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Billionaire Pastors Running Nigeria’s Megachurches
When a guesthouse belonging to one of Nigeria’s leading Christian pastors collapsed last month, killing 115 mostly South African pilgrims, attention focussed on the multimillion-dollar “megachurches” that form a huge, untaxed sector of Africa’s top economy, according to Reuters
Hundreds of millions of dollars change hands each year in these popular Pentecostal houses of worship, which are modelled on their counterparts in the United States.
Some of the churches can hold more than 200,000 worshippers and, with their attendant business empires, they constitute a significant section of the economy, employing tens of thousands of people and raking in tourist dollars, as well as exporting Christianity globally.
But exactly how much of Nigeria’s $510 billion GDP they make up is difficult to assess, since the churches are, like the oil sector in Africa’s top energy producer, largely opaque entities.
“They don’t submit accounts to anybody,” said Bismarck Rewane, economist and CEO of Lagos consultancy Financial Derivatives. “At least six church leaders have private jets, so they have money. How much? No one really knows.”
When Nigeria recalculated its GDP in March, its economy became Africa’s biggest, as previously poorly captured sectors such as mobile phones, e-commerce and its prolific “Nollywood” entertainment industry were specifically included in estimates.
There was no such separate listing for the “megachurches”, whose main source of income is “tithe”, the 10 percent or so of their income that followers are asked to contribute.
As the churches have charity status, they have no obligation to open their books, and certainly don’t have to fill in tax returns — an exemption that is increasingly controversial in Nigeria, where poverty remains pervasive despite the oil riches.
The pastors argue their charity work should exempt them.
“We use the income of the church to build schools, we use the income of the church to serve the needs of the poor,” David Oyedepo, bishop of the popular Winners Chapel, told Reuters in an interview. “These are non-profit organisations.”
PASTORS ON FORBES LIST
Nonetheless, the surging popularity of the megachurches among the Christians who make up half of Nigeria’s 170 million population has propelled their preachers into the ranks of the richest people in Africa.
In 2011, Forbes magazine estimated the fortunes of Nigeria’s five richest pastors. Oyedepo topped the list, with an estimated net worth of $150 million.
He was followed by “Pastor Chris” Oyakhilome of Believers’ LoveWorld Incorporated, also known as the Christ Embassy and popular with executives and politicians, on $30 million to $50 million.
TB Joshua, pastor of the Synagogue Church of All Nations, at the centre of the recent diplomatic storm over the deaths in its guesthouse, was thought to have $10 million to $15 million.
The National Bureau of Statistics (NBS) declined to comment on how churches fit into their GDP figures, but a source there said they were included as “non-profit”, which falls under “other services” in the latest figures. In 2013, the category contributed 2.5 percent of GDP, the same as the financial sector.
A former banker at Nigeria’s United Bank for Africa, who declined to be named, recalled being approached five years ago by a church that was bringing in $5 million a week from contributions at home or abroad.
“They wanted to make some pretty big investments: real estate, shares,” he said. “They wanted to issue a bond to borrow, and then use the weekly flows to pay the coupon.”
In the end, he said, the bank turned down the proposal on ethical grounds.
Yet Nigerian churches do often invest large amounts of their congregations’ money in shares and property, at home and abroad, he and another banking source said.
One pastor bought 3 billion naira ($18 million) worth of shares in the defunct Finbank, which later merged with FCMB, after it was rescued in a bail-out in 2009, a fund manager who handled the deal told Reuters. The pastor used a nominee trust account to keep his name off the books.
In 2011, Oyakhilome was investigated by the Economic and Financial Crimes Commission (EFCC) and charged with laundering $35 million of contributions to his church in foreign bank accounts. He denied all wrongdoing and the case was dismissed for lack of evidence.
Oyakhilome was not available for comment and Joshua’s media team declined a request for an interview with him.
MIDAS TOUCH
Oyedepo’s headquarters, “Canaanland”, is a 10,500-acre (4250-hectare) campus in Ota, outside the commercial capital Lagos. It comprises a university, two halls of accommodation, restaurants and a church seating 50,000 people, with a total overflow capacity of five times that.
“You can see that everything this man touches turns to gold,” Nigerian Agriculture Minister Akinwumi Adesina said in a speech at a reception for Oyedepo’s 60th birthday at Canaanland last month.
“May the grace of God abide with you,” he added, to a rapturous “Amen!” from the guests in a marquee.
Other dignitaries present included twice-president Olusegun Obasanjo and former military ruler Yakubu Gowon. A choir sang gospel songs as the guests cut an elaborate six-tiered cake and popped fizzy grape juice out of champagne bottles in golden wrapping — alcohol is banned in Canaanland.
The next day, he delivered four Sunday services in a row to tens of thousands of cheering followers, his white-suited figure projected onto large flat-screen televisions all around.
“From today, no evil spirit, no demon will survive the Almighty!” he shouted, and the crowd roared “Amen!”.
A spokesman said the church has 5,000 branches across Nigeria, and 1,000 more in 63 other countries across five continents. But Oyedepo’s empire also includes two fee-paying universities that he built from scratch, a publishing house for Christian self-help books, and an elite high school.
