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Chain Reactions Africa Wins ‘Edge Outstanding PR Agency of the Year’ at Marketing Edge Awards 2024

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L-r: Marketing Communications Consultant, Chris Adetayo; Executive Vice Chairman and Group CEO, Verdant Zeal Group, Dr. Tunji Olugbodi; Managing Director/Chief Strategist, Chain Reactions Africa Ltd and Public Relations Grand Pix Award Winner 2024, Israel Jaiye Opayemi, and Comptroller General, Nigeria Customs Service, Mr. Adewale Adeniyi at Edge Awards 2024 held at The Balmoral, Sheraton, Ikeja, Lagos at the weekend.
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Chain Reactions Africa (CRA), one of Africa’s leading Public Relations and Integrated Communications Consultancies, has further consolidated its market leadership position as one of Africa’s best public relations consulting firms by emerging as the ‘Outstanding PR Agency of the Year’ at this year’s edition of the prestigious Marketing Edge Awards.

The award, according to the organisers, is in recognition and celebration of the company’s “rising brand equity and sterling performance over and above its peers in the last one year.”

Israel Opayemi, the company’s Managing Director/Chief Strategist, was also adjudged as the overall best in the individual category, carting away the ‘Edge Grand Prix In PR’ award, the highest category of the Marketing Edge Awards that any personality could get.

This was in recognition and celebration of his professional and entrepreneurial odyssey, and the Olympian heights to which he has led the company across Africa over the years, the award organisers said.

This is the second time in two years that the company has won both awards. It would be recalled that Chain Reactions Africa had during the 2023 edition of the award, then known as the Marketing Edge Brands and Advertising Excellence Awards, won the ‘Outstanding PR Agency of the Year’, while its Chief Executive scooped the ‘Outstanding Leadership Award in Public Relations’ award.

This year’s the award ceremony held on Saturday, September 28, 2024, in Lagos coincides with the 21st anniversary of Marketing Edge, Nigeria’s leading brand-focused marketing and advertising publication, and which has been at the vanguard of brand journalism in the last 21 years.

Speaking on the awards, the Managing Director/ Chief Strategist of Chain Reactions Africa, Mr. Israel Jaiye Opayemi noted the significance of the recognitions to the firm as a brand, the nation, and the integrated marketing communication ecosystem whilst appreciating the awards organisers.

“This Edge Awards, from the stable of Marketing Edged is most appreciated. We thank the organisers for this recognition. The awards are another evidence of Chain Reactions Africa’s leadership, competence, hard work, commitment, and discipline imbued to distill client’s briefs and deliver superior value to them,” he said.

He extolled the exceptional professional skills of the staff of Chain Reactions Africa, thanking them for their dedication, hard work and sacrifice over the years. “I am most grateful to the Chain Reactions Africa tribe of creative rebels, as I call them. There wouldn’t be a Chain Reactions Africa without my team of dedicated and talented individuals who drive the business with exceptional passion.

“I am very proud of the brave hard work we do, our irrevocable commitment to always lead with strategy, our investment in neuroscience, our investment in data and research, and our absolute commitment to always end everything we do with creativity so as to deliver quality service to our various clients.”

“On behalf of Chain Reactions Africa, I dedicate this recognition as Nigeria’s Outstanding PR firm to all our present clients. I thank you for the liberty you have given us to breathe our unique approach to strategy into your brands. Thank you for allowing us the space to be irreverent to normal. We will continue to make strategy first the holy grail of what that we do for you,” Opayemi added.

“These awards conferred on us will be a catalyst to spur us to go the extra mile to reaffirm the essence of our core mandate, which is ‘gold service standard’ that is rooted in Chain Reactions Africa’s brand DNA”, Opayemi said.

In his comments, the Publisher/ CEO of Marketing Edge Magazine, John Ajayi, congratulated all the winners on their awards, and urged them to sustain the momentum of their endeavours, character, and all the things that stands them out in the marketing communications industry. “Congratulations to all the winners, as well as all the nominees, for the various awards and nominations, and more wins in the future. Your contributions have indeed brought out the best in the industry. You are all winners”, Ajayi said.

The latest awards are just a few out the many recognitions in the cabinet for Chain Reactions Africa.  The company had in May this year been recognised with the ‘PR Agency of the Year’ award at ‘The Industry Awards’ for the year ending 2023.

