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Archos Eyes about 40% Nigeria’s Smart Devices Market -Olukotun

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Ademola Olukotun is the country manager, Archos in Nigeria
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Ademola Olukotun is the country manager, Archos in Nigeria. He is a seasoned product manager with a vast experience in start-up businesses to a world class standard.
Ademola was a foundation staff of Visafone Communication Limited (CDMA Network in Nigeria). He later joined Etisalat Nigeria as one of the foundation staff and also commenced the Devices department of company.
He also worked with Airtel Network Limited as Manager Devices & Partnership and also was a key player in starting up SOLO Phone Nigeria Limited before joining Archos S.A in 2015 to manage the Nigeria business for the company.
In this interview with peter ugwu, he explains Archos’ uniqueness and business opportunities in Nigeria.

User perception of Archos products
Before speaking on that, I want to make it clear how phone distribution in Nigeria is structured. We have the Original Equipment Manufacturers (OEMs) like Archos, the distributors made up of companies that buy the products and resell to the retailers.
Retailers are closer to the consumers. Why I used that analogy as prelude to answering how the perception has been, is that these partners have their ways of reviewing a product. For instance, the retailers the likes of Slot, Micro Station, etc., most customers have one time or the other patronised either of these retailers.
They have actually accepted us well. The reason being that, most their MDs or CEOs who are widely traveled, have come in contact with Archos before we launched in Nigeria. So, it was not a ‘new product’ to them when we came in.
 It gave us an edge and made our marketing very easy. We have been in business since 1988 and about 80% of them have come in contact with us. On the customers’ perspective, we have cutting-edge SkYous (models) of smart devices.
We launched into the market six smartphones and two tablets. That was very interesting and huge for a new entrant. We deliberately did that; to give customers verities to choose from.
They might same operating system, but different in terms of pricing, resolutions, screen size, etc. Archos pedigree created attention and the verities created exceptions.
As the Company to produce the first android tablet and have partnership with Google, will tell you that we have the intention to replicate that in this market too.

Unique Selling Proportion
Some people are already comparing the devices with others in the market and are beginning to see the differences.
For instance, certain brands would promise our entertainment freak youths the opportunity to download music; video and play on the go, but looking at the capacity of the device you will tell the experiences have not been as promised.
In Archos, the unique selling point in the area of entertainment is that you can squeeze or zip-up contents, creating room for more and enjoy them at your convenient.
Talking about our slogan ‘Entertainment You Way’ is basically that part of human life today is ‘tied’ to devices.
I can’t imagine myself doing away with my phone or laptop or tablet. What we have done is to make the gadget to be part of us; we have the best of them in terms of video, music, and getting additional accessories.

Archos Connected Objects and Accessories
Apart from the smartphones, tablets, we have connected objects that give users different experiences.
For instance the virtual reality glasses can be used to watch 3HD videos; which is first of its kind. The headsets come in various SkYous.
We have one for the bourgeois; serving like a head-warmer. With it, you can receive your calls, play music. It has multi-functional dimension. They are still part of the things that set us apart in the market.

Why Introducing Six smartphones In Same Market, Same Day?
Yes, the smartphones are predominately using Android operating system. In other words, there are basic features that every Andorid phone must have, like emails, social media-Facebook, Twitter, LinkedIn, WasApp, BBM, among others.
If anyone is launching an Android phone and tells you these are unique features, it is not the brand rather the operating system. Why we introduced such number of phones, for emphasis, was aimed at creating opportunity for every class of people in the society to have the purchasing power.
All of them have the social media features, however, what differentiates them are the specs such as screen size, memory size, ROM, etc. we are giving everybody opportunity to have a feel of Archos.

Distribution Strategies
From the onset, we have been to the right phone retails hotspots like Slot, Micro Stations, and other the biggest distributor in the market, called ‘Let Me Distribute’ and they are growing.
Slot, for instance has over 100 locations across the country, but there are still volatile areas that need to be monitored before pushing to those areas.
We expect that with the new government, things will get settled and businesses will thrive in those areas too.
And as the country manager, I have the vision of making Archos products the choice and preferred brand of smart devices for all classes in Nigeria within a record time. What do I mean by this? Archos plans flooding Nigeria with quality and affordable products.
And Archos intends to create a close up and personal relationship with Nigeria and Nigerians, so whatever will impact positively and move Nigeria forward, we are ready to do anything to make that work. Not for myself but also for the future of the new generation.
Archos is poise to garner between 30%- 40% Market share of the Nigeria smart devices market (Smartphones, tablets and accessories). In Nigeria today, 80% of the network users uses feature phones (purely low end phones without data capabilities). In numbers, this means we have approximately 80 million phone users using feature phones. These feature phone users can gradually step up to use Smartphones.
This shows that there is a lot of opportunity to tap into the market. With the affordable Smartphones from Archos, quality will never be compromised and also customer services will also be key to us.
How do we achieve this herculean task, we intend to provide affordable Smartphones and tablets for Nigerian with world class quality.  Secondly back up all our sales with warranty and after sales service.
We are willing to invest heavily into the economy so we are not ready to quite in a hurry. So our spread will be strategic and steady. 

