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B2B E-commerce: Consolidating Nigeria’s Digital Economy Blueprint

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The Nigerian digital economy holds immense potential for the overall growth of the economy. In recent years, the government and other stakeholders have woken up to the possible contribution of the ICT sector to the development of the country.

To propel the country towards attaining a vibrant digital economy, the federal government unveiled a roadmap in the form of a National Digital Economy Policy and Strategy (NDEPS) 2020 to 2030.

Led by the Ministry of Communication and Digital Economy, government agencies such as National Information Technology Development Agency (NITDA), Nigerian Communication Commission (NCC) have been formulating policy directions towards a vibrant digital economy for Nigeria.

Achieving a digital economy however goes beyond policies. To spark digital activities and generate traffic needed for the desired growth, more businesses, especially in the retail sector, have to transit online.

At the forefront of this transaction is e-commerce. With 58 online marketplaces in the Nigerian e-commerce space, activities in the business-to-consumer segment of the market have been remarkable. While the B2C segment gained acceptance, the informal retail sector which is an integral part of Nigeria’s economy was hitherto left behind.

In the last three years, innovative e-commerce brands like Alerzo, TradeDepot, Omnibiz have taken up the challenge of bringing the $100 billion Nigerian informal retail market into the growing digital community.

As evident in advanced markets, bringing hundreds of thousands of retailers online tends to have a ripple impact on the development of the economy. By their business models, B2B e-commerce platforms are a chain of activities that open up economic opportunities such as job creation, financial inclusion and technology advancement.

An industry innovator and expert, Adewale Opaleye, who is the Chief Executive Officer of Alerzo Limited, explained that through their activities, B2B e-commerce platforms allow local retailers to improve their businesses and become profitable and thus encourages them to hire more staff to support their production and/or distribution activities.

Beyond this, he explained that there are far reaching impacts of these platforms combined to drive overall growth of the economy. “B2B digital platforms enable hundreds of SMEs across Nigeria to run profitable and sustainable businesses, benefiting from the economics of digitization to achieve a significant increase in their activity level. This facilitates economic development in Nigeria by allowing many entrepreneurs (retailers) to embark on new innovative projects.

B2B platforms like Alerzo are also shaping the Nigeria narrative by showcasing the attractive investment opportunities to the world, while also reaching people in rural areas and giving them access to extensive catalogue of products and logistics.

We also facilitate development and financial inclusion through digital payment platforms. For instance, Alerzo, through AlerzoPay, is contributing to the development of dematerialized payment solutions which are key to the success of e-commerce and an important asset for Nigeria when it comes to development prospects,” Opaleye explained. According to him, Alerzo directly employs more than 1,700 people in its operational chain.

The Federal government recently espoused the improving impact of e-commerce on the country’s economy, saying the current e-commerce spending in Nigeria has grown to  $13billion per annum and expected to hit $75billion in revenue per annum by 2025. It also said e-commerce grew in Nigeria from 14% in 2019 to 17% in 2020.

The government has also expressed passion about the growing investment opportunities in the e-commerce value chain, which are capable of contributing significantly to the country’s Gross Domestic Product (GDP).

With increasing internet penetration riding on mobile smartphone adoption, the pillars for a vibrant digital economy are gradually falling in place. At this point, it can be safely said that Nigeria’s digital economy plan is heading towards the right direction; thanks to innovative e-commerce brands facilitating needed activities.


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E-Business

Attackers Target Employees with Fake HR Updates

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Kaspersky has identified an advanced phishing campaign targeting employees with personalised emails and attached documents disguised as HR policy updates.

This campaign marks a significant escalation in phishing tactics, with attackers tailoring not only the email body, but also the attachments by addressing individual recipients, showcasing an unprecedented level of customisation. The goal was to lure the victim into entering their corporate email credentials.

The attackers likely prepared by parsing employee names to make the campaign targeted and more convincing.

The emails feature a deceptive body: a fraudulent “verified sender” badge to build trust, the recipient’s name, and an invitation to open the attached file to review remote work protocols, benefits administration and security standards. However, the whole email body is in reality just an image with no real text in it; this is done to bypass email filters.

The attached document, posing as an updated “Employee Handbook,” does not contain any actual guidelines – only a title page, a table of contents with the items that have supposedly been changed highlighted in red, a page with a QR code, supposedly for going to the full document and common instructions on how to read QR codes using a phone. The document features the victim’s name multiple times to convince that this document was created specifically for them.

If the victim scans the QR code and follows the link, they land on a fraudulent page where they are asked to enter their corporate credentials, which is what the attackers are hunting for.

