Dell EMC Launches Historic New Integrated Partner Program

Dell EMC has launched its integrated Dell EMC Partner Program, built from the ground up while preserving the best of two world-class legacy programs.

The program establishes an extraordinary new program that addresses the needs of partners today and into the future.

The unified program embraces the entire Dell EMC partner ecosystem, inclusive of solution providers, cloud service providers, strategic outsourcers, OEM partners, systems integrators and distribution partners as well as includes unique tracks with specific advantages and incentives that align to a particular partner type and attained tier designation.

As part of this full ecosystem strategy, also included is the “Powered by Dell EMC” brand program for those businesses that embed Dell EMC technologies into the marketplace.

Speaking on the program, Akin Banuso, country manager, Dell Nigeria, noted that global business is rapidly changing as more and more customers prioritize investment in digital transformation and Dell EMC and its partners are uniquely positioned to help customers through this evolution. “Dell EMC provides vast opportunities to our partners through an industry leading portfolio of innovative products, services and solutions, and now with the Dell EMC Partner Program, provides the support and programs for partners to excel,” Banuso said.

The new program tiers, developed to elevate Dell EMC Partners over competitors and establish a clear path to level-up, include Titanium, Platinum and Gold, as well as a new status level within the Titanium Tier, Titanium Black.

Benefits to solution provider partners include generous rebates focused on profitable behaviors such as driving new business, service sales (inclusive of consulting, deployment, support and education services), training participation and selling the full portfolio. As a partner progresses their tier, their benefits increase.

The program was developed in collaboration with partners globally and its primary tenets are to be simple, predictable and profitable.