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Archos Eyes about 40% Nigeria’s Smart Devices Market -Olukotun

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Ademola Olukotun is the country manager, Archos in Nigeria. He is a seasoned product manager with a vast experience in start-up businesses to a world class standard.
Ademola was a foundation staff of Visafone Communication Limited (CDMA Network in Nigeria). He later joined Etisalat Nigeria as one of the foundation staff and also commenced the Devices department of company.
He also worked with Airtel Network Limited as Manager Devices & Partnership and also was a key player in starting up SOLO Phone Nigeria Limited before joining Archos S.A in 2015 to manage the Nigeria business for the company.
In this interview with peter ugwu, he explains Archos’ uniqueness and business opportunities in Nigeria.

User perception of Archos products
Before speaking on that, I want to make it clear how phone distribution in Nigeria is structured. We have the Original Equipment Manufacturers (OEMs) like Archos, the distributors made up of companies that buy the products and resell to the retailers.
Retailers are closer to the consumers. Why I used that analogy as prelude to answering how the perception has been, is that these partners have their ways of reviewing a product. For instance, the retailers the likes of Slot, Micro Station, etc., most customers have one time or the other patronised either of these retailers.
They have actually accepted us well. The reason being that, most their MDs or CEOs who are widely traveled, have come in contact with Archos before we launched in Nigeria. So, it was not a ‘new product’ to them when we came in.
 It gave us an edge and made our marketing very easy. We have been in business since 1988 and about 80% of them have come in contact with us. On the customers’ perspective, we have cutting-edge SkYous (models) of smart devices.
We launched into the market six smartphones and two tablets. That was very interesting and huge for a new entrant. We deliberately did that; to give customers verities to choose from.
They might same operating system, but different in terms of pricing, resolutions, screen size, etc. Archos pedigree created attention and the verities created exceptions.
As the Company to produce the first android tablet and have partnership with Google, will tell you that we have the intention to replicate that in this market too.

Unique Selling Proportion
Some people are already comparing the devices with others in the market and are beginning to see the differences.
For instance, certain brands would promise our entertainment freak youths the opportunity to download music; video and play on the go, but looking at the capacity of the device you will tell the experiences have not been as promised.
In Archos, the unique selling point in the area of entertainment is that you can squeeze or zip-up contents, creating room for more and enjoy them at your convenient.
Talking about our slogan ‘Entertainment You Way’ is basically that part of human life today is ‘tied’ to devices.
I can’t imagine myself doing away with my phone or laptop or tablet. What we have done is to make the gadget to be part of us; we have the best of them in terms of video, music, and getting additional accessories.

Archos Connected Objects and Accessories
Apart from the smartphones, tablets, we have connected objects that give users different experiences.
For instance the virtual reality glasses can be used to watch 3HD videos; which is first of its kind. The headsets come in various SkYous.
We have one for the bourgeois; serving like a head-warmer. With it, you can receive your calls, play music. It has multi-functional dimension. They are still part of the things that set us apart in the market.

Why Introducing Six smartphones In Same Market, Same Day?
Yes, the smartphones are predominately using Android operating system. In other words, there are basic features that every Andorid phone must have, like emails, social media-Facebook, Twitter, LinkedIn, WasApp, BBM, among others.
If anyone is launching an Android phone and tells you these are unique features, it is not the brand rather the operating system. Why we introduced such number of phones, for emphasis, was aimed at creating opportunity for every class of people in the society to have the purchasing power.
All of them have the social media features, however, what differentiates them are the specs such as screen size, memory size, ROM, etc. we are giving everybody opportunity to have a feel of Archos.

Distribution Strategies
From the onset, we have been to the right phone retails hotspots like Slot, Micro Stations, and other the biggest distributor in the market, called ‘Let Me Distribute’ and they are growing.
Slot, for instance has over 100 locations across the country, but there are still volatile areas that need to be monitored before pushing to those areas.
We expect that with the new government, things will get settled and businesses will thrive in those areas too.
And as the country manager, I have the vision of making Archos products the choice and preferred brand of smart devices for all classes in Nigeria within a record time. What do I mean by this? Archos plans flooding Nigeria with quality and affordable products.
And Archos intends to create a close up and personal relationship with Nigeria and Nigerians, so whatever will impact positively and move Nigeria forward, we are ready to do anything to make that work. Not for myself but also for the future of the new generation.
Archos is poise to garner between 30%- 40% Market share of the Nigeria smart devices market (Smartphones, tablets and accessories). In Nigeria today, 80% of the network users uses feature phones (purely low end phones without data capabilities). In numbers, this means we have approximately 80 million phone users using feature phones. These feature phone users can gradually step up to use Smartphones.
This shows that there is a lot of opportunity to tap into the market. With the affordable Smartphones from Archos, quality will never be compromised and also customer services will also be key to us.
How do we achieve this herculean task, we intend to provide affordable Smartphones and tablets for Nigerian with world class quality.  Secondly back up all our sales with warranty and after sales service.
We are willing to invest heavily into the economy so we are not ready to quite in a hurry. So our spread will be strategic and steady. 

