Broadcasting
Cracking the Code – Unravelling the Complexities of Omnichannel Communication Excellence in the Retail Space

By James Gachie, Industry Lead at Infobip
Implementing an effective omnichannel communication strategy can provide retailers with a distinct edge in the competitive market, but the move can also present significant challenges for businesses operating within the ever-changing landscape of modern retail.
To overcome these hurdles and unlock the full potential of their omnichannel strategies, retailers should look to partner with the right communication technology specialist, invest in the appropriate technology and continually adapt to shifting customer expectation.
Omnichannel communication refers to a customer-centric approach that allows enterprises to integrate various channels and touchpoints to provide a seamless and consistent experience across all interactions with the customer.
A successful omnichannel communication strategy starts with integrating channels, meaning that a retailer must ensure that all communication channels are interconnected, working together to provide a synchronised experience for the customers. Secondly, it requires personalisation and contextualisation, which entails leveraging customer insights to deliver tailored recommendations and offers. In addition, customer engagements need to be contextualised, meaningful and targeted.
Lastly, an effective omnichannel approach must include aspects of data integration and analytics to guide decision-making regarding ongoing customer engagements. Data collected from various channels and touchpoints should be integrated into a single platform, enabling the organisation to invest wisely in the channels that exhibit the highest growth and yield the best results.
Difficult to achieve
Attaining a comprehensive omnichannel strategy is often difficult to achieve, due to the high technological complexities involved in its implementation, often becoming a major stumbling block for many businesses. For example, integrating multiple communication channels and touchpoints can be technically complex, especially in environments where multiple vendors offers different channels. However, by partnering with the appropriate communication technology partner, organisations can access a unified platform and comprehensive overview for all customer interactions across various channels, thereby simplifying the process and mitigating complexities.
Another common challenge around omnichannel implementation is that of data management and integration. For an omnichannel communication strategy to work, a company must rely on effective data management across various channels. Unfortunately, this is no easy task when coupled with the need to meet data privacy, accuracy and consistency requirements.
To implement an omnichannel communication strategy, a retailer must assess its current systems and infrastructure to identify the gaps and mutations that may hinder a seamless integration. From there, they should deploy a unified commerce platform that will act as a central hub for managing and integrating various channels and touchpoints and cross channel data synchronisation.
By synchronising customer data, organisations can establish a singular, reliable customer database that relies on first-party data to build detailed customer profiles that enables communication that is personalised and contextualised. Integration of customer data from various touchpoints further enables segmentation and customer profiling based on diverse metrics, including gender, geographical location, and age, for example.
Evolving customer expectations
However, retailers must also ensure that they stay ahead of evolving customer expectations and adapt their strategies to deliver consistent and personalised experiences across different channels in their omnichannel communication strategy. This is where personalisation at scale or hyper personalisation comes into play.
By leveraging customer data for segmentation and customer profiling, retailers can deliver a personalised experience and provide product recommendations, promotions and messaging targeted at either individual customers or segments. To achieve this at scale, companies will need to leverage Artificial Intelligence (AI) and automation, which will not only ensure that the messages reach the right individuals, but also keep profiles updated by constantly tracking customer behaviour.
To successfully implement an omnichannel communication strategy, companies should explore partnerships and collaboration, mainly because building these tools and solutions is not the core business of retailers. At the same time, retailers should also embrace cloud solutions that will allow them to scale, to be flexible and to assimilate integration across their existing solutions.
As the retail landscape moves towards conversational everything – marking, support, experience, and commerce – an experienced partner is key to supporting retailers to deliver personalised customer engagements, implement communication strategies and capitalise on the growth of conversational formats.
Broadcasting
FXTM Academy Hosts Charity Cycling Event, Pedal for Progress

FXTM Academy recently hosted the Pedal for Progress charity cycling event, bringing together 200 participants from cities across Nigeria, including Port Harcourt, Ilorin, Ibadan, Abeokuta, and Lagos.
