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ComfortRide Launches Platform to Help Luxury Cars Owners Earn Money

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As part of an effort to help redefine vehicle leasing in Nigeria, Comfort Ride, has debuted to help luxury car owners earn money when they lease their cars on its platform.

The company stated that it is set to disrupt the car leasing market in a bid to turn luxury cars into assets that will regularly serve as revenue streams for its owners when they are not in use of them.

Comfort Ride, comfortride.com.ng, is venturing into the global car leasing market projected to grow from $73.30 billion in 2021 to $123.87 billion in 2028 at a CAGR of 7.8% in the forecast period, 2021-2028 according to a report by Fortune Business Insights.

ComfortRide is simply a go-to platform with the sole aim of aggregating executive vehicles from people and organisations to ensure asset maximisation through leasing and rent. It is also instilling business architecture in the world of vehicle leasing, to birth cost management and asset productivity.

Commenting on the innovative service offered by the company and how its platform will help cars owners earn money, Azizat Atanda, brand and customer relationship manager, Comfort Ride said “Work or no work you are guaranteed a stable income that can help you meet your financial needs. List your executive vehicles with us to earn even while you are sleeping.

“No matter the worth of your luxury vehicles, if it can’t generate income and still serve your luxury lifestyle at the same time, then it may not be an asset well maximised.

“You can’t afford to have invested hugely in executive vehicles while you still have to source funds from other ventures for maintenance, fueling, and others. Your vehicles are also your asset, and they are to contribute to your income and not taken from you. Register with us today and lease your vehicles to embark on a profitable ride with us,” he stated.

Atanda added that the company ensures timely payment, offers a good rate to car owners, regular usage, and vehicle safety. “Our rates to our partners are very flexible, negotiable and stimulating and yet competitive. Different rates are applicable depending on the types of vehicles.

“Also, we understand the time value for money; hence, it is our top priority to treat our partners’ payments as very fast as possible,” she stated.

Also, she explained that multiple-vehicle registration can be done on its platform, adding that car owners can register as a company or individual.

Similarly, Atanda disclosed further that partners who have registered and listed their vehicles on the platform can still and always use their vehicles for their usual personal engagement. “ComfortRide only requests for the vehicle when we need such for our clients. And if you are not registered on the platform you won’t be able to see request update for your vehicle.”

Speaking on how the platform works, “The site is being designed with such simplicity to aid registration. You sign up, then to registration where you register your personal and vehicle information. Having saved your registration details, you can check your profile to see if your information is successfully registered. People can see request updates; access orders and remittance advice from the platform.”

Agbolade Adebowale Adeolu, ceo, Amandal Global Links, one of the car owners currently using the platform said, “We at Amandal Global Links really appreciate our partnership with ComfortRide. Their prompt response to payment and their request for the usage of our vehicles is indeed a commendable one, ”

In the same vein, another car owner, Gboyega Adebayo, ceo, Handy Basket Superstore revealed, “Indeed, I can’t but always want to be part of this great platform. Listing my vehicles here has availed me the privilege to use them for my regular outing at my wish, while I can still let them out for usage through this platform to generate income when I am not using them, instead of parking them at my garage. This is a gap close to asset utilisation. Kudos!”.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Big Brother Naija Season 10 to Premiere July 26 with Record ₦150m Grand Prize

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Big Brother Naija Season 10
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MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.

Big Brother Naija Season 10

The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.

Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”

While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.

Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.

“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.

With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”

This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.

Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.

DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.


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GEFAS to Launch Innovation Hub in Anambra, Backs Soludo’s Digital Vision

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Geeks and Founders Alliance for Soludo (GEFAS), a tech-driven network of young professionals, is set to unveil its operational hub in Anambra State as part of efforts to deepen digital engagement and community outreach.

The launch, scheduled for July 17, 2025, will take place at 10 Uche Ekwunife Crescent, Iyiagu Estate, Awka, and is expected to serve as a nerve centre for collaboration, innovation and support for Governor Chukwuma Soludo’s smart city agenda.

Convener of GEFAS, Mr Fred Agbata, said the initiative reflects the group’s commitment to digital progress and grassroots mobilisation.

“This space reinforces our support for Governor Soludo’s vision of a smart, prosperous Anambra. It’s also a demonstration of what young innovators can achieve when united behind a bigger goal—the re-election of Governor Soludo,” he said.

Agbata added that the hub would provide a platform for tech enthusiasts, entrepreneurs and creatives to co-create solutions that address local challenges and promote inclusive development.

GEFAS has called on stakeholders, youth groups and members of the public to attend the launch and engage with the opportunities the space will offer.


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Over 5,600 Pupils to Benefit as ATC, ProFuturo Partner on Tech-Driven Learning

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American Tower Corporation (ATC) Nigeria and the ProFuturo Foundation have announced a strategic partnership aimed at transforming the educational sector through digital innovation and technology.

ATC

The programme, which is being implemented in conjunction with the Kukah Centre, is expected to benefit over 5,600 school children and 34 teachers across 11 schools in Kano, Kebbi and Taraba states.

The initiative is part of a broader global collaboration between American Tower and ProFuturo Foundation, targeting education gaps in seven African and Latin American countries.

Speaking at the signing ceremony, ATC Nigeria Chief Executive Officer, Mr Pieter Van Der Westhuizen, said the partnership was aligned with the company’s Digital Communities programme, which facilitates technology-driven learning, financial literacy for adults and access to healthcare services in underserved areas.

“At ATC Nigeria, we are proud to support this impactful collaboration, which brings digital tools directly into classrooms. This partnership is not just about equipment—it’s about giving children the future they deserve,” he said.

General Manager of ProFuturo Foundation, Ms Magdalena Brier, described the partnership as a crucial step towards bridging the digital divide and empowering vulnerable communities.

“This alliance reinforces our mission to transform lives by improving access to education and digital tools. Every child and teacher reached through this programme is a testament to what we can achieve together,” she said.

Each school will be equipped with a digital learning kit, which includes computers, tablets, routers, projectors and other essential components tailored to foster interactive learning—even in areas with limited connectivity.

The initiative seeks to strengthen innovative teaching practices and promote inclusive education through digital transformation, with active support from local authorities who were present at the official launch.


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