E-Business
Clickatell Predicts Mobile Messaging to be the Next Big Channel for Digital Commerce in 2023
Clickatell, a Chat Commerce and business messaging leader, conducted research on customer service trends and preferences for travel and retail and identified that brands that personalize both their digital and in-person commerce experiences can generate more meaningful and lasting customer relationships.
In 2023 mobile messaging will emerge as the ideal channel to create these holistic commerce experiences for consumers as well as to accelerate business demand and grow revenue, according to Clickatell’s leaders.
This and the five additional mobile messaging trends are likely to be the most relevant priorities in 2023 to help brands build and maintain consumer loyalty.
Chat Commerce is the next wave of digital commerce
“The next wave of digital commerce will strongly emerge in 2023. Shopping digitally, whether on the web or on a mobile device, is now widely adopted by consumers.
“But strong demand by consumers for even more convenient shopping will make 2023 the tipping point for Chat Commerce, with more consumers engaging with their favorite brands within the messaging apps they use every day, such as SMS, Apple Messages and WhatsApp.
“In 2023, the commerce experience within messaging apps will evolve to be more functional, with experiences that rival that of other mobile apps,” said Pieter de Villiers, CEO and Co-Founder at Clickatell.
Convenience adds a critical layer of satisfaction for consumers
“Brands add a layer of convenience by offering a real-time mobile option for consumers to receive order updates, new offers, and the ability to simply shop and transact through the messaging channels they already use daily, rather than shopping at a separate digital destination such as a website or mobile app.
According to Clickatell’s Chat Commerce Trends Report: Retail Edition, 51% of consumers want access to special offers via mobile messaging and 46% of consumers want to receive personalized promotions for things like last-minute deals. Retailers need to be meeting consumer expectations and that points to messaging commerce,” said Jennifer Shambroom, CMO at Clickatell.
Providing customer service exclusively online is a smart move
“With increasing costs and labor shortages, brands are looking for ways to simplify and consolidate, and leveraging mobile messaging with chatbots and the convenience of asynchronous communication with customers is a good decision.
Millennials and Gen Z are more likely to view messaging as a preferred communication channel. Our Chat Commerce Trends Report: CX Edition revealed 99% of customer service executives recognize the benefits of using chat with customers to bolster customer experience and drive revenue and growth for their businesses.
Further, with rising expectations of customer service departments to generate sales revenue, mobile messaging provides a seamless and secure venue for transactions that allows representatives to support customers along their entire path to purchase, while also encouraging the opportunity for increased sales,” said De Villiers.
Consumers want to use mobile messaging to make payments
“Commerce within mobile messaging is becoming the preferred way for consumers to shop, accounting for 71% of retail traffic and generating 61% of online shopping orders. In 2023, brands will need to double down on mobile, and mobile messaging channels are the place to focus. Consumers want to use mobile messaging with a retail company if it is as convenient as chatting with a friend,” said De Villiers.
Mobile messaging apps are the new super app
“Consumers live on their mobile phones, especially in mobile messaging apps. As consumer behavior continues to trend toward engaging with brands within messaging apps, the need for a business to invest in a custom mobile app will become less viable.
“Mobile messaging apps will become the Super App in 2023 and beyond, going beyond linear message threads to deliver the full range of commerce experiences, allowing consumers to receive special offers, make immediate purchases, coordinate item drop-off and pick-up, and contact customer service, delivering satisfying, personalized experiences across the entire customer lifecycle,” said Shambroom.
E-Business
How to Choose the Best Site to Convert BTC to Naira: The Key Features to Consider
Converting Bitcoin (BTC) to Naira has become increasingly popular in Nigeria, and choosing the right platform for this task can make a big difference in maximising your returns while keeping your funds secure.
With numerous options available, it’s essential to know which features set a great BTC-to-Naira conversion site apart from the rest. This guide breaks down the key features you should look for and includes a trusted recommendation: Breet.
Key Features to Consider When Choosing a Site to Convert BTC to Naira
1. Security and Trustworthiness
Security should be the top priority when choosing a BTC-to-Naira conversion platform. A reputable site should have strict security measures, such as SSL encryption, two-factor authentication (2FA), and continuous monitoring for suspicious activity. To ensure the platform’s legitimacy, verify that it’s licensed or regulated.
2. Conversion Rates
Getting the best possible conversion rate means more Naira in your pocket. Rates can vary across platforms, so it’s worth comparing them to get the most value for your BTC. However, be mindful of platforms that advertise unusually high rates, as they may come with hidden fees or tricky terms.
