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Building Trust: 6 Ways to Create a Credible eCommerce Website

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Kanu Iroegbu, a certified digital marketing consultant
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Ecommerce or internet commerce is becoming efficient day by day. There are more than 5 billion online shopping portals and this count is elevating everyday, stressed Kanu Iroegbu, a Certified Digital Marketing Consultant.

According to him, one of the most important ingredients for an ecommerce site is its design. “The website design should be adorable and at the same time, understandable. A stunning website exerts a pull on the visitors at their first sight.

“The website design is an important aspect for intensifying the traffic to the site. If the website has all the essential elements that are requisite, then the time a visitor stays on the website also increases.

“As we are moving with time the numbers of online users are continuously increasing. This rising trend of ecommerce serves as good opportunities to gain maximum profit for online retailers on the other hand it also help in facilitating users. The below article give a brief overview of an insight to the online retailers that help business owner in carrying out the business at right direction,” he said.    

Although eCommerce is seeing exponential growth, Iroegbu said that, users are becoming careful when making purchases online. With so many helpful guides available, people can determine very quickly, often within a split second, whether a website is authentic or not. So, what can you do to provide customers with piece of mind?

Thus, he identified the six (6) factors which can help eCommerce websites demonstrate their legitimacy online.

1. Real Reviews from Real People

A great way to establish that you are running a legitimate business with great products is to ask your customers for reviews. Although this may be hard to believe, humans tend to trust each other and believe it when others say that a certain product is great. In fact, it’s better to feature reviews of other people on your website than slick marketing copy. According to a great infographic from PeopleClaim, after search, ratings and reviews are the second most important site feature and 71% of customers agree that reviews make them more comfortable that they are buying the right product.

In the age of social media, it’s quite important that reviews are validated; so, it’s a good idea to link it to the reviewers Twitter or Facebook profiles. A tweet or post from a Twitter or Facebook fan will lend credibility to your brand, more than an anonymous post ever could. Despite all the positives, reviews can and will often be bad. It doesn’t matter if a small minority of your customers don’t like your products. What matters is how you handle these customers. Don’t ignore their comments or feedback, provide positive assurances, and you may even turn an angry customer into a loyal one.

2. Celebrity Endorsements

Similarly, you can also request famous influencers to write a few words about your product. If a potential visitor sees a review of your product from a celebrity, they will immediately associate your product with a trusted face. Skin care brand Proactiv has a page dedicated to celebrity endorsements. Although you may feel as though the testimonials on this page are paid for (and they probably were), these are still famous people who are willing to entrust an important asset (their skin) to Proactiv.

3. Press Mentions

Being recognized by your customers is great for validation, but it’s also useful to highlight any media coverage you get. Simply putting logos of the websites that have featured you is an effective way of telling visitors that your product has been reviewed by professionals. Tictail does a great job of this by providing small images to all the blogs and newspapers it has been featured in, as well as picking out choice quotes.

4. Social Engagement

Since the prevalence of social media, nothing is more powerful for a brand than an army of vocal followers. Facebook’s “Facepile” plugin is an aesthetically pleasing way of showing all your product’s fans. The “faces” on the plugin aren’t chosen at random; if the visitor is logged into their Facebook account, the faces are usually of their friends. A familiar face can go a long way in providing legitimacy on a website.

The number of Facebook fans or Twitter followers you have should not be the only barometer of your brand’s success, but it offers visitors an unbiased, quantitative metric as to the authenticity of your site. If you only have a few hundred followers it could be that your brand is new or not enough people care about it. In contrast, if you have thousands of followers it’s clear that a lot of people find your products useful.

5. Putting a Face to your Brand

Highlighting the different people in your team is important in building trust. If your employees are using social media and have their own personal web presence it will add legitimacy to your website. It’s also going to make it highly unlikely that such a user is a scam artist. Displaying the team members in a prominent manner also demonstrates that the company is being transparent. In contrast, scammers will usually obscure their identity, hiding behind layers of anonymity.

6. Social Proofing your Products

Social proofing is an important concept in both offline and online retail. If a potential customer is shown how others have contributed, they will be provided with a cue on how to act. In offline retail, store owners may suggest that their stock is almost sold out, indicating popularity for a particular item. Similarly, in an online context, eCommerce websites can use tactics to point potential customers in the direction of popular products.

 


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E-Business

Google Increases Price of Google One Subscription in Nigeria

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Google has increased the price of its Google One subscription in Nigeria.

Google Increases Price of Google One Subscription in Nigeria

The tech giant, in a note to its customers, said, “Price will automatically increase to N1,900/month on 28 Mar 2025 for your Google One subscription. Cancel at any time in Google Play.”

The old price was N1,200. Google One, a cloud storage service offered by Google LLC, provides users with a centralised platform to manage their storage across Google Drive, Gmail, and Google Photos.

It added that subscribers who do not cancel their subscription will be charged automatically on the payment method they provided.


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We Are Bringing the Change Technology Distribution – Chioma Ekeh, TD Africa MD

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Mrs. Chioma Ekeh, CEO of TD Africa
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In the world of technology and entrepreneurship, few names resonate as powerfully as Mrs. Chioma Ekeh, CEO of TD Africa, Africa’s leading technology distribution powerhouse.

We Are Bringing the Change Technology Distribution – Chioma Ekeh, TD Africa MD

Mrs. Chioma Ekeh, CEO of TD Africa

A media-reclusive entrepreneur and quiet achiever, she has made a name for herself not with loud proclamations but through consistent actions that have shaped the trajectory of the continent’s digital economy.

