward into the new year, Shoprite being a prime example of this, already implementing the use of AI in their South African stores, with the aim of enhancing the customer journey through the store.

A major challenge which arose with stores reopening post pandemic was the convergence of online and offline experiences. Having said this, some retailers are taking the necessary measures to bridge that gap, and are finding ways to incorporate online into the in-store experience.

As post pandemic in-store shopping continues to grow, many brands have turned to the use of apps to enhance in-store shopping experiences.

These apps are able to give in-store associates access to customer account details to provide better service, and ensure in-store inventory is reflected in real-time online, all in a bid to create a more natural shopping experience online for customers.

Brands are becoming increasingly reliant on more channels for customers to shop, and it is important they have good visibility across each channel.

  1. The impact of Social Commerce

The astronomical growth of social commerce will undoubtedly continue in 2023. The global social commerce market is set to reach a whopping $604.5 billion by 2027. With social media attracting high engagement levels from a wide audience who typically spend almost 2.5 hours on these platforms per day, it makes it much easier for e-commerce retailers to capture and build closer connections with customers amidst the economic downturn.

Another advantage of social commerce is that it offers a frictionless journey between inspiration and purchase. Until very recently,  consumers would have to seek out their inspiration on social media, then head back to a website for purchase. Today, social media is now a one-stop shop, streamlining the experience and minimising the risk of drop offs.

  1. Re-commerce breaking through the clutter

Environmentally-friendly products can influence today’s consumer’s choices. As sustainability is increasingly becoming an essential factor in the consumer’s decision making process, re-commerce will play a much bigger role when it comes to 2023 e-commerce trends.

Consumers are now willing to spend more on sustainable products for health and fitness, and general environmental good, as taking care of the planet and environment is no longer just a marketing stunt or a nice-to-have.

It is paramount that e-commerce retailers take this into consideration in a way that will still be profitable to them. E-commerce retailers can gain a competitive edge in 2023 by choosing greener products and packaging, and adopting more and more environmentally sound practices.

  1. Personalisation key to brand loyalty

Today’s consumer demands a more personalised shopping experience from their favourite brands, therefore personalisation is expected to be a big trend in 2023. Most consumers crave a brand that knows them well enough to offer up personalised shopping experiences.

Personalisation works best when e-commerce retailers use the customer’s touch points and journey data to boost customer engagement and loyalty. This means engaging them on the channels they prefer, and supporting them throughout their entire customer journey with personalised offers.

The latest e-commerce trends are adopting new technologies and unprecedented business practices, which in turn show that customer experience is heading towards being an always-on 2023 e-commerce trend. E-commerce retailers should look to adopt some of these trends in order to stay ahead of the competition next year, and beyond.

Sue Azari is E-Commerce Lead at AppsFlyer

 


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NAICOM Collaborates with Malaysia for Takaful Insurance Development

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The National Insurance Commission (NAICOM) is collaborating with Malaysia in capacity building and investment opportunities to grow its Takaful insurance

The Commissioner for Insurance and Chief Executive Officer, NAICOM, Mr. Olusegun Ayo Omosehin, disclosed this when he played a host to the High Commissioner of Malaysia Mr. Aiyub Omar who visited him in his office in Abuja.

During the visit, Omosehin explained the functions of the commission, emphazising its dual role in regulating the insurance industry’s business activities and driving growth and development in Nigeria.

To tap from the country’s wealth of experience the commissioner suggested Nigeria should study countries with similar characteristics, such as Malaysia, which has witnessed rapid growth in Takaful Insurance over the past three decades.

He sad this would enable the Commission to identify best practices, gain valuable insights, and adapt strategies that have proven success in similar markets.

According to him, by exploring international models and benchmarking against industry leaders, the commission aimed to creating a more conducive environment for insurance growth in Nigeria, ultimately benefiting policyholders and stakeholders alike.

The commissioner further stressed the importance of knowledge sharing to replicate successful models in Nigeria, particularly in achieving President Bola Tinubu’s vision of a $1 trillion economy.

