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Dearth of Digital Skills Among Communication Graduates Worries Experts

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Communication scholars and media industry experts have called for change in the mass communication curriculum to adequately equip communication graduates with knowledge and skills critical for functioning in the contemporary media workspace and for driving national development.

The call was made at the inauguration of executives and lecture of the Association of Communication Scholars and Professionals of Nigeria (ACSPN) Enugu State Chapter, with the topic, “Marketing Communication in the Digital Media Age: Need to Review, Reload and Rejig our Educational Curriculum for National Development,” according to a press release signed by Dr. Chukwudi Anyianuka, Secretary, ACSPN Enugu State Chapter.

Professor Stella Okunna, Member, ACSPN Board of Trustees and Deputy Vice Chancellor, Paul University, Awka, chaired the inauguration.

She expressed joy and satisfaction with the activities of the Chapter since it joined the national ACSPN train, and charged members to remain focused on implementing the vision and mission of the association.

Delivering the lecture, Mr. Ike Ezugwu, a veteran advertising practitioner and Managing Director, Hillheights Media Solutions Limited, stressed that the business of advertising and public relations is rapidly migrating from the industrial to digital media platforms, as target audiences are now netizens that rarely patronize hardcopy publications.

“This has necessitated the acquisition of digital media skills, requiring an immediate review of the educational curriculum and proper funding of communication education, to ensure that skills of mass communication graduates are honed along this line,” he said.

Mr. Uche Anichukwu, senior special assistant, Media Relations to Enugu State Governor and a guest at the event, acknowledged the paucity in education funding in Nigeria, stating that it justifies Enugu State’s decision to spend 30% of the 2024 budget on education.

According to him, “Governor Peter Mbah should be commended for this bold unprecedented initiative. It demonstrates government’s intent to equip schools, improve the teaching and learning environment and enable the training and retraining of teachers to impart the right knowledge and skills on students, including that of our communication students.”

In his remark, Mr. Okey Odogwu, Managing Director, Dream 92.5 FM, Enugu, noted that the broadcasting sector was facing a crisis due to the rise of digital journalism, which has resulted in the massive layoff of staff in the industry.

In his words:“We are struggling in the broadcast media and no longer make money. We no longer get jingles because of the bad economy. Firms are also struggling and now placing their advertisements mainly on social media.”

Other guests who spoke at the programme were, Dr. Hilary Ozoh, Communication Specialist at UNICEF, who commended the association and urged it to fulfill its mandate of maintaining a synergy between communication scholarship and practice, and Dr. Reuben Onyishi, Senior Special Assistant, New Media to Enugu State Governor, who observed that digital media journalism had been populated by charlatans, and advised practitioners to take their communication skills seriously and maintain ethical standards when deploying digital media tools for content creation.

The highlight of the event was the inauguration, oath taking and pledge of allegiance of the newly elected eight-member strong executives, administered by Barr. Chizoba Agbo, Public Relations Officer, African Women Lawyers Association, Enugu State.

The newly inaugurated executives who will drive the growth of the Chapter in its embryonic years are: Professor Linus Ogbuoshi – Chairman, Dr. Ferdinand Obasi – Vice Chairman, Dr. Chukwudi Anyianuka – Secretary, Dr. Helen Nwachukwu – Assistant Secretary, Dr. Samuel Ezema – Treasurer, Dr. Elijah Efetebor – Financial Secretary, Barr. Casey Aniugbo – PRO and Mrs. Adaeze Akubuilo – Welfare Officer.

Professor Ogbuoshi, in his speech promised to work with his team and members of the chapter, and partner with the State Government and UNICEF to design and implement programmes that would bridge existing communication gaps critical in driving national development.

Several communication scholars and practitioners attended the inauguration.

Among whom were, Dr. Odogwu Emeka Odugwu, Chairman Nigerian Union of Journalists, Anambra State Chapter, Mr. Magnus Eze, Southeast Bureau Chief, Sun Newspaper, Mrs. Maureen Atuonwu, Southeast Zonal Director, News Agency of Nigeria and erstwhile Chairperson Nigerian Association of Women Journalists, Enugu, and Mr. Jude Ossai, of the Daily News Nigeria.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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How Zabira is Empowering the Next Generation of Entrepreneurs

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Financial independence is no longer a distant dream but a daily reality, especially for young entrepreneurs cashing out weekly through innovative platforms like Zabira.