Quick Tip: Pay attention to the platform’s fee structure. Some may charge a flat fee, while others take a percentage, which can significantly impact your earnings.
3. Transaction Speed
In the fast-paced world of cryptocurrency, timing is crucial. A platform that offers quick processing times can help you secure the rate you want and avoid delays due to market fluctuations. Some platforms offer instant transactions, which is ideal if you need immediate access to your funds.
Pro Tip: If speed is a priority, look for platforms with a reputation for quick confirmation times and real-time processing.
4. Ease of Use
Not everyone using a BTC-to-Naira service is a crypto expert, so an intuitive interface can make the process stress-free. A clean, user-friendly layout ensures you can navigate the site or app with ease, regardless of your crypto experience.
Bonus Tip: A mobile app can be a game-changer, allowing you to convert BTC to Naira from anywhere, anytime. Don’t forget to check for accessible and responsive customer support, as they’ll be crucial if you have questions or run into issues.
5. Payment Methods Available
The best BTC-to-Naira platforms offer direct Naira bank transfers, which allow you to receive your funds without hassle. Verify if the platform has daily or weekly withdrawal limits that fit your intended transaction size. This ensures you won’t run into unwanted restrictions when it’s time to withdraw your funds.
6. Transaction Fees and Limits
Be sure to check each platform’s transaction fees. A flat fee might be more beneficial for smaller transactions, while a percentage-based fee might be better for larger transfers. Additionally, make sure the withdrawal and daily limits meet your needs.
7. Reputation and Community Trust
Word of mouth and community endorsement go a long way in the crypto world. Platforms with high ratings from seasoned users in forums or social media groups are often reliable. Look for transparency in their terms and policies, and be cautious of any red flags, such as rates that seem too good to be true or a lack of user reviews.
Recommended Site to Convert BTC to Naira: The Breet App
After reviewing several options, Breet stands out as a highly recommended site to convert 1btc to naira today. Here’s why:
- Competitive Rates: Breet offers competitive conversion rates with no hidden fees, so you know exactly what you’re getting.
- Zero Trading Fees: Breet doesn’t charge a transaction fee, so you can perform as many transactions as you want, all at no cost to you.
- Instant Naira Payouts: The platform ensures fast, direct payouts to your Nigerian bank account, making it ideal for those who need immediate access to their funds.
- User-Friendly Experience: Breet’s interface is intuitive and designed with all users in mind. It’s simple enough for beginners and robust enough for advanced users.
- Community Trust: Known for transparency and reliability, Breet is well-regarded in the Nigerian crypto community and is backed by excellent customer support.
How to Convert BTC to Naira on the Breet App
Ready to convert your BTC to Naira on Breet? Here’s a simple step-by-step guide to get you started:
- Register & Verify: Download the Breet app, sign up, and complete verification for secure access.
- Check Rate & Confirm: View the btc to naira rate. If satisfied, proceed with your sale.
- Deposit Bitcoin: Transfer your Bitcoin to your unique Breet wallet address by copying it or scanning the QR code.
- Transaction Processing: Breet will detect and automatically process your transaction once it’s confirmed on the blockchain.
- Receive Naira: Your Naira balance updates instantly, ready for quick withdrawal—no delays or extra steps.
Conclusion
Selecting the best platform for converting BTC to Naira requires careful consideration of essential features, such as security, conversion rates, transaction speed, ease of use, and payment options. Breet is a trusted option for those who value simplicity, speed, and competitive rates.
For those new to converting BTC or seasoned traders looking for reliability, Breet offers a comprehensive solution that’s secure, convenient, and transparent. Try Breet today, or use our checklist above to find the platform that best suits your needs.
E-Business
Firm Identifies Key Signs of AI Usage in Phishing Attacks
Cybercriminals are increasingly using Large Language Models (LLMs) to generate content for large-scale phishing and scam attacks, Kaspersky’s AI Research Center experts have discovered.
As threat actors attempt to generate fraudulent websites in high volumes, they often leave behind distinctive artifacts – such as AI-specific phrases – that set these sites apart from those created manually. So far, most phishing examples observed by Kaspersky target users of cryptocurrency exchanges and wallets.
Kaspersky experts analysed a sample of resources, identifying key characteristics that help distinguish and detect cases where AI was used to generate content or even entire phishing and scam websites.
