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Big Brother Naija; Tobi Bakre, Cee-C, Uriel’s Journey To Stardom

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Season 4 of the hugely popular Big Brother Naija reality TV show is due back on our screens this year according to organizers of the show, MultiChoice Nigeria.

In just three months since this was revealed, the show – and all that it represents – has generated a lot of excitement and frenzy among viewers who are anticipating the next stars that will emerge from this competition.

Speaking about stars: no matter what side of the divide you sit on, you will admit that BBNaija is a great talent factory where stars are made.

By just becoming one of the housemates on the show, you can be propelled to heights unimagined and unlock doors to many opportunities.

With the help of a ‘Big Brother’, ex-housemates achieve a boost in their career trajectories which would have hitherto taken years to achieve.

For instance, pre BBNaija season 3 Double Wahala, Tobi Bakre wasn’t a household name. It was in fact his older brother Femi Bakre, the founder of Kraks, a comedy brand with over 2 million followers across social media platforms, who had some level of popularity.

Tobi was a low-key guy who worked in a bank and took up photography as a ‘side hustle’.
He was about your average Nigerian youth who had dreams of making it big and making his mark in the creative industry.

Those hopes and dreams took a big leap when he went into the BBNaija house. Although he did not win, emerging second runner-up was in no way a small feat.

He has since risen to become one of the most liked personalities in the Nigerian social media space recording a spike in followership by 450% since the show ended, as he revealed in an interview with The Guardian.

In real life, his new-found fame fetched him some mouth-watering deals with big consumer brands including Unilever, Amstel Malta and Jumia.

He has also taken up some acting gigs and is currently the star of one of Africa Magic’s shows, Hustle.

Speaking on his time on Big Brother Naija, Tobi says it helped him discover some skills he was oblivious of such as being able to create things with his hands.

“It (BBNaija) helped me recognize some of my talents actually not just to myself, but to the ever-growing audience. That kind of sets you on the path already”, he was quoted to have said in an interview.

When Cynthia Nwadiora aka Cee-C stepped on stage and made her way into the BBNaija Double Wahala house, no one envisaged the firebrand she would be! Cee-C was unarguably the most controversial of the lot and she didn’t care whose ox was gored as she made known her views and opinions on subject matters – and fellow housemates.

After 85 eventful days in the house, she came in second place, missing the number one spot by a few votes. Cee-C, a lawyer, worked as an outdoor advertising practitioner and was relatively unknown before going into the BBNaija house.

Today, not only does she have 1.4million followers (and counting) on Instagram, she has become a fashion influencer and has worked with brands like Nairabet, Amstel Malta, Huawei Mobile and House of Lunettes.

She recently launched her sportswear line, Cegar, which has so far been a major hit among her fanbase.

Hate her or love her, you cannot deny her presence in the social media influencer space. She reportedly charges an average of N500,000 to advertise for brands on social media and her followers which she refers to as ‘spartans’ make a good study of celebrity fan love and loyalty.

She is forever grateful to the platform BBNaija presented because according to her, “I probably would have never gotten elsewhere!”

In 2017, Uriel Oputa was an upcoming musician who needed the big platform that Big Brother Naija presented. During her time in the BBNaija See Gobbe house, Uriel was popular for her melodramatic yet entertaining diary sessions.

After finishing in 9th position, Uriel bagged several endorsements and hosting gigs for some big brands such as Maggi, PayPorte, Pedini – Bosch Nigeria, Peak Milk etc.

She currently has over 800 thousand followers on Instagram, a thriving wig business and is still a force to be reckoned with in the entertainment industry.

Perhaps the most fascinating thing about these ex-housemates is that none took the prize money home.

They all dropped out of the competition at different stages and yet are celebrated successes in today’s pop culture.

It goes without saying that the BBNaija platform is one that offers a plethora of opportunities. How well you maximize it is entirely your call!

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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Ayeni Adekunle, BHM Founder to Speak At 2019 Africa Communications Week

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Ayeni Adekunle, CEO, Black House Media (BHM) has been confirmed to speak at a masterclass during the 2019 Africa Communications Week.

 

The masterclass which is themed “Strategies for Driving Disruptive Innovation In Communications” will see Ayeni share his wealth of experience with the audience.

 

The event will hold at Oriental Hotel on Thursday, May 24, 2019.

 

Africa Communications Week is the premier gathering for communications professionals and thought leaders looking to impact the current narrative on Africa.

 

The organisation hosts a series of conferences, workshops and webinars around the world to encourage Africa focused communications professionals connect, engage and impact Africa’s economic transformation through strategic communication.

 

Ayeni was listed as one of the top 30 communications professionals in Africa in a report released by the organisation on April 16, 2019.

 

Speaking ahead of the Masterclass, Ayeni said, “Over the years, the African Communications Week has offered communication professionals like me, the chance to meet, network and rub minds.

 

“This also gives us the opportunity to discuss the impact of communication of Africa’s development.

 

I’m excited to be part of this year’s event and I look forward to speaking and sharing ideas with the audience”.

 

Africa Communications Week is an annual event which hosts various marketing communications professionals from all over the continent.

 

With various industry stakeholders in attendance, the event provides the opportunity for like minds to convene, connect, engage and impact economic transformation in the continent through strategic communication.

 

 

 

 

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World Cultural Day: Ariya Repete Returns, Introduces New Afro-Pop Category

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Nigeria’s foremost talent hunt competition for indigenous Yoruba music is back for yet another edition.

