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Digital Ad Expert Joins UNESCO’s Global Education Coalition to Improve Digital Advertising Education

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Digital Ad Expert, Aleph Group, Inc’s social initiative to create economic opportunities through digital advertising education, is delighted to join UNESCO’s Global Education Coalition.

Formed in March 2020 during the COVID-19 pandemic, the Global Education Coalition was established by UNESCO – the United Nations agency dedicated to bringing people together through education and science – to bring together multi-sector partners to mobilise local, national, regional and global responses to ensure the continuity of learning.

In 2023 and beyond, the Coalition has moved from pandemic response to focus on the transformation agenda, and aims to help realise the power of digital transformation, close the global educational gap, and support actions and investments for pilot projects that can be brought to scale at a national level in a sustainable way.

Joining more than 200+ partners, Aleph’s Digital Ad Expert initiative – a skills-based education platform that provides students with the fundamentals they need to manage digital advertising channels and campaigns – will specifically support UNESCO’s Global Skills Academy, an initiative that aims to help ten million young people build skills for employability and resilience by 2029.

Commenting on the partnership, Gaston Taratuta, CEO & Founder at Aleph Group, Inc, said: “As CEO & Founder of Aleph, I am incredibly proud to join this initiative to align with UNESCO’s ambitious plans to upskill ten million people by 2029.

“At Aleph, we believe that the provision of digital literacy is a fast track to helping local communities and economies unlock huge economic opportunities. Combining the experience of UNESCO – one of the world’s leading global authorities on digital literacy – with Aleph’s industry leading expertise in digital advertising, the agreement will ensure people can confidently navigate the digital landscape, access greater employment opportunities, and help shape sustainable growth for generations to come.

“The learnings from this initiative will also aid the continued evolution of Digital Ad Expert, which we believe has the potential to become the world’s leading skills-based digital advertising education platform.”

Borhene Chakroun, Director of Policies and Lifelong Learning Systems Division at UNESCO, added: We have witnessed the positive impact of the Digital Ad Certificate program in Grenada. This is a remarkable demand-driven example of UNESCO Global Skills Academy action in the Caribbean and we are excited to expand our efforts beyond. We look forward to creating similar opportunities in other countries, unlocking the potential of digital skills for economic growth and sustainable development.

To kick start its partnership, Aleph launched Digital Ad Expert’s Digital Ad Certificate programme with a specific cohort in Grenada. During the programme, which comprises several uniquely designed modules, students met virtually for four hours per week and had access to a wealth of online resources. Approximately 200 students from Grenada took the Digital Ad Certificate programme for three months.

In addition to education for students, Digital Ad Expert launched Train the Trainers – a bespoke one-month intensive training course – to upskill more than 50 digital advertising trainers in Grenada. Combined with Digital Ad Certificate, this will provide a strong platform that initially upskills students in the country and equips trainers with the skills and resources they need to maintain digital literacy over the long term.

The programmes offered by Digital Ad Expert and UNESCO in Grenada will provide an important opportunity to improve accessibility to digital education and, in turn, drive economic growth. As part of Grenada’s National Sustainable Development Plan 2020-2035 (NSDP), the national government is aiming to create a vibrant, dynamic, and competitive economy, which will—in part—be achieved through expanding training and building national capacity in digital literacy.

Over the coming months, Digital Ad Expert and UNESCO will use the learnings from activity in Grenada to evolve the pair’s cooperative agreement, which is targeting the launch of similar schemes in other countries.

