E-Business
ComTech Minister Extols Jumia’s e-Commerce Strives
Mrs. Omobola Johnson, minister of Communication Technology has applauded the e-commerce drives made by Jumia.com in her first year in Nigeria, stressing that the Company has registered the country’s presence in the comity of e-commerce nations.
Founded in June 2012 by two Harvard Business School Alumni, Jumia launched with a vision of being the largest retailer in Africa with a shopping experience that is convenient, safe and second to none. Alexa.com, a globally renowned web information service, had recently rated Jumia.com.ng as the leading and most traffic e-commerce company in Nigeria.
Delivering a keynote address at Jumia’s one year anniversary in Lagos on Friday, Johnson identified that Jumia.com is playing key role in finding lasting solution to fears among Nigeria to embrace digital marketing.
According to her, although Nigeria’s local information communication technology industry has received tremendous boost in the recent past; unfortunately, it is still dominated by foreign skills and brands, noting that Jumia with various initiatives has shown that potentials inherent in e-commerce can deepen job creation, e-payment and digitization.
“Jumia has done prettily well in the past one year, growing from nothing to something amazing. The industry, we know now can generate millions of jobs. And as a government it is our hope that the multi-million naira potentials of this industry will be tapped into in no distant time,” she said.
He however noted that e-commerce requires that issue of cyber security should be taken serious, adding that the Ministry is determined to innovate and requires handshake of diverse internet security and forensic intelligence to contain cyber traitors.
Earlier in a welcome address Tunde Kehinde and Raphael Afaedor, co-founders and managing directors, Jumia Nigeria, said the company welcomes 100,000 unique visitors daily, making it the fourth (4th) most viewed local content site in the country, with a daily subscriber base of over 250,000 people, served over 500,000 customers. Also, Jumia’s social media community fans have hit 500,000.
Jumia is currently headquartered in its brand new state of the art 90,000 square feet e-commerce campus located in Lagos. With rapid growth in delivered across Nigeria, the Company further introduced pick-up stations across six (6) locations in the country with many more in the offing.
The co-founder also pointed that Jumia.com, “is Nigeria’s number one shopping destination offering customers everything from fashion, consumer electronics and home appliances, phones and mobile devices, books, baby’s toys and gifts, fragrances, beauty products, games, event tickets and a broader range of products”.
They added that Jumia starting with three staff and today powered by 500 staff across Nigeria it is revolutionizing Nigeria retail landscape by offering a platform where customers across the Continent can shop the widest assortment of quality merchandize at affordable prices.
“Of course, we have become renowned as a job creation engine and place for building the nation’s next set of entrepreneurs,” the co-managing directors said.
Kehinde and Afaedor added that Jumia’s fast and convenient delivery, best in class customer service team of talented employees’ position is to become the best retailers on the Africa continent.
The anniversary attended by crème de crème in the e-commerce, e-payment, IT security and government officials also witnessed Jumia’s fashion cocktail.
E-Business
Google Increases Price of Google One Subscription in Nigeria
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Google has increased the price of its Google One subscription in Nigeria.
The tech giant, in a note to its customers, said, “Price will automatically increase to N1,900/month on 28 Mar 2025 for your Google One subscription. Cancel at any time in Google Play.”
The old price was N1,200. Google One, a cloud storage service offered by Google LLC, provides users with a centralised platform to manage their storage across Google Drive, Gmail, and Google Photos.
It added that subscribers who do not cancel their subscription will be charged automatically on the payment method they provided.
E-Business
We Are Bringing the Change in Technology Distribution – Chioma Ekeh, TD Africa MD
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In the world of technology and entrepreneurship, few names resonate as powerfully as Mrs. Chioma Ekeh, CEO of TD Africa, Africa’s leading technology distribution powerhouse.
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Mrs. Chioma Ekeh, CEO of TD Africa
A media-reclusive entrepreneur and quiet achiever, she has made a name for herself not with loud proclamations but through consistent actions that have shaped the trajectory of the continent’s digital economy.
She has steered the company to unprecedented heights, forging strategic partnerships with global giants such as HP, Microsoft, Apple, Starlink, IBM, Dell Technologies, Ring (by Amazon), Cisco, Lenovo, APC by Schneider Electric, Samsung, Bosch, Philips, Logitech, and Vivo.
These collaborations have not only strengthened TD Africa’s position as a market leader but have also contributed to the growth of Africa’s tech ecosystem.
At the recently held Accra Synergy Summit, a high-profile event held in Ghana that brought together top strategic partners and Original Equipment Manufacturers (OEMs), Mrs Ekeh made a bold declaration: “We are no longer waiting for change — we are driving it. We are no longer spectators in the digital revolution — we are architects, engineers, and visionaries shaping the future.” This statement, emblematic of her visionary leadership, underscores her commitment to driving Africa’s tech renaissance.
