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Big Brother Naija; Tobi Bakre, Cee-C, Uriel’s Journey To Stardom

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Season 4 of the hugely popular Big Brother Naija reality TV show is due back on our screens this year according to organizers of the show, MultiChoice Nigeria.

In just three months since this was revealed, the show – and all that it represents – has generated a lot of excitement and frenzy among viewers who are anticipating the next stars that will emerge from this competition.

Speaking about stars: no matter what side of the divide you sit on, you will admit that BBNaija is a great talent factory where stars are made.

By just becoming one of the housemates on the show, you can be propelled to heights unimagined and unlock doors to many opportunities.

With the help of a ‘Big Brother’, ex-housemates achieve a boost in their career trajectories which would have hitherto taken years to achieve.

For instance, pre BBNaija season 3 Double Wahala, Tobi Bakre wasn’t a household name. It was in fact his older brother Femi Bakre, the founder of Kraks, a comedy brand with over 2 million followers across social media platforms, who had some level of popularity.

Tobi was a low-key guy who worked in a bank and took up photography as a ‘side hustle’.
He was about your average Nigerian youth who had dreams of making it big and making his mark in the creative industry.

Those hopes and dreams took a big leap when he went into the BBNaija house. Although he did not win, emerging second runner-up was in no way a small feat.

He has since risen to become one of the most liked personalities in the Nigerian social media space recording a spike in followership by 450% since the show ended, as he revealed in an interview with The Guardian.

In real life, his new-found fame fetched him some mouth-watering deals with big consumer brands including Unilever, Amstel Malta and Jumia.

He has also taken up some acting gigs and is currently the star of one of Africa Magic’s shows, Hustle.

Speaking on his time on Big Brother Naija, Tobi says it helped him discover some skills he was oblivious of such as being able to create things with his hands.

“It (BBNaija) helped me recognize some of my talents actually not just to myself, but to the ever-growing audience. That kind of sets you on the path already”, he was quoted to have said in an interview.

When Cynthia Nwadiora aka Cee-C stepped on stage and made her way into the BBNaija Double Wahala house, no one envisaged the firebrand she would be! Cee-C was unarguably the most controversial of the lot and she didn’t care whose ox was gored as she made known her views and opinions on subject matters – and fellow housemates.

After 85 eventful days in the house, she came in second place, missing the number one spot by a few votes. Cee-C, a lawyer, worked as an outdoor advertising practitioner and was relatively unknown before going into the BBNaija house.

Today, not only does she have 1.4million followers (and counting) on Instagram, she has become a fashion influencer and has worked with brands like Nairabet, Amstel Malta, Huawei Mobile and House of Lunettes.

She recently launched her sportswear line, Cegar, which has so far been a major hit among her fanbase.

Hate her or love her, you cannot deny her presence in the social media influencer space. She reportedly charges an average of N500,000 to advertise for brands on social media and her followers which she refers to as ‘spartans’ make a good study of celebrity fan love and loyalty.

She is forever grateful to the platform BBNaija presented because according to her, “I probably would have never gotten elsewhere!”

In 2017, Uriel Oputa was an upcoming musician who needed the big platform that Big Brother Naija presented. During her time in the BBNaija See Gobbe house, Uriel was popular for her melodramatic yet entertaining diary sessions.

After finishing in 9th position, Uriel bagged several endorsements and hosting gigs for some big brands such as Maggi, PayPorte, Pedini – Bosch Nigeria, Peak Milk etc.

She currently has over 800 thousand followers on Instagram, a thriving wig business and is still a force to be reckoned with in the entertainment industry.

Perhaps the most fascinating thing about these ex-housemates is that none took the prize money home.

They all dropped out of the competition at different stages and yet are celebrated successes in today’s pop culture.

It goes without saying that the BBNaija platform is one that offers a plethora of opportunities. How well you maximize it is entirely your call!


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NASENI, Nasarawa State, Firm to Establish Tractor Manufacturing Plant in North-Central Geo-political Zone

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National Agency for Science and Engineering Infrastructure (NASENI) is set to collaborate with Nasarawa state government and Bobtrack Tractors, a division of Saint Bob Motors Limited to start the manufacturing and assembling of tractors in the north-central geo-political zone.

Left to Right: The Chief Executive Officer, Bob Track Ltd, Mr. Ibifiri A.C Bob Manuel; the Executive Vice Chairman/CEO, National Agency for Science and Engineering Infrastructure (NASENI), Mr. Khalil Suleiman Halilu; the Executive Governor of Nasarawa State, Engr. Abdullahi A. Sule, and Mr. Jerry of Bob Track Ltd, during a courtesy visit at NASENI Headquarters on Monday, April 22nd, 2024.

The facilities and infrastructure available at one of NASENI’s Institutes, Agricultural Machinery and Equipment Development Institute (AMEDI), Lafia, Nasarawa state will be used for assembling and manufacturing of the tractors.

