Broadcasting
Coca-Cola Nigeria Receives ‘Top Brand’ and ‘Most Valuable’ Honours in the Top 50 Brands in Nigeria Report

Leading beverage company, Coca-Cola Nigeria, has received two honours in the 2021 annual top corporate brand evaluation report, TOP 50 BRANDS NIGERIA.

L-R: Nwamaka Onyemelukwe, Director, Public Affairs, Communications & Sustainability, Coca-Cola Nigeria Limited; Taiwo Oluboyede, CEO, TOP 50 BRANDS NIGERIA; Ifeyinwa Ejindu, Communications Manager, Coca-Cola Nigeria Limited, and Victor Oluwadare, Advisory Board Member, TOP 50 BRANDS NIGERIA, during the TOP 50 BRANDS NIGERIA awards presentation in Lagos, recently.
The company received the honours at an official presentation at the Coca-Cola Head Office in Lagos, on November 29, 2021.
According to the representatives, this year’s edition of the report highlighted brands that have demonstrated strong resilience and an adaptive capacity to the new normal while growing or maintaining their respective brands. These brands have maintained consumers’ confidence and market shares, as observed by professionals and analysts.
With two recognitions, Coca-Cola emerged in two Beverages Categories, namely the ‘Top Brand that Powers Nigeria’ and the ‘Most Valuable’ in the country. The company emerged fourth in the former category, effectively topping the Beverages category.
Speaking at the presentation, Nwamaka Onyemelukwe, director, Public Affairs, Communications & Sustainability, Coca-Cola Nigeria commended the report’s meticulousness, heralding it as a thought-leading endeavour.
“We appreciate this honour presented to us,” she said. “At Coca-Cola, we constantly strive to craft the brands and choice of drinks that people love, and we do this in ways that create a more sustainable business and better-shared future for our immediate environment and communities.
“This award signals and validates the effectiveness of our vision for the present and the future, and we remain committed to driving initiatives that will no doubt make a difference in the lives of our communities and the planet.” she continued
The annual Top Brands table is determined with a special-purpose model called the Brand Strength Measurement (BSM Index). The BMI Index is a model that tests a brand’s ability to deliver on its promise to its consumers from the consumers’ point of view.
It is a qualitative, non-financial evaluation of top corporate brands in the country, and it is determined annually. Using the BMI Index, Coca-Cola emerged with a total of 78.3 points in recognition of the company’s constant portfolio transformation, contributions to the economy, and its sustainability footprint in Nigeria.
Celebrating its 70th anniversary this year, Coca-Cola has reiterated its commitment to ‘refreshing the world’ and ‘making a difference.’ This vision has been distilled, especially, into its sustainability initiatives in Nigeria, with investments running into millions of dollars.
Along with its bottling partner, the Nigerian Bottling Company, the Coca-Cola System provides livelihoods to over Fifteen million Nigerians across its value chain, contributing significantly to sustained economic growth.
Broadcasting
MultiChoice Reportedly Testing Weekly Subscriptions amid Use Decline

MultiChoice is reportedly testing weekly subscription plans in Uganda, aiming to ease financial pressure on customers struggling with monthly payments.
If successful, the pay-TV giant may expand the model to other African markets as it fights to retain subscribers amid economic challenges, according to the Sunday Times.
The company, which operates in 16 African countries, has seen its subscriber base shrink by 1.2 million in the past year, dropping to 14.5 million.
Half of those losses came from South Africa, where high unemployment and rising living costs have forced households to cut discretionary spending, including DStv subscriptions.
Calvo Mawela, group CEO, MultiChoice, confirmed the weekly subscription trial has been running for seven weeks.
“Within three to six months, we’ll have a good idea if it’s working,” he told the Sunday Times.
“If successful, we’ll expand it to other markets. We believe this approach can help customers in the same way prepaid mobile services revolutionized telecoms.”
MultiChoice faces financial strain from currency depreciation in key markets like Nigeria, Angola, and Ghana, alongside rising inflation.
In South Africa, economic stagnation has further squeezed consumer budgets.
Despite a recent 31% price hike in Nigeria, Mawela remains optimistic, noting that the naira has stabilized and subscriber recovery may follow.
While the new payment option could improve affordability, Mawela dismissed the idea of letting users customize channel bundles, stating, “We still don’t think it works.”
However, MultiChoice is researching tiered packages, including separate sports and entertainment offerings, to boost revenue.
The company is also streamlining costs, targeting R2 billion in savings by 2026 through reduced satellite expenses, better content deals, and fewer decoder subsidies.
As broadband penetration grows, MultiChoice reports a 38% surge in DStv Stream users.
However, its standalone streaming platform, Showmax, has underperformed initial expectations despite a 44% increase in paying subscribers. Mawela admitted the venture’s high costs are unsustainable, prompting talks with partner Comcast NBCUniversal to adjust funding.
“Streaming is the future, but data prices must improve for it to thrive in Africa,” MultiChoice stated.
For now, the company hopes flexible subscriptions and cost controls will stabilize its business as it navigates a tough economic climate.
Broadcasting
Multichoice Nigeria Faces Revenue Decline Amid Economic Challenges