“We are hugely excited to kick start our work with UNESCO in Grenada, a country with bold national development plans that will be unlocked through digital skills,” said Francisco Anello, SVP – Education at Aleph Group. “We look forward to introducing students to our free Digital Ad Expert programme in the months ahead and look forward to playing our part in helping Grenada’s young people learn digital skills and access new economic opportunities.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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IHS Nigeria Hosts Telecom Industry Stakeholders to Discuss Protection of Critical National Infrastructure in Lagos State

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L-r: Deputy Commandant of Corps, Nigeria Security and Civil Defence Corps (NSCDC), Agbetiloye Kolawole, Senior Vice President & Chief Corporate Services Officer, IHS Nigeria, Dapo Otunla, Chairman, Association of Licensed Telecoms Operators (ALTON), Gbenga Adebayo, Zonal Controller, Nigerian Communications Commission (NCC), Tunji Jimoh and President, Association of Telecommunication Companies (ATCON), Tony Emoekpere during the inaugural meeting of telecommunication industry stakeholders in Lagos to discuss the protection of Critical National Information Infrastructure (CNII), hosted by IHS Nigeria at its corporate headquarters in Lagos, recently.
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IHS Nigeria, part of the IHS Holding Limited (NYSE: IHS) (“IHS Towers”) group, one of the largest independent owners, operators, and developers of shared communications infrastructure in the world by tower count, recently hosted a high-level meeting of stakeholders in the telecommunications industry including regulators and law enforcement agencies, at its corporate headquarters in Lagos.

The meeting was organized to develop a multi-stakeholder action plan for the protection of Critical National Information Infrastructure (CNII) assets in Lagos state.

Recognizing the importance of communications infrastructure as the backbone of national security, economic growth and social cohesion, the stakeholders at the meeting convened under the umbrella of the Association of Licensed Telecoms Operators of Nigeria (ALTON) agreed on the urgent need for collaborative solutions to ensure the protection of these vital assets.

The meeting was attended by senior representatives from the telecommunications stakeholder groups and regulatory bodies including the Nigerian Communications Commission (NCC), the Association of Licensed Telecoms Operators of Nigeria (ALTON), Association of Telecommunications Companies of Nigeria (ATCON) and the Lagos State Infrastructure Maintenance and Regulatory Agency (LASIMRA).

Also in attendance were representatives from the Mobile Network Operators (MNOs), and InfraCos as well as the Nigeria Security and Civil Defence Corps (NSCDC), the security agency tasked with the protection of Critical National Infrastructure across the country.

Following extensive deliberations, the stakeholders resolved to establish a working group dedicated to addressing key industry challenges, including the vandalization and theft of telecommunications infrastructure, arbitrary shutdown of base stations, fiber cuts due to road construction and the denial of access by unauthorized individuals by leveraging technology for real-time monitoring and protection, strengthening security measures around telecommunication sites and collaborating more with the security and regulatory agencies to mitigate these challenges.

The stakeholders underscored the need to prioritize deterrence and prevention of these incidents and highlighted the importance of public awareness campaigns to sensitize the host communities and public of the need to protect telecommunications infrastructure in their localities.

Dapo Otunla, Senior Vice President & Chief Corporate Services Officer of IHS Nigeria, commented, “The protection of Critical National Information Infrastructure (CNII) has been a critical concern for all industry stakeholders.

“We are experiencing daily losses of assets, which significantly impact on the quality of service delivered to subscribers. Addressing these issues is paramount to sustaining Nigeria’s digital ecosystem and meeting regulatory expectations.”


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MTN Champs Continental Relays: Over 1,000 Athletes Gear Up for Lagos Showcase

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Over 1ooo athletes are already set to participate in the upcoming MTN Champs Continental Relays, taking place between April 9 and April 12 at the UNILAG and Yabatech Sports complexes. Organisers anticipate even more registrations before the April 2 deadline.

MTN Champs is Nigeria’s largest grassroots sports competition, a collaboration between MTN Nigeria and Making of Champs (MoC), providing a platform for young athletes to showcase their talents and potentially represent Nigeria on the global stage.

Osaze Ebueku, Senior Manager, Go-to-Market at MTN Nigeria at the opening ceremony of the MTN Champs Classics events in Benin had emphasised the long-term vision behind MTN Champs: “We’re building future Olympians for Nigeria. MTN Champs is about more than competition. It’s about changing lives.”

The continental relays mark the second leg of the MTN Champs Season 3, following the Classics competition in Benin, which saw 4,371 event entries from 2,056 athletes.

As of March 24, the Lagos leg had already recorded 2,821 event entries across different age categories, highlighting the growing enthusiasm around the competition.

