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Businesses Must Focus On Lead Generation In 2015- Asehinde

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Tobi Asehinde, founder/CEO, Vibe Web Solutions Limited,
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Imagine walking into your office on the morning of the first working day in 2015 and found ten hot leads flowing into your inbox.

What a way to start business for a new year, huh? Lead Generation is not a new form of gaining new business, but it now has a new approach.

Rather than sitting at a trade show table for hours on end, or setting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet, your website.

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business.

Lead generation could work for just about any business, but most industries using this type of marketing include insurance agencies, education institutions, office suppliers, and furniture stores.

Trends show that lead generation will become even more popular in the future, especially for service oriented businesses.

Often do I get this questions “how does lead generation work?”

It is simple, you develop a landing page with a business goal to collect information then you drive traffic to the landing page and keep optimizing your site for conversion then watch the leads comes in. Wow, that sounds so easy.

Well, lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission.

Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.

Lead generation has become popular with businesses because it enables a business to:

Ø  Determine pricing on a per lead basis

Ø  Choose the product or service they wish to offer to prospects

Ø  Select the geographical area that the business is interested in

Ø  Control the number of leads a business wishes to receive per month (this assists with budgeting)

Ø  Pay only for the leads that are received

After explaining all this, people still ask me “Is leads generation for me?”

If your calendar for 2015 is empty and you need business fast, then, lead generation is a way that you can grow your business rather quickly.

It’s an easy way to increase your ROI and get more business on your books. Approach it just like you would any other advertising endeavor, set aside a reasonable budget to test it and see if it works for your business.

The key to being successful in lead generation is to brush up on your sales and marketing skills so that the leads you receive convert at a high sales rate.

Do not try to approach this method of marketing without the ability to follow through and close the sale.

Here are some tips as you plan to approach lead generation in 2015:

Identify Your Target Audience: The first step of lead generation is identifying your target audience.

You can’t successfully reach and sell to your ideal customer if you don’t know exactly who that is, so it’s important to research your audience and come up with a clear picture of who they are, where they live, what they like to do, how much money they make, what their lifestyle and personality is like, etc.

If you don’t already have one, you should also create a comprehensive marketing plan as part of this step.

Pick Your Promotional Methods: In order to generate leads, you need a promotional plan that will get your landing page in front of members of your target audience.

There are a number of ways you can promote your business, and again, you will want to use your marketing plan to identify the most effective methods for your business.

Create a Funnel: Once you know who you are targeting and have determined how best to reach them, you need to have a plan for collecting contact information.

The first part of the process involves funneling all prospects to a standard form on your landing page that encourages them to share their contact information, generally in return for a free gift, a coupon, a sample or some other value-added incentive.

At this point, it is vital to have a customer relationship management (CRM) database that will help you keep track of potential customers through the process.

Use an Email Newsletter to Build Relationships: Now that you’re in contact with prospects, it’s time to cultivate those relationships so you can take them from the lead stage through a sale (and eventually a repeat sale!).

One of the best ways to create consistent communication with your prospects is through an email newsletter.

Use Social Media to Connect and Engage: Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads.

You can create a Facebook page, Twitter profile, LinkedIn company page, Pinterest account or a YouTube page to attract and engage your audience, then funnel them through your process to become leads.

Plus, once you have leads in the system, you can use social media to talk to them and find out more about what they need and want.

The more positive touch points a customer has with your business over time, the more likely he or she will be to trust your brand and eventually purchase from you.

Finally, Lead generation should be thought of as a long-term and continuous process. If you get an efficient system in place using the tips above, you can streamline the lead generation process and increase your opportunities for business growth in 2015.

tobi asehinde is the CEO of Vibe Web Solutions Limited. He can be contacted via: tobi.asehinde@vibesolutions.com

 


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E-Business

Attackers Target Employees with Fake HR Updates

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Kaspersky has identified an advanced phishing campaign targeting employees with personalised emails and attached documents disguised as HR policy updates.

This campaign marks a significant escalation in phishing tactics, with attackers tailoring not only the email body, but also the attachments by addressing individual recipients, showcasing an unprecedented level of customisation. The goal was to lure the victim into entering their corporate email credentials.

The attackers likely prepared by parsing employee names to make the campaign targeted and more convincing.

The emails feature a deceptive body: a fraudulent “verified sender” badge to build trust, the recipient’s name, and an invitation to open the attached file to review remote work protocols, benefits administration and security standards. However, the whole email body is in reality just an image with no real text in it; this is done to bypass email filters.

The attached document, posing as an updated “Employee Handbook,” does not contain any actual guidelines – only a title page, a table of contents with the items that have supposedly been changed highlighted in red, a page with a QR code, supposedly for going to the full document and common instructions on how to read QR codes using a phone. The document features the victim’s name multiple times to convince that this document was created specifically for them.

