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Digital Platforms Provide Opportunity to Target Export Markets-Ehimuan –

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Juliet Ehimuan Chiazor is the country manager, Google Nigeria, the global Internet-software giant; with specialisation in internet search, cloud computing, and advertising technologies.
Ehimuan has registered her name as a Nigerian woman of substance having led somewhat revolution to see more Nigerians and businesses get online. Her experience spans international markets primarily in technology, new media, and Oil & Gas industries.
In 2011 she was listed in Forbes magazine as one of the top 20 youngest power women in Africa. The Nigeria Computer Society also awarded her “IT Personality of the Year” in 2012.
In this interview with peter ugwu, Ehimuan radiates her passion for small and medium enterprises (SMEs) and talks about the recent Google’s Share Your Nigeria Content (SYNC) conference.

About SYNC
SYNC stands for Share Your Nigerian Content. SYNC Nigeria 2013 was a 3-day outreach event aimed at helping key individuals, businesses and communities in Nigeria better understand and leverage the power of the internet for social and economic growth.
It included workshops, trainings, demos and 1-on-1 sessions aimed at helping to share more knowledge required for effectively using internet tools to innovate and grow.
The initiative also anchors on the findings of the newly released Dalberg Impact of the Internet study which further reinforces Google’s position on the internet’s power to drive social and economic change.  
In addition to the goal of knowledge sharing and forging closer ties with these key communities, this initiative is also aimed at inspiring a new influx of high quality Nigerian content to the internet space.
There is a lot of great content in Nigeria, attractive to a local and global audience; and digital platforms provide an opportunity to target export markets.

You Mentioned the Dalberg Study? What is that?
Google commissioned Dalberg to perform an ‘Impact of Internet’ study which examines the Internet’s impact on, and potential contribution to, social and economic development in Nigeria.
The study was officially launched on June 3rd, 2013 at the Transcorp hilton in Abuja with the Minister of Communication Technology, Ms Omobola Johnson giving a keynote address.
The report highlights the potential of the Internet for social and economic development. It also seeks to help policy makers understand how their constituencies already use the Internet, where the opportunities lie, what future potential for social impact the Internet offers.
It specifies the need for government to continue to play the lead role as visionaries and first adopters of new technologies.
The report revealed that of all the countries covered in the study (Nigeria, Senegal, Kenya and Ghana), Nigeria shows the greatest potential in using the Internet to promote good governance, eCommerce and finance, though these sectors have not yet produced solutions that have spread across the region.
It re-emphasizes that continuing investment in core infrastructure and the rapid implementation of the broadband plan will positively impact on economic growth and employment.

What Other Activities were Part of SYNC Nigeria?
The first day was about sharing local creative content. We had 12 hours of Google+ hangouts, where different Nigerian artists performed to a global online audience via Google+ hangouts.
We also had one-on-one intimate hangouts with different personalities connecting with people around the world. Themes ranged form cake making, to entertainment.
The second day was focused on business. It comprised of highly interactive sessions with advertisers, publishers, media agencies and key influencers.
Themes included new business models,successfully monetizing online, and effectively leveraging online reach channels.
There’s a great opportunity for bid brands to expand their marketing reach by adding a digital component to their advertising campaigns.
This is very important, because more users are getting online to look for information, and business need to be able to meet these users.
Day three focused on Nigerian content creators, social media advocates and other media experts in a bid to help them better understand how to take advantage of the internet to boost content distribution.
The internet presents huge opportunities for Nigeria’s creative and content production industry. We intend to work with this community as well as others to fully harness internet tools and platforms like Youtube that have proven to be very successful across the world.

Result of Google’s Empowerment of SMBs in Nigeria Get Online since 2011
In order to ensure that more locally relevant content gets online, in September 2011, we launched, “Get Nigerian Businesses Online”.
We provided free tools to support Small and Medium Businesses (SMBs) in creating websites that can load on mobile phones.
The businesses were also provided with up to 10 free email address and listing on Google Maps. We also ran a number of workshops to train people on getting online and also succeeding online.
Through our SMB initiatives, we have been able to get over 40, 000 SMBs online, and we have seen some great success stories across multiple industries.
I am constantly inspired by the successes I hear about. Very recently, I met another SMB who’s business has grown tremendously by getting online.
She runs an online bridal shop, a business she started online after attending one of our SMB training programs.
Prior to that she had been relying on word of mouth referrals with very limited results. Now her sales have increased a hundred fold.