In addition to this, the company had also put up a seven-star performance during the annual African Public Relations Association (APRA) Conference on May 16, in Basam, Abidjan, Cote D’Ivoire where it was presented with seven African SABRE trophies by Provoke Media, the highest by any public relations firm in Africa in the 2024 competition.

The Sabre Awards covered campaigns for the Lagos Metropolitan Area Transport Authority (LAMATA), and its Lagos Blue Rail, 9mobile’s The Hack – Expand Your Hustle’, ‘Taming the Bull’ for the Presidency, and ‘Next Era of Happiness’ for leading biscuit company, Pladis Foods Nigeria Limited.

The Marketing Edge, Edge Awards ceremony is a major industry event that recognizes, rewards, and celebrates deserving brands, institutions, agencies and personalities with enviable milestones. This years’ Edge Awards ceremony themed, ‘Tech Acceleration: Integrating AI Without Sacrificing Human Creativity’ was held as a hybrid event, with the physical location at the Sheraton Hotel in Ikeja, Lagos. It featured both the awards and Marketing Edge National Marketing Stakeholders Summit.

 


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Igniteher BootCamp: A Pathway to Women Empowerment and Economic Growth

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The IgniteHer Bootcamp, a flagship initiative by the National Information Technology Development Agency (NITDA) in collaboration with the Japan International Cooperation Agency (JICA), concluded successfully on Friday, March 7, 2025.

Over the course of five impactful days, the program empowered 90 female entrepreneurs with essential knowledge, skills, and networks to build and scale successful businesses. Through expert-led sessions and hands-on learning, participants gained practical insights into business development, financial management, and digital transformation.

The IgniteHer Bootcamp was specifically designed to foster digital literacy, market opportunities, and the use of technology while addressing systemic barriers limiting women’s participation in entrepreneurship.

It aimed to bridge the gender gap in business and technology, equip women with critical business knowledge in financial management, business planning, and sustainability, provide access to mentorship opportunities and industry experts to support business growth. Each day of the bootcamp delivered high-impact value, ensuring participants left with actionable strategies to strengthen their entrepreneurial journey.

The first day focused on understanding gender disparity in business. Participants explored systemic barriers limiting women in entrepreneurship, including funding gaps and societal biases, while gaining strategies to overcome these challenges.

The second day delved into the fundamentals of a business plan, break-even business analysis, and the Lean Business Model Canvas, along with a practical session on setting SMART goals, enabling participants to develop structured business plans.

On the third day, the focus was on digital literacy, the use of cloud storage, online communication, internet safety, and human resource and financial management. In addition, there were practical sessions on the use of digital tools for content creation, bookkeeping, and business management.

The fourth day explored digital transformation and business growth, where entrepreneurs learned how to leverage technology and artificial intelligence to scale their businesses, covering digital branding, digital marketing, and essential digital tools for operational efficiency.

The final day featured a panel discussion with industry experts—a business hub manager, an entrepreneur, and a venture capitalist—moderated by an ecosystem accelerator who shared insights on business growth, funding opportunities, and overcoming challenges in entrepreneurship.

The session concluded with an open discussion, allowing participants to reflect on their learning and plan their next steps. The bootcamp was highly interactive, with participants engaging in discussions, practical exercises, and real-world case studies.

Many participants shared their key learnings on LinkedIn and other platforms, demonstrating the program’s lasting impact.

One participant, Imaobong Edukere, shared her experience, stating: “The IgniteHer Bootcamp has been an incredibly transformative experience for me.

It’s my first time being in a strong network of like-minded women entrepreneurs and drinking from their knowledge… I now feel more prepared to implement what I’ve learned and make a lasting impact in society.

Thank you, NITDA and JICA, for this valuable growth, timely support, and once-in-a-lifetime opportunity—I have just been IGNITED!” Another participant, Hadiza Isah Mohammed, wrote: “Hello, good morning everyone. This is one of the most inspirational bootcamps I’ve ever attended. I was at the point of dropping my dreams because everything seemed not to work, but I’ve been ignited and ready to continue my journey. Kudos to the organizers.”

The initiative fostered a strong network of women entrepreneurs, promoting mentorship and long-term collaboration. The session ended with a vote of thanks from the Special Assistant to the Director General of NITDA, stressing the open opportunity for a tour to Japan for select businesses and startups who will have the opportunity to participate in a startup event in Japan scheduled for August 2025.

