E-Business
Building Strategic Partnerships in E-commerce: Collaboration for Growth

Strategic partnerships form an integral part of businesses today — and with good reason. Their importance has become more than just a wise business move but a necessity for sustainable growth. As aptly described by the age-old adage, “Two heads are better than one,” the concept underscores the profound significance of collaboration, especially in the realm of e-commerce.
At its core, building strategic partnerships provides companies with leeway to leverage the complementary capabilities of like-minded institutions — granting small, medium, and large organisations alike the access they need to expand to new markets, harness avant-garde infrastructure to meet overarching goals and targets, as well as a safety net to reduce risks. In the vast landscape of e-commerce, where competition is fierce and consumer expectations continue to evolve, success is not just about having a great product or a sleek website anymore. It is about forging strategic partnerships that amplify strengths, drive sustainable growth, and address consumers’ needs. The digital realm is evolving at breakneck speed, and in this ever-changing landscape, collaboration emerges as the linchpin for success.
A recent study conducted by IBM’s Institute for Business Value revealed that 54% of executives view strategic partnerships as critical for their organisation’s digital transformation efforts. In addition, a report by Kearney, a global consulting firm, highlights that well-executed strategic partnerships can create sustained value for both brands and consumers.
As these statistics highlight the impact of strategic partnerships: How can E-Commerce platforms leverage collaborative initiatives to meet evolving consumer needs?
Collaborations to broaden the E-Commerce Ecosystem
Take the case of Jumia Nigeria, the leading pan-African e-commerce platform. Since its inception, Jumia has been at the forefront of innovation, continuously striving to enhance the shopping experience for millions of customers across Nigeria. Yet, in an industry marked by rapid evolution and ever-changing consumer preferences, staying ahead requires more than just ingenuity – it demands collaboration.
In recent years, Jumia Nigeria has embarked on a journey of strategic partnerships, forging alliances with a diverse array of stakeholders ranging from local businesses to global brands. These partnerships have not only expanded Jumia’s product offerings but have also enriched its ecosystem, offering customers unparalleled choice and convenience. A good reference point is its partnership with leading manufacturers and brands like Adidas, Infinix, Oraimo, Binatone, Haier Thermocool, Diageo, and Nivea. These brands have official stores on Jumia where consumers can get easy access to their favourite products, and the brands offer special promotions to reward their consumer base for their loyalty.
Another strategic move by the company to further enhance customer satisfaction is its partnership with Mastercard and Providus Bank to introduce the Jumia Mastercard, an innovative payment card that elevates the shopping experience of its customers. Through this partnership, the company introduced a customer reward system which will serve to multiply purchasing power and foster lasting customer loyalty on Jumia’s platform throughout the year. With these partnerships, Jumia provides customers with access to the latest products while enabling the company to expand its market presence and attract new customers.
In another thoughtful partnership, the company partnered with Starlink to deliver Starlink’s satellite terminals and kits in Nigeria and Kenya, deepening broadband connectivity in African communities. Through this partnership, Starlink was able to harness Jumia’s elaborate delivery network to expand its reach in Africa.
Companies such as Jumia understand that building strategic partnerships is not just about the numbers; it is about creating a powerful ecosystem of collaboration that fuels mutual growth and customer satisfaction. When done right, partnerships forged will transform the e-commerce landscape and empower customers. Together, companies can rewrite the rules of success and create a future where strategic partnership can be a cornerstone for business growth.
E-Business
NIMC Plans to Register 95 Percent Nigerians by December

Abisoye Coker-Odusote, director general, National Identity management commission (NIMC) has said that the commission is set to register 95 percent of Nigerians into the National Identity Database before December 2025.

Abisoye Coker-Odusote,, DG, NIMC
She made this statement at a press briefing to highlight the commissions goal aligns with President Bola Tinubu’s Renewed Hope Agenda, particularly on digital governance and inclusive development.
The mass enrollment drive will be powered by a combination of improved infrastructure, expanded registration centres, and robust public sensitization campaigns.
As of May 2025, NIMC reports over 120 million Nigerians have been enrolled, and about 100 million more would be captured by December.
E-Business
Farmers to Get Identity Card for Loans, Inputs