After Getting the Contents Online, How About Accessibility?
 Our strategy in Nigeria is on three things. One is access, which is exactly what you have mentioned. We are earnestly looking at ways (in collaboration with stakholders in the private sector and government) to make the internet more available and affordable to Nigerians.
We have seen more submarine cables land on the West Coast like MainOne and GloOne, and international bandwidth prices have dropped as a result, but there are still last mile challenges.
We have a number of initiatives under the Access bucket. We have a Point-of Presence at the local exchange and our services are cached locally.
We also have an access program with Universities where we provide last mile grants and pay for international bandwidth for 3 years to support the Universities in getting online.
The program also includes free deployment of Google Apps software for education and training of staff and students
Just recently, Mr. President approved the strategy for broadband for Nigeria, which was put together by a Committee and anchored by the Minister of Communication Technology.
We were part of that committee and have served in others created by the Ministry. It is also clear that accelerating broadband growth in Nigeria is top priority for Ministry of Communications Technology, which is great.

Trust as an Issue in Online Transaction
Yes, the issue of e-payment and trust or fear among some people is quite natural. A lot of people are still cautious about making payments online.
However, we are seeing an increasing trend in the adoption of eCommerce and some strong eCommerce players emerging in the marketplace.
We are also seeing models that “pay on delivery” as an attempt to overcome the trust barrier. As more people successfully transact online, confidence in ePayments will increase.
It is important that providers ensure basic security provisions in the design of their services. A positive customer experience is key to drive growth.
It is quite clear that the Central Bank of Nigeria (CBN) is trying to drive e-payment across Nigeria (with the cashless policy and other initiatives); so we expect to continue to see a positive trend.

YouTube, Like Google Would Observe Is A Platform For Developers To Upload Their Contents and Make Some Money, How Have Nigerians Benefited From This?
I think what is important to mention at this point is there are great opportunities and we are seeing Nigerians take advantage of those opportunities.
YouTube is an online video content sharing platform; we have a lot of great content coming from Nigeria like Nollywood movies, music concerts, educational, political and news contents. In essence, individuals and organisations are leveraging the platform to share that content and reach a wider audience.
For example, there are some content producers who are extending their businesses online through YouTube, uploading movies online and monetizing the traffic.
There is global demand for Nollywood content, and Youtube provides a great way to tap into the export market.

Partnership between Google and the Financial Sector in Nigeria
We work with organisations across multiple sectors. Our focus is on digital technology which is applicable to every sector – insurance, media, banking, FMCG, and others.
During my presentation at SYNC I shared the example of GTBank as a business taking advantage of the internet to expand its customer service.
When GTBank launched its mobile money service, they created a GT Community on Google+ which was a destination where uses could go, chat with experts, ask questions, and share comments about mobile money and other GTBank products.
They also ran a Google+ hangout as a way to connect to customers. Customers could dial into the hangout, ask questions and interact with the bank service staff.
The bank also used online ads to drive traffic to its various digital assets including NdaniTV channel on Youtube.
Another example is Ultima Studios. Last year, in parallel to the offline “Project Fame” talent competition, Ultima created a wild card competition on Youtube.
This increased user interaction and engagement as users could post comments online and interact with fans.
So, that is an example of a company extending its customer service offering by leveraging technology. We’ve seen other Nigerian companies successfully create digital assets in a similar way.
The internet revolution is definitely real in Nigeria and we are excited by the momentum that is building. This is just the beginning. As broadband access increases, we expect to see great innovations in the Nigerian digital space.


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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.NG Domain is Nigeria’s Pride Online – Akinsanya

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The .ng domain name, Nigeria’s country code top-level domain (ccTLD), is the nation’s critical resource in the digital space, says Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA).

Akintola Owolabi, Professor of Cost and Management Accounting at Lagos Business School (front – third from left; Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA) (Front – fourth from right), flanked by members of EBOD and Management Team of NiRA during a training programme at LBS.

The .ng domain extension is unique to Nigeria, and it can give businesses a strong local identity.

This can help establish trust with customers, which is especially important for businesses that rely on local customers.

Mr. Akinsanya made the comments at NiRA Executive Board of Directors (EBOD) and Management Training held at the Lagos Business School (LBS).

The NiRA Executive Board and Management Training at LBS spanned a series of intensive interactive sessions designed to address critical challenges and opportunities in the digital domain.

