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Building Products Based on Customer Needs: The LG Smart & Dual Inverter Story

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With the recent increase in the number of people working from home, the demand for energy-efficient and powerful cool air conditioners, have risen exponentially across Africa due to unbearable heat, caused by the weather especially during the dry season.

One company that has been at the forefront of the next generation of innovative Residential Air Conditioning (RAC) is LG Electronics. With a vision to provide differentiated customer value, LG over the last 20 years, has pursued earth environment preservation, sustainable social advancement, and improved the quality of life of all its stakeholders.

Based on customer needs, the electronics giant has varieties of Air Conditioner namely; GenCool, ArtCool and DualCool Premium Air Conditioners.

A few years ago, LG introduced its GENCOOL Inverter V that can work efficiently with small capacity generators. Specially designed for the Nigerian market, AC comes with benefits such as affordability, energy efficiency and durability.

Unlike the conventional AC (i.e. ON/OFF types) which requires a big-sized generator to start the AC due to their high start-up electric power, LG’s GEN COOL AC can be started with smaller generators due to LG’s innovative inverter technology.

According to LG, for the normal mode, 1HP AC needs a 1.5 KVA generator while 1.5 HP requires 1.7KVA and 2HP needs 2.2KVA.

Thus, the LG GEN COOL Air Conditioner comes with the GEN Mode which allows for the use of a small capacity generator in areas where electric supply is insufficient, eliminating the need for a large generator. So with the AC’s GEN Mode feature, you can minimize startup electric requirements.

LG Smart AC features

The electronics giant has equipped its ACs with Smart ThinQ technology, which, as per the company, allows the users to control and monitor ACs at any time and from anywhere with an app on the phone. Apart from control, consumers also get filter cleaning notification and control multiple home appliances through smart ThinQ.

Mr. Hari Elluru, Head of Corporate Marketing, LG Electronics, West Africa Operations, said, “We have more number of future-ready ACs with Smart ThinQ (Wi-Fi) along with Amazon’s Alexa and Google Assistant compatibility.

“We aim to offer the best air conditioning solutions to our consumers through a robust product portfolio supported by effective after-sales service. Which gives us the confidence to continue our last year’s and the industry’s first initiative of same-day installation.”

Energy efficiency coupled with powerful cooling

The GenCool AC comes equipped with a Smart and Dual Inverter Compressor which reduces energy consumption by up to 60 and 70 per cent respectively.

The Dual Inverter Compressor motor has a wide rotational frequency and a higher speed cooling range than a conventional compressor, allowing the Air Conditioner to cool more quickly, last longer and run more quietly.

So no matter how high the temperature, the Air Conditioner distributes cool air immediately to every corner in the room. The unit has a 25 per cent larger skew fan which expels powerful blasts of air through its large outlet, optimally designed to fill spaces with cool air faster and farther.

Due to their twin rotor, there is a faster cooling at a wider operating frequency or ‘broader tonnage’. Hence, dual inverter offer better cooling in terms of precision in temperature control due to variable tonnage and speed of cooling.

Optimal comfort and health care

Powerful cooling does not come at the expense of the user’s comfort. With just a click of the “Comfort Air” remote button, the GenCool AC adjusts the vane angle to ensure that the out-flowing air does not blow directly to the user and cause sudden drops in body temperature.

The disturbance is also not an issue as the Air Conditioner operates at the world’s lowest noise level thanks to LG’s unique BLDC motor, skew fan technology and Active Low Vibration Control (ALVC) feature. It also maintains an incredible capacity for dehumidification to provide the most comfortable environment.

“Health is one of LG’s core considerations when creating new products. The Art Cool AC offers top-quality features in favour of the user’s health and sanitation. Plasmaster Ionizer Plus, which disseminates over three million ions to sterilize and deodorize not only the air going through the AC, but all surrounding harmful substances.

Next-level convenience

The installation has never been easier with the delicately designed installation elements of LG’s Air Conditioner: simple packaging, installation plate improvement, installation support clip, wider tubing space, detachable bottom cover and a quick button for running tests.

Less Noise

Ordinary inverter AC uses a single cylinder-shaped rotary compressor. Since the operation of a single compressor requires high-speed rotation, it tends to generate a lot of vibration. This increases noise levels, especially when the shaft of the AC is whirring at full capacity.

The twin-rotary compressors in dual inverter ACs turn with a phase difference of 180 degrees, which promotes more stability when they are operating at full capacity. More stability means fewer vibrations and whirring and ultimately lesser noise.

