E-Business
Cisco, Facebook Collaborate with Wi-Fi Offering to Brands’ Consumers
Cisco on Friday announced its collaboration with Facebook that helps businesses increase brand recognition and proactively target promotions and advertisements based on customer preferences and demographics using Wi-Fi.
The Cisco Connected Mobile Experience (CMX) with Facebook Wi-Fi is currently being piloted by some of the world’s most popular retailers, hotels and other public gathering spots.
This solution, coined CMX for Facebook Wi-Fi, helps improve the consumer experience, provides a quick and simple way for consumers to access Wi-Fi by checking in on Facebook, and gives businesses more opportunities to connect with their customers.
CMX for Facebook Wi-Fi also provides businesses with more likes and check-ins for their Facebook Page, increasing the demographic data on their customers, so they can better serve them.
Also announced today is the expansion of the Unified Access portfolio with the introduction of the Catalyst 3650 access switch designed to accelerate the convergence of wired and wireless networks and the Aironet 3700 802.11ac wireless access point for managing next-generation mobile devices in high density environments. The CMX for Facebook Wi-Fi solution is built on this Unified Access architecture.
CMX for Facebook Wi-Fi operates in such ways that a consumer connect to the network of a participating business, open their browser on any mobile device or laptop, and a Facebook check-in page appears and after checking in, consumers are directed to the business’ Facebook Page, where they can receive the latest information about the venue.
Facebook provides aggregated anonymous insights about people’s activity on their Page, including demographics such as age, gender, and city; businesses can analyse this data to better understand their customer’s preferences and deliver targeted promotions – ultimately improving their advertising and marketing campaigns and driving more check-ins through Facebook Wi-Fi will also increase a business’ brand exposure, by increasing the number of stories generated about them, and will make businesses more discoverable in Facebook’s Graph Search.
E-Business
Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes
Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.
Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.
The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.
Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,
“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.
According to him, the unified data pool will empower intelligence gathering and targeted operations.
He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.
“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’
Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.
“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’
Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.
“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.
“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).
“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.
Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.
According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.
Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.
Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.
E-Business
Konga launches Infinix Brand Week with Incredible Deals
Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.
Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.
Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.
“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”
To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.
E-Business
Study Reveals Software Programmers to make Full Use of AI Code Assistants
Gartner predicts that by 2028, 75 percent of enterprise software engineers will use Artificial Intelligence (AI) code assistants, up from less than 10 percent, currently.
According to a Gartner poll of 598 global respondents conducted in the third quarter of 2023, 63 percent of organisations are now testing, deploying, or have previously implemented AI code assistants.
AI code assistants provide for more capabilities than only code development and completion, notes the research firm.
According to Gartner, the use of AI code assistants can lead to higher work satisfaction and retention, resulting in lower turnover costs.
Philip Walsh, senior principal analyst at Gartner, comments: “Software engineering leaders must determine ROI and build a business case as they scale their rollouts of AI code assistants.
“However, traditional ROI frameworks steer engineering leaders toward metrics centred on cost reduction. This narrow perspective fails to capture the full value of AI code assistants.”
Gartner notes that software engineering leaders must “reframe the ROI conversation from cost reduction to value generations”.
Walsh adds: “Calculating time savings on code generation is a good place to begin building a more robust value story. To convey the full enterprise value story for AI code assistants, software engineering leaders should connect value enablers to impacts, and then analyse the overall return to the organisation.”
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