Other pastors have similarly diversified ways of getting the Gospel of Christian salvation out.
Oyakhilome owns magazines, newspapers and 24-hour TV station, and Joshua draws miracle-seekers from all over the world with claims that the holy water he has blessed cures otherwise incurable ailments such as HIV/AIDS.
Before Joshua built his 10,000-seat headquarters at Ikotun-Egbe in outer Lagos, the area was part swamp, part abandoned industrial estate.
Now, it is a boom town with shops, hotels, eateries and bars catering largely to the travellers who come not only from West Africa but also from all corners of the globe to hear his sermons. Joshua also runs a TV station.
“BLESSED BY THE LORD”
Guests entering Oyedepo’s birthday marquee in Canaanland would have seen a picture of the poor household in southwest Nigeria where he grew up, testament to a rags-to-riches story that many Nigerians would love to emulate.
Like U.S. televangelists, Winners Chapel preaches the “prosperity gospel” that faith in Jesus Christ lifts people out of poverty, and that message partly explains the explosion of the Pentecostal movement in sub-Saharan Africa, where misfortune and poverty are often seen as having supernatural causes.
“We see giving as the only way to be blessed. Blessing other people is a way of keeping the blessings flowing,” said Oyedepo, whose blessings include a Gulfstream V jet and several BMWs.
Giving to support the church and its work is something the faithful are encouraged to do, a Christian tradition that was a pillar of the Roman Catholic church in medieval Europe, just as it has been a major money-spinner for U.S. televangelists.
Aneke Chika, a business analyst in an oil services company, told Reuters on the steps of Oyedepo’s church that she set aside 20,000 naira of her 200,000 naira ($1,218) salary every month.
Asked about Forbes’ estimate of his fortune, Oyedepo told Reuters: “For me, to have fortune means someone who has what he needs at any point in time. I don’t see myself as having $150 million stacked up somewhere. Whatever way they found their figures, I am only able to say I am blessed by the Lord.”
He said he could not estimate the church’s total revenues or expenditure on items such as salaries because the various departments, including education, were too diverse.
The enterprises on the Canaanland campus, from the shops selling cold sodas and bread, to a woman boiling instant noodles and eggs for breakfast in a lodge, to pop-up book stalls hawking Oyedepo’s prolific literary output, are owned by the church’s estate, which employs their staff on its payroll, workers at all the outlets told Reuters.
Winners Chapel’s Corporate Affairs department said the church employed more than 18,000 people in Nigeria alone.
Oyedepo says the wealth the church gathers is invested in expanding it, and that if he did not use a private jet, he would be unable to oversee its many foreign operations and still return to Ota every week in time for Sunday’s worship.
Britain’s Charity Commission says it is reviewing potential conflicts of interest in his finances, and last month the Home Office (interior ministry) barred him from Britain, though it declined to say why.
Oyedepo said he knew nothing of the commission’s review, nor had the Home Office explained to him why he was barred.
A national conference to debate Nigeria’s constitution this year proposed that the megachurches should be taxed.
But with an election coming up in February, it is debatable whether President Goodluck Jonathan, who is close to several megapastors, would risk upsetting these influential men and their hefty congregations with a fat tax bill.
“There is no single government input on this premises,” Oyedepo told Reuters in the interview. “We supply our water, we make our roads, then you … say: ‘Let’s tax them’. For what?”
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Ina Alogwu Joins 9mobile as Chief Digital and Innovation Officer
9mobile has appointed Ina Alogwu as its new Chief Digital and Innovation Officer (CDIO), marking another significant step in the company’s business transformation agenda.
In his new role, Alogwu will be responsible for guiding the development and execution of 9mobile’s long-term strategy across the entire digital and technology ecosystem, including new technologies, digital platforms, and business models while nurturing a culture of innovation within the organization.
His appointment demonstrates 9mobile’s firm commitment to driving digital transformation and enhancing its innovative capabilities to better serve customers and stay ahead of market trends.
Alogwu is a visionary leader and seasoned strategist with nearly two decades of transformative experience in digital commerce, mobile payments, and technology ecosystems, making him an invaluable addition to 9mobile’s leadership team.
He has a proven ability to identify emerging trends and harness them to develop and execute groundbreaking digital products and strategies. His expertise spans product innovation, data strategy implementation, and agile business transformations, all of which have delivered significant and sustainable results across diverse industries and regions.
He joins 9mobile from ARM Holding Company, Nigeria, where he was the Group Director, Digital Transformation and spearheaded innovation initiatives, implemented a robust data strategy, and managed venture-building programmes that supported numerous African tech startups.
His very distinguished and diverse professional journey also includes an impactful tenure at Interswitch Limited, where he held roles such as Group Head, Verve Digital, and Group Head, Payment Processing. In these roles, he led the creation of groundbreaking payment platforms and digital solutions across West and East Africa.
Earlier in his career, Alogwu held roles at the Economic and Financial Crimes Commission (EFCC) as a Training Specialist and worked at Integrated Business Strategies as a Business Analyst.