Consistent with this strategy, LG provides a wide range of products for heating, ventilating and air conditioning.

The company’s industry-leading variable refrigerant flow (VRF) technology minimizes efficiency losses, provides sustainable energy savings and offers some of the lowest life cycle cost of any system on the market today. For more information, please visit lg.com/africa.


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E-Business

Breaking Barriers: QNET’s Product Expo Opens Doors for Nigerian Entrepreneurs

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QNET, a global lifestyle and wellness-focused direct-selling company, in partnership with Transblue Nigeria Ltd, hosted a successful Product Expo at Anchor Events Place, Ikeja, Lagos.

The event showcased QNET’s diverse product line, addressing misconceptions and empowering Nigerian entrepreneurs.

Mr. Akeem Ajisafe, Managing Director of Transblue Nigeria Ltd, emphasized the expo’s significance: “This is our opportunity to showcase our products, tackle misconceptions, and educate people about QNET’s direct-selling approach.”

QNET’s partnership with Transblue has yielded multiple workshops and exhibitions, promoting economic viability and youth empowerment.

Ajisafe highlighted the benefits: “QNET has contributed significantly to Nigeria’s tax revenue, and our programs teach entrepreneurship skills, enabling individuals to build their own businesses.”

Commander Mitchell Ofoyeju, Tincan Island Port Strategic Command, Lagos, praised QNET’s potential: “The product line is amazing, people-centric, and has great potential in Nigeria. It’s impressive, and I recommend it to young Nigerians.”

Ofoyeju emphasized QNET’s capacity-building opportunities: “This can generate wealth, increase productivity, and engage youth meaningfully, keeping them away from crime and illicit activities.”

The expo featured health products, luxury watches, jewelry, and educational materials, demonstrating QNET’s commitment to enhancing lives through innovative products.

As QNET continues to expand its presence in Nigeria, the partnership with Transblue is poised to empower entrepreneurs, promote economic growth, and foster a positive impact on Nigerian youth.


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ALX Nigeria Champions Innovation and Growth at Akwa Ibom Tech Expo and Ogun Digital Summit

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ALX, Africa’s leading tech accelerator, recently demonstrated its commitment to tech skills acquisition and fostering inclusive growth across Nigeria by participating in two significant industry events: the Akwa Ibom Tech Week and the Ogun Digital Summit.

Ruby Igwe, Country General Manager for ALX Nigeria, attended the Akwa Ibom Tech Expo, where she participated in a panel session discussing the topic ‘Leveraging Innovation for Inclusive Growth’.

She emphasised the critical role of building an inclusive community encouraging freedom and innovation through tech skills empowerment.

“ALX is an organisation focused on development, providing opportunities for the millions of African and Nigerian youths that make up our community. We recognise the uniqueness of each member of our community and encourage them to be themselves.”

Ruby stated. “When we think about innovation we encourage our community members to come from a problem-solving approach. Focusing on the problem and interrogating it with the right data will only lead to coming up with the right solution.”

Nkechi Belinda Idinmachi, Fellowship Specialist at ALX Nigeria, spoke at the event and highlighted the global talent shortage driven by widespread digital transformation across organizations.

“There is a massive shortage of talent globally with a projected spike of 83 million by 2023. ALX is on a mission to create more opportunities for young Africans, and to date, we have trained over 200,000 young people across Africa. We have mastered training at scale with our infrastructure.” She stated.

Following the Akwa Ibom Tech Week, ALX also had a notable presence at the Ogun Digital Summit, which brought together innovators, industry leaders, and tech enthusiasts from across the country.

At both events, participants had the opportunity to engage with the award-winning tech career accelerator and learn about the world-class offerings available within the ALX ecosystem.

From state-of-the-art tech hubs to a vibrant community, and world-class tech programmes, ALX continues to reaffirm its commitment to nurturing the next generation of African leaders.


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QNET’s Amezcua Workshop in Lagos: A Glimpse into Wellness & Innovation

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QNET, a global lifestyle and wellness-focused direct-selling company, in collaboration with its Nigerian partner Transblue Limited, hosted the Amezcua Product Workshop at the Radisson Hotel, Ikeja GRA, on Friday.

L-R: Bernhard Gaksch, QNET’s Category Manager and Global Trainer, Mr. Akeem Ajisafe, Managing Director, Transblue Nigeria Ltd, Biram Fall, Regional General Manager of QNET for Sub-Saharan Africa and Prof.Abiodun Adebayo, Vice-Chancellor Covenant University at the Amezcua Product Workshop at the Radisson Hotel, Ikeja GRA, on Friday.