Held on Saturday, April 19, the competition featured six race categories—Professional Male, Professional Female, Junior Male, Junior Female, Veteran Male, and Veteran Female—allowing cyclists of all skill levels to compete.
The race began at 8:00 a.m., with Juniors completing 10 laps, Veterans tackling 14 laps, and Professionals racing 20 laps, each lap spanning 2.8 kilometers.
Participants competed for significant cash prizes, with winners in the Professional categories receiving ₦800,000, ₦500,000, ₦300,000, and ₦200,000, while those finishing 5th to 15th place earned ₦50,000 each. Junior and Veteran winners also received substantial rewards.
Spectators and participants praised FXTM Academy for fostering unity, sportsmanship, and talent development, with many eagerly anticipating future events.
The academy emphasized its commitment to empowering communities and promoting values such as perseverance, discipline, endurance, and continuous improvement.
FXTM Academy’s Country Representative, Kelechi Ehibudu, highlighted the academy’s dedication to blending sport, charity, and empowerment, setting a new benchmark for community-focused initiatives in Nigeria.
Broadcasting
Davido Unites Superfans in Lagos for Exclusive 5IVE Album Experience, Powered by Spotify

To celebrate the release of his fifth studio album, 5IVE Davido hosted a select group of superfans and media at Ona Restaurant in Lagos for an exclusive meet-and-greet, presented by Spotify.
The event offered a rare, behind-the-scenes look at the Afrobeats superstar, with 50 lucky fans and 5 media partners given the chance to connect with the artist in an intimate setting.
Rather than handing out invitations, Spotify put fans to the test, requiring them to pass a five-question quiz on Davido’s music to earn a spot at the roundtable. Once inside, attendees were treated to an afternoon of music, conversation, and surprises. The event was hosted by Ireculture, who set the tone with her infectious energy, while SmallztheDJ kept the vibe going with smooth, Afrobeats-driven selections.
In true Davido fashion, a playful twist took centre stage: after teasing his absence, the artist made a dramatic, surprise entrance, sending fans into a frenzy. The moment was a perfect reflection of Davido’s personality – engaging, unpredictable, and larger-than-life.
Victor Okapala, Spotify’s Artist and Label Partnerships lead for West Africa, noted, “This event is a testament to the power of music to bring fans and artists closer together. Working with Davido on the release of 5IVE highlights the energy surrounding Afrobeats globally, and the deep connection we see between the artist and his fans.”
The event’s highlight was a close-knit roundtable conversation, where fans shared their love for 5IVE, with “10 Kilo” emerging as an early favourite. Each guest left with a gift box featuring five fashion items from Nigerian streetwear brand Severe Nature, who also designed the official 5IVE merch.
Reflecting on his journey, Davido shared, “When you see artists like Beyoncé, Drake, Kendrick Lamar, and Rihanna, you realise the work it takes to get there. This time, I wanted to go all out, and I’m seeing the results.”
Spotify data underscores Davido’s growing global influence. In the past 12 months, his music has been added to over 12 million playlists worldwide.
The artist’s reach spans key markets including Nigeria, the U.S., U.K., South Africa, and France, with 34% of his listeners aged 18-24 and 41% aged 25-34.
As 5IVE continues to captivate listeners, this intimate event further solidified Davido’s position as one of Afrobeats’ leading voices, fostering a deeper connection between him and his dedicated fanbase.
Broadcasting
How Sen. Hope Uzodinma Is Transforming Imo State Through Digital Innovation

By Chimezie Orisakwe
It is often wise to be sceptical when politicians promise heaven on earth because, more often than not, they have shown Nigerians that their grand declarations frequently lack corresponding action. Like many Nigerians, I have learned to take such a political promise with a grain of salt. But in Imo State, the Eastern Heartland, a remarkable transformation is taking place.
