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DMSI Tackles Unemployment by Giving Young Women a Voice in the Digital Economy

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Digital Marketing Skill Institute (DMSI) a global digital marketing edutech company that uses digital technologies to accelerate the development of digital marketing talents while matching them with organizations globally either as employees or entrepreneurs (freelancer or agency) has partnered with the Challenge Fund For Youth Employment (CFYE) which is funded by the Netherlands Ministry of Foreign Affairs to launch “Digital Marketing Women Employability and Entrepreneurship Programme (DM-WEEP)”, a programme designed to train, match and create digital marketing jobs for 4,500 women.

The programme which is co-funded by Dutch Government aims to empower young women in Nigeria within the ages of 20-35 is set to boost the employability of these women with digital marketing and they will pay nothing upfront for the training until they are employed and earning a decent income.

Speaking on this development, Founder of Digital Marketing Skill Institute, Tobi Asehinde revealed that the initiative is in line with the organization’s mission to help and empower 1 million people by 2030 to start, grow and scale wildly profitable businesses and careers using digital marketing.

He further reviewed that the global market for Digital Marketing is estimated at US$350 Billion and male dominated however, with this programme we are giving women a voice and share in digital marketing industry that is male dominated.

“Digital marketing is one of the most desired industries where many women are interested in building a career but then, some of them are held back by the financial cost that is required to learn the skill. Digital Marketing Women Employability and Entrepreneurship Programme will be bridging that gap and empower many Nigerian women to pursue their dreams and build a global digital marketing career,” he stated.

Global figures show a startling economic disparity with women losing jobs at almost twice the rate of men and leaving over 47 million more women below the poverty line. And of course, due to the responsibilities that come with being pregnant or a nursing mother, some young women have had to lose their job or drop their career pursuit for the sake of being available to attend to taking care of their home. With a career in digital marketing, they won’t have to drop their ambitions because they are pregnant or nursing a baby, as it allows for flexible working conditions.

According to a research released at the beginning of the year by the National Bureau of Statistics (NBS), about 35.2% of women in the country are unemployed. The research also revealed that women account for only 43.3% of the working population in Nigeria.

At the same time, businesses have been forced to adopt digital technologies and channels to promote and operate their businesses as a result of the COVID-19 pandemic. This has resulted in an accelerated growth in demand for people with digital skills. There is an opportunity to match and create jobs here by training young people in digital marketing to assist these businesses to grow and thrive in a digital economy.

Mr. Asehinde said we have built an education technology solution to accelerate learning of digital skills and built 2 tech platforms called Accredital and Wizlancer to match learners to employment and self-employment opportunities from businesses around the world. We are really focused on not just training young people but connecting them to opportunities to earn a decent income.

Speaking on the initiative, the project manager Christiana Olawumi expressed her gratitude to Digital Marketing Skill Institute and Challenge Fund For Youth Employment for collaborating to help young women like herself meet their personal and career aspirations in the new digital economy.

In her words, “when we reduce the rate of unemployment in the country, there will be a reduction in community vices and our society will be a safe place to live”.

She went further to show her enthusiasm as she spoke about how much effort the project team has put in place to make sure that the programme is a success.

To ensure that the project has maximum impact and reaches women interested in digital marketing, Digital Marketing Skill Institute collaborated with Challenge Fund For Youth Employment, which is funded by the Netherlands Ministry of Foreign Affairs and seeks to create a prosperous future for young women across Nigeria.

Mr. Asehinde emphasized that such collaborations with CFYE are critical to the success of tackling unemployment in Nigeria which is currently at 33%, and re-emphasized DMSI commitment to partner with more governmental bodies, public/private companies, Foundations, Non Government Organizations (NGO’s) to achieve its goal of empowering and securing a better future for Young Women in the Digital Economy.

“Digital Marketing Women Employability and Entrepreneurship Programme” is one of the many strategies we are using to achieve our mission.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Visa Launches Report on Digital Payment Landscape in Nigeria, Shows Positive Outlook

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Visa, a global leader in payments, today announced the launch of a new report, ‘Value of Acceptance: Understanding the Digital Payment Landscape in Nigeria,’ which highlights substantial growth potential for digital payments, particularly among small and medium-sized enterprises (SMEs).

In Nigeria, digital payments are proving beneficial for surveyed SMEs, with nearly 90% believing that it boosts revenue and customer footfall. This growing confidence in digital transactions, especially cards, is coupled with a desire for further digitization, with 76% of cash-only SMEs planning to invest in new payment technologies.