From trading gift cards to paying bills with crypto-converted naira, Zabira is proving to be more than just a fintech app; it’s a complete digital marketplace designed to fuel the ambitions of the next generation of hustlers.

With users reportedly earning up to ₦150,000 weekly from ongoing campaigns, Zabira has become a go-to platform for side income and full-time digital entrepreneurship.

Its frequent cashback campaigns reward both new and existing users, allowing them to earn 2% cashback on their first crypto trade and 3% on their first gift card trade, a simple but powerful incentive that reduces entry barriers for young people stepping into digital finance.

But Zabira isn’t just about trading; it’s about everyday life. In a move to deepen its utility and promote seamless living, the platform has expanded its bill payment business unit. Users can now pay for airtime, data, electricity (PHCN), TV subscriptions, and even fund wallets for platforms like Bet9ja, all within the Zabira App.

Zabira allows users to make utility and other payments directly using crypto. For added flexibility, users can also instantly convert their crypto to naira, removing any limitations and ensuring seamless transactions without bank delays or downtime.

This subtle integration of crypto into daily transactions is a major leap forward in digital financial inclusion. It not only helps normalise the use of digital assets but also provides practical avenues for users to derive real-world value from their crypto holdings.

Zabira also understands the frustrations of online subscriptions, especially when traditional bank cards fail. Through its robust gift card marketplace, users can buy and use cards for platforms like Netflix, Spotify, Google Play, Apple, Amazon, and more.

These cards offer a reliable alternative for accessing services that are increasingly essential for both work and leisure and are especially helpful for digital creatives, remote workers, and students.

Beyond utility, the platform keeps the entrepreneurial spirit alive with bonus campaigns on first-time gift card trades, creating more reasons for users to engage and earn. With every trade, Zabira positions itself not just as a service provider but as a digital enabler supporting users on their financial journey.

In a country where access to financial tools can often feel like a privilege, Zabira is leveling the playing field. Whether you’re a student looking to subscribe to an online course, a freelancer paying for tools, or a small business owner funding your daily operations, Zabira is building the infrastructure that turns these goals into everyday wins.

To get started using Zabira, users can download the app on Android and iOS devices.


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Driving Digital Inclusion: Anambra’s Mobile Tech Hub Brings Free WiFi to the People

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The Geeks & Founders Alliance for Soludo (GEFAS) has taken another bold step in supporting Governor Charles Chukwuma Soludo’s vision of a smart, connected Anambra with the official launch of its Mobile Tech Hub- a custom-built bus bringing free WiFi directly to the people.

Fully equipped with high-speed internet, voice and data services, and backup power, the GEFAS Mobile Tech Hub can connect up to 3,000 people at rallies, campaign grounds, and public spaces: expanding the Solution WiFi initiative already live at over 26 locations across Anambra.

The Deputy Governor of Anambra State, Dr. Onyekachukwu Ibezim, flagged off the Mobile Tech Hub at a brief ceremony held on Thursday, 24th July 2025, at the Tower of Light, Emeka Anyaoku Boulevard, Awka.

He was joined by the Secretary to the State Government, Prof. Solo Chukwulobelu; the Deputy Chief of Staff/Chief Protocol to the Governor, Chief Chinedu Nwoye; other senior government officials; the media; and the GEFAS community.

Dr. Ibezim, visibly excited as he inspected the hub’s features, described it as an initiative perfectly aligned with what the Governor is doing in the state.

“We don’t expect anything less from Agbata, who is a guru in this field: exactly why the Governor puts square pegs in square holes,” he said, pointing to the sophistication of the project and the Governor’s deliberate choices.

“I hear wherever this vehicle parks, people can connect freely, in line with our mantra of making Anambra a place to live, invest, work, relax, and enjoy

“I thank Agbata for this great feat and assure our government’s support to make Anambra the smart mega city we all desire

He further emphasized that this will not be a one-off.

“Mr. Governor is also working to make this permanent. We are not just going to leave you with one vehicle. So I encourage everyone: wherever you see this bus parked, connect to the free WiFi and get your job done.” he concluded.

