General News
AppsFlyer Gives Insight into Global E-Commerce Trends for 2023

By Sue Azari
It is no secret that over the past few years the e-commerce industry has been constantly and rapidly evolving, with COVID-19 playing a significant role.
Many retailers have experienced highs as a result of the pandemic, with consumers taking advantage of the convenience of shopping for pretty much anything right from the comfort of their living room; whilst others such as offline retailers suffered, due to their lack of a digital footprint when lockdown was introduced.
Judging by recent trends, global retail e-commerce sales will continue to soar in 2023, showcasing the adaptability of e-commerce, which has gone through tremendous change over the past 30 years.
As we look ahead to 2023, and the challenges e-commerce retailers have faced post pandemic – from economic uncertainty to supply chain issues – it’s not all doom and gloom, as with great challenges come great opportunities.
The future looks particularly bright for e-commerce retailers that are placing customers at the forefront and creating better customer experiences, as well as staying on top of ever evolving e-commerce trends.
Here are some of the most notable e-commerce trends to look out for in 2023:
- The rise and rise of Mobile Commerce
Mobile commerce has been on the rise within the e-commerce industry for some time now, thanks to the pandemic.
According to AppsFlyer benchmark data, total mobile app installs on the African continent grew by 17% in the first part of 2022 compared to early 2021. As consumers are increasingly shopping for and purchasing products using mobile devices like phones and tablets, mobile commerce sales are expected to rise significantly in 2023, and beyond.
It is rapidly becoming the preferred channel for shopping, and we’re now seeing more traditional retailers join in the trend, prioritising mobile as an alternative channel for delivering exceptional customer experiences, for both new and existing customers.
For the future, e-commerce retailers need to focus on mobile first solutions such as mobile payment options like Apple and Google pay.
- Omnichannel E-Commerce coming into play
After two years of predominantly online shopping, consumers are ready for in-store experiences again. Although mobile commerce is thriving more than ever, post pandemic has seen a slight shift in consumers reverting back to offline shopping, with retailers now expanding their number of stores, and pure online retailers opening up physical pop-stores.
Many consumers have missed being able to physically go into a store and select an item. To reinforce this, the role of the store has changed, with retailers opting for the more experiential and inspirational in-store experiences moving forward into the new year, Shoprite being a prime example of this, already implementing the use of AI in their South African stores, with the aim of enhancing the customer journey through the store.
A major challenge which arose with stores reopening post pandemic was the convergence of online and offline experiences. Having said this, some retailers are taking the necessary measures to bridge that gap, and are finding ways to incorporate online into the in-store experience.
As post pandemic in-store shopping continues to grow, many brands have turned to the use of apps to enhance in-store shopping experiences.
These apps are able to give in-store associates access to customer account details to provide better service, and ensure in-store inventory is reflected in real-time online, all in a bid to create a more natural shopping experience online for customers.
Brands are becoming increasingly reliant on more channels for customers to shop, and it is important they have good visibility across each channel.
- The impact of Social Commerce
The astronomical growth of social commerce will undoubtedly continue in 2023. The global social commerce market is set to reach a whopping $604.5 billion by 2027. With social media attracting high engagement levels from a wide audience who typically spend almost 2.5 hours on these platforms per day, it makes it much easier for e-commerce retailers to capture and build closer connections with customers amidst the economic downturn.
Another advantage of social commerce is that it offers a frictionless journey between inspiration and purchase. Until very recently, consumers would have to seek out their inspiration on social media, then head back to a website for purchase. Today, social media is now a one-stop shop, streamlining the experience and minimising the risk of drop offs.
- Re-commerce breaking through the clutter
Environmentally-friendly products can influence today’s consumer’s choices. As sustainability is increasingly becoming an essential factor in the consumer’s decision making process, re-commerce will play a much bigger role when it comes to 2023 e-commerce trends.
Consumers are now willing to spend more on sustainable products for health and fitness, and general environmental good, as taking care of the planet and environment is no longer just a marketing stunt or a nice-to-have.
It is paramount that e-commerce retailers take this into consideration in a way that will still be profitable to them. E-commerce retailers can gain a competitive edge in 2023 by choosing greener products and packaging, and adopting more and more environmentally sound practices.