During a recent visit to Owerri for the 4th Artificial Intelligence and Robotics Summit organized by the Nigerian Computer Society (NCS), I had the rare opportunity to witness firsthand the executive governor of Imo State, Senator Hope Uzodinma’s, unwavering commitment to positioning Imo as Nigeria’s premier digital economy. Far from merely paying lip service to innovation, the governor was actively engaging with young innovators, demonstrating his administration’s genuine dedication to digitalizing Imo State.
Governor Uzodinma didn’t just deliver a speech at the NCS event; he laid out a blueprint. His administration’s vision is clear: to make Imo State a global player in AI, robotics, and digital innovation. And he is not waiting.
At the centre of Governor Uzodinma’s digital revolution stands the Imo Digital City — a groundbreaking initiative poised to catapult the state onto the global technology stage. This ambitious project is not just another government white elephant; it’s already taking shape as a comprehensive ecosystem designed to nurture innovation and entrepreneurship.
The Imo Digital City features cutting-edge facilities, including high-tech classrooms, innovation hubs, and co-working spaces equipped with state-of-the-art tech tools. These resources are strategically designed to cultivate the next generation of digital entrepreneurs and position Imo as a formidable player in the global digital economy.
While his administration is doing its part, he understands the importance of partnership with the private sector. In March 2025, the governor signed a landmark agreement with the US Market Access Centre (US-MAC) to fully realize the potential of the Imo Digital City. This collaboration aims to replicate the success of Silicon Valley by fostering local tech talent, accelerating startup growth, and attracting global investment.
Beyond US-Mac, the administration has fostered partnerships with global tech giants including Microsoft, Zinox Technologies, Cisco, Konga Group, and the European Union Digital SME Alliance. These strategic alliances are structured to provide training, infrastructure, and funding that will establish Imo as Nigeria’s premier technology hub.
The governor’s digital initiatives extend beyond infrastructure to human capital development. The Skill-Up Imo Programme has already trained and empowered 40,000 youths, many of whom are now gainfully employed. This initiative forms part of a broader strategy to create over 300,000 jobs through various digital economy programs.
What sets this initiative apart is its focus on entrepreneurship. As Governor Uzodinma stated during his address at the NCS summit, “We don’t just want to create jobs; we want to create those who will create jobs.” This philosophy underscores his administration’s forward-thinking approach to governance and economic development.
He even added that his administration is rolling out fibre optic infrastructure across all 27 Local Government Areas to bridge the digital divide. Additionally, the soon-to-be-launched “My Imo App” will democratize access to government services, while an automated Land Information System will ensure efficiency and transparency in land administration.
Vision without execution is a hallucination. Fortunately, Governor Uzodinma has assembled a dynamic team to ensure these projects do not remain on paper. Leading the charge is Dr. Chimezie Amadi, the Honourable Commissioner for Digital Economy and E-Government, whose expertise and enthusiasm have been instrumental in fast-tracking these initiatives.
While many Nigerian leaders pay lip service to youth empowerment and tech innovation, Governor Uzodinma is putting Imo on the map as a model for digital governance. If he maintains this momentum, Imo won’t just be the pride of the South-East, it will be Nigeria’s business and technology hub.
- News2 days ago
NBC Loses Appeal as Tribunal Upholds ₦190m Fine for Misleading Packaging
- Telecom2 days ago
MTN’s Talent Hunt Returns: A Stage for Nigeria’s Next Creative Stars
- Telecom3 days ago
Meta Challenges Nigerian Tribunal’s $220M Fine over Data Breaches
- Broadcasting3 days ago
AI and Cybersecurity: Balancing Innovation with Caution
- E-Financial3 days ago
Supreme Court Sets Aside N22 Trillion Judgement against Union Bank
- E-Business3 days ago
FG Warns Nigerians Against Growing Threat of Cyber Slavery in West Africa
- News3 days ago
EFCC Bans Cash above $10,000 from Leaving Nigeria without Declaration
- E-Financial2 days ago
CBN Urges Banks to Source FX for PAPSS Settlement Through NFEM