E-Business
Cisco Forecasts 14-Fold Increase in MEA Mobile Data Traffic in 5 Years
Cisco® Visual Networking Index Global Mobile Data Traffic Forecast for 2013 to 2018 indicates that worldwide mobile data traffic will increase nearly 11-fold over the next four years and reach an annual run rate of 190 exabytes by 2018.
However, Middle East and Africa are expected to witness 14-fold increase during the period.
The projected increase in mobile traffic is partly due to continued strong growth in the number of mobile Internet connections, such as personal devices and machine-to-machine (M2M) connections, which will exceed 10 billion by 2018 and be 1.4 times greater than the world’s population (United Nations estimates 7.6 billion people by 2018).
In terms of mobile data traffic growth rates over the forecast period, the Middle East and Africa region is projected to have the highest regional growth rate.
By 2018, the Middle East and Africa will have a 70 percent CAGR and 14-fold growth while Central and Eastern Europe will have a 68 percent CAGR and 13-fold growth.
Asia-Pacific will have a 67 percent CAGR and 13-fold growth while Latin America will have a 66 percent CAGR and 13-fold growth.
North America will have a 50 percent CAGR and eight-fold growth; and Western Europe will have a 50 percent CAGR and seven-fold growth.
Mr. Dare Ogunlade, general manager, Cisco, Nigeria, Ghana, Liberia and Sierra-Leone said that “Global mobile data traffic will continue its truly remarkable growth, increasing nearly 11-fold over the next five years, to reach an amount in 2018 that is more than 57 times the total amount of mobile data traffic just a few years ago in 2010.
“Such growth is not only indicative of mobility becoming a critical characteristic of almost every network experience and the value consumers and businesses alike place on it, but it also represents the immense opportunities ahead for service providers who sit at the center of the Internet of Everything.”
In terms of mobile data traffic generation, the Asia-Pacific region is projected to generate the most mobile data traffic. Asia-Pacific: 6.72 exabytes per month; North America: 2.95 exabytes per month; Western Europe: 1.9 exabytes per month; Central and Eastern Europe: 1.64 exabytes per month; The Middle East and Africa: 1.49 exabytes per month; and Latin America: 1.16 exabytes per month.
Also, from 2013 to 2018, Cisco anticipates that global mobile traffic growth will outpace global fixed traffic growth by a factor of three.
The trends that are driving mobile data traffic growth include the increase in mobile users; there will be 4.9 billion mobile users, up from 4.1 billion in 2013.
In terms of mobile connections, there will be more than 10 billion mobile-ready devices/connections—including eight billion personal mobile devices and two billion M2M connections, up from seven billion total mobile-ready devices and M2M connections in 2013.
There will also be faster mobile speeds, as the average global mobile network speeds will nearly double from 1.4 Mbps in 2013 to 2.5 Mbps by 2018. Plus mobile video will represent 69 percent of global mobile data traffic, up from 53 percent in 2013.
Globally, 54 percent of mobile connections will be ‘smart’ connections by 2018, up from 21 percent in 2013. Smart devices and connections have advanced computing/multi-media capabilities and a minimum of 3G connectivity.
Smartphones, laptops, and tablets will drive about 94 percent of global mobile data traffic by 2018. M2M traffic will represent five percent of 2018 global mobile data traffic while basic handsets will account for 1 percent of global mobile data traffic by 2018. Other portables will account for 0.1 percent.
Mobile cloud traffic will grow 12-fold from 2013 to 2018, a 64 percent compound annual growth rate (CAGR).
M2M refers to applications that enable wireless and wired systems to communicate with similar devices to support global positioning satellite (GPS) navigation systems, asset tracking, utility meters, security and surveillance video.
A new “wearable devices” sub-segment has been added to the M2M connections category to help project the growth trajectory of the Internet of Everything (IoE).
Wearable devices include things that are worn by people such as smart watches, smart glasses, health and fitness trackers, wearable scanners with capability to connect and communicate to the network either directly via embedded cellular connectivity or through another device such as a smartphone via Wi-Fi and Bluetooth.