The study also reveals that more than half of merchants already prefer digital payments, with 44% reporting lost sales due to customers’ lack of cash and 62% expressing concerns over fraud risk associated with cash.

Nigeria’s Digital Payments Momentum

An overwhelmingly positive outlook on digital payment investment emerged in the report, with 83% of merchants surveyed seeing this as a crucial component for growth, boosting sales, reducing fraud, and enhancing convenience among customers,
“Nigeria’s digital payments landscape is rapidly evolving, with a growing inclination towards digital transactions,” stated Andrew Uaboi, Vice President & Head, Visa West Africa.

“This transformation not only holds the promise of bolstering SMEs prosperity but can also help the economy to thrive.

“At Visa, we look forward to working together with our partners to further drive this transformation, enabling individuals, merchants, and businesses to grow and participate in the digital economy.”

Addressing Challenges to Unlock Full Potential

Unlocking digital payments’ full potential in Nigeria will require confronting key challenges. There is an overarching need to enhance financial literacy and raise awareness about the benefits of digital payments while also incentivizing their usage among customers.

With 76% of cash-only SMEs surveyed intending to get a point-of-sale (POS) device in the near future, an opportunity emerges to accelerate adoption through simplifying onboarding.

In addition, improving infrastructure to counteract concerns around payments failures (42%) can enhance confidence in digitization. To address fraud concerns, educational campaigns are vital to highlighting the robust security features of digital payments, especially the lower fraud risk associated with card payments.

Visa’s established cybersecurity capabilities can be instrumental to building trust across the digital payments landscape in Nigeria by helping to harness confidence across both the SME and consumer segments.

The Broader Value of Digital Payment Acceptance

Digital payments are crucial for Nigerian SMEs for a number of reasons including – boosting revenue through an increasingly cashless customer base, improving customer satisfaction with faster payments, and reducing operational risks by minimizing cash handling. Digital transaction records also provide valuable data that facilitate access to financing and stimulate growth.

While cash is still seen as quick and convenient, cards offer an advantage across expense tracking, spending encouragement, and enhanced security. Meanwhile, mobile and digital wallets offer an innovative and competitive edge. Promoting the adoption of preferred methods, particularly card payments, is crucial for driving growth.

Beyond direct benefits, digital payment adoption drives economic growth and financial inclusion, by connecting the unbanked to the formal financial system and enabling access to savings, credit, and insurance.

Research shows that the transition to the digital economy can generate 1-2% annual GDP growth; a mere 1% increase in card usage generates an average $67 billion annual increase in goods and services consumption across 70 countries and territories.

Visa: A Partner in Driving Digital Payment Adoption

Visa is uniquely positioned to support Nigeria’s transition to a more digital economy. As a trusted advisor and partner, Visa offers a range of capabilities to help governments, financial institutions, businesses, and technology providers enhance their digital payment acceptance maturity.

Visa’s suite of solutions includes programs for specific merchant segments, innovations like Tap to Phone, Contactless Payments and Click to Pay, and resources educating businesses about the benefits of digital payments.

About the Visa Value of Acceptance report

Visa’s ‘Value of Acceptance: Understanding the Digital Payment Landscape in Nigeria’ report, conducted by 4Sight Research & Analytics, examines the current state of digital payment acceptance, exploring both opportunities and challenges. The findings are based on face-to-face interviews with 250 SME owners/managers who are key decision-makers with respect to day-to-day business decisions.


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Gombe Commissioner of Police Visits GBB Command Centre, Strengthens Collaboration on ICT-Driven Security Solutions

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L-r : Ibrahim Bello, Regional Coordinator, North East, Galaxy Backbone(GBB) Limited, CP Bello Yahaya, Commissioner of Police, Gombe State. During the tour of GBB's state of the art Safe City, Command Centre in Gombe.
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Galaxy Backbone (GBB) Limited welcomed the newly appointed Commissioner of Police for Gombe State, CP Bello Yahaya, on a courtesy visit to its North East Regional Office and Safe City Emergency Command Centre.

This visit underscored the growing synergy between law enforcement and technology-driven solutions in strengthening security operations and fostering digital transformation in the region.

During the visit, CP Bello Yahaya was received by Mr. Ibrahim Bello, Regional Coordinator of GBB North East Regional Office, alongside key members of the GBB team.