 

The 2019 Edition of Ariya Repete was announced on the 21st of May at a media briefing hosted at the Nigerian Breweries Headquarters in Lagos.

 

The day, which also marked the World cultural & diversity day, provided the perfect incentive for Goldberg Lager to unveil the beloved talent hunt competition.

 

The media briefing featured an excellent roundtable conversation by some veterans in traditional genres of Yoruba music (i.e Juju, Fuji) as well as some new generation artists whose music has been influenced by the Yoruba culture.

 

Moderated by leading on-air personality – Adebayo Faleke, the panelists included veterans like Dr Saheed Osupa, Sir Shina Peters, Yinka Davis, President of FUMAN, Alhaji Sikiru Agboola as well as Tolu Obey, who is a PMAN executive and the son of Legendary Juju artist, Ebenezer Obey.

 

The new generation was ably represented by the likes of Sound Sultan and renowned music producer ID Cabasa.

 

The panel discussion which was themed around the topic – “One Culture, One Voice, New Sound” provided the perfect platform to announce the return of one of the most revered initiatives that celebrate the Yoruba culture.

 

The panelists discussed the evolution of indigenous Yoruba genres of music, highlighting the roles played by both the older and younger generation of artists.

 

The exciting roundtable conversations were an eye opener as the artists shared various insights into the past and potential future of the industry.

 

This year’s edition of Ariya Repete is set to up the ante and will be the first ever to be aired on television with the aim to reach an even wider audience.

 

This is particularly exciting for fans of the show as the 2019 Ariya Repete will be introducing an all-new category tagged ‘Afro Pop’.

 

The introduction of Afro-Pop has already got fans eagerly anticipating the selection parties which will be kicking off in various cities across western Nigeria on the 11th of June.

 

Maria Shadeko, Senior Brand Manager of Goldberg & Life Lager who spoke at the round table session expressed delight at the return of the talent hunt,

 

“Ariya Repete is a very special platform that allows us to showcase and celebrate the very best talents in South-Western Nigeria.

 

“Over the years, we have been able to continually delight our consumers with this initiative as well as provide unforgettable memories for winners of past editions.

 

“This year we are taking it further by not only increasing the prize money but also adding an all-new category.

 

“The theme of this year’s competition is ‘The Fusion’, and in light of this, we are looking for the next big artist who will dominate the Nigerian music scene.

 

“We, at Goldberg, applaud the innovative and inspiring fusion of traditional Yoruba music with contemporary music.

 

“This year, with Ariya Repete we want to celebrate this blend of both worlds.

 

“We believe that the 2019 Ariya Repete will be the best ever, which is why we are taking the experience to TV, to show all of Africa that Goldberg Lager believes and celebrates the amazing indigenous talents from southwestern Nigeria.”

 

The regional auditions are set to kick-off on the 11th of June as Goldberg takes the auditions and selection parties to 8 western cities in two weeks.

 

The selected talents will then head down to Lagos for mentorship sessions by some of the respected acts in their genres before returning to the contest to slug it in the quarterfinals from 5th of July.

 

The Semi-Final will be hosted on the 12th of July while the grand finale is slated for 19th of July.

 

Ariya Repete is proudly sponsored by Goldberg lager; Goldberg lager is renowned for conceptualizing and executing initiatives such as these, which highlights the beauty of tradition and culture.

 

With a wide array of exciting consumer engagement activities that brilliantly connects with its ever-loyal audience, Goldberg continues to remain one of the most authentic brands in the beer industry.

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New Access to Premium Local TV Channels Enabled via Satellite Debuts

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Nigeria’s latest free-to-air (FTA) local channel bouquet, “PREMIUM.FREE”, has enabled local television broadcast audiences access to 13 new premium channels which are custom-made for African viewers. These include multinational language channels like Cinema Hausa, and popular African lifestyle channels such as True African.

Delivered via SES satellites, this innovative channel bouquet is supplied by AfricaXP, the leading independent African network, which is well-known for its compelling Nollywood catalogue and longstanding partnerships with prominent West African producers.

Craig Kelly, CEO of AfricaXP, says that working with SES has enabled PREMIUM.FREE to achieve the maximum possible reach in Nigeria. “We are confident that localization, coupled with our fresh international rights will provide the kind of content blend that modern West African audiences demand. Transmitted free-to-air via satellite, this is obviously a great offer at a price point that can’t be beaten.”

It is this blend of premium African programming with top-flight international content across a diverse range of themes from sports to movies, telenovelas, kids, factual, reality and lifestyle programming, which really sets PREMIUM.FREE apart from other channel bouquet offerings on the market.

SES, the world’s leading satellite operator with over 70 satellites, reaches over 9 million Direct-to-Home households across West Africa from its orbital position of 28.2 degrees East. Those households with existing FTA set-top boxes (STBs) will be able to start watching the new channels on their existing STBs for free.

“The Nigerian FTA market in particular offers great opportunities for growth, and we are proud to have engaged with PREMIUM.FREE to deliver a differentiated content package for Nigeria and offer more choice for viewers,” says Clint Brown, Vice President of Sales and Market Development, Africa for SES Video.

“New initiatives like this, which focus on delivering local and international content that is attractive for the end-consumer and is offered in high picture quality, will further develop consumer choice in Nigeria,” Brown concludes.

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