E-Business
B2B e-commerce Platforms and the Consumer Goods Distribution Value Chain
![](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2022/03/Ecommerce.jpg)
By Lere Ojedokun
International rating agency eMarketer estimated that the global e-commerce sector would be worth USD27 trillion in 2020. This may not be anything near what the world’s e-commerce market expected when Phil Brandenberger of Philadelphia, the man famed to be the initiator of the e-commerce revolution, made his first purchase on August 11, 1994.
Prior to 2012 when this revolution extended to the country, most Nigerians used to hear of people who shop at the comfort of their homes and have their orders delivered to them. This used to be one of those foreign stories, told by the privileged few who have lived overseas.
Today, e-commerce has grown to become a big part of Nigerians with many platforms offering general and specialised products and services. The burgeoning market could only be as a result of the many benefits that accrue to all the touchpoints in the value chain – e-commerce platforms, manufacturers, wholesalers, logistics services providers, customers and many others.
The success of the e-commerce platforms in the country, which play mostly in the business-to-customers (B2C) subsector spurred many other players who see a big opportunity in extending such services to the business-to-business (B2B) subsector.
In the past few years, many platforms like Alerzo, Omnibiz Africa, Wabi Nigeria, Chooya etc have sprung up and are helping to facilitate the estimated USD100+ billion informal retail market in the country.
Just like the B2C e-commerce platforms are positively touching the lives of their stakeholders, the B2B platforms, with their niche offerings, are positively facilitating the businesses of their stakeholders, especially the manufacturers, the wholesalers and the retailers, who have latched onto their platforms.
Among other things, the manufacturers and distributors benefit from the logistics services offered by platforms like Alerzo as these platforms transport the ordered goods from manufacturers’ and distributors’ warehouses to the target retailers, scattered all over the country at no cost to these manufacturers and distributors.
Perhaps, one of the most strategic offerings of the B2B e-commerce platforms for manufacturers and distributors in the country is market intelligence. They collect data of, and develop insights around, consumer behaviours and preferences.
Manufacturers and distributors can partner with these B2B companies to share these insights and use them to guide their production and supply respectively, ultimately giving them a better understanding of their end consumer.
For the retailers, the B2B e-commerce platforms have not only boosted their profitability but have also reduced the burden that comes with the day-to-day running of their businesses as well as making their businesses more sustainable.
These platforms buy from the manufacturers and/or the big-time distributors at good prices and through their scale sell to the informal retailers at prices below what are obtainable in the open markets where third party costs are factored into the prices.
Another major gain of the informal retailers from the emergence of the B2B e-commerce platforms is that they can sit in the comfort of their shops or homes and, with a click of a button on any of the multiple channels open to them, restock their shops. Alerzo, for instance, enables this through its retail app, Alerzoshop.
Some of these B2B platforms even go the extra mile of delivering these retailers’ orders to their shops at no extra cost to them.
For example, Alerzo has been delivering the orders of the over 80,000 informal retailers across the country who have signed up to its platform, and in the process, is elevating their health status, improving their quality of family life and saving them huge resources that would have been expended in the running of their businesses.
The icing on the cake for these retailers is that many of these B2B platforms offer book-keeping applications for retailers to track their sales, cost, price, profit and manage their customers, as well as payment platforms (which manufacturers and distributors can also take advantage of) like AlerzoPay and Veedez by Alerzo.
With an increasing number of retailers adopting smarter ways of doing business, it is expected that more manufacturers will take advantage of this trend, especially in a growing competitive market.
Lere Ojedokun is a Communications Expert based in Lagos
E-Business
Schmidt, Ex Google Chief Says AI Risky in Terrorist Hands
![](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2025/02/Eric-Schmidt.jpg)
Eric Schmidt, former Google CEO has expressed concerns about the extreme risks posed by artificial intelligence (AI) falling into the hands of terrorists or rogue states.
![Schmidt, Ex Google Chief Says AI Risky in Terrorist Hands](https://i0.wp.com/www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2025/02/Eric-Schmidt.jpg?resize=573%2C254&ssl=1)
Eric Schmidt, former Google CEO
He warned that nations such as North Korea, Iran, and Russia could adopt AI technologies to develop weapons capable of causing significant harm, including biological weapons.
Schmidt urged governments to oversee private tech companies, emphasising, “The real fears I have are not the ones most people discuss about AI, I talk about extreme risk.”
“I’m always worried about an ‘Osama Bin Laden’ scenario, where truly evil individuals take control of some aspect of modern life to harm innocent people,” he added.