One of the prominent signs of LLM-generated text is the presence of disclaimers and refusals to execute commands, including phrases such as “As an AI language model…”. For instance, two phishing pages targeting KuCoin users contain this type of wording.
Another distinctive indicator of language model usage is the presence of concessive clauses, such as: ‘While I can’t do exactly what you want, I can try something similar.” In other examples targeting Gemini and Exodus users, the LLM declines to provide detailed login instructions.
“With LLMs, attackers can automate the creation of dozens or even hundreds of phishing and scam web pages with unique, high-quality content,” explains Vladislav Tushkanov, Research Development Group Manager at Kaspersky. “Previously, this required manual effort, but now AI can help threat actors generate such content automatically.”
LLMs can be used to create not just text blocks but entire web pages, with artifacts appearing both in the text itself and in areas like meta tags: snippets of text that describe a web page’s content and appear in its HTML code.
There are other indicators of AI usage in creating fraudulent sites. Some models, for instance, tend to use specific phrases like “delve”, “in the ever-evolving landscape”, and “in the ever-changing world”. While these terms are not considered strong indicators of AI-generated content, they may still be viewed as signs.
Another feature of text generated by a language model is the indication up to which the model’s knowledge of the world extends. The model typically articulates this limitation using phrases such as “according to my last update in January 2023”.
LLM-generated text is often combined with tactics that make phishing page detection more complicated for cybersecurity tools. For instance, attackers may use non-standard Unicode symbols, such as those with diacritics or from mathematical notation, to obfuscate text and prevent matching by rule-based detection systems.
“Large language models are improving, and cybercriminals are exploring ways to apply this technology for nefarious purposes. However, occasional errors provide insights into their use of such tools, particularly into the growing extent of automation. With future advancements, distinguishing AI-generated content from human-written text may become more challenging, making it crucial to use advanced security solutions that analyse textual information along with metadata, and other fraud indicators,” said Vladislav Tushkanov.
E-Business
Jumia Nigeria Expands E-commerce Access Nationwide as it Kicks Off 2024 Black Friday Campaign
Jumia, Nigeria’s leading e-commerce platform, has launched its highly anticipated Black Friday campaign, running from November 1st to November 30th.
This year’s theme, “No Too Calculate,” highlights Jumia’s commitment to creating a simpler, stress-free shopping experience for Nigerians amid economic challenges, allowing consumers to enjoy great savings without budgetary worries.
This year’s Black Friday campaign is supported by Xiaomi as the platinum partner, alongside renowned brands such as Oraimo, Nivea, Infinix, Tecno, Itel, Haier Thermocool, Binatone, Pernod Ricard, Diageo, Bacardi, Hikers, Ecoflow, Skyrun, Glamstar, Ledrop, Unilever, Macallan, LG, and others.
“We are excited to launch another Jumia Black Friday. For us, this campaign is about making e-commerce more accessible to consumers in Nigeria.
“We recognize the current economic situation and have worked closely with our brand partners to offer the best possible deals to consumers during this period.
“Additionally, our expanding network of Pickup Stations ensures that even more consumers, regardless of their location, can benefit from the convenience of online shopping.
“As we grow, our focus remains on creating real value for both our consumers and sellers through our extensive ecosystem,” said Sunil Natraj, CEO, Jumia Nigeria.
The Black Friday campaign serves as a powerful platform for international and local brands as well as SMEs to expand their reach and boost sales.
Furthermore, with Jumia’s extensive logistics network, which partners with hundreds of local logistics service providers, delivery to all corners of Nigeria, including smaller towns and rural areas is guaranteed.
“At Xiaomi, we believe that everyone deserves access to the latest cutting-edge technology. Jumia Black Friday is the perfect opportunity for consumers to experience our innovative products at unbeatable prices.
“Our Black Friday deals reflect our commitment to making advanced, high-quality technology accessible to all.
“Whether you’re upgrading your smartphone or enhancing your smart home, Xiaomi offers products that are not only powerful but also beautifully designed, helping you stay connected in smarter, more efficient ways,” said Xingyu Yang, Country Manager, Xiaomi Nigeria.
Since Jumia introduced Black Friday to Nigeria in 2014, the company has continued to unlock new opportunities for both consumers and businesses. With online shopping in Africa projected to reach $75 billion by 2025, Nigeria will play a pivotal role in this e-commerce growth.
Shoppers can visit Jumia’s website or app starting November 1st to take advantage of these exclusive Black Friday deals.
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