The engagement provided a platform to explore strategic collaborations aimed at enhancing security infrastructure, digital transformation, and capacity-building initiatives for the Gombe State Police Command.

The Commissioner was taken on a guided tour of the Safe City Emergency Command Centre, a state-of-the-art facility that forms a critical part of the National Information and Communications Technology Infrastructure Backbone (NICTIB) project.

The centre plays a pivotal role in improving security architecture across Gombe State and the North East region, leveraging cutting-edge surveillance systems, real-time monitoring tools, and integrated emergency response mechanisms.

With its advanced Unified Communications System, security analytics, and digital emergency response coordination, the Safe City Command Centre provides law enforcement with real-time intelligence, proactive threat detection, and seamless inter-agency collaboration, enabling a more effective and responsive approach to public safety.

CP Bello Yahaya expressed keen interest in leveraging ICT solutions to strengthen policing efforts, emphasizing the importance of technology in modern crime prevention, data-driven policing, and crisis management.

He highlighted the need for enhanced digital transformation, improved connectivity, and expanded training programs to equip officers with the necessary skills to operate effectively in a digitally evolving security landscape.

Galaxy Backbone reaffirmed its commitment to supporting law enforcement agencies, government institutions, and critical stakeholders through innovative ICT solutions, secure cloud infrastructure, and digital training programs.

By providing access to high-speed connectivity, cybersecurity frameworks, and cloud-powered command centres, GBB continues to drive the adoption of smart policing solutions and enhanced security management across Nigeria.

The visit concluded with a shared commitment to deepening engagement between Galaxy Backbone and the Gombe State Police Command, focusing on optimizing digital transformation initiatives for law enforcement efficiency, expanding the scope of ICT-driven surveillance and emergency response systems and strengthening training programs for officers to enhance digital skills and operational effectiveness.

As Nigeria’s leading digital infrastructure provider, Galaxy Backbone continues to shape the future of public safety, digital governance, and cybersecurity, ensuring that law enforcement agencies have access to the best tools to protect lives and property.

 


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Salesforce Collaborates with Tech Leaders to Launch AI Energy Score for Model Efficiency

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Salesforce, in collaboration with Hugging Face, Cohere, and Carnegie Mellon University, announced the release of the AI Energy Score, a first-of-its-kind benchmarking tool that lets AI developers and users evaluate, identify, and compare the energy consumption of AI models.

Salesforce also announced it will be the first AI model developer to disclose the energy efficiency data of its proprietary models under the new framework.

The AI Energy Score aims to address the lack of transparency about the environmental impact of AI models. Similar to how ENERGY STAR transformed energy efficiency standards for appliances and electronics, this initiative establishes a clear, trusted benchmark for AI model sustainability.

“Reducing AI energy consumption lowers operational costs, optimises infrastructure, and enhances long-term sustainability and profitability. We are proud to work with industry leaders to build a more transparent AI ecosystem,” says Linda Saunders, Salesforce Country Manager and Senior Director of Solution Engineering for Africa.

The AI Energy Score will debut at the AI Action Summit, where leaders from over 100 countries, the private sector, and civil society will convene to harness AI for good. By enhancing transparency, the score can drive market preference for efficient models and incentivise sustainable AI development. Recognised by the French Government and the Paris Peace Forum for its transformative potential, the AI Energy Score features:

  • Standardised Energy Ratings: A standardised framework for measuring and comparing AI model energy efficiency.

  • Public Leaderboard: A comprehensive leaderboard that features scores for 10 common AI tasks — such as text generation, image generation, and summarisation — performed by 166 models, including Salesforce’s SFR-Embedding, xLAM, and SF-TextBase.

  • Benchmarking Portal: A platform where AI developers can submit their open or proprietary AI models to be evaluated and added to the leaderboard. Open models can be automatically tested, while closed models can be evaluated through a secured testing sandbox.

  • Recognisable Energy Use Label: A new 1- to 5-star label that rates AI model energy use, with five stars indicating the highest efficiency. This helps developers and users easily identify and choose more sustainable models. Once rated, AI developers can generate standardised labels to share their models’ energy score, with built-in guidance on the proper label display for visibility and impact.

Last year, the company introduced Agentforce, the agentic layer of the Salesforce Platform for deploying autonomous AI agents across any business function. Agentforce offers tools to build and customise agents, as well as a library of ready-to-use skills for sales, service, marketing, commerce, Tableau, Slack, and more.


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