With private companies driving AI advancements, he stressed the need for careful government monitoring and regulation. “It’s really important that governments understand what we’re doing and keep their eye on us,” he said.
His remarks followed a two-day AI summit in Paris, where the UK and the U.S. declined to sign a communiqué outlining the future direction of AI. The declaration on “inclusive and sustainable artificial intelligence for people and the planet” was endorsed by 57 countries, including India, China, the Vatican, the EU, and the African Union Commission.
The UK justified its decision, stating that the agreement lacked “practical clarity” on global AI governance and national security concerns.
Schmidt supports U.S. export controls restricting the sale of advanced AI microchips to certain countries, aiming to slow adversaries’ progress in AI research.
He also highlights the importance of international collaboration on AI safety, suggesting that cooperation with nations like China is essential to addressing global AI challenges.
E-Business
OpenAI CEO Rejects $97.4Bn Takeover Bid from Elon Musk
![](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2025/02/Open-AI.jpg)
Sam Altman, chief executive of ChatGPT-owner OpenAI, has firmly declared the company “not for sale” following a $97.4bn (£78.4bn) takeover bid from a consortium led by Elon Musk.
![OpenAI CEO Rejects $97.4Bn Takeover Bid from Elon Musk](https://i0.wp.com/www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2022/04/Elon-Musk.jpg?resize=563%2C229&ssl=1)
Elon Musk
Speaking at the AI Action Summit in Paris, Altman emphasised OpenAI’s mission to develop AGI (artificial general intelligence) for the benefit of humanity.
Marc Toberoff, attorney for Elon Musk, confirmed the bid submission on Monday.
In response, Altman humorously offered to buy Twitter for $9.74 billion on Musk’s platform.
Unlike many tech giants, OpenAI is not publicly traded but operates through a complex partnership between non-profit and for-profit entities.
Musk aims to return OpenAI to its non-profit roots, despite owning a rival firm, xAI.
Christie Pitts, a tech investor, expressed scepticism about Musk’s intentions, noting his competitive interests.
Altman echoed this sentiment, suggesting Musk’s move disregards OpenAI’s mission.
Altman, who holds no stock in OpenAI, advocates transforming the organisation into a fully for-profit company to raise more funds for AI research.
Although the board has the final say, the $97.4bn offer falls short of OpenAI’s previous $157bn valuation and rumoured $300bn in future funding talks.
Toberoff stated the consortium might increase their bid. Meanwhile, OpenAI is collaborating with Oracle, a Japanese investment firm, and an Emirati sovereign wealth fund on “The Stargate Project,” a $500 billion AI infrastructure initiative announced by President Donald Trump.
E-Business
Adobe Launches AI Video Tool to Compete with OpenAI
![](https://www.nigeriacommunicationsweek.com.ng/wp-content/uploads/2025/02/Adobe-logo.jpg)
Adobe yesterday released the first public version of an artificial intelligence tool that can generate video clips and revealed how much it will charge, but said it will not set pricing for major users such as studios until later this year.
The Firefly Video Model, as Adobe is calling the service, will compete against Sora, a model developed by ChatGPT creator OpenAI, and startup Runway, both of which currently offer video-generation services. Facebook owner Meta Platforms has also developed a video-generation AI model but has not given a timeline for when it will be released.
Adobe’s model differs from its rivals because it is geared toward generating clips that will fit into how film and television studios use Premiere Pro, its flagship video editing software.
To that end, many of the features that Adobe is emphasizing revolve around feeding existing shots into the video model and asking it to generate clips that fix or expand on shots that were taken on a real production set but that did not come out quite right.
Adobe said the service will generate five-second clips at 1080p resolution. While that is shorter than the clips of up to 20 seconds generated by OpenAI’s service, Adobe executives said the majority of individual clips in most productions are only three seconds.
Adobe said a user can generate 20 clips per month for $9.99 and 70 clips for $29.99. That compares with 50 videos for $20 per month with OpenAI’s plan at lower resolution and a $200 OpenAI plan that can handle longer, higher resolution videos.
Adobe is also working on a “Premium” pricing plan for studios and other high-volume video users and will release those pricing details later this year. Alexandru Costin, Adobe’s vice president of generative AI, said the company is working to generate 4K video and will remain focused on quality rather than longer clips.
“We actually think that great motion, great structure, great definition scheme, making the actual clip look like it was film, is more important than making a longer clip that’s unusable,” Costin told Reuters.
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