Digital Direct to Transform Lekki Phase 1 into Start Up Estate

Mr. Tolu Ijogun, managing director, Digital Direct has said that his company is providing an unprecedented access to ICT equipment in terms of pricing, availability and training at Lekki Phase 1.

Speaking at the well attended launch of the company in the estate, he advised parents and institutions to act generationally for the future of Lekki, Lagos and Nigeria.

Lekki Phase 1 is a modern estate by all standards and given the right access to technology should transform it to a start up estate.

Ijogun, said that all the indicators at the estate are right given the high level of education and awareness of the residents.

“The infrastructure of a modern municipal and its location as the gateway to the Lekki Free Trade Zone – enhance the possibility of a development into a start up zone” he said

He explained that the ‘privileged’ children of the Lekki residents need to be equipped with the right technology to consolidate the middle class gains of their parents while leading society to a new era of innovation and higher productivity.

Digital Direct, Ijogun said, has gone into partnership with leading OEMs and stocked top quality ICT products with capacity to strengthen businesses and institutions in Lagos.

“The products are also designed to fire the imagination of Lagos Island youths and lead them to greater heights. Now you can get all your ICT needs, including Swift internet without leaving the gates of Lekki Phase “Ijogun added.

Speaking at the launch, Kazeem Aminu, head, Retail Channel for Microsoft said that Digital Direct and Microsoft share a common vision to help the consumer to save costs, gain efficiency, drive innovation, grow their businesses and keep pace with technology.

Aminu said that the residents of Lekki Phase 1 and its environs are lucky to have an outlet that is compliant with international channel regulations.

Buying from the channel, he said, is a guarantee for genuine and affordable products that take the mind of the end user off the performance of his equipment and allows him to focus on his core competence.

Samsung’s Hub Manager, Lagos Island, Lagos, Adams Adebayo in his contribution said that the Samsung partnership with Digital Direct offers the entire Samsung product range – phones, laptops, desktops, projectors, printers and cameras.

The partnership, he explained, extends to Direct Care, the after sales support, to ensure that end users enjoy unadulterated manufacturer’s warranty.

Samsung is poised to provide practical innovations that would enable growth in business and satisfaction in entertainment.

Earlier while cutting the tape to declare Digital Direct open, Mrs. Lai Koiki, Proprietress, Green springs Schools said that Digital Direct is an investment for the future of the residents of Lagos, especially the schools in and around Lekki.

She urged schools, institutions and organization around Lagos Island to take advantage of the fantastic offers at Digital Direct.

Digital Direct is run by a team of young Nigerian professionals from the United Kingdom; mentored by leading local and international OEMs and ICT Distributors.

The company has the following OEM partners – Samsung, Dell, HP, Lenovo, D-Link, Huawei, Swift 4G, Luidia, Nokia, and Microsoft.