Organizers of the SABRE awards have adjudged 9mobile winner in two distinct categories – The SABRE Award for Superior Achievement in Reputation Management and Special Event/Sponsorship based on the telco’s innovative and transformative campaign titled The Hack, Expand Your Hustle.

The SABRE Awards, organized by PRovoke Media, is the world’s most prestigious Public Relations awards programme dedicated to benchmarking the best PR works across the globe.

It recognizes exceptional campaigns, by brands, and agencies that exhibit the highest levels of strategic planning, creativity, integrity, effectiveness, and business results across Europe, North America, Asia and Africa.

9mobile carted home these awards based on its recognition of the importance of SMEs in driving the economic growth of Nigeria, thus positioning itself as an SME-friendly company to support their development and success to thrive and scale their businesses.

This drive to see SMEs succeed led the telco to launch a novel entrepreneurship programme – The Hack, an Enterprise Business Growth Series designed to empower entrepreneurs by giving them the knowledge, technology, and access to the market required to help them grow, with imprints in various Nigerian cities and university campuses.

With the Hack, 9mobile showed the endless opportunities in the SME sector while addressing challenges that business owners confront, assisting them in expanding their enterprises and overcoming obstacles, taking them through the hacks the SMEs need for business growth.

Expressing her delight at this global recognition, Saidat Lawal Mohammed, Director, Marketing Communications said: “It gives us great joy to see our work recognized by such a prestigious and globally respected organization such as PRovoke Media, organizers of the SABRE Awards.

“We know that this is a highly sought-after award and based on other projects we beat to clinch these awards, we are super delighted to be recognized on a global stage. What is key for us are the results we achieved and the impact we made which has served as an elevation for this recognition”, she said.

She went on to thank the management of 9mobile for their support of the Hack initiative, and the marketing communications team for the synergy in driving the campaign.

Lawal Mohammed affirmed that through this project, 9mobile burnished its reputation as Nigeria’s SME friendly telecommunications company, adding that “in the end we reached over 23.7 million people online, had over 20,000 knowledge participants, 382 entrepreneurs exhibit and over N10 million in Grants to budding entrepreneurs. The journey of the Hack has been fun and equally impactful”.

The SABRE Awards for Superior Achievement in Reputation Management recognizes public relations work that has played a central role in corporate strategy, positioning and messaging.

In its submissions 9mobile demonstrated that its PR professionals took a lead role in creating and developing a corporate reputation platform and explain how that platform shifted perceptions, built stronger stakeholders’ relationships, and ultimately contributed to corporate performance.

The Special Event/Sponsorship category recognizes the creative spark and execution by brands and agencies in how to bring to life their ideas and strategy and   propel their campaigns into the target audience consciousness, raising brand exposure and providing a competitive advantage.

9mobile had previously won Certificates of Excellence under the Corporate Social Responsibility category for its Health Talk Series and Health Workers Appreciation as well as Future CEO Initiative under the Technology category.

The 2024 Awards for Superior Achievement in Branding Reputation and Engagement (SABRE) will be held on May 16 in Abidjan, Cote D’Ivoire, on the sidelines of the annual Conference of the African Public Relations Association (APRA).

Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.

Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.

Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.

“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”

To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.

In today’s digitally connected world, consumers tend to expect every business to be fully searchable for product information, location, operating hours with an easily accessible website online.  According to recent GoDaddy global research, 90% of small businesses surveyed said they felt that digitalization of their business was either very important or quite important to them.

With so much opportunity to share with your business with people in your local area and around the world, it is likely many businesses are considering how to build a stronger online presence this year.

GoDaddy shares six tips to help build a website to help a business be visible online and serve as a professional hub for your digital presence.

1. Consider the purpose of your website. When you know your business so well, it can be easy to get caught up in the design and functionality of what you know instead of what you would like consumers to know about your business. Take time to decide what is the purpose of your website and how do you want viewers to engage with it.  It is a good idea to be very clear on the front page of your website on what your business offers.  For example, a restaurant owner might want to show their location and menu images, while retailers might focus on showcasing their products for sale, and businesses selling experiences might consider videos and content as the best way to generate excitement before prompting a booking or inquiry.
2. Tell your story creatively. As a business owner, consider what might set you apart from everyone else in a similar business. Perhaps, it is the story behind why you do what you do. Videos, images, and blog content could be a great way for prospect customers to get to know your brand personality behind your business, as well as your story behind your business. This can lead to deeper connections with your target audiences which could positively impact the growth of your business and help to set you apart from the competition.
3. Be clear about your call-to-action. One way you could generate leads from a website is by having a clear call-to-action. The type of call-to-action you use could vary depending on the product or service your business offers. What would you like prospective and current customers to do on your website? Buy a product, learn more about your business by reading your blog, know where to find you on a map, see what your business does and how it might help the viewer solve a problem. It is important that your call-to-action be prominent on your website and encourages your customers to take a next step.
4. Start simply with lots of room for growth. It’s easy to get excited thinking about all the different website features and functions you could incorporate, but it’s important to pay close attention to what you really need to get started. A simple website is both easy and cost-effective to build, it can be easier for customers to navigate and come away with the information they were looking for.  Starting simply can also allow you to find time to focus on updating with fresh quality content, fast loading speeds, and mobile optimization.
5. Focus on your target audience. Have a clear idea about who your target audience is and focus on delivering an exceptional online experience for them. There are many things about your target audience that could influence the design, function, and content on your website. Some key questions could include: How old are they? What activities do they like to do? How do they communicate? How do they consume content? The answers to all these questions can help you create a website that resonates with your target audience and can effectively communicate how your products or services solve their problems or fit with their lifestyle.
6. Choose the right website tools and hosting provider: Once you have determined the strategy for your website, the next step is to build it. The good news is that today there are tech tools that help to make it quick and easy to build and maintain a website without having a technical degree. GoDaddy Website Builder for example, offers templates, images, features text and other information to help you easily build a professional website for your business.  You may choose to have your website hosted by the same provider where you have registered your domain, for a more integrated experience.

Creating a home for your business on the internet can be a way to help you grow your business and stay engaged with your customers for many years to come. And now might be the best time to get started.

For more information on how GoDaddy can help your small business get started online: https://www.GoDaddy.com