E-Business
Canon Launches Nationwide ‘Live for the Story’ Campaign
Leaders in imaging and business solutions, Canon Central and North Africa have launched a nationwide ‘Live for the Story’ campaign. Carrying out multiple roadshows and mall activations, the live demonstration of Canon’s consumer products and solutions all follow the ‘Live for the story’ umbrella that incorporates the “Shoot-Remember-Share” ecosystem which is tied to Canon’s consumer- bound range of products.
As part of the campaign, Canon will also be launching a photo competition with top musician and world-famous photographer/influencer TY Bello. The competition inspires people to celebrate their stories through imagery, ultimately capturing stories that define Nigeria through its people, culture and passion.
Running for a duration of 1 month, participants are required to upload their stories on Instagram and Facebook while adding the hashtags #CanonCNA and #MyNaija as their captions. After compiling all the submissions, three winners will then be selected and awarded with a trip alongside TY Bello for a chance to create even more resonating stories.
“Born out of the belief that it’s so often the small occasions in life that bring meaningful memories, Canon wants to make sure it plays a part in the storytelling of all these moments for everyone. This competition which will commence today, the 28th of February 2018 for a duration of one month is a mere example of how eager we are to promote storytelling.” Explained Mai Youssef, European Corporate & Marketing Communications Director Canon.
“ Live for the story is a call to action inspiring people to capture experiences, save memories and tell their own stories in a unique and memorable way. As pioneers of imaging, one of our major targets is to engage our customers through this campaign to shoot, share, and remember their stories together with Canon.” Added Mai.
Speaking at the media launch, Somesh Adukia, Sales & Marketing Director B2C, Canon Central and North Africa (CCNA) added “Canon is committed towards investing in Nigeria and exploring this growing market. Applying a ‘closer to customer’ strategy we have established our local presence via our rep office and appointed a full Nigerian team of channel and business development managers to cater to each segment within the market. Moreover, we have also expanded our service centres and are continuously supporting film makers with workshops as well as online/social competitions and challenges.” He added.
“I am extremely excited to be part of this campaign, one which encourages Nigerians to share more stories, by capturing the essence of what being Nigeria means to them. #liveforthestory speaks to my identity first as a Nigerian and my brand as a professional photographer, by bringing untold stories to life through the lens of a camera”. Said World famous portrait photographer TY Bello.
Creating products since 1937, Canon’s reputation is centred around quality, reliability and innovation. Understanding that the region is flourishing and becoming one of the rapidly growing media markets in the world; Canon will continue expanding their footprint in the market via encouraging young talents and catering to their technical as well as support-related needs.
E-Business
Konga Jara Brings Joy to Shoppers with Up to 50 Percent Discounts
Konga’s annual Jara campaign has sparked excitement among Nigerian shoppers, offering timely discounts of up to 50% across various product categories.
The initiative, themed “Confam New Year Deals,” has emerged as a vital lifeline for consumers navigating the financial challenges typical of January.
Market analysis shows a significant surge in essential household purchases, with electronics, home appliances, and FMCG items leading the sales charts.
Data from the first two weeks of the campaign reveals that home appliances and electronics account for 45% of total sales. Groceries and FMCG follow closely at 30%, while fashion and lifestyle products make up 25% of purchases.
“Konga Jara couldn’t have come at a better time,” says Mrs. Folake Adeyemi, a Lagos-based civil servant.
“With school fees and other January commitments, the discounts on groceries have helped me maintain our family’s standard of living without breaking the bank.”
Similarly, Mr. Chidubem Okafor, a small business owner in Abuja, notes, “I’ve been able to restock my shop with quality products at much lower prices. The authenticity of products on Konga gives me confidence in my purchases.”
The campaign’s success reflects growing consumer trust in online shopping platforms that prioritize genuine products and competitive pricing.
Shoppers have particularly appreciated the convenience of accessing these deals both online at www.konga.com and offline across Konga’s nationwide retail stores.