In 2013, M2M connections represented nearly five percent of mobile-connected devices in use and generated more than one percent of total mobile data traffic.
By 2018, M2M connections will represent nearly 20 percent of mobile-connected devices in use and generate almost 6 percent of total mobile data traffic.
Also in 2013, there were 21.7 million global wearable devices but by 2018, there will be 176.9 million global wearable devices or a 52 percent CAGR.
On impact of faster global mobile network connection speeds, Cisco said that, the average mobile connection is expected to nearly double from 2013 to 2018.
Mobile connection speeds are a key factor in supporting/accommodating mobile data traffic growth.
E-Business
Ozi Launches to Redefine $460Bn Global Package Delivery Market
Ozi (www.ozionline.com), a pioneer community-driven delivery app, launches today, offering users a new way to send packages and earn extra cash.
By connecting people traveling with those needing package delivery, Ozi turns everyday trips into profitable opportunities, aiming to disrupt the global parcel delivery industry, also known as the Courier, Express, and Parcel (CEP) market, currently valued at around $460 billion.
Imagine this scenario – You’re traveling to Abuja from Lagos and have empty space in your car. With Ozi, that unused capacity can earn you extra cash by delivering a package along the way. Or maybe you’re a small business owner who needs to send a package to another state but balk at the high cost of courier services.
With Ozi, you can find a verified traveler heading in the right direction to handle your delivery, Mr. Ikenna Ani, Ozi’s co-founder and CEO, said during the startup launch held today at Four Point by Sheraton, Victoria Island, Lagos.
“Why travel empty when you can earn?” asks Mr. Ani said. “Ozi allows travelers to make the most of their journeys while helping others get their packages delivered with ease.”
“This simple yet powerful idea leverages the daily movements of millions of Nigerians to create a logistics network that is fast, affordable, and efficient.
“Ozi’s unique approach leverages the everyday movement of travelers to bridge this gap, creating a system where everyone benefits”.
He said that the choice of Nigeria as the first launch-location for Ozi was due the potential the country holds in the parcel delivery sub-sector.
“Actually, we had the opportunity to launch OZI in another country outside Nigeria but for our thrust in the Nigerian dream and its potentials made us choose the country as the first to witness Ozi’s innovation”, Ikenna Ani said. “Travelers can now monetize their journeys by delivering packages along their routes, while senders gain access to an affordable and convenient alternative to traditional courier services”.
Ozi combines convenience, innovation, and community to deliver a win-win solution for Nigerians. From quick intra-city deliveries to long-distance trips, Ozi offers an affordable, efficient solution for all.
Whether you’re a traveler looking to earn on your trips or a sender seeking a reliable delivery option, Ozi offers a solution that works for everyone.
In the words of Engr. Christian Chime, the co-founder and Chief Technology Officer of Ozi, “Ozi’s mission goes beyond simplifying package delivery. The app represents a broader effort to create shared value for all stakeholders in the logistics process. By connecting senders and travelers, Ozi creates a win-win scenario where costs are reduced, trust is built, and income opportunities are created”.
“Ozi prioritizes safety and transparency. Every user, whether sender or traveler, undergoes a comprehensive verification process that includes ID checks and phone number authentication. This ensures that all participants in the system are trustworthy and accountable”.
To enhance security further, Engr. Chime said that Ozi offers real-time tracking for all transactions. Senders can monitor their packages throughout the delivery process, ensuring peace of mind. For high-value items, optional insurance coverage provides an added layer of protection, reinforcing Ozi’s commitment to reliability.
“At Ozi, we understand that trust is critical in logistics,” the CTO added. “That’s why we’ve built a platform where every step is designed to safeguard both the traveler and the sender.”
“Ozi is more than an app; it’s a community where everyone wins,” said Azubike Augustine, co-founder/COO of Ozi.
“From today, travelers across the globe can sign up through www.ozionline.com and start making every trip count”, he said. “We have put measures in place to ensure only genuine and verified travelers or senders use the platform. Security is primary for us”.
