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Broadband Supply not Well Stimulated Yet– Oladepo

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Kazeem Olawale Oladepo, general counsel, MainOne had prior to joining MainOne was director, Corporate Strategy and Development at Starcomms Plc.
He had also served as the head of Legal/Regulatory Services and the Company Secretary of Starcomms.
Oladepo has core expertise in legal, regulatory, commercial activities and strategic transactions and has extensively been involved in implementing strategic policies within the Nigerian telecommunications industry.
He is a member of the Board of Trustees of the Association of Licensed Telecoms Operators of Nigeria (ALTON), the industry body for all telecommunications operators in Nigeria. He spoke to chike Onwuegbuchi on issues around broadband penetration.

High Volume of Unutilized Broadband Capacity
The best way to appraise this is to take a demand and supply side approach to understanding the constraint with internet penetration and pervasiveness. 
Demand factors are things that drive more uptake or usage. Whilst the operators have a role to play through price reduction to encourage uptake, this side of the push is more reliant on policy and to a large extent positive externalities of what government policies and economic index suggests.
The cost of access devices for instance is one; availability of relevant and attractive content is another, amongst others. If you have to procure your drivers’ license through an online portal for instance, or you can do several of your government or your child’s educational support resources on-line, then more people will use internet services and the operators can see volume.
These demand side factors are not well stimulated yet, although there are efforts at the policy level that are currently being addressed by the federal government through the National Broadband plan.   
On the supply side, we are dealing with the provision of the services to consumers. The submarine infrastructure is a component and we have adequate capacity on that to provide services.
The terrestrial infrastructure continues to be a challenge, as earlier highlighted. There is a policy side to it in terms of cost and more favourable operating environment, with issues of ‘Right of Way’ fees and approval lead time being some of the constraints that are being experienced, albeit now starting to relax with government intervention and support.
But the issues are still there and continue to delay roll-out. The NCC Infraco model is also expected to improve optimization in this area as it should relieve the operators of certain cost of service delivery through subsidies for shared infrastructure and guarantee a degree of orderliness in the deployment of infrastructure.
We are bidding for this project and are quite confident that the process has been transparent so far and will bring significant improvement to the supply side factors.   

Internet Services in Nigeria and Those of Developed Markets
Let us begin with the structure of the market. We are a wholesale operator, not retail or mass market service provider.
The mobile operators and medium size ISPs constitute the retail end of the market. In terms of the structure of the ecosystem, the internet is not necessarily locally domiciled here in Nigeria, it’s an interconnection of networks sitting in several large exchanges where large enough operators are connected to provide access for their customers.
For an operator to get connected at these exchanges it needs to go through a gateway. The submarine cable infrastructure is a gateway, just as the satellite is also a gateway that was pervasively used prior to the advent of the submarine infrastructure, albeit at very expensive prices and less efficient service level.
The submarine cable is an infrastructure that takes you from Lagos to the exchange in London where everybody else is peering internet traffic. 
There is a significantly huge cost to getting that infrastructure set up between Nigeria and London.
The build cost alone for MainOne is $240M of monies raised at very high cost of capital which is peculiar to the Nigerian operating environment.
This does not include the additional cost of building distribution networks terrestrially that were not there in Nigeria due to the absence of common carrier, open access, networks,  available in advanced countries with cheaper internet prices.
These are some of the key considerations, from a cost perspective, that we need to keep in view when we talk about comparative cost of wholesale bandwidth in Nigeria versus the United Kingdom or other developed markets.