This goal, he said, aimed to be accomplished within eight years, relies heavily on collaborations with foreign governments, including Malaysia, stressing that given Nigeria’s low insurance penetration, the potential for growth and investment is substantial.

Omosehin stated that notably, Nigeria has made progress in the Takaful insurance sector, expanding from a single company in 2013 to six companies currently under the National Insurance Commission’s regulation.

He emphasised the need for knowledge sharing and strategic partnerships, reiterating that by learning from Malaysia’s experiences and best practices, Nigeria can accelerate its economic growth and development, ultimately achieving the ambitious goal of a $1 trillion economy.

He informed the Malaysian High Commissioner about the newly passed insurance bill by the Senate, which now awaits concurrence from the House of Representatives.

This bill, he said, is expected to significantly boost capital in the insurance industry and create new investment opportunities.

He said that by enhancing the regulatory framework, the bill sought  to promote the growth and development of the insurance industry in Nigeria, ultimately contributing to the country’s economic growth.

The Malaysian High Commissioner, in response, said he was thrilled by the reception by the National Insurance Commission and expressed his enthusiasm for collaboration


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AMCON Debt Recovery: Sir Johnson, Arik, Rockson, and Ojemai Owe Over N455 Billion

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Facts have emerged that the total debts of Sir Johnson Arumem-Ikhide, the owner of Arik Air, is still indebted to the Asset Management Corporation of Nigeria (AMCON) whopping N455, 171, 764, 772.80 as of December 31, 2024, in all his investments, the Asset Management Corporation of Nigeria (AMCON) has said.

AMCON also said that its intervention in the troubled Arik Air in February 2017, saved the carrier from liquidation, but vowed that it would ensure the recovery of the total debts owed to the corporation by various business organisations including those owned by Sir Johnson Arumem-Ikhide irrespective of the orchestrated blackmail.

Mr. Jude Nwauzor, the Head of Corporate Communications Department of AMCON, stated these on Friday in Lagos while presenting the facts to the aviation correspondents. AMCON, a debt recovery agency of the Federal Government of Nigeria had watched as several commentators, and writers spread skewed and misguided reports on different media platforms, which does not explain the sorry status of Arik Air before AMCON’s the Federal Government of Nigeria mandated AMCON to intervene in the airline.

Giving the breakdown of the total debts, Nwauzor informed that Arik as of December 2024, owed AMCON N227,637,469,394.34 billion; Rockson Engineering, N163,502,837, 397.75 billion, while Ojemai Farms owed the corporation another N14, 031, 457, 980.71 billion, totaling N455, 171, 764, 772.80. Nwauzor also said that Arumem-Ikhide in some of its agreements with AMCON, agreed to the debts owed to the government agency, and signed restructured agreements on payback, but failed to honour his agreements.

AMCON insisted that despite the campaign of calumny against it, it would ensure the debts were recovered and return the companies to profitability. AMCON insisted that it didn’t take over the running of Arik Air by fiat as claimed in some quarters, but the banks, including Union Bank and Bank PHB (now Keystone Bank), Zenith, Access, Standard Chattered, Afexim, which the airline owed billions of naira, sold the non-performing loans of Arik to AMCON.

He insisted that the takeover followed all the due processes and in accordance with the Act setting up AMCON, and the laws of the Federal Republic of Nigeria. According to Nwauzor, AMCON had been part of Arik Air since 2011 but was compelled to take over the company in 2017 through the appointment of a receiver manager after several interventions failed. He emphasised that the AMCON Amendment Act, 2021 empowers the corporation to, inter alia, take possession, manage, or sell all properties traced to debtors, whether such asset or property is used as security/collateral for obtaining the loan in particular.

He explained that the receiver manager also had the option of either managing or selling off the assets of a debtor company like Arik Air, but AMCON was mandated to ensure that the airline did not die by the Federal Government.