- Personalisation key to brand loyalty
Today’s consumer demands a more personalised shopping experience from their favourite brands, therefore personalisation is expected to be a big trend in 2023. Most consumers crave a brand that knows them well enough to offer up personalised shopping experiences.
Personalisation works best when e-commerce retailers use the customer’s touch points and journey data to boost customer engagement and loyalty. This means engaging them on the channels they prefer, and supporting them throughout their entire customer journey with personalised offers.
The latest e-commerce trends are adopting new technologies and unprecedented business practices, which in turn show that customer experience is heading towards being an always-on 2023 e-commerce trend. E-commerce retailers should look to adopt some of these trends in order to stay ahead of the competition next year, and beyond.
Sue Azari is E-Commerce Lead at AppsFlyer
General News
FG Plans Special Court for Exam Cheats

Federal government has proposed setting up a National Examination Malpractice Court to swiftly prosecute exam cheats and curb malpractice nationwide.
Dr. Tunji Alausa, minister of Education, affirmed this recommendation of the 17-man committee headed by Professor Is-haq Oloyede, Registrar of the Joint Admissions and Matriculation Board (JAMB) as chairman, on Improvement of the Quality of Examination in Nigeria.
The committee which the Minister inaugurated in January this year submitted its interim report to him on Friday after about five months of extensive work, coming up with far-reaching recommendations aimed at improving the quality of examination and curbing examination malpractices in Nigeria.
Oloyede, in one of the recommendations, asked the Federal Ministry of Education to interface with the National Assembly to enact an Act to establish a National Examination Malpractice Court/Tribunal for prompt prosecution of examination malpractices to serve as a deterrent to others.
Alausa, in his response, assured the committee members that all the 12-point recommendations would be implemented, saying the government would deploy all its machinery to fight the menace of examination malpractice in Nigeria.
His words: “All the 12 recommendations that you reeled out, everyone will agree with me today that none of those recommendations will be impossible to implement. They are all practicable things. The one that we will implement now, we will do that right away, and once we leave here, myself and the permanent Secretary have work to do”.
Some of the recommendations of the committee include: “All documents, including certificates, registration and result slips, etc., should contain National Identification Number (NIN), photograph and date of birth to guard against identity theft and impersonation.
“All Invigilators and Supervisors must register through NIN and subscribe to the Examination body’s Short Code, using the same pattern of 55019/66019 of JAMB in order so track and have full information about the examination officials, including examiners, supervisors and invigilators.
“Swapping Invigilators and Supervisors, not candidates, should commence with effect from the 2025 private SSCE due to the strong views against student swapping expressed by the four concerned examination bodies (WAEC, NECO, NABTEB and NBAIS) pertaining to security, logistics and the fact that centre details are traditionally printed on candidates’ certificates
“Except where absolutely impossible, Invigilators and Supervisors should always be public officials/teachers on pensionable appointments.
“The standard requirements of examination halls/centres should not be waived for any school, while the recommended seating arrangement should be 1.5m by 1.2m, or 1.8 sqm per candidate.
“All examination halls and centres should be equipped with stationary CCTV cameras for surveillance and monitoring purposes. In addition, every examination centre shall have a mini control room where the CCTV camera is monitored for urgent and immediate alert.
“All four concerned examination bodies shall jointly own central control facilities for their use during their examinations to save costs. Body camcorders should be deployed in examination halls and centres for effective monitoring.
“At the point of entry into Basic School, every pupil must generate a unique code which is linked to his/her NIN, which must be identified with the pupil throughout his/her educational journey in Nigeria.
“The Federal Ministry of Education should interface with the National Assembly to enact an Act to establish a National Examination Malpractice Court/Tribunal for prompt prosecution of examination malpractices to serve as deterrent for others.
“The non-implementation of the 1999 Examination Malpractice Act suggests either a lack of political will or non-implementability. Consequently, the Committee recommends a review of the Act in such a manner that it can be immediately implemented to curb examination malpractice.
