Mobile Apps are booming in Nigeria. Studies see an annual increase of over 30% in the usage of apps in Nigeria, both for global apps and for local apps. Carmudi.com.ng, Nigeria´s number one car site, has recently launched its local mobile app.
During the Social Media Week (SMW), Christian Keller, the managing director of Carmudi Nigeria shared why the Carmudi app was crucial to its success and how it has changed the way Carmudi is able to connect with its customers – buyers and sellers of cars.
In the second half of 2014 that Carmudi Nigeria launched a mobile app; what first started as a side project, quickly became its biggest growth driver.
“We see extremely strong growth rates on our mobile app usage”, shared Christian Keller during an SMW panel discussion last week.
To understand why mobile apps play a special role in African countries, Keller highlighted that, “Africa is a Mobile First continent. People immediately adopted phones without making the detour through desktop PCs or laptops.
That is why mobile it is even more important to Africa, he said.
Studies have shown that by 2017, 334 million Africans will be connected to the internet via smartphones – the majority of them without having seen the internet on a desktop before.
Explaining the rational for businesses to create an app, he shared “Customers on mobile apps are more loyal than website users.
They return more often to the service and it is easier to keep in touch with them over notifications – much of which cannot be achieved with a mobile website alone.
In the case of Carmudi, he explained, “Carmudi´s mission is to make car buying and selling as easy as shopping for daily groceries. People need to gain access to the entire available market anywhere and anytime to arrive at an informed decision. The Carmudi app allows customers search for the right car on the go or upload a car in less than 2 minutes.”
The Carmudi app allows people to find their next car at the convenience of their mobile devices. Just like the website, it features 30,000 verified cars which are available for sale in Nigeria, but makes it more convenient to use.
Users can directly call a seller from your phone or upload your car with the phone´s camera. Interested sellers can send you notifications directly to your app and searches can be saved.
The Social Media Week (SMW) is one of the events which has branched out from the mobile phone market in Africa, and has become one of Africa’s leading mobile industry event.
With various industries present on the mobile market, Carmudi Nigeria, which is Nigeria’s leading online car site was present at the SMW event held on the 27th of February 2015 in Lagos, Nigeria to share its story in the African mobile market.
Carmudi was founded in 2013 and is currently available in 20 countries around the world.
The vehicle marketplace offers buyers, sellers and car dealers the ideal platform to find cars, motorcycles and commercial vehicles online.