Biram Fall, Regional General Manager of QNET for Sub-Saharan Africa, who delivered an insightful speech highlighting the company’s commitment to enhancing lives through innovative products.

In his address, Fall emphasized QNET’s dedication to ethical and legal standards, noting that the company has been operating in Nigeria for the past two years through various channels across over 25 countries.

He highlighted QNET’s unique business model, which combines direct selling with an e-commerce platform, enabling the company to serve a diverse customer base and provide entrepreneurial opportunities for financial independence.

“The global direct-selling industry is highly competitive, valued at approximately $167.7 billion in 2023 and projected to reach $204.9 billion by 2032,” Fall stated.

“These significant figures act as a catalyst for growth in Nigeria’s direct-selling market, which is expected to expand considerably, thereby supporting the country’s economic development.”

Fall also shared that several of QNET’s products, including EDG3, Prospark toothpaste, and Physioradiance face serum, have been certified by NAFDAC in Nigeria.

He reflected on last year’s product workshop in Lagos, which featured experts like Dr. Shafi Shaik and Professor Abiodun Adebayo, and set the stage for a successful product expo.

The workshop focused on the Amezcua line, including the Amezcua Chi-Pendant 4 and the Bio-Disc 3, designed to harmonize and energize the body.

Fall also discussed the Amezcua E-Guard X, which offers protection from electronic radiation.

Before concluding, Fall announced QNET’s second Product Expo in Lagos, scheduled to start on November 16th, 2024, at the Anchor Events Place in Ikeja.

The expo will showcase QNET’s lifestyle and wellness products and provide insights into the company’s business model and commitment to quality.

“We are dedicated to being a leading global lifestyle and wellness-focused direct-selling organization and look forward to welcoming our media partners to the event,” Fall concluded.

Mr. Akeem Ajisafe, Managing Director of Transblue Nigeria Ltd, also spoke at the event, emphasizing the importance of the partnership in connecting Nigerians to QNET’s global network and empowering the youth.

He highlighted QNET’s “Say No” campaign launched in November 2023 to raise awareness about the dangers of fraudulent job offers used by scammers to lure victims into human trafficking in Nigeria, Senegal, and Burkina Faso.

This ongoing campaign underscores the urgent need to protect youth from falling prey to unscrupulous individuals and organizations.

Ajisafe noted that QNET has collaborated with government agencies like the Nigerian State Consumer Protection Agency on Consumer Rights Day to eradicate harmful market practices and champion fairness and accountability.

He also mentioned QNET’s participation in the Training Program for Nigerian Youth, a partnership with the Federal Ministry of Labour and Employment, aimed at equipping young individuals with essential skills and knowledge to safely navigate the job market.

Ajisafe highlighted QNET’s impressive efforts to implement youth empowerment initiatives in Nigeria, including the Signature of Financial Literacy Program, which has equipped over 1,350 youths with employability and entrepreneurial skills to achieve financial independence.

These initiatives reflect QNET’s commitment to debunking misconceptions about the company in Nigeria, promoting transparency, and fostering innovation among youths through education and training.

Bernhard Gaksch, QNET’s Category Manager and Global Trainer, highlighted the importance of wellness solutions in today’s tech-driven world.

“Every electronic device, from smartphones to smart TVs, emits electromagnetic fields, which research suggests may contribute to issues like headaches, fatigue, and other serious health problems,” he explained.

QNET’s response includes products inspired by nature and backed by advanced science. Among them is the Bio-Disc 3, which restores water’s natural molecular structure, improving hydration, detoxification, and immune function.

“The best water comes from a stream, but as it travels, it loses energy. The Bio-Disc revitalizes this energy,” Gaksch stated, adding that its benefits extend to plants, pets, and food.

Complementing the Bio-Light 3, which uses sequenced light technology to accelerate healing, targeting chronic inflammation, muscle pain, and migraines. Gaksch noted its effectiveness in promoting faster recovery and nerve repair.

To combat harmful EMFs, QNET introduced the Chi-Pendant 4 and Amezcua eGuard X, which protect against 5G radiation and other electronic emissions.

The Chi-Pendant preserves the body’s natural biofield, shielding users from stress and fatigue, while the eGuard X transforms harmful EMFs into beneficial frequencies, creating a safer environment. “It’s like protecting yourself from tobacco, but for the wireless age,” Gaksch remarked.


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