Dell, Alienware Aim for Excellence with Redesigned PC Gaming Portfolio

At the annual Consumer Electronics Show (CES), Dell and Alienware are bringing innovation front and centre to satisfy the growing PC gaming market – high-end, thin and light and affordable machines for amateur and professional gamers, high-profile partnerships with esports brands like Team Liquid and Riot Games – to make the gaming experience more competitive, personalised and accessible.

“We’re excited to come to this year’s CES with some truly ground-breaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager, Alienware, G Series and XPS.

“The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”

Driven by the ethos of purposeful innovation, Alienware marks CES 2019 as a brand milestone with the debut of a totally new design identity, Alienware Legend, which sets a new bar of excellence for what gamers want most – performance and function.

Alienware evaluated multiple concepts and choose one that was the biggest and boldest departure from its current look and the sea of sameness in the industry.

Alienware Legend stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry.

The new Legend design is optimised with cutting-edge thermal and cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, ultra-thin screen borders, and a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield the ultimate gaming experience.  Legend also introduces two optional finishes, Lunar Light and Dark Side of the Moon, more ways for gamers to stand out from the competition.

Alienware Area-51m, the world’s most powerful gaming laptop is the first product to reflect the new Legend brand identity. Almost twenty years after Alienware launched the first gaming laptop with upgradeable graphics, garnered praise for its performance and went on to garner multiple awards, the company is proud to launch its second flagship notebook with upgradeable graphics and processors.

The reimagined Area-51m is the most powerful, upgradeable gaming laptop ever conceived. It marks the first and only laptop with a 9th Gen 8-core desktop processors, 64GB2 of memory, 2.5Gbps ethernet technology, upgradeable graphics and desktop processors, and 17” Alienware laptop with a narrow-bezel display with 144Hz.

The Area-51m also has cutting-edge thermal and cooling technology, 50% more performance and 32% less volume than its predecessor.

Alienware’s latest flagship mobile gaming experience, the new Area-51m is stuffed with an array of gaming must-haves, including the Tobii eye-tracking technology and the latest Alienware Command Center.

Alienware recently introduced its thinnest and lightest 17” gaming notebook, the new Alienware m17, adding to the recently announced Alienware m15, for gamers on-the-go who prioritise weight and thinness for mobility. Powerful enough to handle high-graphic games, yet portable enough to take from destination to destination, the m15 starts at 4.76 lbs.3, while the m17 starts at just 5.79 lbs.

Performance is delivered with the 8th-gen Intel Core i5 and i7 processors featuring dynamic CPU overclocking, thanks to elevated thermal headroom from Cryo-Tech Cooling technology.  These industry-best processors are paired with the NVIDIA GeForce RTX™ 20 Series GPUs that deliver advanced gaming features including real-time ray tracing, artificial intelligence and programmable shading.