News
BlackHouse Media Launches Plaqad A Global Communications Platform
BlackHouse Media (BHM), one of the most successful PR companies to come out of Africa, is launching Plaqad, a global automated communications platform that looks to help brands, agencies and individuals run end-to-end social and web campaigns.
Plaqad is the first solution in the world to offer a one-stop-shop for all things needed to implement a successful marketing campaign.
Earlier in June, the company, Plaqad, launched its initial offering, SocialCred, a free influencer and social media ranking tool that leverages non-traditional metrics to measure influence on Twitter, LinkedIn and Facebook.
SocialCred provides social media users with actionable insights to grow their influence, while providing brands with sufficient data on influencers to make informed decisions on which creator to partner with. The tool, by downplaying traditional metrics like reach and impressions, also helps to counter influencer fraud and measure real engagement.
“Plaqad, a contorted way of spelling the word ‘placard,’ is a protest against the norm; the traditional forms of communication that disenfranchise brands and individuals from effectively making their voices heard because of budget, location or size,” said BlackHouse Media and Plaqad Founder, Ayeni Adekunle.
“As the first marketing software company from Africa launching on a global stage, we understand and recognize the importance of being heard, hence our mantra, ‘Make your voice heard’.”
Ayeni founded BlackHouse Media over 14 years ago, building up a roster of top-tier clients such as Coca-Cola, Heineken, MultiChoice, ViacomCBS, MTN and Reckitt Benckiser, and a workforce of nearly 100. “We conceived the idea for Plaqad to help democratize an important aspect of modern communications,” said Adekunle.
End-to-End Communications Platform
Plaqad integrates the features of an online freelance marketplace and a robust social media tracking analytics platform to help brands seamlessly connect with their target audience. It provides them with the people, platforms and tools they need to succeed, eliminating the need for expensive third-party tools.
“Our platform gives every individual and brand a voice in the marketplace by opening up access to quality talent and tools and automating the entire process of executing PR and marketing campaigns,” said Plaqad CEO Gbenga Sogbaike. “Plaqad levels the playing field, giving SMBs the ability to connect to quality service providers regardless of budget, while also tracking their campaigns realtime right in one place.”
Plaqad provides a seamless talent solution and analytics platform for individuals and brands who want to run data-driven and cost-effective social and web campaigns in record time.
Ranking Influence
SocialCred is Plaqad’s response to the mushrooming issue of influencer fraud and fake news. Its algorithm measures real influence and minimizes influencer fraud by downplaying traditional metrics like follower count, reach and impressions, focusing instead on engagement rate, audience sentiments (positive, neutral or negative), content quality and the creators’ ratio of original to shared posts within a 30-day window.
While designed as a tool for influencers and the brands that want to engage with them, the free app is available to all social media users. Individuals are awarded badges – titled A-Lister, Big Shot, Socialite, Trend Setter, JJC, Superstar, and Learner – based on their rankings.
Beyond the fun factor, SocialCred’s badges serve an important function, helping brands assess and select influencers based on their influence quotient across Instagram, Twitter and YouTube. The platform makes it easier for brands to find genuine influencers who can drive real actions.
It also helps influencers to get better – and acquire bigger and better badges – by offering tips and tools to boost their visibility and social credibility.
“We have a fake news problem across Africa and the world, and Plaqad is here to distinguish the real from the fake,” says Plaqad CEO Gbenga Sogbaike. “SocialCred, our first tool, does just that, promoting transparency in influencer marketing and helping to counter influencer fraud. SocialCred separates real influencers from those simply faking it.”
The Plaqad marketplace and analytics platform will be in full release beginning November 30. From November 30 through December 15, Plaqad is offering brands, agencies and individuals the opportunity to test drive the game-changing platform at no cost. For more information, visit plaqad.com.
Two Nigerian lawyers have sued promoters of the Nigerian Law Society (NLS) over allegations of electoral fraud and unlawful use of personal data.
The legal actions follow the recent election conducted by the NLS, a breakaway association formed as an alternative to the Nigerian Bar Association (NBA), to elect its national officers.
In one of the suits, marked FHC/ABJ/05/1506/2025 and filed before the Federal High Court in Abuja, a lawyer, Timothy Tersugh Ahua, is challenging the conduct of the election and the legitimacy of the electoral process.
Ahua named several NLS promoters, including prominent lawyers, as defendants.
They include Senior Advocates, Chief Mela Audu Nunghe, Dr. Ugoji Eze, Secretary of the NLS Electoral Committee, and Chief Bolaji, Chairman of the NLS.
Others named in the suit are Ferguson Chioma Blessing, Chief Emeka Ichoku, and Tejumola Adigun.
Citing provisions of the Federal High Court Civil Procedure Rules, Ahua is asking the court to declare that the NLS electoral process violated its constitution.
He is seeking a declaration that all unopposed candidates, including himself, be declared elected, as published by Dr. Tonye Clinton Jaja, the alternate Chairman of the NLS Electoral Committee.
Ahua claims he was duly nominated for the position of Secretary General but was unjustly excluded, accusing the defendants of hand-picking candidates in breach of the rules.
He further alleged that the exclusion caused him financial loss, reputational damage, and personal hardship, urging the court to correct what he described as a grave injustice.
