Broadcasting
BHM Celebrates Nigerian Advertising Icon Steve Babaeko @ 50
BlackHouse Media (BHM), has congratulated Steve Babaeko, founder and CEO of X3M Group, on the occasion of his 50th birthday.
A world-renowned expert on creative advertising and marketing communications, Babaeko’s unorthodox approach to his life’s work has endeared him to many and made him an inspiration for a generation of creatives and communicators.
Following the completion of a Bachelor’s Degree in Theatre Arts from Ahmadu Bello University in Zaria, Babaeko began his advertising career at Mc&A Saatchi & Saatchi in 1995, where he spent five years honing his craft before moving to Prima Garnet Ogilvy where he spent another five years.
After seven years at 141 Worldwide – where he worked as creative director and established himself as one of the best creative minds in the industry – he left to set up X3M Ideas in 2012.
His illustrious advertising career culminated in his election as the President of the Association of Advertising Agencies of Nigeria (AAAN) in 2020.
Before his inevitable transition to that position, he held equally respectable roles, some of which include acting as Chairman of the board of Lagos Advertising and Ideas Festival (LAIF) and member of the board of International Advertising Association (I.A.A), Nigeria.
Outside of advertising, he also served as the Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.
For more than 23 years, Steve has helped create some of the most iconic marketing works on the continent and is currently the only Nigerian named in Adweek’s elite list of 13 Global Creative leaders in 2019.
For three years running, he has served on the Grand Jury of the New York Advertising Festival and was a keynote speaker at the 2018 International Advertising Association conference.
Babaeko’s business acumen and work ethic have also seen him found and spearhead the development of X3M Ideas to become one of the most profitable companies in Nigeria’s marketing industry, recording a profit margin of 973% in 2015 – just three years after its establishment in August 2012.
The creative powerhouse has seen incredible growth in recent years with the establishment of fully functioning offices outside of Nigeria, including South Central African offices in Lusaka, Zambia, and in Accra, Ghana.
Congratulating Babaeko on the landmark occasion, founder and CEO, BHM Group, Ayeni Adekunle said, ‘’We are delighted to celebrate this great milestone with Steve.
He’s a role model, an inspiration and an exemplary leader for many. And I am in awe of the tremendous value he has channelled into the world through his steadfast leadership at X3M Ideas, where he has pushed the boundaries of creative expression and put Nigeria on the map as a formidable hub of talent and creative solutions. We wish him continued success and a memorable celebration.’’
Driven by creativity, Steve is already making his mark in the film industry, executive-producing the critically acclaimed Netflix documentary Awon Boyz produced by Zero Degrees – a film production studio also founded by the creative entrepreneur.
Broadcasting
51-Year-Old QNET User Breaks World Record with 20 Back Handsprings
QNET, a global wellness and lifestyle company, proudly celebrates the remarkable achievement of Anup Debnath, a 51-year-old fitness enthusiast, ardent user of QNET products, and resident of New Jersey, USA, who recently attempted to set a Guinness World Record as the oldest person to perform continuous back handsprings.
Debnath’s feat underscores the power of balanced health and wellness to maintain peak physical performance at any stage of life.
On October 19th, at the Marlboro Township Recreation Center, Debnath completed 20 continuous back handsprings, a remarkable testament to his strength, stamina, and unwavering discipline.
His journey back into gymnastics after nearly 27 years highlights the potential of a balanced lifestyle supported by QNET’s wellness products, demonstrating that age is no barrier to achieving extraordinary physical goals.
“To accomplish something like this at my age takes intense dedication, a consistent fitness regimen, and harmony of mind, body, and spirit,” Debnath shared.
“For the past two years, I’ve relied on the Amezcua Chi Pendant 4 with Amezcua Resonance Technology (ART) to keep me centered and energized.
