Advertising Regulatory Council of Nigeria (ARCON) has declared its full readiness to confront emerging challenges in the country’s dynamic advertising landscape—particularly those arising from digital media proliferation and unregulated content distribution.
Speaking at the 2025 Advertising Standards Panel (ASP) Stakeholders Forum held recently in Lagos, Dr. Olalekan Fadolapo, director general, ARCON, reaffirmed the council’s commitment to upholding ethical advertising standards and protecting public interest, especially in an era where virtually everyone has become a content creator.
“The digital economy has become massive, and the boundaries are no longer defined by geography. Ensuring compliance in this space is one of our greatest regulatory hurdles,” he said.
Responding to criticisms that ARCON and the ASP may be stifling creativity, Fadolapo insisted that regulation does not equate to censorship but rather ensures alignment with national values and cultural sensitivities.
“Creativity is vast and fluid, but it must be exercised within the limits of the law and ethical standards. We won’t allow so-called creativity to ignite social unrest or breach advertising codes,” he noted, citing examples where ads had violated laws under the guise of creative license.
Earlier in his presentation, Dr. Emmanuel Agu, chairman of the Advertising Standards Panel (ASP), Nigeria’s statutory body for advertisement vetting and regulatory compliance, reaffirmed the panel’s commitment to upholding ethical advertising standards and protecting public interest, especially in an era where virtually everyone has become a content creator.
“The Panel is aware of the challenges that confront it and is taking deliberate steps to address them,” Dr. Agu said. “We are not oblivious to the current advertising realities, including the increasing volume of digital content and the corresponding need for rapid vetting processes.”
Dr. Agu acknowledged that the digital boom and content decentralization have complicated ASP’s regulatory mandate, with social media platforms now flooded with promotional materials that often evade proper scrutiny.
He warned that misleading product claims, unverified influencer content, and the inappropriate use of minors in advertising are among the most pressing concerns currently facing the panel.
“We’ve observed an increase in digital content disguised as entertainment that essentially functions as unvetted advertising. This undermines consumer trust and can negatively affect public morality,” he stated.
Dr. Agu was unequivocal in stressing that all promotional content, regardless of format or platform, must be vetted by ASP before public exposure.