Ekeh’s words are not mere rhetoric; they are backed by tangible achievements and a deep understanding of Africa’s digital potential. The data speaks for itself.
According to the International Finance Corporation (IFC), Africa’s digital economy is on track to reach $180 billion this year, with projections indicating it will soar to an astonishing $712 billion by 2050.
This growth is not just an increase in numbers — it signifies a paradigm shift in how Africa engages with technology and innovation.
With over 570 million internet users today, Africa is undergoing an unprecedented digital awakening, a number expected to double by 2030 according to the World Bank.
From financial inclusion to business automation, Africa is embracing the digital age at an accelerated pace, with 70% of global mobile money transactions already occurring in sub-Saharan Africa.
This widespread adoption is a testament to the ingenuity and resilience of African entrepreneurs and businesses.
The continent’s tech ecosystem is also attracting significant global attention. In 2022 alone, African tech startups secured over $6.5 billion in investments, a clear testament to the world’s belief in Africa’s digital future.
Ekeh’s message is clear: Africa’s future is bright but requires collective effort.
Rapid transformation does not happen in a vacuum. It is built on strategic collaborations and forward-thinking leadership.
According to Ekeh, “This renaissance is not happening in isolation. It is built on the foundation of strong partnerships. It is fuelled by collaboration — between businesses, governments, and technology enablers like TD Africa. Each of us has a role to play in ensuring that Africa doesn’t just adopt technology but creates, innovates, and leads.”
Her words serve as a rallying cry for businesses, governments, and individuals to strengthen partnerships, increase investments, and take bold steps toward excellence. “Africa is no longer just a consumer of technology. Africa is a builder. Africa is no longer following global trends. Africa is setting them. Africa is no longer waiting for the future. Africa is the future,” she concluded.
Chioma Ekeh’s leadership and vision are a testament to what can be achieved when passion, innovation, and collaboration come together.
As Africa continues its journey toward a tech-driven future, her words and actions remind us that the power to shape tomorrow lies in our hands today.
TD Africa has remained at the forefront of Africa’s tech revolution as the market leader in technology distribution.
Under Ekeh’s leadership, the company has not only expanded its portfolio of global partners but has also facilitated the seamless deployment of innovative tech solutions across various sectors.
By empowering businesses with cutting-edge technology, TD Africa is laying the groundwork for an Africa that does not just consume technology but pioneers it.
E-Business
Visa Eyes $1.3 Trillion Digital Opportunity in Africa
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Africa’s digital payments landscape holds immense potential, with $1.3 trillion in cash transactions across the continent yet to be digitized.
This is according to Visa, which provided insights on the digital payments landscape in Sub-Saharan Africa during the Visa Security CEMEA Summit, held in Cape Town on Tuesday.
Aida Diarra, senior vice president and head of Sub-Saharan Africa at Visa, said that cash-based economic activities present a significant opportunity for merchants and consumers to digitise their operations, creating a multiplier effect to drive financial inclusion and economic development.
Diarra attributes Africa’s continued use of cash to various factors, primarily the restricted availability of digital payments, which impacts over 200 million people across the continent.
The primary factor holding back adoption is access, she said. “Technology is now offering us the possibility to better drive the access. We can now embed a card credential into a wallet to make a payment from your phone.”
She added that the recent increase in reach of such solutions has led to an acceleration of digitised payments. “There is a 20% growth, year-on-year, of digital payments and it’s driven by that (improved reach).
In addition to improving access, there’s a need to improve acceptance of digital payments too.
“In order to pay, you need to have merchants that accept payments, and here again, technology is a phenomenal driver; look at the merchant’s ability to use their phone as an acceptance device.”
According to Visa, only eight million merchants on the continent accept digital payments, with 44 million still not heeding the call to transition to digital payments.
Diarra said Africa accounts for 70% of mobile money globally and players such as Fintechs, mobile network operators, micro-lenders, and e-commerce players are pushing the continent’s mobile first agenda.
When it comes to alternative digital payments solutions like cryptocurrency, she says the big African markets will have the first mover advantage because of the landscape they operate on, with markets like South Africa, Kenya, and Nigeria already leading the pack in cryptocurrency usage, not only in Africa, but globally. She optimistically notes that because of the opportunity technology presents, other markets have room to leapfrog.
She explains: “A few years back, looking at landlines and the numbers of households that did not have access, and then with mobile telephony coming, we went past that and created further access.
“The big economies will probably lead the (cryptocurrency) charge. With this, cost comes down, technology becomes nimbler, and adoption would be accelerating in other markets.”
Because of the DNA of the ecosystem in some markets and challenges to access hard currency, crypto is leveraged in these markets to issue and make payments, Diarra said.
“This is something we need to continue to monitor, and that is likely to continue to grow. The good news is that regulators are beginning to appreciate this is a trend that’s here to stay, and that there needs to be proper rules and frameworks to make sure that they fully have visibility and continue to enable the use of such capabilities,” she concludes.
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