E-Business
Black Friday: Yudala Records Unprecedented Spike In Online Traffic

By peter oluka
Yudala, Nigeria’s pioneer online and offline e-commerce company is recording an unprecedented spike in online traffic as eager shoppers thronged the company’s website www.yudala.comfrom midnight to be the first to take advantage of the company’s Black Friday offers.
This year’s edition of Black Friday, a globally celebrated shopping festival, is being marked officially today, Friday November 24th, 2017.
Insights garnered from the shopping activity on the Yudala website show that online traffic on www.yudala.com commenced a steady spike from 11:49pm on Thursday night as early bird shoppers began to lay in wait for the official commencement of the Black Friday midnight rush for deals.
From 12am, traffic on the Yudala website had grossed over 50,000 hits, with shoppers who placed their orders between the hours of 12am – 1am enjoying an additional incentive of free shipping of their orders nationwide. Furthermore, Yudala had made available over 500,000 Early Bird deals on its website for shoppers who place their orders between the hours of 12am – 11:59am today, Friday November 24th.
Prince Nnamdi Ekeh, Vice President at Yudala disclosed that the company was determined to make it a memorable Black Friday for its teeming customers.
“If you are yet to visit the website www.yudala.com, now is the time to do so. We had Mystery Products up on the website from 12am at 99% off so, from midnight on Friday, we were already processing loads of orders from shoppers who were taking advantage of our early bird deals. Electronics, mobile phones, home appliances, wines and groceries, consumer goods and computing products are among some of the most ordered items. Remember, the Early Bird Deals run till 11:59am today so there is still ample opportunity for many Nigerians to enjoy our unmatched offerings.
“If you miss the early bird deals, then you can take advantage of our Lunch Time Deals which runs from 12pm till 4:59pm today and if you fall into the class of those who prefer to do their Black Friday shopping later in the day, then you can enjoy our Sunset Deals from 5pm till 11:59pm. Also, shoppers who place their orders on the stroke of 11:11am or 12:12pm will get free tickets to the Yudala Christmas party.
“You also stand a chance to spin a wheel of fortune at six Yudala stores in Lagos today to walk home with a free gift. Simply visit any of the Yudala stores in Bode Thomas, Surulere; Admiralty Way, Lekki; The Palms Shopping Mall; Medical Road, Ikeja; Redemption Crescent in Gbagada or the one at Cherub Mall on Lekki-Epe Expressway to experience what Black Friday is all about, courtesy of Yudala.
“No other company offers you all of these mouth-watering options for Black Friday: best prices, mega deals and genuine products. With Yudala, You Live Well,” he concluded.
Interestingly, Yudala is also adding an extra dimension on social media for its walk-in customers.
For shoppers who find their way to the Yudala Experience Store at The Palms Shopping Mall in Lekki today, there is a unique opportunity to follow the “Make a wish” live feed on Instagram at the store.
Yudala has generated loads of frenzy on its Instagram live feed where the company is giving followers a chance to make a wish and see it fulfilled. Many lucky followers have won amazing freebies including laptops, mobile phones, electronics, shopping vouchers and other exciting give-away items through this medium.
E-Business
FG Plans to Link Social Register to NIN for Humanitarian Crisis

Federal government has disclosed that efforts are ongoing to link the National Social Register (NSR) to the National Identity Numbers (NIN).
Prof. Nentawe Yilwatda, minister of Humanitarian Affairs and Poverty Reduction, explained that the linked data would assist the country to anticipate crises, mobilize resources faster, and ensure aid reaches those who need it the most.
He said harnessing data would save the country and relevant stakeholders the stress and bottlenecks of outdated processes.
He also identified bureaucratic crisis as the biggest crisis in the humanitarian space which stalls responses to humanitarian issues.
Speaking in Abuja on Tuesday at the National Humanitarian Roundtable programme, the minister said: “People are traumatized by climate change, security threats and economic shock across the country and in the midst of these, we have limited funding.
“The biggest crisis we have is not just the people being killed, the crisis we have is a bureaucratic crisis that does not respond to a humanitarian crisis. Every delay in decision making, every inefficiency in coordination, every shortfall in funding, costs the life of people.
“They say knowledge is power, but knowledge can be destructive too. It can only be power if we use it effectively. By leveraging data and technology, we can anticipate crises; we can mobilize resources faster and ensure aid reaches those who are in need the most and without the bottleneck of outdated processes.
“We are linking the social register to national identity numbers and geotagging all homes of those who are vulnerable across the country so that if there’s any crisis, we don’t need to begin to walk around communities and taking names and asking the States Emergency Management Agency and the National Emergency Management Agency (NEMA) for data.
E-Business
Nigeria Tops as INTERPOL Arrested Over 300 Cybercriminals Across Africa