The registered athletes are spread across four categories, with 174 in the Cadet (U-14) category, 388 in Youth (U-17), 270 in Junior (U-20), and 279 in the Senior category.

To ensure smooth participation, organisers have outlined important guidelines. Athletes in the Cadet, Youth, and Junior categories must submit a signed Parental Consent Form, while all registered schools and athletes must collect their competition bibs by April 8 at the competition venue to confirm their participation and secure their place on the start list.

Sports enthusiasts can look forward to an electrifying showcase of emerging talent, as young athletes seize the opportunity to prove their skills on a professional stage.


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Again, Labour Fumes, Threatens Shutdown of Telcos over Non-Implementation of 15 Percent Tariff Reduction

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Nigeria Labour Congress (NLC) is threatening to shut down operations of telecommunications companies over their refusal to comment on the 15 percent reduction in telecom tariffs.

Again, Labour Fumes, Threatens Shutdown of Telcos over Non-Implementation of 15 Percent Tariff Reduction

Recall that that organised labour, through the NLC, forced the federal government and NCC to reduce the telecommunications tariff hike from 50% to 35% after threatening to shut down telecom operations and the NCC in response to what it saw as exploitative economic policies amidst excruciating suffering, hardship, and deepening poverty.

The government had previously formed a 10-member committee, consisting of five government and NLC representatives, to deliberate on the thorny topic of tariff hikes within two weeks and report back before making a final decision on the new telecom tariff structure.

Consequently, on Friday, February 21, 2025, the committee, at a meeting conducted in the office of the National Security Adviser (NSA) that lasted nearly three hours, decided on a 15 per cent tariff cut.

According to reports, in accordance with the conditions of the agreement, an official communiqué announcing the tariff reduction was scheduled to be released on Saturday, February 22.

According to Chronicle,iIt was said that the meeting began at 4:00 p.m. and concluded around 7:00 p.m., during which NLC representatives insisted that the tariff hike be withdrawn.

According to sources, after significant pressure from NLC representatives in the 10-man committee, the government and NCC gave up and agreed on the 15% decrease, which the government or NCC should have announced the next day.

However, at the time of this report, no such announcement has been made.

Leaders of the labour union are not taking the government’s failure to announce or implement the 15% tariff decrease lightly, suspecting that they have been duped.

The Labour leaders have therefore resolved to directly confront the NCC and telecommunications operators next week.

Though it has been reported that the date for the start of the industrial action against the NCC and telecom providers has been set and mobilisation is underway, the information is being closely guarded.

One of the leaders of the NLC stated that “We have received directives to commence mobilisation since last week. In fact, the date for the commencement of industrial action against the NCC and telecommunication operators’ offices across the country has been fixed. We have been warned not to disclose the date because the plan is to take all concerned by surprise. We are not giving any notice because we thought we had resolved this matter over a month ago. It is as if we have been scammed. Therefore, we have decided to confront the matter head-on.”

On February 12, the NLC expressed outrage over telecommunications companies’ tariff hikes, despite an earlier agreement with the Federal Government and the NCC.

According to the Labour union, “If the telecommunications companies fail to revert to the old tariff by the end of February 2025, a total shutdown of their operations nationwide will commence on March 1, 2025.”

To demonstrate its seriousness, the NLC declared that, as a first step in resisting the arbitrary tariff hike, it directed that workers and other willing citizens boycott the services of MTN, AIRTEL, and GLO daily between 11:00 a.m. and 2:00 p.m. until the end.

On Tuesday, February 11, NLC leaders issued a communiqué at the conclusion of their Central Working Committee (CWC) meeting in Lokoja, Kogi State, urging workers and citizens to suspend data purchases from telecommunications companies, which have also become one of their most effective tools for exploiting Nigerian citizens.

The communiqué, signed by Joe Ajaero and Emma Ugboaja, Congress’ President and General Secretary, respectively, instructed NLC State Councils and industrial union affiliates to quickly sensitise and mobilise their members and the general public in their jurisdictions.

 


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