The federal government, in collaboration with the International Fund for Agricultural Development (IFAD), is building a digital registrar that will identify farmers, their farmlands, type of soil and the crops they grow for targeted services.
The information and the National Identification Number (NIN) will be integrated into a multipurpose identity card that farmers can use to access financial services, inputs and other forms of government assistance.
The digitisation is expected to harmonise farmers’ data across all the 36 states and the Federal Capital Territory.
Speaking at the national launch of the Policy Dialogue Initiative on the National Digital Farmers Registry (NDFR) recently in Abuja, Dr Marcus Ogunbiyi, permanent secretary, Federal Ministry of Agriculture and Food Security (FMAFS), said the new system would address the issue of portfolio farmers, whom he described as “farmers who have no farm.”
“We are going to register farmers and their farms. Not only that, farmers and the type of crop they grow, farmers and the locality they are, the type of soil they have on their farms. There is no farm that will not have a farmer. But there are many farmers who do not have farms. This is an encompassing package.
“When we register these farmers, we are going to provide a physical and digital card for them. With the card, many things can be done by the farmers. It can be used as a means of identification, an asset to some gateway – just anything. It is going to have a handshake with the database of the country, such that with that particular card, the farmer can enter any place and get things done. He or she can redeem inputs and even get a loan, depending on the financial entity,” Ogunbiyi explained.
He said that to accomplish this, the Federal Ministry of Agriculture and Food Security has taken decisive steps to transform their approach to farmer data management, adding, “Chief among these is our strategic partnership with the National Identity Management Commission (NIMC) to implement a far-reaching farmer registration and database project. At the heart of this initiative is the integration of the NIN, which ensures that every Nigerian farmer is uniquely identified and seamlessly integrated into a national agricultural system.”
Mrs Dede Ahoefa Ekoue, country director/representative of the IFAD in Nigeria, said the United Nations (UN) organisation was proud to be part of the initiative on the National Digital Farmer Registry in Nigeria.
“Our role is to convene all the partners, development partners from the public sector, private sector and the international community to put our resources together to support the effort of the government in establishing and enabling a digital farmer registry for the country,” she said.
Mrs Ekoue said that although there were previous efforts to have a national database of farmers, it had the issues of fragmentation and sustainability.
“The government is now providing us with a sense of direction and matching orders to all the actors to work together. This is what we are doing today with several partners, including the African Development Bank, FAO, the World Bank, the EU, the Islamic Development Bank and UK. Also, what is very key is farmers’ organisations because it is about them, it is for them, it must be with them,” she added.
The country director said the IFAD was happy to bring together the private sector and different ministries, departments and agencies, adding, “It will be a game changer for having a strong, updated and sustainable national digital farmer registry.”
Dr Lekan Tobe, the country director of Heifer International in Nigeria, in his remarks at the official launch of the Policy Dialogue Initiative on the National Digital Farmer Registry, emphasised the critical role of partnership and data in transforming Nigeria’s agricultural sector.
He said that this initiative, born from recommendations of previous policy dialogues organised in collaboration with the federal government, aimed to scale up innovative digital technology to enhance food systems across the country.
E-Business
Dyna.Ai Launches Operations in Nigeria

Dyna.Ai, a global leader in AI-as-a-Service (AIaaS), has launched its operations in Nigeria with an exclusive closed-door ‘Nigeria Dyna Day’ event in Lagos, which saw the introduction and orientation of its suite of AI-powered products and solutions to Nigeria’s emerging financial ecosystem.
The event, tagged ‘Nigeria Dyna Day’ and themed “AI Unleashed: Revolutionising Nigeria’s Financial Future,” brought together leading voices from the country’s AI, financial, fintech, telecom, and other key sectors, including representatives from government agencies and major enterprises.
In his opening remarks, Tomas Skoumal, chairman and co-president of Dyna.Ai, emphasized the strategic importance of Nigeria and the broader African market, stating, “For us, it makes sense to start in Nigeria.
There is no bigger country in Africa—this is where the momentum is.” He noted that Africa is no longer just “the future,” but is actively transforming today, driven by rapid digitalization and fintech innovation.
“This is the perfect time to be here,” he added, highlighting that Dyna.Ai sees technology as a vital bridge to financial inclusion and long-term growth across the region.
Skoumal introduced Dyna.Ai’s advanced Agentic AI solutions, including its proprietary Agent Studio and industry-specific language models, designed to power intelligent automation across customer service, marketing, collections, HR and more.
He also underscored the company’s long-term ambition to invest in local talent, stating, “We’re not just here to sell a product—we’re here to build infrastructure, create local jobs, and scale innovation from Nigeria to the rest of Africa.”
Dyna.Ai also showcased its advanced AI technologies at the event, including AvatarGPT, an AI digital human delivering interactive experiences; VoiceGPT, a voice agent featuring authentic local accents for seamless communication in Yoruba, Hausa, and Igbo; along with live demonstrations showing how these innovations empower customer engagement and employee experience.
Delivering the keynote address at the event, Tokoni Peter Igoin, Special Assistant to the President on ICT Development and Digital Innovation, underscored the Federal Government’s vision for a secure and forward-thinking digital ecosystem.
“The government of the Federal Republic of Nigeria, under the visionary leadership of His Excellency, President Bola Ahmed Tinubu, is fully committed to responsible innovation. Our approach to AI and financial technology is rooted in a positive framework. It encourages creativity while ensuring transparency, data protection, and digital security”, he said
Also in his remarks, Olatunbosun Alake, Lagos State Commissioner of Innovation, Science and Technology, gave insights from the government/regulatory perspective.
He announced that the Lagos State government is also taking steps towards the wide adoption and regulation of artificial intelligence in the state with the planned release of the first AI guidelines for the deployment and management of AI in the coming weeks.
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