The training program emphasized the importance of strategic vision, ethical decision-making, and resilience in the face of digital disruptions.

Participants gained insights into global best practices in digital governance, risk management, and leveraging digital technologies for business growth and societal impact.

Mr. Akinsanya, highlighted the significance of the collaboration with LBS, stating, “The NiRA EBOD/Management Training at LBS underscores our commitment to fostering a robust digital ecosystem in Nigeria. It equips leaders with the expertise to address complex digital challenges especially in accounting and financial management while harnessing the immense opportunities of the digital age.”

The program featured distinguished speakers, industry practitioners, and faculty members from LBS, providing a holistic learning experience enriched with real-world case studies and practical insights.

Participants commended the program for its relevance, depth of content, and interactive learning approach, noting its immediate applicability to their roles and responsibilities.

The NiRA EBOD Training at LBS represents a milestone in advancing digital leadership and governance in Nigeria.

“By equipping leaders with cutting-edge knowledge and strategic insights, the program contributes to building a resilient and innovative digital ecosystem that drives sustainable growth and societal development, especially from NiRA perspective. We must fashion out ways of increasing .NG domain name adoption which is our national pride in the digital space”.

Speaking further on why Nigerians and businesses should adopt the .NG domain name, the NiRA president said, “.NG domain name gives your brand special recognition both on and offline.

“Using a .ng domain name can help your business stand out in the Nigerian and global market. It is a great way to differentiate your brand from competitors and establish a unique identity. A .ng domain name is easier to remember, which can make it more likely that customers will return to your website in the future”, he said.

“It instantly communicates to internet users that your business is located in Nigeria. This can be especially helpful if you operate in a niche or industry where location is important to customers”, the NiRA boss added.

He added that Google and other search engines prioritize local content in search results, hence using a .ng domain name can help improve your website’s search engine ranking for local searches.


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Climate Action Africa Opens Applications for CAAF24 Deal Room

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Climate Action Africa (CAA), a leading advocate for climate resilience and sustainable development, has announced the opening of applications for the Deal Room at the 2024 Climate Action Africa Forum (CAAF24). The Deal Room is a groundbreaking platform that aims to connect high-impact climate innovators in Africa with potential investors seeking to accelerate sustainable solutions.

The CAAF Deal Room is a strategic initiative that aims to create opportunities for innovators in the climate-tech domain focusing on emission reduction, energy, agriculture, transportation, circular economy, and building and construction.

The goal of the Deal Room is to select finalists who will have the opportunity to pitch their innovative ideas and solutions at the upcoming 2024 Climate Action Africa Forum, which will be held on June 19th in Lagos, Nigeria.

The Deal Room aims to boost investments in Africa’s green economy by galvanising a community of innovators, entrepreneurs, and investors to create applicable solutions that can mitigate the challenges of climate change on the African continent.

The Deal Room session will facilitate financing for solutions contributing to the growth and sustainability of Africa’s green economy. These deals may encompass prize money, equity plans, debt financing, mergers and acquisitions, and other investment options.

“Through the CAAF24 Deal Room, we aim to bridge the critical gap between promising climate ventures and the essential resources they need to thrive,” says Grace Oluchi Mbah, Co-founder and Executive Director of Climate Action Africa (CAA). “By facilitating connections between passionate entrepreneurs and dedicated investors, we can collectively unlock the immense potential of climate solutions in Africa.”

The eligibility criteria for applying include:

●     The company must be African-owned and operate in any of the 54 African countries.

●     It must be a for-profit company, between 1-5 years post-incorporation, post-MVP (minimum viable product), and post-GTM (go-to-market).

●     The company should leverage digital technology to deliver its business model.

●     Female ownership is an added advantage.

 Those eligible to apply include venture capitalists, impact investors, climate tech startups, Green SMEs (small and medium-sized enterprises), philanthropic organisations, and government representatives.

Following the CAAF24 deal-room will be a post-event accelerator in partnership with the Silicon Valley-based Founder Institute and IDEA Africa. This Africa-wide initiative is specifically designed to further accelerate and enhance support for promising Climate Tech startups and founders who participated in the Deal Room.

The official unveiling of this accelerator will take place at the Climate Action Africa Forum 2024 (CAAF24), marking a significant step forward in driving Climate Tech innovations throughout Africa.

Applications for the CAAF24 Deal Room are open from April 22nd until May 17th. Interested applicants can register at https://deal.caaf.africa/register.


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