This event provides a unique opportunity to network and partner with Japanese companies. Participants have been provided a link to apply their learnings and submit a pitch deck or business plan on their respective and prospective companies. Indeed, NITDA is ready to handhold these businesses to make an impact in line with President Bola Ahmed Tinubu’s Renewed Hope Agenda on economic growth.

With overwhelmingly positive feedback, the IgniteHer Bootcamp stands as a transformative program, driving progress in bridging the gender gap in business and empowering women to thrive in the digital economy.


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Intelsat, MaxIQ Space Expand STEM Learning to Educators in Multiple African Countries

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Intelsat operator of one of the world’s largest integrated satellite and terrestrial networks and educational resource provider MaxIQ Space, are expanding efforts to deliver Intelsat’s Africa Space STEM (Science Technology Engineering and Math) Program to schools in four different countries across Africa.

The program, now in its fifth year, aims to increase to a total of 12 schools and expand to include in-person learning for students in Kenya, Nigeria, South Africa and Senegal.

Participants will receive in-person, in-community learning with subject matter experts on Space STEM curriculum mixed with innovative STEM kits, hands-on training, and exclusive resources to integrate space science, sustainability and IoT education into their classrooms.

The newly adapted 2025 program is focused on empowering schools and educators to build a lasting impact on African education systems, ensuring thousands of students gain the skills and inspiration needed to thrive in STEM careers. STEM skills build a future-ready workforce, advancing national development goals and boost technological capabilities.

“As a pioneer in satellite technology, Intelsat remains committed to maximizing its contribution by inspiring the next generation and connecting African students to real-world applications of space technology,” said Rhys Morgan, RVP of the EMEA region for Intelsat.

“With Africa emerging as a key frontier for space infrastructure, it is essential to equip future leaders with the knowledge and skills to drive this transformation. We are honored to play a role in preparing the young generation for this future,” said Judi Sandrock, program manager at MaxIQ Space.

Schools and teachers in the four participating countries are invited to apply now for this fully funded opportunity to bring real-world space education into their classrooms. The deadline for applying is March 31st, 2025.

 

 


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Konga Health Set to Revolutionize Skincare Awareness Among Students

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Konga Health, Nigeria’s leading technology-enabled distributor of quality health and beauty products, is set to engage students across tertiary institutions in a series of skincare consultations, product sampling, and expert-led tutorials to promote skincare education and wellness.

 

This initiative, which kicks off in March 2025, aims to empower young adults with the knowledge and tools to make informed skincare choices while fostering a culture of self-care and confidence.

The campaign will commence with Lagos State University (LASU) on Thursday, March 13, 2025, followed by Yaba College of Technology (YABATECH) on Friday, March 14, 2025.

Other institutions slated to benefit from this initiative include the University of Lagos (UNILAG), Lagos State University Teaching Hospital (LASUTH), and Lagos University Teaching Hospital (LUTH). Specific dates for these institutions will be announced via Konga Health’s social media handles, ensuring students stay informed and prepared to participate.

At the heart of this initiative are panel discussions featuring renowned dermatologists and influential skincare advocates. These sessions will provide students with invaluable insights into skincare best practices, common misconceptions, and the science behind maintaining healthy skin. Attendees will also have the opportunity to engage directly with experts, ask questions, and receive personalized advice tailored to their unique skin types and concerns.

In addition to the educational component, Konga Health, a business that boasts an exclusive partnership with L’Oréal, the world’s largest cosmetics brand, will offer free product sampling, allowing students to experience high-quality skincare products firsthand.

This hands-on approach not only enhances learning but also helps participants identify products that work best for their skin. To further sweeten the deal, there will be exciting giveaways of beauty products, giving students the chance to take home premium skincare items.

According to an insider at Konga, this initiative is part of the company’s broader commitment to promoting health and wellness among Nigerians. By targeting students, Konga Health aims to instill lifelong skincare habits early, ensuring that young adults are equipped to prioritize their skin health as they navigate the challenges of academic life and beyond.

This innovative campaign underscores Konga’s dedication to leveraging its platform for impactful, community-driven initiatives. As the program rolls out across campuses, it promises to be a transformative experience for students, blending education, engagement, and empowerment in a way only Konga can deliver.

 


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