Partnerships
In the era of bring Your Own Device (BYOD), it makes sense to partner organizations, especially in the area of smartphone adoption. What we are doing presently is bundle educational contents in some of our tablets, exclusively for schools.
It is in interesting at this time most schools are phasing out ‘hard’ libraries and focus on digital or e-libraries. So, as the world is evolving we are following the trends too. It is a work in progress; hopefully, the schools will start using Archos devices in no distant time.  

ARCHOS Products and NCC Type Approved, SON Certification
Yes. All Archos devices have gone through both certifications. I will like to state categorically that Archos is not just a green horn in the telephone industry.
Archos has been existing, since 1988 with so many milestones for instance Archos is the first brand to launch the first Android tablet in the world.
Over time, we have strategically made an in route into so many Countries like France, Poland, Senegal, Russia, United States of America, Spain, England etc. Archos is one of the leading EU brands. So whatever we do, we adhere strictly to the ethics of the sector and Nigeria is no exception.
We respect the rules guiding every market where we operate. So, our products: smart phones – Archos 40C Titanium, Archos 50B Archos Platinum, Archos 50b Oxygen,  Archos 50b Neon (All Smartphones) and for tablets, we have Archos 101b XS2 tablets(WIFI only), Archos 101 Xenon, Archos 80b Xenon; these are type approved.
 
After Sales Support
We understand the important of after sells services. That is why we are partnering Cellular Service Logistics (CSL), to ensure our phone; tablets users get the best services. We have categories of services too.
The first is based on cases of warranty; if it happens to be manufacturer’s default, we do outright replacement instantly. Other aspect entails minor damages or slipping in water, they (CSL) have the pact.
They have been in the business for donkey years. Their spreads covers major areas in the country and can be easily reached.


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FG Drops Merger of NCAA, NAMA

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The Minister of Aviation and Aerospace Development, Festus Keyamo has disclosed that President Bola Tinubu has stepped down the merger of the Nigeria Civil Aviation Authority (NCAA) and the Nigerian Airspace Management Agency (NAMA) as recommended by the Steve Oronsaye report.

He also revealed that the aviation industry was exempted from the foreign travel ban placed on federal government officials last year. The President announced the ban which took effect from April last year.

Keyamo disclosed that the aviation sector was exempted from the ban because President Tinubu is desirous of change and growth in the sector.

The ban was placed following the rising cost of travel expenses by Ministries, Department and Agencies of Government.

The memo released last year stated: “Considering the current economic challenges and the need for responsible fiscal management, I am writing to communicate Mr Presideni’s directive to place a temporary ban on all publicly funded international trips for all federal government officials at all levels, for an initial period of three months from 1st April 2024.

“All government officials who intend to go on any publicly funded international trips must seek and obtain Presidential approval at least two weeks before embarking on any such trip, which must be deemed necessary”.

The Minister disclosed the reasons for the exemption in Abuja at the 25th anniversary celebration of the Nigeria Civil Aviation Authority (NCAA).

On the merger of NCAA and NAMA, he said: “From modest beginnings, we have witnessed remarkable transformations in our sector, ranging from enhanced supervisory measures and policies formulation, safety and security oversight, robust legislative and regulatory frameworks, advancements in air traffic management, development, expansion and certification of airports, accurate meteorological services, timely accident investigations, manpower development, and indeed, the growth of indigenous airlines.

“These achievements have not come without challenges. However, with the efforts of past administrations and the total support of the present administration under the dynamic leadership of His Excellency President Bola Tinubu through the Renewed Hope Agenda and the five focus areas of the ministry, we have overcome challenges and reached new heights.

“NCAA is a child of God, and despite turbulent waters and attempts sometimes to kill the NCAA, the NCA has survived 25 years. And I’m sure you know that any child that is born at the age of 25, of course, is undoubtedly an age of maturity.

“The Oronsanye reports also recommended the merger of NCAA and NAMA. And so that was also another attempt to kill the NCAA. That report was passed from Jonathan’s government to Buhari’s government, and then to the present government.

“It was one of the first items we considered in this government. So the Oronsanye reports came up that day, and the president went on and on, considered every item in the Oronsanye report, and asked the council to vote. And for each item, they would listen to the ministers and so the president came to the merger of NCAA and NAMA as one body.

