Telecom
Celtel to Zain, Unification Rebranding
The recent rebranding of Celtel
Celtel International was not originally owned by MTC group, it acquired 85% of equity in the then leader is cellular operation in sub-Saharan
MTC’s acquisition of Celtel has helped it achieved a big part of its ambitious vision of becoming a global cellular operator, opened up many promising markets and secured leadership for MTC in sub-Sahara telecom market.
“MTC has built on Celtel’s expertise in sub-Sahara markets to continue its expansion plan in emerging
It is pertinent to note that, the underlining cause of these rebranding to Celtel was as a result of change of ownership, which distinguished the recent rebranding from Celtel to Zain. The recent rebranding is precipitated by the desire of the parent company then MTC of Kuwait to change its name to Zain in September 2007; this led to
Owners of the telecommunication giant felt that there is need to unify its brand required for harmonious operation, and good quality of service that led to rebranding of all Zain operations in Africa to Zain which as well affected its
To some industry watches the rebranding of Celtel to Zain is a good opportunity for the company to change the battered image of GSM operators, if it will match it with actions by improving on its quality of service.
Presently, GSM operators are facing with quality of service issues where many are expecting that the new entrant Etisalat will do the magic by offering them better quality of service. The rebranding and trading with a new name will make most uninformed people to believe that it is a new GSM operator. For instance, this writer had an encounter with some people who were in a hot argument about the emergence of another GSM operator with the name Zain, they are five in number three are arguing that Zain is a new GSM operator that president Yar’adua brought from Arab country to change the face of GSM that is saddle with poor quality of service while the other two more informed, argued in the opposite that it is Celtel that has changed its name to Zain. It took this write a lot of explanation to convince these three gentle men that it is their own Celtel
To mark the launch of its new colourful identity across Africa, Zain also announced the creation of the world’s first cross-continental borderless network, extending and linking its ‘One Network’ service between Africa and the
According to Al-Barrak, ‘this truly is a defining moment in the history of global telecommunications. The connecting of One Network across two continents demonstrates how under one brand, Zain is able to offer enhanced mobile telephony services. Going forward it will now be easier and more affordable for people to keep in touch and support cross-continent trade and enterprise. This is the essence of the Zain brand promise to create ‘A wonderful world’.
This allows all Zain customers (pre-paid and post-paid) in Africa and the
Zain is a leading emerging markets player in the field of telecommunications aiming to become one of the top ten mobile groups in the world by 2011.
Zain was established in 1983 in
Since 2003, it has grown significantly becoming the 4th largest telecommunications company in the world in terms of geographic presence with a footprint in 22 countries spread across the Middle East and
In Africa, Zain now operates in 15 sub-Saharan African countries namely:
In the Middle East, Zain operates in:
Zain is renowned for its pioneering role in bringing technical innovations and modern telecommunication services to the markets it serves. For instance, the launch of its ‘One Network’ service in September 2006 offering Zain customers’ affordable and effective cross-border communications was a world first. Zain also launched the world’s first nationwide 3G and WiMAX network in
It promised to continue to pioneer ‘One Network’, the world’s first borderless network, which has already broken new ground as it is now available for the first time across two continents – Africa and the
Corporate Social Responsibility continues to be high on Zain’s agenda, given its historic role in supporting the communities it serves. Zain is committed to helping to open up an exciting world of new possibilities and opportunities, in culture, health and education, and acting responsibly in the communities where it operates. Zain has pioneered a range of education-based initiatives across
The Zain brand is wholly owned by Mobile Telecommunications Company KSC, which is listed on the Kuwait Stock Exchange (Stock ticker: ZAIN). The company had a market capitalization of US$ 25 billion on 30 June 2008. Financial results for H1 2008 are available on www.zain.com.
Kashifu Inuwa, director general of the National Information Technology Development Agency (NITDA) has said that the transformative potential of emerging technologies is vital in revolutionising trade and investment across Africa.
Director General of NITDA Kashifu Inuwa CCIE represented by Director of the Digital Economy Development, Engr. Salisu Kaka, presenting a cash prize of N10million to Get AI under the Regulatory Sandbox category, during the closing ceremony of the Nigeria AfCFTA Hackathon 2025 during the Science of Trade Conference in Lagos.
He said this while delivering a keynote address at the Nigeria AfCFTA Hackathon 2025, held as part of the Science of Trade Conference in Lagos State, highlighting how digital innovation can drive efficiency, inclusivity, and sustainable economic growth.
The DG who was represented by Engr. Salisu Kaka, Director of Digital Economy Development Department, stated that the African Continental Free Trade Area (AfCFTA) is one of the largest free trade zones globally, uniting over 1.4 billion people with a collective GDP exceeding $3 trillion.
He described the recent adoption of the AfCFTA Digital Trade Protocol as a pivotal milestone that will break down trade barriers, streamline regulations, and open new markets for businesses of all sizes.
“Nigeria, with its population of over 200 million and strong entrepreneurial culture, is uniquely positioned to lead Africa’s digital transformation”, he said.
While pointing out the rise of e-commerce and mobile payments as game changers, Inuwa said “From Abuja, I can order products online, conduct due diligence, make payments, and receive deliveries—technology has made trade seamless.”
“This Hackathon arrives at a crucial time following the African Union’s 2024 endorsement of the Digital Trade Protocol. It aims to harmonise digital regulations and eliminate trade barriers across all 54 African nations,” he added.
Inuwa stressed that while global technological advances have reshaped commerce, many African trade systems are still burdened by outdated procedures, excessive paperwork, and logistical bottlenecks. But a shift is underway, powered by innovations such as blockchain, AI, IoT, and digital platforms, which are now central to trade operations.