Paired with other Amezcua products, like the Bio Disc 3, which energizes my food and structures the water I consume, giving me mental and physical balance, and the Bio Light 3, which aids in recovery by alleviating pain and discomfort after intense training, these products enhance my overall well-being and empower me to push my limits.”
QNET’s Chief Marketing Officer, Trevor Kuna, extended his heartfelt congratulations: “Anup’s achievement is extraordinary, and we are incredibly proud to have played a part in his journey.
“His belief in QNET’s Amezcua products reflects our mission—helping people achieve balance and wellness in every aspect of their lives.
“Anup’s story is a testament to discipline, resilience, and holistic well-being. We celebrate his inspiring feat and his commitment to greatness.”
QNET’s Amezcua Chi Pendant 4, which utilizes ART, is designed to support wearers in achieving holistic well-being by harmonizing physical, emotional, and mental energies.
Through Debnath’s achievement, QNET encourages individuals to explore how Amezcua technology can support their wellness journey at any stage in life, empowering them to achieve their own physical and mental potential.
Broadcasting
House of Reps Calls for N500bn Recapitalization of DisCos
House of Representatives has called on the Federal Government to enforce a minimum capital base of N500 billion for electricity distribution companies (DisCos) to continue operations.
The lawmakers argue that only financially robust DisCos can ensure efficient service delivery and maximum consumer satisfaction.
This resolution was passed during Wednesday’s plenary following a motion by Ibrahim Isiaka, a representative from Ogun State.
Isiaka criticized the current operations of DisCos, describing their actions as a threat to the economic stability and welfare of Nigerians.
He highlighted consumer complaints regarding the replacement of electricity meters, noting that DisCos often demand additional payments despite consumers already financing the installation of meters.
Isiaka expressed concern over the financial burden this places on households and businesses struggling with economic challenges.
The motion also raised issues of consumer trust, alleging that DisCos operate with impunity and disregard for consumer rights, despite oversight from the regulatory authorities and the House Committee on Power.
The lawmakers unanimously adopted the motion through a voice vote conducted by Speaker Tajudeen Abbas.
They urged the Ministry of Power to take immediate steps to address the “reckless actions” of DisCos, labeling them as non-state actors threatening Nigeria’s economy.
The House further mandated the recapitalization of DisCos to a minimum of N500 billion, insisting that only financially capable operators should be allowed to continue providing electricity services.
Additionally, the House Committee on Power was directed to investigate the activities of DisCos to ensure accountability and protect consumer rights.
Broadcasting
Chinenye Anuforo of The Sun Newspaper Honored for Excellence in ICT Journalism
Chinenye Anuforo, a distinguished journalist from The Sun Newspaper, has been recognized for her exceptional contributions to ICT journalism in Nigeria.
Last week, she received the ICT Innovation Storyteller Award at the Africa Tech Alliance Excellence (ATAEx) Awards, celebrating her ability to craft compelling narratives that highlight the complexities and potential of the ICT sector.
“Chinenye’s dedication to her craft is evident in her insightful analysis and engaging storytelling,” said Mr. Chike Onwuegbuchi, co-convener of the ATAEx Awards.
“Her work has consistently illuminated the significant impact of technology on society, making her a deserving recipient of this award.”
The accolades continued as Anuforo was named the ICT Reporter of the Year at the Africa Digital Awards (ADA) just a week later.
This prestigious award further cements her status as a leading voice in the ICT industry.
Mr. Tayo Adewusi, Publisher/Coordinator of NIICF & ADA, who presented the award, praised Anuforo’s role in shaping public discourse on ICT issues.
“Her reports have not only informed but also inspired, making her a true champion of digital innovation,” he said.
Expressing her gratitude, Chinenye Anuforo stated, “I am deeply honored and humbled to receive these awards.
“I am grateful to my editors at The Sun Newspapers for their unwavering support and to the organizers of the ATAEx Awards and Africa Digital Awards for recognizing my work.
“It is a privilege to contribute to the growth of the ICT sector in Nigeria through journalism.”
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