According to the Executive Vice Chairman/Chief Executive Officer, NASENI, Mr. Khalil Suleiman Halilu, the project which is aimed at creating wealth and jobs for Nigerian youths is in line with President Tinubu’s Renewed Hope Agenda of ensuring food security and promotion of mechanized farming and agro-business in the country. Halilu disclosed this when the Executive Governor of Nasarawa State, Engr. Abdulahi A. Sule led a delegation comprising of Bob Track Tractors to pay a visit to the Agency’s headquarters in Abuja on Monday, April 22nd, 2024.

Mr. Halilu who assured Governor Sule and the delegation of NASENI’s readiness to do business with them, said, “the Agency is willing to partner with you and sign the memorandum of understanding (MoU) so that in the next couple of weeks we will move into action.”

He disclosed that Mr. President had recognized NASENI as a national brand and its National Tractor Recovery Programme wherein 55,000 tractors would be refurbished for mechanized farming nationwide.

In his remarks, Governor Sule said, he aligned with NASENI’s vision of collaborating and promoting made-in-Nigeria goods and also believed that government’s role is to provide a level playing field necessary for businesses to thrive.

The objective of his visit, he said, was to introduce the Bob Track Tractors which deals in assembling and manufacturing of tractor and farm implements with offices in Port Harcourt to NASENI so that it could utilize the existing facilities at AMEDI, Lafia for assembling of tractors instead of acquiring a new land for the business.

The CEO of Bob Track Tractors, Mr. Ibifiri A.C. Bob Manuel said, “We are ready to take up the facility that you have in Nasarawa State, create employment and wealth for the youths in the area and also use it as a hub to drive mechanized agricultural vision of the present administration. We are willing to invest in Nasarawa state with help of His Excellency, his team and NASENI.”


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ARISE News Channel Goes Live in SA, 9 Other Southern African Countries

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ARISE News Channel, Africa’s premier broadcaster, has announced its expansion into South Africa and nine other Southern African countries.

ARISE News Channel Goes Live in SA, 9 Other Southern African Countries

The channel is now available on Multichoice/DSTV Channel 416 in South Africa, Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, Swaziland, Zambia, and Zimbabwe.

With this expansion, ARISE News Channel is now live in 54 African countries, including Kenya, Tanzania, Rwanda, Uganda, Cameroon, Sudan, Ghana, Senegal, and Cote d’Ivoire, among others.

Celebrating its 11th anniversary on January 31, ARISE News Channel continues to showcase Africa’s diversity in business, politics, technology, commerce, science, sports, show business, and fashion, while projecting the best of Africa and its cultures globally.

Nduka Obaigbena, chairman and editor-in-chief of ARISE News Channel,, expressed determination to launch the channel in all countries worldwide, stating, “The move to Southern Africa reaffirms ARISE News Channel’s position as the leading broadcaster in Africa with independence and clear thinking. We are determined to celebrate the best of Africa and tell the African story in the global marketplace.”

He added, “We shall continually showcase the emerging African century where Nigeria and other African countries will be some of the leading economies around the world. This is a marathon and not a dash: we will do for Nigeria and Africa what the CNN, the BBCs, and Aljazeeras have done for their nations and regions. In the emerging African AI- driven new information highway, no one will shape your narrative better than you.”


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Simi to Feature on Glo Sponsored African Voices

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This week, the incredible talents of Nigerian singer, songwriter, and actress Simisola Bolatito Kosoko, better known by her stage name, Simi, will be highlighted on African Voices Changemakers, an interview program sponsored by Globacom on Cable News Network (CNN).

Simi began her career initially as a gospel singer. Her debut studio album, “Ogaju”, was released in 2008. After she got a record deal with X3M Music in 2014, she released the album “Tiff,” which was nominated for a 2015 Headies Best Alternative Song award.

Her debut studio album, “Omo Charlie Champagne”, Vol. 1, was released to mark her 31st birthday on April 19, 2019, and her second album, “Simisola”, was also released the same year. She became the CEO of her own label, Studio Brat, which she launched in June 2019.

Simi was one of the judges of the Season 7 of the Nigerian idol TV show in 2022.

Mother of a girl named Dejare, Simi married popular musician, Adekunle Gold in 2019 having graduated from Covenant University in Ota, Ogun State. Some of her works include “Joromi”, “Know You”, “Jericho”, and “Duduke”.

On Saturday at 8.30 a.m., the 30-minute magazine show will air on the global channel. Reruns can be seen on Saturday at noon, Sunday at 4.30 a.m., and Sunday at 7:00 p.m. Another rerun will air at 4 a.m. on Monday of the following week, 8.30 a.m. and 12 p.m. on Saturday, and 7 p.m. and 9.30 p.m. on Sunday.


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