He cited the success of Nigeria Customs Service (NCS) in leveraging technology through the Nigeria Integrated Customs Information System (NICIS II), which automated key processes like declarations, cargo tracking, and risk assessment—leading to a 238% revenue increase between 2017 and 2023.
The Unified Customs Management System, introduced in December 2024 as a successor to NICIS II, has already generated over ₦31 billion, showcasing Nigeria’s progress in digital trade facilitation.
The Hackathon is structured around five priority areas: Youth and MSME Inclusion, E-Commerce Adoption, E-Commerce Policy and Trust, Digital Payments, and the E-Commerce Regulatory Sandbox.
These are sectors where digital tools can significantly enhance trade dynamics.
“I’m confident that the Hackathon will spark innovative, scalable solutions to boost intra-African e-commerce, streamline cross-border transactions, and empower MSMEs with digital capabilities to compete globally,” Inuwa stated.
He described the event as a springboard for innovations that will simplify payments, promote inclusion, and reinforce Nigeria’s leadership in actualising the AfCFTA digital economy framework.
In his welcome address, Dr. Olusegun Awolowo, National Coordinator of the Nigeria AfCFTA Coordination Office—represented by Olusegun Olutayo, Senior International Trade Policy and Law Expert, emphasised that transformation is a continuous journey.
He highlighted the continent’s focus on collaboration, innovation, and inclusive growth as essential to establishing Africa as a hub for digital trade.
Awolowo reaffirmed the transformative potential of the African Continental Free Trade Area (AfCFTA), emphasising that it presents Africa as a unified market of over one billion people—a vast opportunity for intra-African trade, investment, and economic growth.
He stressed that realising this vision requires active participation and shared ownership.
According to him, the Hackathon is a tangible mechanism for implementing the AfCFTA Digital Trade Protocol—prioritising inclusion, innovation, and equitable access.
It is expected to generate actionable solutions that bridge policy and practice, accelerating Africa’s digital economy and empowering the next generation of African innovators.
The recent success of the Shanghai Motor Show is a strong indicator of the growth of the Chinese automotive sector, particularly in terms of electric cars and onboard intelligence.
Of the 90 million vehicles (cars, trucks, and buses) produced worldwide in 2024, 31.3 million were produced in China, i.e. 34% of the glob al total, according to an Inovev report.
France is also following this trend, with many consumers now opting for cars from Chinese brands such as BYD, Xpeng, Beiking and Hongqi.
Against this backdrop, Sophos, a global leader of innovative security solutions for defeating cyberattacks, is drawing users’ attention to how their personal data could be used for malicious purposes. Indeed, it is inadvisable to synchronize one’s phone or any other device with a vehicle, whether their own or even more so in the case of a rental car, as the car could use its internet connectivity to make a copy of contacts and other sensitive data and upload to the Internet, long before one have the ability of deleting it when returning the rental car, for example.
A modern vehicle is packed with computers, lidars, various radios, and external cameras. What’s more, it is also equipped with aerial updating capabilities that could very well be repurposed as a surveillance platform.
According to Nate Drier, Technical Lead, Red Team, Sophos: “As with any technology, given the opportunity, necessity, intent, and capability, in-vehicle technology can be misused.
Car manufacturers can track the movements of modern vehicles in real time, and this is likely to be even truer for electric vehicles.
“Yet this information could be used to build rich maps of an environment encompassing both the physical and electromagnetic environment (by searching for Wi-Fi networks, the positions of cell phone towers, etc.).”
Sophos, therefore, recommends being aware and checking what manufacturers are collecting on vehicles, and what they can do using over-the-air update capabilities.
Federal Government of Nigeria has approved the launch of the NIMC NIN Authentication for a secure and seamless identity verification and authentication, even as President Bola Ahmed Tinubu, directed the use of NIN Authentication for verification and authentication across Ministries, Departments and Agencies (MDAs).
This is In line with the Commission’s mandate of regulating a reliable National Digital Identity for citizens and legal residents to affirm their identity
The launch of the “NIN Authentication (NINAuth),” a cutting-edge suite of services that include web, API and mobile verification designed to enhance data security, protect privacy, and simplify access to government services, is part of President Tinubu, Renewed Hope Agenda on strengthening the National Identity Management System.
The NIMC NINAuth application is the official service for integration with the Commission’s backend infrastructure.
It Introduces a robust layer of protection, empowering individuals with greater control over their personal information.
By requiring explicit consent before data is shared for Know Your Customer (KYC) processes or other verifications, the platform fosters trust, transparency, and user autonomy in digital identity management.
With NINAuth, individuals can securely verify their identity and access key government services, including:
• Sim registration and replacement
• Immigration applications and passport processing
• Tax filings and financial transactions
• Government Intervention Programs in various MDAs
• Driver’s license renewals and other regulatory processes, etc,.
Key Features and Benefits include:
• Enhanced Security—Protects personal data from unauthorized access.
• User Control—Empowers individuals with the freedom to manage their data-sharing preferences.
• Seamless Access—provides a secure single sign-on solution for convenient access to services.
This innovation reaffirms NIMC’s commitment to advancing secure and efficient digital identity management, ensuring a more accessible, transparent, and secure identity verification system in Nigeria.
The NINAuth application provides a secure, scalable, and interoperable interface for identity verification through API integration.
It is designed to facilitate real-time authentication of NIN records, thereby promoting effective service delivery, database harmonization, and compliance with the National Identity Policy of the Federal Government of Nigeria.
The NINAuth service has been designated as the exclusive platform for all NIN-based verification and authentication integration processes for optimal services.
Nigerians are required to download the NINAuth App on Google Play Store and Apple iOS App Store to use the NIN Authentication Service.
The implementation guide and process flow of the NIMC NIN Authentication are available at https://ninauth.nimc.gov.ng.
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