Earlier in his remarks, Chukwuemeka Fred Agbata, CFA, GEFAS Convener and MD/CEO of the Anambra State ICT Agency, said:

“We are here to celebrate innovation made possible by Mr. Governor’s forward-thinking policies, like waiving Right of Way (RoW) charges, which opened up fibre optic expansion and connectivity across Anambra.

“Today, various public places, student lodges, and even four higher institutions in the state already enjoy free WiFi, just as Governor Soludo promised in his People’s Manifesto.

“Now, with this Mobile Tech Hub, wherever the Governor goes during the campaign period, people can enjoy free connectivity and high-speed internet.

“All over the world, we know that when broadband expands, the economy grows.

He added, “Data is expensive these days, so this bus will bring relief to Ndi Anambra.

“Wherever you see it passing through your neighborhood, you can hop online for free- maybe download a movie, a song, or do whatever you like.

It’s a practical solution that the Solution Government is delivering. So, vote Governor Soludo, and let the Solution continue” Agbata concluded.

The bus is set to hit the road in the coming days, following Governor Soludo to campaign grounds and reaching far more neighborhoods in earnest.

With this milestone, GEFAS reaffirms its commitment to helping Anambra become the smart, connected, and prosperous state that every citizen can proudly call home.


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MTN Media Innovation Programme Fellows Gain Insight into Nigeria’s Connectivity Backbone

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L-R: Dr Chike Mgbeadichie, Programs Director, Professional Education, School of Media and Communications, Pan-Atlantic University; Blessings Mosugu, Vice President, MTN Media Innovation Programme Cohort 4; Yahaya Ibrahim, Chief Technical Officer, MTN Nigeria; Rebecca Edun, Social Director, MTN MIP Cohort 4 and Isaac Ogugua-Ezechukwu, Programs Administrator, Professional Education, School of Media and Communications, Pan-Atlantic University, during the July session of the MTN Media Innovation Program held at the MTN Plaza, Ikoyi, recently.
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Fellows of the MTN Media Innovation Programme (MIP) embarked on an intensive industry tour recently, gaining firsthand experience of MTN Nigeria’s infrastructure and learning how technology is shaping the future of connectivity and storytelling.

L-R: Dr Chike Mgbeadichie, Programs Director, Professional Education, School of Media and Communications, Pan-Atlantic University; Blessings Mosugu, Vice President, MTN Media Innovation Programme Cohort 4; Yahaya Ibrahim, Chief Technical Officer, MTN Nigeria; Rebecca Edun, Social Director, MTN MIP Cohort 4 and Isaac Ogugua-Ezechukwu, Programs Administrator, Professional Education, School of Media and Communications, Pan-Atlantic University, during the July session of the MTN Media Innovation Program held at the MTN Plaza, Ikoyi, recently.

The day began with a visit to the MTN Cable Landing Station, where the Fellows explored the facility that serves as a gateway for international data traffic. The tour provided insights into the network that powers Nigeria’s digital ecosystem.

At the MTN Switch in Aromire, the group observed key operations ensuring seamless connectivity across the country. They were guided through the processes that keep millions of Nigerians connected daily.

Later at MTN’s Head Office in Falomo, the Fellows engaged in two sessions with the company’s executives.

Onyinye Ikenna-Emeka, Chief Marketing Officer, discussed the role of 5G and IoT in driving innovation and storytelling in the media. “5G is not just about speed; it’s an enabler of experiences,” she said. “With ultra-low latency and massive device connectivity, we can deliver high-definition content production, virtual reality experiences and cloud-native workflows that redefine how journalists create and audiences consume media.”

The CMO also noted that MTN’s leadership in 5G since 2022 has opened doors for industries such as healthcare, education, and entertainment to innovate.

In a session on network innovation and digital transformation, MTN’s Chief Technical Officer, Yahaya Ibrahim, shared how the company is leveraging artificial intelligence for demand planning and network optimisation. “AI allows us to predict faults, automate maintenance and plan smarter for Nigeria’s unique needs,” he said.

He also highlighted the technical challenges of maintaining network stability. “From seamless handovers between base stations to combating fibre cuts and vandalism, we work around the clock because connectivity is critical to the economy and to people’s lives,” Ibrahim said.

The day provided Fellows with a comprehensive understanding of MTN’s infrastructure and the technologies shaping Nigeria’s digital future, reinforcing the programme’s goal of empowering media professionals to tell richer, more informed stories about the industry.


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