“Rather than wait till 2027 as initially suggested, the Computer-Based Examination (CBE) should be implemented for objective questions in 2025 private examinations and in full for school candidates in 2026.
“The 30 per cent Continuous Assessment component in the Senior Secondary Certificate Examinations has become a veritable source of corruption in the examination system due to the fraudulent process of inputting the scores in arrears.
“It is therefore recommended that the Nigerian Educational Research and Development Council (NERDC) and any other FME agency, which must have recommended the policy for the approval of the National Council on Education (NCE), should immediately be requested to review the Continuous Assessment System”.’
General News
Nigeria Relaunches National Talent Export Programme to Unlock $1 Trillion Global Outsourcing Market

The Federal Ministry of Industry, Trade and Investment has announced the relaunch of the National Talent Export Programme (NATEP), a bold initiative led by the Honourable Minister, Dr. Jumoke Oduwole.
The renewed programme is designed to tap into the $1 trillion global outsourcing industry by positioning Nigeria’s youth as a world-class talent pool for digital and professional services.
“What we celebrate today is not merely the launch of a program; it represents the continuation of a vision to position Nigeria as a global leader in the future of work and services,” said Dr. Jumoke Oduwole, Honourable Minister of Industry, Trade and Investment.
“With digital transformation firmly embedded in President Bola Ahmed Tinubu’s economic vision, Nigeria is enhancing the infrastructure, systems, and policy tools necessary for an inclusive and innovation-driven future.”
In alignment with President Tinubu’s 8-point agenda, NATEP is designed to empower Nigeria’s youth, harness global service export opportunities, and drive inclusive economic transformation. With a youthful, English-speaking population, a strategic time zone, and rapidly advancing digital infrastructure, Nigeria is uniquely positioned to become a competitive global supplier of skilled talent.
Under the leadership of Dr. Oduwole, NATEP represents a strategic move to diversify Nigeria’s economy, boost foreign exchange earnings, and create sustainable employment.
The programme will focus on aggregating global demand and connecting it with Nigeria’s skilled workforce through structured and ethical talent export pathways.
The Ministry’s goal is to create 1 million direct export-linked jobs and up to 5 million indirect jobs within five years.
In addition, NATEP aims to attract over $1 billion in foreign direct investment to Nigeria’s growing service export economy. This programme targets high-impact sectors such as technology, business process outsourcing (BPO), the creative economy, healthcare, professional services, and remote work.
As part of this relaunch, Mrs. Teju Abisoye has been appointed as the National Coordinator of NATEP. A development finance expert with over two decades of experience, she has led major national employment initiatives and played key roles in government interventions, entrepreneurship support, and private sector engagement.
Her leadership brings clarity, focus, and execution strength to the programme’s vision.
Speaking at the relaunch, Teju noted, “Our mandate at NATEP is to position Nigeria as Africa’s peerless global talent hub by building an enabling ecosystem through policy, platforms, promotion, and partnerships.
We would actualise this critical national objective by upskilling and enabling Nigeria’s teeming young human capital to take advantage of the $1 trillion global service trade, with soaring demand for digital services, outsourcing, and remote work.
This is one of President Bola Ahmed Tinubu’s strategic interventions to tackle youth unemployment head-on, generate vital foreign exchange, and diversify our economy through service sector expansion”.
NATEP, a Special Purpose Vehicle under the Federal Ministry of Industry, Trade and Investment, has evolved from a basic outsourcing facilitator into a full-scale ecosystem enabler. The programme will now drive policy reform, expand digital infrastructure, strengthen international partnerships, and create reliable talent pipelines that match global standards.
Key components of NATEP include:
- Training 10 million Nigerians in globally recognized digital and professional certifications
- Incentivizing BPO and IT-enabled service companies to expand operations in Nigeria
- Creating legal and ethical pathways for talent export in alignment with global labor needs
- Building a national talent database to map skills and track employment opportunities
- Partnering with global outsourcing platforms and employers to aggregate demand
In alignment with President Tinubu’s 8-point agenda, NATEP is designed to empower Nigeria’s youth, enhance foreign exchange earnings, and support inclusive economic transformation. With a youthful, English-speaking population, strategic time zone, and growing digital infrastructure, Nigeria is uniquely positioned to become a competitive global talent supplier.
