Arik Air Adds Mobile Booking Experience

Arik Air, West and Central Africa’s largest commercial carrier is enhancing customer offering with the introduction of a new mobile booking service in partnership with mobile commerce firm, SlimTrader, aimed at revamping its technology offering and enhancing the airline’s customer experience.

The new features provide customers with a convenient way to book and pay for flights, along with access to important travel information, using their mobile phones and tablets. The flight booking service is currently available to anyone with a Nigerian bank card.

Dr Michael Arumemi-Ikhide, Arik Air’s Global chief executive officer, commented: “The popularity of mobile commerce has increased massively in Africa of late and we decided to introduce the service to empower our customers.

“Mobile penetration far exceeds the reach of the internet in Nigeria and West Africa and this new mobile gateway enhances our customers’ ability to search, select, book and pay for our services.  The adoption of such innovations positions us as a 21st Century operator, using cutting edge technology to improve ease of service and customer interaction.

“We will be making a number of additional upgrades to our technology offering over the coming months in a bid to further enhance the service we offer travelers who fly with us.”