“This campaign demonstrates a new level of sophistication in phishing attacks, and we may be seeing a new mailing automation mechanism that generates a separate attached document and a separate image for the email body for each recipient.

“This tactic allows to scale the attack and at the same time possibly evade traditional defenses. Organisations must prioritise advanced security measures and employee education to stay ahead of these threats,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

 


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Temu Joins INTA to Combat Counterfeits and Elevate IP Standards Worldwide

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Temu, the global online marketplace, has joined the International Trademark Association (INTA) as a corporate member and serves on its Anti-Counterfeiting Committee.

INTA is a global association that brings together more than 6,700 organizations, representing over 37,000 trademark professionals and brand owners across 181 countries. By joining INTA, Temu deepens its commitment to building a trusted online marketplace and advancing global IP protection through broader, cross-industry collaboration.

“INTA welcomes TEMU’s willingness to engage in anticounterfeiting initiatives, including in the Association’s annual Anticounterfeiting Workshop and Online Takedown Certificate Program which serve to share best practices and connect stakeholders,” said Alastair Gray, Director of Anti-Counterfeiting, INTA. “Constructive collaboration with these efforts can contribute to the protection of intellectual property rights for INTA members and support the removal of counterfeit products from the platform which ultimately protects consumers.”

At the 2025 INTA Annual Meeting held in San Diego in May, Temu participated in the Anti-Counterfeiting Committee Roundtable, serving as a moderator to facilitate discussions among brand owners, online platforms, and government officials on emerging technologies, best practices for collaboration, and strategies to strengthen global anti-counterfeiting efforts.

“Joining INTA and serving on its Anti-Counterfeiting Committee reflects Temu’s ongoing commitment to ensuring a trustworthy online shopping experience,” said a Temu spokesperson. “We value collaboration with industry peers and stakeholders and are dedicated to advancing collective efforts in intellectual property protection.”

Temu also participates in INTA-led online workshops, including the Online Platform Notice and Takedown Certification Program, which outlines the latest procedures and best practices used by e-commerce platforms and social media companies. These workshops aim to enhance the quality and accuracy of rights-holder notices, promoting more effective takedown processes and content moderation.

Since launching in 2022, Temu has made significant investments in IP enforcement. Its measures include comprehensive seller vetting and compliance training, 24/7 algorithmic monitoring with manual review, a dedicated IP protection portal and brand registry to streamline takedown submissions, and an internal enforcement team that handles claims with speed and accuracy.


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Huawei Unveils AI Computing System to Challenge Nvidia’s Flagship Product

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China’s Huawei Technologies unveiled an AI computing system on Saturday that an industry expert said rivals Nvidia’s most advanced product, as the company aims to expand its footprint in the country’s booming AI sector.

Huawei Unveils AI Computing System to Challenge Nvidia’s Flagship Product

The CloudMatrix 384 system made its public debut at the World Artificial Intelligence Conference (WAIC), a three-day event in Shanghai, attracting a large crowd to Huawei’s booth with its showcase of cutting-edge AI innovations.

The system has attracted significant interest from the global AI community since Huawei (HWT.UL) first introduced it in April. Industry analysts see it as a direct challenger to Nvidia’s GB200 NVL72, the most advanced system-level offering currently available from the U.S. chipmaker.

In an April article, Dylan Patel, founder of semiconductor research firm SemiAnalysis, stated that Huawei now possesses AI system capabilities that could surpass those of Nvidia.

Huawei staff at its WAIC booth declined to comment when asked to introduce the CloudMatrix 384 system.

A spokesperson for Huawei did not respond to questions.

Huawei has become widely regarded as China’s most promising domestic supplier of chips essential for AI development, even though the company faces U.S. export restrictions.

Nvidia CEO, Jensen Huang told Bloomberg in May that Huawei had been “moving quite fast” and named the CloudMatrix as an example.

The CloudMatrix 384 system features 384 of Huawei’s latest 910C chips and, according to SemiAnalysis, surpasses Nvidia’s GB200 NVL72 in certain performance metrics, despite the latter using 72 B200 chips.

SemiAnalysis attributes this performance advantage to Huawei’s strong system design, which offsets the lower power of individual chips by leveraging a greater number of them and incorporating system-level innovations.

Huawei describes the system as utilizing a “supernode” architecture that enables ultra-high-speed interconnectivity between chips.

In June, Zhang Pingan, CEO, Huawei Cloud confirmed that the CloudMatrix 384 was already operational on Huawei’s cloud platform.


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