Minister, NATEP Sign MoU with Alaro City and Itana
To mark this renewed direction, the Honourable Minister led a high-level delegation on an official visit to Alaro City, home to Itana, Nigeria’s first Digital Special Economic Zone, on Friday, May 30, 2025.
The Minister also leveraged the visit to execute a Memorandum of Understanding aimed at strengthening public-private sector collaboration and showcasing the infrastructure and innovation ecosystem that will support the programme’s success.
Dr. Oduwole stated, “I am proud to announce a significant milestone in this effort: the successful signing of a strategic agreement to create an initial 100,000 jobs across high-impact sectors — made possible through collaboration with platforms like Itana, Alaro City, and other partners to mark the beginning of a new phase of joint execution.”
General News
Uche Uzoebo, SANEF CEO Makes Case for More Financial Inclusion Strategies Targeting Women

Leveraging digital infrastructure is key to accelerating financial inclusion, especially through a multi-stakeholder approach involving governments, fintechs, telecoms, regulators and even the customers.
According to the World Bank report, a significant portion of the global adult population remains unbanked.
Specifically, 27% of adults globally are considered unbanked, and an additional 50% are underbanked, defined as lacking a credit card, , according to Lucidity Insights.
By investing in awareness, robust digital ID systems, interoperable payment rails, and inclusive policy frameworks, stakeholders can expand access to financial services, particularly in underserved regions, and reduce the global unbanked population significantly.
Stakeholders who gathered at the Regtech Conference 2025 discussed these strategies and more, especially facilitating cross-border payments and investment opportunities across Africa.
The event featured a thought-provoking panel discussion moderated by Uche Uzoebo, the Chief Executive Officer (CEO) of Shared Agent Network Expansion Facilities (SANEF) Limited.
The panel discussion themed, “From Borders to Bridges: Leveraging Digital Infrastructure to Drive Financial Inclusion through a Multi-Stakeholder Approach”, brought together diverse voices across banking, fintech, policy, and government to explore how digital infrastructure can be annexed to drive financial inclusion.
Uzoebo highlighted how women often face unique challenges in accessing financial services coupled with limited digital literacy and cultural barriers.
She engaged the panelists to discuss targeted interventions aimed at promoting gender inclusivity in the financial sector and effective financial education programs that empower individuals to utilize digital financial services.
Jacqueline Mpare, Head of Agency Banking, Ecobank Group, highlighted how her organization had established a women-focused initiative to provide support to businesses targeted at women and those with women as part of the leadership by providing them with access to finance and non-financial support.
Isa Aliyushata, Regional Advisor, Africa, Corum Group Limited, stressed the need to inculcate financial literacy into the education curriculum to ensure everyone is exposed to the knowledge of financial literacy from a young age.
The panelists include Ajibade Laolu-Adewale, Chief Partnership & Ecosystems Officer, Wema Bank; Gerald Munyaradzi Nyakwawa, Head of Digital Channels, MoneyMart Finance (Private) Limited, Zimbabwe; Dr. Henry Clarke Kisembo, Group Global Lead and Executive Chairman, Development Associates Link International (DALI); Jacqueline Mpare, Head of Agency Banking, Ecobank Group; Jean Jacques Kajuga, Chief Operations Officer, RSwitch Rwanda; and Isa Aliyushata, Regional Advisor, Africa, Corum Group Limited.
The panelists emphasized collaboration, leading by example, speed and legislative alignment, a unified infrastructure payment system, and collaboration between national and regional switchers to allow a low-cost cross-border payment as key to ensuring financial inclusion.
Meanwhile, her organization, Shared Agency Network Expansion Facilities (SANEF), was honored with the title of 2025 Financial Literacy Champion at the RegTech Awards. This prestigious recognition highlights SANEF’s steadfast commitment to promoting financial literacy and enhancing financial inclusion across Nigeria. Through strategic partnerships, the expansion of agent networks nationwide, and impactful educational programs, SANEF continues to equip millions with the knowledge and tools to make informed financial decisions.
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