Partnerships
In the era of bring Your Own Device (BYOD), it makes sense to partner organizations, especially in the area of smartphone adoption. What we are doing presently is bundle educational contents in some of our tablets, exclusively for schools.
It is in interesting at this time most schools are phasing out ‘hard’ libraries and focus on digital or e-libraries. So, as the world is evolving we are following the trends too. It is a work in progress; hopefully, the schools will start using Archos devices in no distant time.  

ARCHOS Products and NCC Type Approved, SON Certification
Yes. All Archos devices have gone through both certifications. I will like to state categorically that Archos is not just a green horn in the telephone industry.
Archos has been existing, since 1988 with so many milestones for instance Archos is the first brand to launch the first Android tablet in the world.
Over time, we have strategically made an in route into so many Countries like France, Poland, Senegal, Russia, United States of America, Spain, England etc. Archos is one of the leading EU brands. So whatever we do, we adhere strictly to the ethics of the sector and Nigeria is no exception.
We respect the rules guiding every market where we operate. So, our products: smart phones – Archos 40C Titanium, Archos 50B Archos Platinum, Archos 50b Oxygen,  Archos 50b Neon (All Smartphones) and for tablets, we have Archos 101b XS2 tablets(WIFI only), Archos 101 Xenon, Archos 80b Xenon; these are type approved.
 
After Sales Support
We understand the important of after sells services. That is why we are partnering Cellular Service Logistics (CSL), to ensure our phone; tablets users get the best services. We have categories of services too.
The first is based on cases of warranty; if it happens to be manufacturer’s default, we do outright replacement instantly. Other aspect entails minor damages or slipping in water, they (CSL) have the pact.
They have been in the business for donkey years. Their spreads covers major areas in the country and can be easily reached.


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Afreximbank and Ecobank Join Forces to Boost Trade and Compliance Across Africa

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African Export-Import Bank and Ecobank Group have embarked on a collaboration aimed at simplifying trade and compliance for businesses in Africa by integrating Ecobank’s Single Market Trade Hub and Afreximbank’s MANSA Digital Repository Platform.

With the collaboration, African businesses will benefit from seamless shared services across the two platforms, with users of the Single Market Trade Hub able to easily leverage MANSA’s comprehensive database for efficient know-thy-customer (KYC) and customer due diligence (CDD) checks while MANSA platform users would, in turn, be able to directly connect to the Single Market Trade Hub to explore trade opportunities to expand their businesses across Africa.

The Ecobank Single Market Trade Hub connects registered businesses across Africa on a single platform, helping them benefit from opportunities in the unified market of 1.4 billion people created by the African Continental Free Trade Agreement (AfCFTA).

It serves as a one-stop repository for the AfCFTA by providing small and medium-scale enterprises (SMEs) and corporates with insights about the agreement while its online match-making feature enables importers and exporters to upload their profiles and showcase goods and services they offer, or wish to source, with the aim of finding partners within Africa.

Once a match is found, connections are made via the platform and the transaction can be concluded leveraging on Ecobank’s trade and payment solutions in 35 African markets.

The MANSA Digital Repository Platform, or MANSA, is a one-stop-shop for due diligence matters on all African entities. As a centralised digital repository, MANSA seeks to eliminate information asymmetry and to increase intra-African trade and trade with the rest of the world.

It drives and promotes good governance culture among African SMEs and creates visibility for their businesses while also supporting African entities to expand, diversify and add value to their export products at both the local and international levels. Entities onboarded unto MANSA are allotted an Africa Entity Identifier (AEI) code which enables them to leverage other Afreximbank products and initiatives.

MANSA is also a key digital solution at the Africa Trade Gateway (ATG) marketplace which houses a suite of digital platforms designed as a single window to enable Afreximbank better deliver on its mandate, providing critical services to support and promote intra-African trade and the implementation of the AfCFTA. The platform enables African entities to accelerate their business activities at the ATG marketplace by working with verified information on trusted counterparties.

The new collaboration is, therefore, enabling Ecobank and Afreximbank to provide a central solution to the key challenge of KYC compliance and access to business across 35 countries in Africa. The improved interoperability is expected to further streamline cross-border trade and compliance in Africa, fostering greater financial and economic integration on the continent.

Afreximbank is a pan-African multilateral financial institution established to finance and promote intra- and extra-African trade.

Ecobank Group is a leading private pan-African banking group with unrivalled African expertise.


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Leadway Assurance Pledges Transformative Role to SMEs

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Leadway Assurance said it has chosen to go beyond risk underwriting to play the role of transformative partner for Small and Medium Enterprises (SMEs) in the country.

The underwriting firm played this role by empowering SMEs with practical strategies on how to navigate risks inherent in Yuletide season.

Leadway recently organized a webinar session for SMEs titled, “Driving Increased Sales During the Festive Season.”

