Digital Marketing Summit 2015 to Reflect on Skills Development

Marketing is changing rapidly as Social Media represents the new digital, and the skills sets of marketing managers need to change and evolve rapidly to keep up with competitors.

These are part of themes to be discussed at Digital Marketing Summit 2015 holding from 13th to 14th December at LCCI Lagos.

Speaking on the Summit, Mr. Stephen Akintayo, CEO of GileadBalm Group said, the Summit was developed for a reflection on the need for new digital online marketing, social media marketing and mobile marketing understanding and skills in mind.

“We appreciate the pressure to make the right strategic decisions and invest resources effectively is considerable on those charged with driving marketing, communications, PR, development and sales growth.

Akintayo who is also the founder of SMEHouse, said that “To do so without proper understanding of digital marketing, possibly relying on third party agencies and consultancies, is at best risky and short-sighted.

“By investing 1Day Summit and 2nd Day for the Dinner,Networking and Award in learning the basics of Internet, Social Media and Mobile marketing you will learn the essentials of digital marketing from selected industry experts and how to implement it strategically in your marketing mix for high return on investment (ROI)... and be able to answer "YES" to all the following questions: Attend The Biggest Digital Marketing Event of the Year With Most Successful Digital Marketing sharing with strategies they have used for themselves and their clients grow their business”.

He urged SMEs to attend the summit which is practical oriented and will help them get 100% ROI and their Digital Campaigns.

The Summit topic covers Email Marketing/Newsletter; Online Display Advertising - using the vehicle of Google, Yahoo, Adynamo; Search Engine Advertising; Social Media Engagement and Marketing (Facebook, Twitter, LinkedIn, etc); Search Engine Optimization and Marketing; Mobile Marketing Strategy (SMS, BB Channel and Whatsapp Broadcast); Content Marketing (Design, Implementation and Monitoring); Online Video Advertising (Design & Implementation) and Website Marketing.