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E-Business

Digital Marketing Now Become Critical to Businesses- Asehinde

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Tobi Asehinde, Tobi Asehinde, founder of Vibe Web Solutions Limited
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Digital Marketing is a system that businesses cannot ignore any more, said Mr. Tobi Asehinde, Tobi Asehinde, founder of Vibe Web Solutions Limited.

Asehinde told Nigeria CommunicationsWeek that digital market is structured system applicable in any business or industry.

He advised that most companies in dire need of growing their customer base and revenue should try the potentials of digital marketing.

The Vibe Web Solutions Boss said, “It’s a structured system that you can apply to any business, in any industry. It doesn’t matter what you sell, how or to whom. If done correctly, you will achieve results. You will acquire more customers, retain more customers and generate more revenue.  A pretty valuable and the most revenue-adding skill one can have.

“If you can’t describe your digital marketing strategy as a system, you don’t know what you’re doing. But I want to teach you the system that will help you boost revenue online, win and retain more customers”.

On what the system implies, he said, “There’s no secret here, I’ve written about it a hundred times.

“Build a high converting website and do everything to drive quality traffic to your site then ensure the site visitors are converted to leads or customers. It does not stop there. Implement strategies that would drive returning customers and referrals.”

“Look, it’s one thing to say you have to “drive traffic to your website” or “convert the site visitors to customers”, it’s another thing to actually achieve it. 90% of digital marketing success depends on the system – strategy, implementation, testing and optimising. You can implement all the strategy you want, but if your system is wrong, it won’t work”.

Asehinde added that the best way to learn the system is from digital marketing experts that are active in the digital marketing industry which means, “you learn up-to-date with a high level of authority from experts that know what they are talking about. This would save you a tremendous amount of trial and error, time and money”.

He disclosed that the Company has scheduled June 19th as a digital marketing acceleration live event at Protea Hotel Westwood, Ikoyi.

“Half of the spots are already gone. It’s just a few weeks until it kicks off. If you want to build a digital marketing system that boost online revenue for your company, click here now to get a ticket.

“We only do it once a year. You miss it, no more chances this year. Do not miss out on the early bird discount to attend this event, the ticket price will go up April 30th 2015. Also, tickets are running out fast. Secure your sit today – click here now to get a ticket.

“The Return on Investment (ROI) of this program is going to be amazing. But you do not have to take our word for it – Click here now to read what our past attendees of our training events have said,” Asehinde noted.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

Internet Society Announces Peering Fellowship

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The Internet Society’s six-month Fellowship Peering program continues to help make internet access affordable, dependable, and resilient. The program, according to the global charitable organisation, is targeted for fifteen professionals in the peering and interconnection sector.

“It offers a unique opportunity to build the skills, knowledge, and networks necessary to improve local Internet infrastructure and policy,” according to the site’s description.

The fellowship participants will participate in a comprehensive curriculum that includes virtual training sessions, collaborative forums, and technical and advocacy-based instruction on routing, Internet Exchange Points, and policy.

The fellowship culminates in attendance at a global peering event, which provides direct experience and networking opportunities with important voices in the Internet community.

The fellowship enhances participants’ impact in their particular nations by developing engagement with seasoned professionals and boosting regional and global collaboration. The program invites fellows to return to their communities prepared to expand interconnectivity, improve policy conditions, and make a meaningful contribution to the development of the Internet ecosystem.

Applicants must have at least three years of Internet experience and be based in Latin America and the Caribbean, Africa, or Asia-Pacific.

Eligibility also required proper travel documentation and availability to attend important events such as African Peering and Interconnection Forum, Latin American and Caribbean Network Operators Forum, or Peering Asia, as well as a commitment of roughly four hours per week over six months.

 


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E-Business

SERAP Calls for Withdrawal of Nigeria’s Data Act Amendment

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Socio-Economic Rights and Accountability Project (SERAP) has called for the withdrawal of the amendment of the Nigeria Data Protection Act 2023 because it seeks to regulate the activities of bloggers operating within the territorial boundaries of Nigeria.

SERAP Calls for Withdrawal of Nigeria’s Data Act Amendment

The organisation in its letter urged  Mr Godswill Akpabio, Senate President, and Mr Tajudeen Abbas, Speaker of the House of Representatives, to “immediately withdraw the repressive bill.”

The titled A Bill for an Act to Amend the Nigeria Data Protection Act, 2023, to Mandate the Establishment of Physical Offices within the Territorial Boundaries of the Federal Republic of Nigeria by Social Media Platforms and for Related Matters among others intends to regulate bloggers, including by requiring all bloggers to register local offices and join recognised national association for bloggers.

Currently, the bill has passed its first and second reading in the Senate.

In the letter signed its deputy director, Mr Kolawole Oluwadare, SERAP asked Mr Akpabio and Mr Abbas “to ensure that any amendment to the Nigeria Data Protection Act promotes and protects the rights of bloggers and other journalists and does not undermine the fundamental human rights of Nigerians.”

It demanded an end to “the imposition of unnecessary restrictions on the rights of Nigerians online and Internet-based content.”

In the letter dated April 12, 2025, the group said, “This bill is a blatant attempt to bring back and fast-track the obnoxious and widely rejected social media bill by the back-door.”

“If passed, the bill would also be used to ban major social media platforms—including Facebook, X (formerly Twitter), Instagram, WhatsApp, YouTube, TikTok, and independent bloggers if they ‘continuously fail to establish/register and maintain physical offices in Nigeria for a period of 30 days.

“Lawmakers should not become arbiters of truth in the public and political domain. Regulating the activities of bloggers and forcing them to associate would have a significant chilling effect on freedom of expression and lead to censorship or restraint.

“Should the National Assembly and its leadership fail to withdraw the bill to regulate the activities of bloggers, and should any such bill be assented to by President Bola Tinubu, SERAP would consider appropriate legal action to challenge the legality of any such law and ensure it is never implemented in the public interest,” the organisation warned.

 

 

 

 

 


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NITDA Warns Against Fake Google Play Store

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National Information Technology Development Agency (NITDA) has issued a public advisory warning Nigerians about a fraudulent website impersonating the Google Play Store.

NITDA Warns Against Fake Google Play Store

Mrs Hadiza Umar, head of Corporate Affairs and External Relations at NITDA, made this known on Friday in Abuja.

Umar stated that the fake website was distributing a new malware strain known as the Play Praetor Trojan.

“Cybercriminals are using fraudulent websites designed to mimic the Google Play Store to lure victims into downloading malicious applications,” she said.

She explained that the fake Play Store links were being circulated through various social engineering tactics, including phishing emails, malicious advertisements, and SMS messages.

According to Umar, once the fake application is installed, the Play Praetor Trojan gives attackers unauthorised access to the victim’s device.

“This access can lead to data theft, credential harvesting, financial fraud, remote control of the device, and further malware deployment,” she warned.

She urged the public to download apps only from the official Google Play Store or other trusted sources.

Umar also advised users to verify app developers, read reviews before installation, regularly update their devices and apps to patch vulnerabilities, and use reputable mobile security solutions to detect and block threats.

 

 


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