Kaspersky has recently contributed its threat intelligence data to an INTERPOL-led law enforcement action that aimed to disrupt cross-border criminal networks across the African region that cause significant harm to individuals and businesses.
With seven participating countries in Africa, operation Red Card resulted in the arrest of 306 individuals suspected of links to cybercrimes such as mobile banking, investment and messaging app scams, and seizure of 1,842 devices.
Conducted from November 2024 to February 2025, operation Red Card was delivered through INTERPOL’s African Joint Operation against Cybercrime (AFJOC) and brought together law enforcers from Benin, Côte d’Ivoire, Nigeria, Rwanda, South Africa, Togo and Zambia.
The operation conduct was preceded by a threat intelligence data exchange, which was enriched by INTERPOL and its private sector partners, including Kaspersky. Kaspersky has shared with the law enforcement agency the results of an analysis of samples of a malicious Android application that targeted users in African countries along with the data on related infrastructure.
Altogether, the cybercriminal cases uncovered by the Red Card participants have preyed on more than 5,000 people. Among operation highlights were:
Nigeria: Nigerian police arrested 130 people, including 113 foreign nationals, for their alleged involvement in cyber-enabled scams such as online casino and investment fraud. The suspects, who converted proceeds to digital assets to conceal their tracks, were recruited from different countries to run the illegal schemes in as many languages as possible.
Zambia: Officers apprehended 14 suspected members of a criminal syndicate that hacked into victims’ phones. The scam involved sending a message containing a malicious link which, when clicked, installed malware on the device.
This allowed hackers to take control of the messaging account, and ultimately the phone, giving them access to banking apps. The hackers were also able to use the victim’s messaging apps to share the malicious link within conversations and groups, enabling the scam to spread.
Rwanda: Rwandan authorities arrested 45 members of a criminal network for their involvement in social engineering scams that defrauded victims of over USD 305,000 in 2024 alone.
Their tactics included posing as telecommunications employees and claiming fake ‘jackpot’ wins to extract sensitive information and gain access to victims’ mobile banking accounts. Another method involved impersonating an injured family member to ask relatives for financial assistance towards hospital bills.
South Africa: Local authorities arrested 40 individuals and seized more than 1,000 SIM cards, along with 53 desktops and towers linked to a sophisticated SIM box fraud scheme. This setup, which reroutes international calls as local ones, is commonly used by criminals to carry out large-scale SMS phishing attacks.
Neal Jetton, INTERPOL’s Director of the Cybercrime Directorate, said: “The success of Operation Red Card demonstrates the power of international cooperation in combating cybercrime, which knows no borders and can have devastating effects on individuals and communities.
“The recovery of significant assets and devices, as well as the arrest of key suspects, sends a strong message to cybercriminals that their activities will not go unpunished.”
“Kaspersky is proud to be part of this collaborative effort led by INTERPOL. The evolving threat landscape in Africa requires a multi-stakeholder dialogue and joint efforts of public and private organisations to address the cybersecurity challenges the region faces today.
The Red Card operation is a notable example of such cooperation, showcasing how the expertise of private companies coupled with extensive investigative capacities of law enforcers can foster a more cyber-resilient environment,” comments Yuliya Shlychkova, Vice President, Global Public Affairs, Kaspersky.
Kaspersky and INTERPOL have a vast record of joint operations aimed at combating cybercrime in the African region, with Kaspersky having supported two editions of INTERPOL’s Africa Cyber Surge operations.
Just recently, Kaspersky was also a contributor to INTERPOL’s joint action with AFRIPOL, which last year became the company’s official partner in fostering a more cybersafe climate across Africa. This partnership focuses on sharing Kaspersky’s extensive data on local cyberthreats and cybercrime trends in the region.
E-Business
Five WhatsApp Business Features Every Small Business Should Be Using


WhatsApp continues to be the best way for people and businesses to get business done in Nigeria. With its efficient features, the WhatsApp Business App has become an indispensable tool for small businesses, helping them streamline communication, enhance customer engagement and drive sales. And we know customers love communicating with businesses over WhatsApp too, as nearly 80% of people globally message with a business at least once a week.
Whether you’re just starting out or looking to optimise your business operations, here are five essential WhatsApp Business features that can elevate your efficiency and customer interactions.
1. Catalog – Showcase Your Products and Services
Gone are the days of sending multiple images and descriptions individually to customers. With the Catalog feature, you can create a digital storefront where customers can browse your offerings within WhatsApp. This is just like a mini-website which makes it easier to showcase your products, prices and descriptions in an organised way.
How to Use It: Go to Business Tools > Catalog. Add product images, videos, names, descriptions and pricing.
2. Quick Replies – Save Time on Repetitive Questions
Answering the same customer questions repeatedly? Quick Replies let you create preset responses for frequently asked questions, saving you time and ensuring fast customer service.
How to Use It:Go to Settings > Business Tools > Quick Replies. Create and save responses such as a greeting message or order confirmation. Use the shortcut “/” to insert a quick reply in any chat
3. Labels – Stay Organised and Track Conversations
Managing multiple customer interactions can be overwhelming, but the Labels feature helps by categorising chats in different ways, such as order status or customer type. You can create labels with different colors or names and add the conversations to an entire chat. This keeps your inbox organised and ensures no customer is left waiting.
How to Use It: Open a chat, tap on the three-dot menu > Label Chat. Assign relevant labels like New Customer, Order Placed, Pending Payment.
4. Away Messages – Engage Customers Even When You’re Away
Never miss a customer inquiry again. Away Messages allow you to set up a greeting or away message, ensuring customers receive timely responses even outside business hours.
How to Use It: Go to Business Tools > Away Message / Greeting Message. Set up a custom message and schedule when it should be sent.
5. Meta Verified – For Enhanced Protection and Account Support
A paid subscription that helps your business build credibility with new audiences, Meta Verified can help drive more engagement and grow your brand. With Meta Verified, you’ll receive enhanced account support, can use WhatsApp across multiple devices and easily create a professional WhatsApp web page that’s tailored to you.
How to Use It: Go to Settings or Business Tools > tap Meta Verified.
WhatsApp Business is packed with features designed to help small businesses grow, stay organised, and engage with customers effortlessly. By leveraging these features, you can enhance your customer experience, increase efficiency and ultimately drive more sales. Start your own journey with the WhatsApp Business app here.
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