Deloitte predicts telecommunications companies will need to change their business models in future and has identified four possible future scenarios.
This as the audit, consulting and financial advisory firm sees the telecom industry “changing at an exponential rate as new challenges emerge, customer expectations rise and the competition, new and old, piles on the pressure”.
Deloitte says telcos seeking to respond to these challenges face a slew of bewildering trends and high levels of uncertainty.
Arun Babu, Africa telecommunications leader at Deloitte, says when clustering the drivers shaping telcos’ future, Deloitte found two clusters have the greatest impact. These are ownership of the network technology layer, which is owned either by telcos, vendors or other tech players; and dominance of the customer relationship, which is held either by telcos, providers such as over-the-top content providers or device manufacturers and technology companies.
“Based on our scenario methodology, we developed four extreme, yet plausible scenarios,” says Babu. The scenarios are detailed in the report: “To be or not to be: The future of the telco business model”.
In scenario one, “The engineer strikes back”, telcos own the network technology domain and infrastructure as well as the customer relationship.
“This is where telcos come from and where they hope to end up,” Babu explains. “They drive network innovation with their technological competence and have the ability to maintain and operate their assets. The telco players furthermore master the customer relationship and can thus focus on the whole value chain. They own the revenue control points, having direct access to their B2B and B2C customers.”
In scenario two, “The new wholesale truth”, telco companies have finally lost the end-user control points they cherished for so long. To remain relevant, telcos have gone back to taking over full control of the network technology where they still have their core competencies.
According to scenario three, “The virtual telco”, telcos remain the primary customer relationship holders but are displaced from the network layer as they transfer tech domain sovereignty fully to vendors and other players who move into the network by becoming new infrastructure players.
Scenario four, “A vendor brand”, is the least promising, with telco players having been driven out of both of the domains of customer relationships and technological mastery.
“They focus on their few remaining capabilities, trying to find their sweet spot in the market to maintain their relevance,” says Babu.