Internet Services and Pricing
We need to be mindful of the level of internet usage and attendant volume of bandwidth consumption that the operators in Nigeria are currently seeing on their network.
Without doubt, volumes do drive reduction in prices as we have observed even with the trend in Nigeria, where wholesale prices have fallen from over 1,500USD per Mbps to about 200USD per Mbps. 
Today in Nigeria, we see latent demand rise slowly but steadily. Currently, I doubt if there is any operator in Nigeria  exhausting up to 10% of the capacity they have on their submarine cable, meaning that the investment is at least 90% underutilized, a constraint, of course, on their ability to generate revenue to recover not only its  cost; but also earn margin on the investment.
When compared with developed markets such as the United Kingdom, and operators that are largely Tier I operators (AT&T, TATA, Interoute, PCCW, etc.), their wholesale prices in Europe are far lower as these operators do not have the constraints that are peculiar to our market.
The transmission cost of moving traffic from location to location is almost nothing, since you do not need to move the capacity 7,000 kilometers away from the tele-house. They have huge volume and are largely Tier One operators who do not even have to pay one another to share traffic.
They mainly do peering (exchange) of traffic at no monetary cost.
 If you have huge traffic, you can come to the table and say “I have X volume of traffic”, and you will have other operators available to swap traffic.                                                                                                                                                                                         If we have the volume of internet traffic out of Nigeria that you will see for instance in UK and we can peer, the cost of upstream provisioning that we pay to other operators for Internet Transit in Europe will be eliminated, but this will not remove the cost of transmission between Nigerian and London and the operational cost associated with providing the services. Those costs remain a significant cost differentiator between cost of wholesale Internet Transit services in the United Kingdom and Nigeria.

Achieving Accessibility of Broadband
Sincerely, I have seen this report and I am a bit worried at the source and veracity of the information.  It’s absolutely untrue, since this is margins and when you start to talk about margins you are talking about your revenue versus your cost in reality. I don’t know what the assumptions are really for such so-called margin.
I don’t even know where the cost that is mentioned in the report came from. The information is ambiguous to the extent that it does not say if this is based on a per month, annum or per quarter pricing.
Internet capacity is sold with several variables in perspective, including volume, tenure (whether it is a 1 year, 5 years or 15 years IRU contract) and the location of the customer, particularly since you have to factor the additional cost of last mile delivery into the price.
We have looked at our structure generally and we can’t find anything that seems to correlate with the price point that was put in public domain by the authors’ of the article. Our price model, is similar to those of the other operators, since we all have incurred cost on the submarine cable infrastructure and are also connected to the same global internet exchanges in London through various Tier 1 operators.
We therefore, do not have those exaggerated margins. Undoubtedly, we operate a healthy business that has maintained an excellent operational track-record and a healthy run rate to pay its obligations as at when due as well as expand its operations through additional investments; such as a data center project..
Overall and in terms of objective, the focus has always been beyond high margins. If we had been fixated on exceedingly high margin, we would have done a marginal reduction in price when we came into the market, knowing fully well that we had larger volume of capacity than the incumbent, together with a more efficient network.
But we came in and reduced prices at about 80% to ensure that we can encourage the market to deliver the volume that will boost Internet usage and make the services sustainable and more affordable to the public.
The notion that we make that kind of margin is erroneous and perhaps mischievous, given market realities.

MainOne and Broadband Penetration in Nigeria
I think we have touched on some aspect of it already, such as driving prices down at the point of entry into the market; this is clearly an indication of our commitment to expand the pervasiveness of broadband services in Nigeria. This business started with the key objective of bridging the digital divide between Africa and the rest of the world and that has not changed.
We have been a part of several initiatives, both as champions or supporters of those initiatives that continue to drive broadband penetration in Nigeria. As far as the policy level, we actively supported the National Broadband Plan, driving awareness to the issues that ensure that everybody understands the need to drive the market externalities that affects the growth of broadband penetration in Nigeria.
We will continue to do more to support current growth and are also supporting small companies, giving E-commerce entrepreneurs capacity at subsidized rates to foster growth of their businesses. We are doing the e-initiative with Lagos State Government, where we built into Yaba for the i-HQ project to drive innovation etc. and are supporting a lot of educational institutions through our Research and Education Network projects.
In terms of prices ever going down? Yes, they are and certainly they will continue, but a lot of things need to add up, some of which are already beginning to happen, thanks to the regulatory imperative and government shifting attention more to providing an enabling environment.
The biggest issue is still infrastructure to support the delivery of the services in reality, availability of this infrastructure and the price of access to it, are still not competitive. Connecting a customer in Abuja remains far more expensive than the cost of connecting Lagos to London as we have maintained and this will remain so until we have the appropriate regime to force anti-competitive pricing of terrestrial infrastructure down and compel open access to the infrastructure.
Driving the market externalities from a demand and supply perspective would also help. If we see more government services going on-line and educational institutions ramping up more capacity, we will see incremental volume that allows the operators to keep revenue steady for continuing operations and sustainability of the networks, so that we can continue to provide the services at current efficiencies.  