Beyond mere discounts, the initiative demonstrates Konga’s understanding of the Nigerian consumer’s needs, especially during traditionally challenging financial periods.
The combination of competitive pricing, product authenticity, and accessible shopping channels has created a winning formula for both the business and its customers.
As the campaign continues, shoppers are encouraged to take advantage of these substantial savings across all categories.
Whether shopping for household essentials, electronics, or fashion items, Konga Jara offers an opportunity to make significant savings while ensuring access to genuine, high-quality products through Nigeria’s trusted e-commerce platform.
E-Business
NOA Launches Nigeria’s General Multipurpose National Identity Card
National Orientation Agency (NOA) has officially unveiled details about Nigeria’s upcoming General Multipurpose National Identity Card (GMPC).
This innovative initiative aims to consolidate identification documents, improve financial accessibility, and streamline government and private sector services for Nigerian citizens.
Key Features of the GMPC
Unified Identification:
The GMPC will replace multiple identity documents, serving as a comprehensive form of identification for Nigerians.
This will reduce the burden of carrying multiple cards and simplify access to services.
Financial Integration:
In collaboration with the Central Bank of Nigeria (CBN) and the Nigeria Inter-Bank Settlement System (NIBSS), the GMPC will allow users to conduct financial transactions directly through the card. It will act as both an ID and a payment tool.
AFRIGO Support:
The GMPC will operate under the AFRIGO card scheme, Nigeria’s domestic payment system.
This move aims to promote the use of locally developed financial infrastructure and reduce dependency on foreign systems.
How to Apply
Citizens can apply for the GMPC through several channels:
Online Portal: Applicants can initiate the process online via a self-service portal.
NIMC Offices: Physical applications will be accepted at National Identity Management Commission (NIMC) offices across the country.
Banks: Selected banks will also facilitate applications, allowing individuals to apply directly through their financial institutions.
Applicants will need to provide their National Identification Number (NIN) as part of the application.
Once processed, the GMPC will be issued through the applicant’s chosen bank, similar to how debit and credit cards are distributed.
Cardholders can collect their GMPC at designated collection points or opt for home delivery at an additional fee.
The General Multipurpose National Identity Card (GMPC) is expected to revolutionise identification and service delivery in Nigeria.
It will provide secure, multi-purpose access to financial, governmental, and private sector services.
Additionally, the card is poised to enhance financial inclusion by bridging gaps for underserved communities.
The new identity card is part of the government’s broader effort to embrace digital transformation.
By consolidating identification and financial services into a single platform, the GMPC aligns with the country’s drive toward technological advancement and efficient service delivery.
The NOA has urged all eligible citizens to stay informed about the application process and prepare to leverage the benefits of the GMPC once it becomes available.
This initiative underscores the government’s commitment to modernising administrative systems and improving the quality of life for Nigerians.
E-Business
US Supreme Court Upholds Law Banning TikTok
The United States Supreme Court has upheld a law seeking to ban TikTok in the United States.
The court ruled that the law does not infringe upon free speech rights, citing the US government’s legitimate national security concerns about the Chinese ownership of the app.
Last week, the Supreme Court listened to the arguments from ByteDance, TikTok’s parent company, claiming the law violated free speech.
“There is no doubt that TikTok provides a unique platform for expression, engagement, and community to over 170 million Americans,” the justices stated.
With this decision, the ban set for Sunday remains in place, despite calls from lawmakers and officials across the political spectrum for a delay.
Last year, Congress passed a law requiring ByteDance to sell TikTok or shut it down in the US by January 19, reflecting widespread concerns in Washington that the app could be exploited by China for espionage or propaganda.
On Friday, White House officials informed the media that the ban would not be enforced, leaving the final decision to President-elect Donald Trump, who assumes office the next day.
In December 2024, TikTok asked the US Supreme Court to temporarily block a law that would force its Chinese owner to sell the popular video-sharing platform or shut it down by January 19.
The appeal came the same day TikTok, Shou Zi Chew, CEO, met with US President-elect Donald Trump.
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