If the victim scans the QR code and follows the link, they land on a fraudulent page where they are asked to enter their corporate credentials, which is what the attackers are hunting for.

“This campaign demonstrates a new level of sophistication in phishing attacks, and we may be seeing a new mailing automation mechanism that generates a separate attached document and a separate image for the email body for each recipient.

“This tactic allows to scale the attack and at the same time possibly evade traditional defenses. Organisations must prioritise advanced security measures and employee education to stay ahead of these threats,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

 


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Temu Joins INTA to Combat Counterfeits and Elevate IP Standards Worldwide

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Temu, the global online marketplace, has joined the International Trademark Association (INTA) as a corporate member and serves on its Anti-Counterfeiting Committee.

INTA is a global association that brings together more than 6,700 organizations, representing over 37,000 trademark professionals and brand owners across 181 countries. By joining INTA, Temu deepens its commitment to building a trusted online marketplace and advancing global IP protection through broader, cross-industry collaboration.

“INTA welcomes TEMU’s willingness to engage in anticounterfeiting initiatives, including in the Association’s annual Anticounterfeiting Workshop and Online Takedown Certificate Program which serve to share best practices and connect stakeholders,” said Alastair Gray, Director of Anti-Counterfeiting, INTA. “Constructive collaboration with these efforts can contribute to the protection of intellectual property rights for INTA members and support the removal of counterfeit products from the platform which ultimately protects consumers.”

At the 2025 INTA Annual Meeting held in San Diego in May, Temu participated in the Anti-Counterfeiting Committee Roundtable, serving as a moderator to facilitate discussions among brand owners, online platforms, and government officials on emerging technologies, best practices for collaboration, and strategies to strengthen global anti-counterfeiting efforts.

“Joining INTA and serving on its Anti-Counterfeiting Committee reflects Temu’s ongoing commitment to ensuring a trustworthy online shopping experience,” said a Temu spokesperson. “We value collaboration with industry peers and stakeholders and are dedicated to advancing collective efforts in intellectual property protection.”

Temu also participates in INTA-led online workshops, including the Online Platform Notice and Takedown Certification Program, which outlines the latest procedures and best practices used by e-commerce platforms and social media companies. These workshops aim to enhance the quality and accuracy of rights-holder notices, promoting more effective takedown processes and content moderation.

Since launching in 2022, Temu has made significant investments in IP enforcement. Its measures include comprehensive seller vetting and compliance training, 24/7 algorithmic monitoring with manual review, a dedicated IP protection portal and brand registry to streamline takedown submissions, and an internal enforcement team that handles claims with speed and accuracy.


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Huawei Unveils AI Computing System to Challenge Nvidia’s Flagship Product

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China’s Huawei Technologies unveiled an AI computing system on Saturday that an industry expert said rivals Nvidia’s most advanced product, as the company aims to expand its footprint in the country’s booming AI sector.

Huawei Unveils AI Computing System to Challenge Nvidia’s Flagship Product

The CloudMatrix 384 system made its public debut at the World Artificial Intelligence Conference (WAIC), a three-day event in Shanghai, attracting a large crowd to Huawei’s booth with its showcase of cutting-edge AI innovations.

The system has attracted significant interest from the global AI community since Huawei (HWT.UL) first introduced it in April. Industry analysts see it as a direct challenger to Nvidia’s GB200 NVL72, the most advanced system-level offering currently available from the U.S. chipmaker.

In an April article, Dylan Patel, founder of semiconductor research firm SemiAnalysis, stated that Huawei now possesses AI system capabilities that could surpass those of Nvidia.

Huawei staff at its WAIC booth declined to comment when asked to introduce the CloudMatrix 384 system.

A spokesperson for Huawei did not respond to questions.

Huawei has become widely regarded as China’s most promising domestic supplier of chips essential for AI development, even though the company faces U.S. export restrictions.

Nvidia CEO, Jensen Huang told Bloomberg in May that Huawei had been “moving quite fast” and named the CloudMatrix as an example.

The CloudMatrix 384 system features 384 of Huawei’s latest 910C chips and, according to SemiAnalysis, surpasses Nvidia’s GB200 NVL72 in certain performance metrics, despite the latter using 72 B200 chips.

SemiAnalysis attributes this performance advantage to Huawei’s strong system design, which offsets the lower power of individual chips by leveraging a greater number of them and incorporating system-level innovations.

Huawei describes the system as utilizing a “supernode” architecture that enables ultra-high-speed interconnectivity between chips.

In June, Zhang Pingan, CEO, Huawei Cloud confirmed that the CloudMatrix 384 was already operational on Huawei’s cloud platform.


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