He added that the app will be released on Google Play Story and Apple (iOS) on January 1, 2025. Ozi Live on Instagram | Facebook.
E-Business
Ride the ‘Wicked’ Wave: Temu Brings Green Magic to Christmas
Temu is set to enchant the holiday season with its unique blend of green magic, bringing a touch of festive wonder to Christmas celebrations. The initiative, themed “Ride the ‘Wicked’ Wave,” promises to deliver an unforgettable experience, combining technology, entertainment, and commerce to create a magical holiday atmosphere.
Temu’s green magic initiative aims to captivate audiences with a variety of festive offerings, from fashion to home decor, handmade crafts, beauty items, chic clothes, shoes, and more.
The platform’s innovative approach ensures that customers can enjoy a seamless shopping experience, with free shipping on all orders1.
As part of the celebration, Temu has also introduced a magical winter Christmas backdrop, perfect for creating a festive ambiance at home.
This backdrop, made from high-quality polyester, is designed to bring the spirit of the season to life, making it an ideal addition to any holiday decor.
With its commitment to providing exceptional products and services, Temu continues to set new standards in the e-commerce industry, ensuring that customers can enjoy the magic of Christmas in style
E-Business
Kaspersky Cybersecurity Experts Warn of Evolving Holiday Scams
With the holiday season here, it’s not only a time for magic and celebration but also a prime opportunity for fraudsters to exploit the festive rush for gifts and bargains.
Amid the sparkle of year-end celebrations, cybersecurity experts at Kaspersky have identified several prominent scams targeting consumers across various regions and languages.
Fake holiday shops
Deceptive online stores mimic the look and feel of legitimate e-commerce sites, offering seasonal items such as decorations, gifts, and even trees at steep discounts.
These sites often appear highly localised, adapting their language and currency based on the user’s geographic location, leveraging data extracted from browsers.
Victims typically encounter these stores by following links in ads or pop-ups.
These sites aim to steal funds. Often, these fraudulent stores exist only for a short period, as they get flagged by the vendors of goods.
Free mobile data offer
This scam plays on the allure of free services, claiming to provide free mobile data valid across all major telecom providers.
In order to receive the free data, victims are required to share the promotion link with 10–15 contacts via WhatsApp, ensuring the scam spreads exponentially.
After sharing, victims are prompted to enter their personal details — name, phone number, and email — into a form.
The collected data is then sold on the Dark Web or used in other fraudulent activities.
In some cases, victims unknowingly download malware that compromises their devices, leading to further exploitation.
Holiday payments on behalf of government agencies
Fraudsters impersonate government authorities, promising fictitious payments in celebration of the holidays.
This scam has been reported in several African countries, including Kenya and Nigeria.
To receive payment, victims are directed to fill out a survey which requires personal details like name and phone number.
Once the survey is completed the user is asked to share the link to the announcement with their connections via WhatsApp.
These details are collected and added to fraudulent databases, then sold to third parties or used for phishing attacks and identity theft.
This scam exploits trust in government systems and the festive spirit of giving.
Christmas recipe scam
This scam begins with a seemingly harmless email promoting a holiday cake recipe.
Victims are encouraged to pay a small fee to access the recipe.
Once payment is made, the victim’s credit card information is stolen. The fraudsters also collect other personal information essential for accessing banking services.
“Holiday scams are not a new phenomenon, but they have evolved to become increasingly sophisticated, leveraging regional traditions and technology to exploit unsuspecting victims.
The rush of the holidays makes people more vulnerable — they’re distracted, eager to grab a deal, or trust promotions that align with festive themes. Cybercriminals are not just stealing money — they’re building massive databases of personal information that fuel future fraudulent schemes.
The holiday season is a time for joy and giving, but users need to remain vigilant to ensure they’re not unknowingly giving fraudsters the tools to exploit them further,” said Olga Svistunova, Senior Web Content Analyst at Kaspersky.
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