He said: “If you recall, at the time, there were not so many of these airlines that we have today like Air Peace, United Nigeria, Green Africa, Max Air, Value Jet, etc, so, the Federal Government at the time, mandated AMCON to save the over 1,500 jobs that would have been lost if the airline was liquidated and the best approach was to appoint a receiver manager to manage the airline. That was the mandate of the Federal Government of Nigeria.

“As you know, AMCON is owned by the Central Bank of Nigeria (CBN) and the Ministry of Finance and is guided by the AMCON Act drafted by the National Assembly, and signed into law by the President and Commander-in-Chief of the Armed Forces of the Federal Republic of Nigeria. That was how AMCON came to be. What that means is that you cannot play outside the laws of the Federal Republic of Nigeria, and the AMCON Act, and that the Corporation since inception is guided by this. If push comes to shove, AMCON still has the option to liquidate the company and any other debtor organizations. But, we are still today managing Arik, which was insolvent in 2015 and 2016 before AMCON stepped in.”

He pointed out that AMCON since 2017 when it intervened in the airline, had been putting in money to sustain its operations, yet was unable to recover its investment in the airline. AMCON expressed that it was because the promoters of Arik Air could not pay back the debts it owed several financial institutions either in the country or beyond, stressing that this compelled the banks to sell the non-performing loans to AMCON.

He further debunked the claim that Arik Air had 30 operating aircraft at the time of AMCON intervention in 2017, maintaining that most of the aircraft claimed to be in the fleet of the airline were either abandoned, scrapped, or inactive at the time of intervention.

An investigation by our correspondent revealed that only eight of the 30 aircraft were operational at the time of AMCON intervention. He insisted that no matter the blackmail, AMCON would ensure the recovery of the debts irrespective of who was involved. Adding that by the time AMCON intervened in Arik Air in 2017, there was zero naira to run the airline, as both KPMG and PwC reports pronounced the airline insolvent pre-receivership.

“We did the forensic evaluation of Arik Air in 2015 and 2016; the report wrote off Arik as an insolvent company. The experts proposed that AMCON should liquidate the airline and move away. Even, the liquidation would not have recovered a fraction of the debts,” he said.


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MultiChoice Nigeria Unveils Annual Step-Up Offer for DStv and GOtv Subscribers

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MultiChoice Nigeria has unveiled its annual Step-Up offer, allowing DStv and GOtv subscribers an automatic upgrade to a higher package when they pay for a package above their current subscription. This exciting initiative provides access to premium content beyond their current package.

The Step-Up offer is available to new, active, and disconnected subscribers. The offer, which started Monday, January 13, 2025, will run till Monday, March 31, 2025. Active subscribers benefit when they upgrade their subscription to any package higher than their current one. Disconnected customers can also take part by reconnecting on a higher package than their last. Additionally, new customers can join the excitement by upgrading from the package they subscribed to.

Upgraded subscribers will gain access to a diverse selection of content, including world-class sports such as the English Premier League, La Liga, Serie A, UEFA Champions League, FA Cup, Tennis, Formula 1, UFC, WWE, Boxing, and so much more. They will also enjoy an array of international movies, series, telenovelas, music shows, news, and kids’ entertainment.

There is so much content to be discovered across history, crime and investigation, cooking shows, game shows, reality TV, then get in touch with nature on national geographic. If drama is more your thing, currently airing is the new season of The Real Housewives of Lagos, which follows the glamorous lives of six women—Adeola Diiadem Adeyemi, Carolyna Hutchings, Dabota Lawson, Laura Ikeji Kanu, Mariam Timmer, and Sophia Momodu—on Africa Magic Showcase (DStv Channel 151|GOtv Channel 8) every Sunday at 8 pm.

Speaking on the launch, Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice, said, “We are delighted to offer this exciting opportunity to our valued customers. The Step-Up offer is our way of thanking loyal customers for their continued support. At MultiChoice, we are always looking to provide value for our customers, ensuring that everyone gets the best viewing experience possible.”

All upgrades are seamlessly processed within 48 hours of payment, ensuring customers can quickly enjoy their enhanced viewing experience. To participate in this offer, simply renew or reconnect on the MyDStv/MyGOtv app or dial *288#.


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