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Ina Alogwu Joins 9mobile as Chief Digital and Innovation Officer

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9mobile has appointed Ina Alogwu as its new Chief Digital and Innovation Officer (CDIO), marking another significant step in the company’s business transformation agenda.

In his new role, Alogwu will be responsible for guiding the development and execution of 9mobile’s long-term strategy across the entire digital and technology ecosystem, including new technologies, digital platforms, and business models while nurturing a culture of innovation within the organization.

His appointment demonstrates 9mobile’s firm commitment to driving digital transformation and enhancing its innovative capabilities to better serve customers and stay ahead of market trends.

Alogwu is a visionary leader and seasoned strategist with nearly two decades of transformative experience in digital commerce, mobile payments, and technology ecosystems, making him an invaluable addition to 9mobile’s leadership team.

He has a proven ability to identify emerging trends and harness them to develop and execute groundbreaking digital products and strategies. His expertise spans product innovation, data strategy implementation, and agile business transformations, all of which have delivered significant and sustainable results across diverse industries and regions.

He joins 9mobile from ARM Holding Company, Nigeria, where he was the Group Director, Digital Transformation and spearheaded innovation initiatives, implemented a robust data strategy, and managed venture-building programmes that supported numerous African tech startups.

His very distinguished and diverse professional journey also includes an impactful tenure at Interswitch Limited, where he held roles such as Group Head, Verve Digital, and Group Head, Payment Processing. In these roles, he led the creation of groundbreaking payment platforms and digital solutions across West and East Africa.

Earlier in his career, Alogwu held roles at the Economic and Financial Crimes Commission (EFCC) as a Training Specialist and worked at Integrated Business Strategies as a Business Analyst.

Speaking about the appointment, 9mobile CEO Obafemi Banigbe expressed confidence in Alogwu’s ability to lead the company’s innovation efforts, saying, “Alogwu’s broad professional background makes him the perfect fit for our innovative and business transformation journey as he joins a team of recently appointed senior business leaders to drive this process and the next phase of our growth.

“His role is crucial for navigating today’s fast-paced digital environment. And he has been entrusted to lead the charge in harnessing new technologies, driving digital transformation, and ensuring the company remains adaptable to change, which is integral to fostering innovation and positioning 9mobile as a forward-thinking leader in its industry.”

The New CDIO said, “I’m delighted to join 9mobile and collaborate with the CEO and the leadership team on the innovative initiatives already in progress.

As we navigate the rapidly evolving digital landscape, I’m eager to leverage my expertise in digital strategy, technology, and innovation to drive 9mobile’s mission to deliver exceptional customer experiences and achieve our strategic objectives.”

Alogwu’s academic credentials further underline his readiness for this role. He holds an Executive Master’s in Digital Transformation and Innovation Leadership from IE Business School, Madrid, and a Postgraduate Diploma in Digital Business from Emeritus Institute, in collaboration with MIT and Columbia Business School.

He also completed the Senior Management Program at Lagos Business School, Pan-Atlantic University, and earned a BSc. in Geology & Mining from the University of Jos, Nigeria.