Speaking on the reason for the session, the underwriting firm said it realized that as momentum into the 2024 festive season continued, businesses, especially small and medium enterprises (SMEs), face paradoxical realities of increased sales opportunities and consequent cocktails of business risks.

It said recognising the fact that with consumer spending and holiday making increasing businesses for SMEs, there were the possibilities of risk from these spikes in commercial activities such as – theft, accidents, burglaries, fire outbreaks, frauds, and system failures.

Against this backdrop Leadway said it has reaffirmed its position as a transformative partner to SMEs by empowering businesses with practical strategies for navigating the complexities of the season.

“This aligns with the brand’s mission to deliver robust risk management and business solutions to bolster economic growth, Head of the Retail Division at Leadway, Umashime Oguzor-Doghro said.

As connected to insurance, Oguzor-Doghro said: “Insurance was often seen as a reactive tool, but at Leadway, we position it as a strategic asset. With our competitive risk management solutions—spanning property, transit, and employee coverage, we enable businesses to operate with confidence, knowing they are protected from the unforeseen.

What sets us apart is our free advisory service, which ensures businesses are fully equipped before they even take up our insurance products.” he added.

In addition to risk management, Oguzor- Doghro said the webinar championed collaboration as a catalyst for success, adding that Leadway’s partnerships with event managers and SME stakeholders aim to ensure seamless operations during the festive season, reinforcing the company’s role as more than just an insurer but a reliable business ally.


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Mastercard, MTN, and Arifu Launch Digital Skills Program for African Small Businesses

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Mastercard Center for Inclusive Growth, MTN Group Fintech and Arifu have partnered to support about one million small businesses in Cote’ D’Ivoire and Uganda, to digitize their operations, increase the use of digital financial services and access digital marketplaces through the MoMo Coach chatbot.

This program, part of the Center’s global Mastercard Strive initiative, aims to enhance the resilience and growth of small businesses by providing essential digital skills. It is one of the ways Mastercard Strive has disseminated chatbot-ready business building content for small businesses in the region, which is currently also available in Kenya and Nigeria.

Small businesses in sub-Saharan Africa, especially those impacted by the pandemic, have faced significant barriers in adopting digital tools. As of December 2022, only 27.65% of businesses in sub-Saharan Africa had adopted digital tools to enhance their efficiency, showing a slight improvement from 19.44% in August 2020. A lack of relevant skills continues to limit their growth and access to essential financial services. MoMo Coach addresses these gaps by providing free, accessible upskilling content via popular messaging platforms.

Supported by the Mastercard Center for Inclusive Growth and delivered by Caribou Digital, this program equips small businesses with digital skills, enabling them to adopt digital tools, access capital, and engage more effectively in digital marketplaces. The program aligns with Mastercard Strive’s broader goal of reaching 18 million small businesses around the world to go digital, get capital, and access networks and know-how.

“Small businesses are vital to Africa’s growth and create opportunities for a more resilient and inclusive regional economy. We are delighted to catalyze a partnership between MTN Group Fintech and Arifu to equip almost one million small business owners with the digital skills and knowledge essential for thriving in an increasingly digital economy, setting them up for success.” said Subhashini Chandran, Senior Vice President of Social Impact for Asia Pacific, Europe, Middle East and Africa

The MoMo Coach solution, powered by Arifu’s Grasp Platform, uses mobile messaging to deliver micro-learning experiences. It is accessible across multiple channels, including WhatsApp, Telegram, Facebook Messenger, SMS and MoMo. This gives small business owners and entrepreneurs flexibility in accessing practical, actionable tips to unlock growth opportunities in the digital economy.

Serigne Dioum, CEO of MTN Group Fintech, further adds: “Empowering small businesses with digital skills is key to driving inclusive growth in Africa. Through MoMo Coach, we are unlocking opportunities for entrepreneurs to thrive in the digital economy, strengthening communities, and shaping the future of business across the continent.”

The program has been rolled out in Côte d’Ivoire and Uganda, reaching over 930,000 MTN customers, merchants, and agents, with more than 75,000 small business owners accessing free digital courses and over 45,000 actively engaging with MoMo Coach. Courses offered include “How to Start Your Business,” “Money Management,” and “Grow and Secure Your Business.” These courses are based on insights derived from MoMo merchants and agents, and they address key challenges like affordability and access to relevant business knowledge—enabling small business owners to navigate the digital landscape.

Aminata, a 31-year-old business owner from Gôh-Djiboua, Côte d’Ivoire, is one of the many beneficiaries of MoMo Coach. Selling shoes and clothing since 2022, she says: “There’s a lot of competition, but MoMo Coach helps me sell better. Before, I used all my profits to buy new stock, which left me using my capital for expenses. Now, I split my profits: one part for business growth, another for expenses, and some savings for other projects.” She has also started using WhatsApp to increase her sales, noting: “My income has increased. When I post my goods, I sell more.”


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