CPC Seeks Clarifications on MTN “Ultimate Wonder” Promo

Consumer Protection Council (CPC) has directed MTN Nigeria to make further information available to its subscribers on its ambitious recharge and win aircraft promotion otherwise “MTN-Ultimate Wonder Campaign”

A statement signed by Abiodun Obimuyiwa, deputy director, Public Relations, said the directive was handed to MTN at a meeting convened by the agency to address the apprehension and concerns of consumers on the promotion.

According to the statement, CPC said that MTN has left out some information needed to adequately guide consumers on the promotion.

It quoted Ms. Oyeronke Oyetunde, general manager, Regulatory Affairs of CPC as saying that MTN left out the market value of the aircraft to be won, the size, the delivery period to an eventual winner or cash equivalence in local currency for a winner, who may prefer a cash reward for the grand prize.

CPC  frowned at the fact that consumers, in all the existing communications on the promotion, are not properly directed to the site where the terms and conditions applicable to the promotion are published and the fact that the reference to those terms was in small print.

It directed the communication outfit to reflect and correct all the lapses in its subsequent media interactions and communication, which MTN assured would be done within the next two or three weeks because of the intricacies involved, particularly in the change of its advertisement.

According to the statement, the  MTN team at the meeting had explained that the promotion was introduced because “we wanted to do something different and to start something that would excite our consumers.”

The team pointed out that the grand prize is a four-seater aircraft, worth $400,000 which is equivalent to N72 million, though it disclosed that an order was yet to be made because of the possibility of its winner preferring a cash award.

When questioned on what will be made available if the possible winner prefers the aircraft, the team disclosed that an order would thereafter be made, delivery of which would take six or eight weeks.

Mrs. Ify Umenyi, director general of CPC, said the lapses discovered in the promotion underlined her Council’s insistence that all sales promotions must be vetted before going public in order to safeguard the interest of consumers