“I raised my hand, I spoke for about five minutes and because we have a wonderful president who listens to good counsel and good arguments, after I finished speaking, he said, an item dropped, the merger of NCAA and NAMA would not remain”.

On the reasons for the exemption, he said: “It is a fact that the aviation sector remains a pillar of national development, facilitating trade, tourism, investment, and cultural exchange. Whilst it is yet to realize its true potential in terms of contribution to our nation’s Gross Domestic Product (GDP), we must renew our commitment to ensuring a more progressive, sustainable, inclusive, innovative, and prosperous aviation industry.

“This necessitates the continuous adoption and integration of emerging technologies, enhancing infrastructure, and investing in human capital development to keep our skies safer and secure and attain cohesive and efficient air transportation services.

“The President directed that foreign travels should stop, except in exceptional circumstances. Last year, there was a memo around March that said it was for three months, and the President, because of his desire to ensure that we are frugal in our spending; there was another memo again in December reiterating that memo last year we should cut down on foreign travels, except by direct presidential approval.

“But let us also give particular thanks to Mr. President, because despite that memo, since last year, he has made an exception for the aviation industry. I wrote a memo to him after that directive on behalf of the entire agency that says; Sir, we respect your directive; yes, we need to be frugal because the Nigerian people have also tightened their belts in the face of the economic reforms that are taking place.

“However, because of the safety of this sector, Sir, we need to make some exceptions for this sector. And the President graciously granted this for the aviation sector”.


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Researchers Develop Innovative Treatment for Malaria

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An international team of researchers have introduced a groundbreaking drug, known as the covalent kinase inhibitor, which shows promise in combating treatment-resistant malaria.

Researchers Develop Innovative Treatment for Malaria

Developed by chemists and bioscientists from the University of Glasgow, this innovative drug could surpass current medications by effectively targeting and disabling the proteins used by the Plasmodium falciparum parasite to replicate within the human body.

This is according to a report titled “Targeting Pf CLK3 with Covalent Inhibitors: A Novel Strategy for Malaria Treatment.”

The development, led by chemists and bioscientists from the University of Glasgow, was outlined in a November publication in the “Journal of Medicinal Chemistry.”

According to the researchers, covalent inhibitors form bonds with proteins, usually irreversibly modifying them, and this new drug could be more effective than current medications at all stages of malaria infection.

The new drug works by permanently disabling a protein that Plasmodium falciparum, one of the mosquito-borne parasites that spread malaria, uses to replicate itself inside the human body.

The drug also has the potential to work as a single-dose treatment, a significant improvement over existing therapies.

This breakthrough marks the first adaptation of an approach from cancer treatments to tackle malaria.

The team expressed optimism that the parasite is unlikely to develop resistance to the new drug, which targets the protein Pf CLK3 and disrupts the parasite’s ability to splice RNA.

The researchers, including Prof. Martins Emeje from the Nigerian Natural Medicines Development Agency and Prof. Oyewale Tomori from the West African Academy of Sciences, emphasise the importance of regular calibration and accreditation for medical laboratories to ensure accurate results and reliable treatment.

 

 


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Nigeria to Host ICEGOV 2025, A Milestone in Digital Governance and Global Leadership

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The Federal Ministry of Communications, Innovation & Digital Economy, Nigeria has been officially confirmed as the host country for the 2025 International Conference on Theory and Practice of Electronic Governance (ICEGOV) edition.

This confirmation by the United Nations University Operating Unit on Policy-Driven Electronic Governance (UNU-EGOV) marks a historic milestone in our nation’s digital transformation journey, showcasing Nigeria’s leadership in digital governance, innovation, and technological advancements on the global stage.

ICEGOV is a prestigious global conference that convenes governments, academia, international organisations, industry leaders, and civil society to exchange insights, research, and best practices in electronic governance.

Hosting this event presents a unique opportunity to strengthen Nigeria’s digital ecosystem, foster multidisciplinary collaborations, and drive policy innovations that will shape the future of governance in Africa and beyond.

Speaking on this momentous achievement, the Honourable Minister of Communications, Innovation & Digital Economy, Dr. ‘Bosun Tijani, stated: “Nigeria’s selection to host ICEGOV 2025 is a recognition of our efforts to drive digital transformation and innovation in governance.

“I am a firm believer in the importance of the academia and research in supporting global discussions on e-Governance and we have seen this in some of the input in government initiatives like the National AI Strategy and the National Digital Economy and e-Governance Bill which are laying the foundation for the growth of Nigeria’s Digital Economy.

“As we prepare to welcome you all to Nigeria, we look forward to very useful outcomes that will be beneficial for the growth of digital governance and policy development globally.”


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