Capricorn Digital Limited, owners of Baxi, has kicked-off a campaign to boost the economic empowerment in Nigerian communities.
The campaign tagged: Baxi2.0 which targets at least 70 percent of Nigerian communities will promote the empowerment of individuals, retail merchants and small and medium enterprises, SMEs across the country.
According to the company, Baxi 2.0. is an app that challenges the array of digital payment platforms in the country by having more unique features and exciting value-driven benefits.
It said Baxi platform, through its agent network of individuals, small business owners, merchants and large corporations provide seamless access to payment of bills and services.
Degbola Abudu, CEO, Capricorn Digital, said the campaign will boost the economic empowerment in Nigerian communities in times like these where the job climate is on the low due to the coronavirus crises around the globe.
He noted that it will engineer growth in digital payment activities.
Abudu said: “Baxi 2.0 is geared towards empowering the Nigerian masses and is also in alignment with the company’s vision which is to have a retail presence in every street and a digital presence in every household in Nigeria.
“Baxi 2.0, an upgrade to Baxi, therefore stems from the idea to build a more rewarding payment platform that not only enables efficient and easy payment of bills and services but also integrates more people into the digital payment space by introducing features and benefits that are valuable and drives individuals and small businesses who seek to be financially included, dependent and entrepreneurial to be empowered to do so.
“The app is compatible with the android and iPhone operating systems (iOS), including the Baxi POS, which is an android operating system enabled device. It is available for downloads on google and apple play store,” it added.
“The product targets at least 70 percent of the country’s population, focusing on financially including the unbanked individuals, young and old, who seek to make payments for everyday basic needs such as airtime vending, electricity bills, TV bills, and Agency banking in a seamless and stress-free fashion,” he explained.