His education is further enriched by certifications in Product Management, Lean Six Sigma, and Strategic Innovation, equipping him with a robust foundation to drive innovation, lead digital transformation, and achieve business excellence in competitive landscapes.

His ability to combine academic knowledge with practical expertise has positioned him as a trailblazer in the digital commerce and technology sectors.

Beyond his technical expertise, Alogwu is adept at cultivating and managing strategic relationships with global multilateral organizations and financial institutions, leveraging these partnerships to unlock profitable opportunities. He has consistently demonstrated excellence in leading multicultural teams and navigating complex, multi-stakeholder environments to deliver transformative outcomes.


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NAICOM Signs Agreement with NDPC on Data Protection in Insurance Sector

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The National Insurance Commission (NAICOM), has signed agreement with the Nigerian Data Protection Commission (NDPC) with the aim of enhancing data protection within the insurance sector.

According to NAICOM, the Memorandum of Understanding (MoU) has as its objectives training and capacity building in the area of providing training to enhance awareness and skills in data protection, establishing privacy clinics by setting up specialised clinics to address data protection concerns and provide guidance.

NAICOM said other objectives of the agreement include conducting compliance activities, regularly monitoring and enforcing compliance with data protection regulations, promoting awareness in the area of educating insurance companies on the importance of data protection and the benefits of adhering to best practices.

Developing data protection guidelines through creation of specialized guidelines for insurance institutions to ensure they are equipped to handle data protection responsibilities effectively.

NAICOM said the collaboration marked a significant milestone in safeguarding the personal data of insurance policyholders and promoting trust in the insurance sector.

The commission said to ensure the effective implementation of the agreement, an implementation committee would be established. The committee, the commission said, would comprise of representatives from the two agencies, as well as other key industry associations, including the Nigerian Insurers Association (NIA) and the Nigerian Council of Registered Insurance Brokers (NCRIB).

 


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5 Benefits of MTN Mobile Ads for your Business

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Businesses worldwide are increasingly embracing mobile advertising services, allowing them to connect with potential customers directly on their smartphones and engage with them more effectively.

This trend is rapidly gaining momentum, and companies in Nigeria are also taking part in this shift.

Every day, more Nigerian businesses are seeking the most efficient strategies to reach their target audiences and convert them into loyal customers.

MTN Nigeria is redefining digital advertisement with MTN Mobile Ads. With a rich customer base of 79.5 million subscribers in Nigeria, MTN Mobile Ads continues to help businesses reach millions of customers nationwide.

Here are five reasons you should use MTN Mobile Ads for your business advertisements:
Targeted marketing

MTN Mobile Ads uses first party data to enable specific targeting of audience based on behaviour, interests and demographic. This ensures that your marketing efforts are directed toward the most relevant audiences, thereby increasing engagement and conversion.

Data-Driven Insights:

Businesses can gain valuable insights from their advertising campaigns, allowing them to fine-tune their strategies for maximum impact. This data-driven approach helps in optimizing campaigns based on real user behaviour and preferences

Diverse advertising formats

This service supports several advertising formats including targeted SMS, marketplace listing on the MyMTN app, display banners, and Rich messaging services (RCS) across both mobile and web platforms. This versatility allows your business to customize your marketing strategy to suit different audience preferences and increase engagement opportunities.

Data-free solutions

MTN Mobile Advertising provides data-free solutions. That means users can view your Ads with or without data. This feature significantly increases engagement rate as it allows your business connect with customers who may have been avoiding ads to save their data.

Cost-effective

With MTN Mobile Ads, you can choose an advertising plan that suits your budget. This flexibility allows businesses to enjoy the benefits of advertising without overspending.

As competition in businesses increase, the need to make advertising a crucial part of your marketing strategy cannot be over-emphasized.

MTN’s Mobile advertising services are the most result-oriented strategy your business should engage in so you can have the same opportunities your competitors may have.


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