MultiChoice Nigeria’s subscription revenue declined by 44 per cent to $197.74m in the financial year ended March 2025, down from $355.93m recorded in the same period a year earlier, as rising inflation and a worsening economic climate triggered a mass exit of subscribers.
The sharp revenue drop was driven by “sizeable customer losses in Nigeria as high inflation adds more pressure on consumers,” the company said in its latest financial report. Inflation stood at 23.71 per cent in April 2025, according to the National Bureau of Statistics.
The pay-TV provider has lost 1.4 million subscribers in Nigeria since its financial year ended in March 2023.
Nigeria alone accounted for 77 per cent of the 1.8 million subscribers lost across MultiChoice’s Rest of Africa segment, which includes markets such as Kenya, Zambia, and Angola.
Between April and September 2024, the company lost 243,000 subscribers in Nigeria, as macroeconomic and consumer conditions deteriorated further.
At the close of its 2025 fiscal year, MultiChoice reported 14.5 million total subscribers, with 7.5 million of them in RoA. The group attributed part of the overall decline in performance to foreign exchange losses resulting from a 44 per cent depreciation of the naira against the US dollar.
MultiChoice said it incurred foreign exchange losses of $158.19m and managed to remit only $133m from Nigeria at an average exchange rate of N1,589 per dollar, compared to $184m at N1,044 per dollar in the previous year.
“Nigeria’s economic challenges had a significant impact on our Rest of Africa operations, contributing to a 23 per cent drop in RoA subscription revenue to $779.66m,” said Chief Executive Officer, MultiChoice Group, Calvo Mawela.
Total subscription revenue, including South Africa, declined by 11 per cent year-on-year to $2.27bn. Overall group revenue fell nine per cent to $2.87bn, while operating profit declined by 34 per cent to $263.50m. Trading profit dropped by nearly half to $228.14m.
“Our performance reflects both the challenges we’ve faced and the resilience of our teams,” said Mawela. “While macroeconomic pressures and currency volatility have weighed on our results, our disciplined execution, cost management, and investment in new long-term growth opportunities position us well for the future.”
In spite of its declining linear subscriber base, down 2.8 million across two financial years, MultiChoice reported notable growth in its digital and streaming businesses.
DStv Internet revenue rose 85 per cent, KingMakers grew by 76 per cent in constant currency, DStv Stream increased 48 per cent, and Showmax saw a 44 per cent year-on-year rise in active paying customers.
“Our strategy is shaped by developments in our industry, such as changes in technology which are driving shifts in consumer behaviour, as well as the impact of a rise in piracy, streaming services, and social media,” Mawela said.
Broadcasting
LASERC Takes Full Control of Electricity Regulation in Lagos

Lagos State Electricity Regulatory Commission (LASERC) has issued a new directive establishing a formal regulatory framework for electricity market operations within Lagos.
With the release of Order No. LASERC ORDER/001/2025, the commission finalizes the shift of oversight from the Nigerian Electricity Regulatory Commission (NERC) to LASERC, aligning with the Electricity Act 2023 and Lagos State Electricity Law 2024.
Under the new regulations, individuals or entities involved in electricity-related activities in Lagos must obtain a license or permit from LASERC. Licenses issued by other regulatory bodies will no longer be recognized. Unlicensed operators must immediately halt operations and apply for proper authorization to avoid penalties, which include a fine of ₦20 million and additional daily fines of ₦20,000 for continued violations.
LASERC has encouraged entities unsure of their regulatory status to seek clarification to prevent sanctions. Despite the transition, existing national guidelines, including tariff structures, grid codes, and safety regulations, will remain in effect unless amended.
Dr. Fouad Animashaun, CEO and Executive Commissioner of LASERC, emphasized that the order is designed to ensure a secure, efficient, and reliable electricity market in Lagos.
He reiterated the commission’s commitment to global standards and safeguarding the interests of electricity consumers and investors.
This policy marks a significant shift in the state’s power sector and aims to enhance regulatory compliance while ensuring a more structured and effective electricity market.
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