She has steered the company to unprecedented heights, forging strategic partnerships with global giants such as HP, Microsoft, Apple, Starlink, IBM, Dell Technologies, Ring (by Amazon), Cisco, Lenovo, APC by Schneider Electric, Samsung, Bosch, Philips, Logitech, and Vivo.

These collaborations have not only strengthened TD Africa’s position as a market leader but have also contributed to the growth of Africa’s tech ecosystem.

At the recently held Accra Synergy Summit, a high-profile event held in Ghana that brought together top strategic partners and Original Equipment Manufacturers (OEMs), Mrs Ekeh made a bold declaration: “We are no longer waiting for change — we are driving it. We are no longer spectators in the digital revolution — we are architects, engineers, and visionaries shaping the future.” This statement, emblematic of her visionary leadership, underscores her commitment to driving Africa’s tech renaissance.

Ekeh’s words are not mere rhetoric; they are backed by tangible achievements and a deep understanding of Africa’s digital potential. The data speaks for itself.

According to the International Finance Corporation (IFC), Africa’s digital economy is on track to reach $180 billion this year, with projections indicating it will soar to an astonishing $712 billion by 2050.

This growth is not just an increase in numbers — it signifies a paradigm shift in how Africa engages with technology and innovation.

With over 570 million internet users today, Africa is undergoing an unprecedented digital awakening, a number expected to double by 2030 according to the World Bank.

From financial inclusion to business automation, Africa is embracing the digital age at an accelerated pace, with 70% of global mobile money transactions already occurring in sub-Saharan Africa.

This widespread adoption is a testament to the ingenuity and resilience of African entrepreneurs and businesses.

The continent’s tech ecosystem is also attracting significant global attention. In 2022 alone, African tech startups secured over $6.5 billion in investments, a clear testament to the world’s belief in Africa’s digital future.

Ekeh’s message is clear: Africa’s future is bright but requires collective effort.

Rapid transformation does not happen in a vacuum. It is built on strategic collaborations and forward-thinking leadership.

According to Ekeh, “This renaissance is not happening in isolation. It is built on the foundation of strong partnerships. It is fuelled by collaboration — between businesses, governments, and technology enablers like TD Africa. Each of us has a role to play in ensuring that Africa doesn’t just adopt technology but creates, innovates, and leads.”

Her words serve as a rallying cry for businesses, governments, and individuals to strengthen partnerships, increase investments, and take bold steps toward excellence. “Africa is no longer just a consumer of technology. Africa is a builder. Africa is no longer following global trends. Africa is setting them. Africa is no longer waiting for the future. Africa is the future,” she concluded.

Chioma Ekeh’s leadership and vision are a testament to what can be achieved when passion, innovation, and collaboration come together.

As Africa continues its journey toward a tech-driven future, her words and actions remind us that the power to shape tomorrow lies in our hands today.

TD Africa has remained at the forefront of Africa’s tech revolution as the market leader in technology distribution.

Under Ekeh’s leadership, the company has not only expanded its portfolio of global partners but has also facilitated the seamless deployment of innovative tech solutions across various sectors.

By empowering businesses with cutting-edge technology, TD Africa is laying the groundwork for an Africa that does not just consume technology but pioneers it.

 

 

 

 

 

 

 

 

 

 


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Visa Eyes $1.3 Trillion Digital Opportunity in Africa

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Africa’s digital payments landscape holds immense potential, with $1.3 trillion in cash transactions across the continent yet to be digitized.

This is according to Visa, which provided insights on the digital payments landscape in Sub-Saharan Africa during the Visa Security CEMEA Summit, held in Cape Town on Tuesday.

Aida Diarra, senior vice president and head of Sub-Saharan Africa at Visa, said that cash-based economic activities present a significant opportunity for merchants and consumers to digitise their operations, creating a multiplier effect to drive financial inclusion and economic development.

Diarra attributes Africa’s continued use of cash to various factors, primarily the restricted availability of digital payments, which impacts over 200 million people across the continent.

The primary factor holding back adoption is access, she said. “Technology is now offering us the possibility to better drive the access. We can now embed a card credential into a wallet to make a payment from your phone.”

She added that the recent increase in reach of such solutions has led to an acceleration of digitised payments. “There is a 20% growth, year-on-year, of digital payments and it’s driven by that (improved reach).

In addition to improving access, there’s a need to improve acceptance of digital payments too.

“In order to pay, you need to have merchants that accept payments, and here again, technology is a phenomenal driver; look at the merchant’s ability to use their phone as an acceptance device.”

According to Visa, only eight million merchants on the continent accept digital payments, with 44 million still not heeding the call to transition to digital payments.

Diarra said Africa accounts for 70% of mobile money globally and players such as Fintechs, mobile network operators, micro-lenders, and e-commerce players are pushing the continent’s mobile first agenda.

When it comes to alternative digital payments solutions like cryptocurrency, she says the big African markets will have the first mover advantage because of the landscape they operate on, with markets like South Africa, Kenya, and Nigeria already leading the pack in cryptocurrency usage, not only in Africa, but globally. She optimistically notes that because of the opportunity technology presents, other markets have room to leapfrog.

She explains: “A few years back, looking at landlines and the numbers of households that did not have access, and then with mobile telephony coming, we went past that and created further access.

“The big economies will probably lead the (cryptocurrency) charge. With this, cost comes down, technology becomes nimbler, and adoption would be accelerating in other markets.”

Because of the DNA of the ecosystem in some markets and challenges to access hard currency, crypto is leveraged in these markets to issue and make payments, Diarra said.

“This is something we need to continue to monitor, and that is likely to continue to grow. The good news is that regulators are beginning to appreciate this is a trend that’s here to stay, and that there needs to be proper rules and frameworks to make sure that they fully have visibility and continue to enable the use of such capabilities,” she concludes.


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