In a separate suit before the Federal High Court in Abeokuta, another lawyer, Oluwadare Thomas, sued Chief Mela Nunghe, a Senior Advocate of Nigeria, Dr. Ugoji Eze, the Corporate Affairs Commission (CAC), the National Information Technology Development Agency (NITDA), and the Nigerian Data Protection Commission (NDPC), over alleged violation of his data privacy rights.
Thomas is asking the court to determine whether the use and publication of his personal data by NLS election officials without his consent amounts to a breach of Section 37 of the 1999 Constitution and the Nigeria Data Protection Act, 2023.
He also wants the court to consider whether the use of the NLS name for the election, despite a CAC notice and a pending suit, constitutes contempt of court and abuse of legal process.
He is seeking several declaratory and injunctive reliefs, including a court order restraining the continued use of his personal data and an order compelling NITDA and NDPC to investigate and sanction the respondents.
Thomas is also demanding N50m in compensation for the alleged unlawful processing and exposure of his personal information.
The National Space Research and Development Agency (NASRDA) has congratulated Chief Owolabi Salis on his successful space flight. He becomes the first person of Nigerian birth to travel to space.
Chief Salis privately funded his space mission, demonstrating the deep interest of Nigerians to participate in scientific, exploratory, tourism and commercial space activities. His achievement highlights new opportunities for private sector engagement in space Program.
This milestone brings significant international attention to Nigeria’s space program, capabilities, while positioning the nation among countries where citizens actively participate in space activities.
In a statement signed by Dr. Felix Ale, director, Media and Corporate Communications, NASRDA, stated that chief Salis’s successful mission represents one pathway for Nigerian space participation. “His achievement complements NASRDA’s ongoing efforts to expand access to space exploration for Nigerian citizens.
“NASRDA received notification of Chief Salis’s mission through our partner organization, Space Research and Exploration Agency (SERA), prior to the flight. His success demonstrates the expanding opportunities now available to Nigerians in the space sector.
“However, it must be emphasized that the NASRDA-SERA collaborative mission, announced in June 2024, remains on course for an upcoming Blue Origin flight. This program represents a different pathway, providing opportunities for broader Nigerian participation through open competition.
“Our collaborative mission will enable Nigerian citizens to participate in astronaut selection and contribute to the development of research proposals. Eligibility extends to all Nigerian citizens aged 18 and above through transparent, merit-based selection criteria.
“Research priorities for the NASRDA-SERA mission will also be determined through public input from Nigerian citizens. This approach ensures the mission addresses national priorities identified by Nigerian citizens,” the statement added.
The application portal for the NASRDA-SERA program will open in the coming weeks. Detailed application procedures will be announced prior to the portal’s activation.
NASRDA celebrates Chief Salis’s contribution to raising awareness about space exploration opportunities for Nigerians. His private investment demonstrates the practical commitment of Nigerian citizens to advancing our national space participation.
Chief Salis’s achievement marks a defining moment for Nigeria’s space ambitions. Nigeria now has both private citizens and government programs actively pursuing space exploration, positioning the nation as an active participant in the global space economy.
For additional information regarding NASRDA programs or the SERA collaborative mission, contact the agency’s Media and Corporate Communication Department.
The Nigerian Insurers Association has urged the House Committee on Capital Market and Institutions to respect the constitutional separation of powers as it carries out a probe on over 20 insurance firms.
In a statement on Tuesday night, the Director General/Chief Executive Officer of NIA, Mrs Bola Odukale, said the decision of NIA and the affected firms to approach the court was to seek clarity on the constitutional limits of the House Committee’s probe.
It would be recalled that the House of Representatives on Monday is investigating no fewer than 25 insurance companies operating in the country for various financial infractions spanning financial reporting, claims settlement, premium remittance, and issuance of policies.
The Chairman, House Sub-Committee on Capital Market and Institutions, Kwamoti Laori, during a meeting with the management of the insurance companies at the National Assembly Complex in Abuja, said the meeting was convened following the receipt of a petition on infractions by the insurance companies.
In the statement, Odukale said, “The Association wishes to state unequivocally that all actions taken by the NIA and the affected member companies in response to the Committee’s invitations and pronouncements were based entirely on legal advice by its Solicitors. It was on the firm instruction of legal counsel that recourse was made to the courts.
“The objective of approaching the Court is to seek judicial guidance on the legality, propriety, and constitutional limits of the Committee’s intervention in order to safeguard institutional integrity, uphold regulatory independence, and ensure that legislative oversight remains within the bounds of law.
“The Court action seeks to determine whether the current posture of the Committee reflects an exercise of legislative judgment, which, by constitutional design, is the exclusive province of statutory regulators, such as the National Insurance Commission, Securities and Exchange Commission, Nigerian Exchange, Financial Reporting Council, Nigeria Data Protection Commission, and the National Information Technology Development Agency.
“This raises serious questions about legislative overreach and an erosion of the doctrine of separation of powers, a cornerstone of Nigeria’s constitutional democracy.”
Odukale maintained that the NIA was committed to lawful and constructive engagement with all arms of government, provided that such engagement respects the autonomy of statutory regulators and the boundaries established by the Constitution.
“The NIA will continue to provide its full support to all member companies while upholding the principles of legal compliance and sector-wide integrity,” Odukale concluded.
17 of the companies that went to court were represented by their lawyer, Mr Abimbola Kayode, at the meeting with the committee.
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