Speaking about the appointment, 9mobile CEO Obafemi Banigbe expressed confidence in Alogwu’s ability to lead the company’s innovation efforts, saying, “Alogwu’s broad professional background makes him the perfect fit for our innovative and business transformation journey as he joins a team of recently appointed senior business leaders to drive this process and the next phase of our growth.
“His role is crucial for navigating today’s fast-paced digital environment. And he has been entrusted to lead the charge in harnessing new technologies, driving digital transformation, and ensuring the company remains adaptable to change, which is integral to fostering innovation and positioning 9mobile as a forward-thinking leader in its industry.”
The New CDIO said, “I’m delighted to join 9mobile and collaborate with the CEO and the leadership team on the innovative initiatives already in progress.
As we navigate the rapidly evolving digital landscape, I’m eager to leverage my expertise in digital strategy, technology, and innovation to drive 9mobile’s mission to deliver exceptional customer experiences and achieve our strategic objectives.”
Alogwu’s academic credentials further underline his readiness for this role. He holds an Executive Master’s in Digital Transformation and Innovation Leadership from IE Business School, Madrid, and a Postgraduate Diploma in Digital Business from Emeritus Institute, in collaboration with MIT and Columbia Business School.
He also completed the Senior Management Program at Lagos Business School, Pan-Atlantic University, and earned a BSc. in Geology & Mining from the University of Jos, Nigeria.
His education is further enriched by certifications in Product Management, Lean Six Sigma, and Strategic Innovation, equipping him with a robust foundation to drive innovation, lead digital transformation, and achieve business excellence in competitive landscapes.
His ability to combine academic knowledge with practical expertise has positioned him as a trailblazer in the digital commerce and technology sectors.
Beyond his technical expertise, Alogwu is adept at cultivating and managing strategic relationships with global multilateral organizations and financial institutions, leveraging these partnerships to unlock profitable opportunities. He has consistently demonstrated excellence in leading multicultural teams and navigating complex, multi-stakeholder environments to deliver transformative outcomes.
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NAICOM Signs Agreement with NDPC on Data Protection in Insurance Sector
The National Insurance Commission (NAICOM), has signed agreement with the Nigerian Data Protection Commission (NDPC) with the aim of enhancing data protection within the insurance sector.
According to NAICOM, the Memorandum of Understanding (MoU) has as its objectives training and capacity building in the area of providing training to enhance awareness and skills in data protection, establishing privacy clinics by setting up specialised clinics to address data protection concerns and provide guidance.
NAICOM said other objectives of the agreement include conducting compliance activities, regularly monitoring and enforcing compliance with data protection regulations, promoting awareness in the area of educating insurance companies on the importance of data protection and the benefits of adhering to best practices.
Developing data protection guidelines through creation of specialized guidelines for insurance institutions to ensure they are equipped to handle data protection responsibilities effectively.
NAICOM said the collaboration marked a significant milestone in safeguarding the personal data of insurance policyholders and promoting trust in the insurance sector.
The commission said to ensure the effective implementation of the agreement, an implementation committee would be established. The committee, the commission said, would comprise of representatives from the two agencies, as well as other key industry associations, including the Nigerian Insurers Association (NIA) and the Nigerian Council of Registered Insurance Brokers (NCRIB).
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5 Benefits of MTN Mobile Ads for your Business
Businesses worldwide are increasingly embracing mobile advertising services, allowing them to connect with potential customers directly on their smartphones and engage with them more effectively.
This trend is rapidly gaining momentum, and companies in Nigeria are also taking part in this shift.
Every day, more Nigerian businesses are seeking the most efficient strategies to reach their target audiences and convert them into loyal customers.
MTN Nigeria is redefining digital advertisement with MTN Mobile Ads. With a rich customer base of 79.5 million subscribers in Nigeria, MTN Mobile Ads continues to help businesses reach millions of customers nationwide.
Here are five reasons you should use MTN Mobile Ads for your business advertisements:
Targeted marketing
MTN Mobile Ads uses first party data to enable specific targeting of audience based on behaviour, interests and demographic. This ensures that your marketing efforts are directed toward the most relevant audiences, thereby increasing engagement and conversion.
Data-Driven Insights:
Businesses can gain valuable insights from their advertising campaigns, allowing them to fine-tune their strategies for maximum impact. This data-driven approach helps in optimizing campaigns based on real user behaviour and preferences
Diverse advertising formats
This service supports several advertising formats including targeted SMS, marketplace listing on the MyMTN app, display banners, and Rich messaging services (RCS) across both mobile and web platforms. This versatility allows your business to customize your marketing strategy to suit different audience preferences and increase engagement opportunities.
Data-free solutions
MTN Mobile Advertising provides data-free solutions. That means users can view your Ads with or without data. This feature significantly increases engagement rate as it allows your business connect with customers who may have been avoiding ads to save their data.
Cost-effective
With MTN Mobile Ads, you can choose an advertising plan that suits your budget. This flexibility allows businesses to enjoy the benefits of advertising without overspending.
As competition in businesses increase, the need to make advertising a crucial part of your marketing strategy cannot be over-emphasized.
MTN’s Mobile advertising services are the most result-oriented strategy your business should engage in so you can have the same opportunities your competitors may have.
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