Connect with us

E-Business

Do Small Businesses Really Need an Online Presence?

Published

on

Spread the love

By Adeniyi Ogunfowoke,

Although having an online presence is quite affordable today, some small and medium scale businesses still struggle with the question of whether they should have an online presence or not.

Plainly and expectedly, you would think that this question should not come up at all due to the huge exposure that the internet gives many businesses today. Regardless, as a small business that does not have huge capital, every penny spent must return reasonable or significant value. Hence, do not be surprised that this question pops up once in a while.

Jumia as a startup/business that runs online

Jumia arrived in Nigeria in 2012 when internet usage was slowly picking up. Seven years later, it is the market leader when it comes to eCommerce in Africa. Now, it has opened up its platform to other businesses to sell and access new customers.

 

The secret here is starting small. In today’s internet and mobile world, your business cannot afford to contemplate on whether to have an online presence or not, It should be part of your plan from the very beginning.

Therefore, let us look at some of the benefits of having an online presence

 

24/7 Accessibility

The Internet never sleeps, and every online platform you use gives your business a virtual 24-hour showroom. This allows potential customers to research your product or service after business hours, and in the privacy of their own homes. If you sell products, an online store allows for 24-hour order placement to capture a sale as soon as a customer is interested, as opposed to waiting for your brick-and-mortar store to open, by which time the urge to buy may have passed.

 

Brand building

Brand building means building a potential customer’s trust in your company or product. Providing an online presence not only gives customers access to your product or service, but it also provides a way for the customer to “check out” your company. Online reviews, your interactions with other customers and the frequency and quality of your posts help to form a positive impression of your company in the potential customer’s mind, making a future sale more likely.

 

Greater audience

The Internet encompasses a much larger area than the few miles to your business’ office or store. Your Web presence reaches out to everyone who passes by your virtual doorstep, which could include people from right next door or in another country. Depending on your specific industry and offerings, this could open up a much wider customer base than relying on face-to-face interactions would.

 

Easier selling and marketing

It’s a well-known marketing fact that people like to buy but don’t like to be sold. A well-written piece of copy for your products or services on your website allow buyers to make a more relaxed, informed decision to purchase, as opposed to feeling pressured by a pushy salesperson. Marketing your business is also easier and more far-reaching, as the electronic format allows for a wider, more cost-effective distribution as opposed to traditional marketing, which usually includes printing and mailing costs.

 

How to create an online presence for your small business

 

Be present on all digital channels

It should go without saying that to develop an online presence you have to be present on digital channels. However, a large number of small businesses still rely entirely on traditional means of marketing. These businesses lack a website, social media profiles, a mobile app and so on. These digitally deprived companies cite a number of reasons for their slow adoption of a branded website or social media accounts. The most common one by far is that business is going well enough without it. If you are into this type of business, you are simply limiting the potential reach of your business.

Get SEO

Being solid starts with your website. It should be the central place where your audience can learn more about your brand and what you have to offer and how people can contact you for your services. However, this won’t have any impact if your webpage is hidden amidst a sea of content on the web. And this is where SEO comes in. You’re not an SEO expert? That’s okay. Ask for help from experts or others around you with enough expertise to keep you ahead. Excellent application of SEO techniques can literally take your website from zero to ranking on the front page of Google. Beyond hiring an expert, it’s also important to understand basic SEO practices so that you can channel your efforts towards creating sellable content.

Build Relationships

No matter which industry your business belongs to, there will be few online communities related to that industry. It will be worth finding out the communities where individuals or thought leaders from similar industry share their views. By participating in the relevant discussions and being an active member, you can start building relationships. Why is this so important? Well, chances are these people are better connected than you are and they might be able to help introduce you to others who are in your industry. New connections can be customers or partners who can help you grow your business.

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

Continue Reading
Advertisement
Comments

E-Business

NITDA Identifies Stiff Competition with Foreign Software as Bane of Indigenous Software

Published

on

Spread the love

The National Information Technology Development Agency (NITDA) has identified stiff competition from foreign developers as the bane of software development in Nigeria.

The agency, which is responsible for the regulation and development of the information technology in Nigeria, said “off-the-shelf software” from foreign developers deny local producers the opportunity to grow.

NITDA’s director general, Isa Ibrahim, who stated this in Abuja on Tuesday said his agency is working to change the situation by evolving software testing and information system security best practices.

Speaking while opening a stakeholders’ engagement for the review of the Guidelines for Information Systems Audit and Nigeria Software Testing Guidelines, he said the local industry is not reaping the growth in IT investment.

The director general was represented at the event by Vincent Olatunji, NITDA’s director of e-Governance and Regulatory.

“The acquisition of technology-driven solutions to drive growth in the public and private sectors has continued to increase in Nigeria.

“The indigenous software market has not been left out of this growth trend, but continues to suffer stiff competition from foreign off-the-shelf software used to meet local needs, where indigenous software could have provided the appropriate solutions,” he said.

Quoting unnamed industry analysts, the NITDA DG said the trend has affected the growth of the local software sector, “which by now should be in excess of probably $10 billion annually if well harnessed”.

He attributed the low patronage of local developers to quality assurance challenges.

Mr Ibrahim said the two new regulatory documents will help in addressing some of the challenges.

“The Nigerian Software Testing Guidelines (NSTG) is developed on the premise that mitigating software vulnerability risks through the promotion of structured software testing practice for safety and quality of software development will create the enabling environment for growth of the indigenous testing sector in Nigeria,” he said.

“The Cyber Security Experts Association of Nigeria (CSEAN), has estimated that Nigeria loses about N127 billion to cybercrimes yearly. This is caused in part by our inability to adequately secure our Information Systems. Therefore, securing our information systems is a must if we want to guarantee the safe delivery of our services.

The proposed Guidelines for Information Systems Audit by the Agency is one of the tools to guarantee this safety.”

He said since coming to office, NITDA, under his leadership, has come up with a number of subsidiary legislations and regulations to enhance the productivity of the industry.

“For instance, in 2019 alone, I had launched and signed off five regulatory instruments and we have presented five additional documents to stakeholders for inputs and contributions.

“All these instruments were issued to address various challenges facing us as a nation,” he said.

In his review of the guidelines, Churchill Aribodor, an IT consultant, said the regulations developed by the agency are needed to tackle “the dark side of ICT”.

He said the new regulations will ensure tightened security, provide confidentiality and protect data systems from havoc.

Mr Aribodor said the news internet security guidelines will provide an improvement on the level of information security, avoidance of improper information security, ensure effective of control and safeguard access, and maintain key data and system attributes.

Continue Reading

E-Business

Emerging Markets are Money Savvy and Ready for Change – Says Luno

Published

on

Spread the love

The adoption of cryptocurrencies in developing countries has been well documented and the anomaly is often flagged that people who have less appear to take greater financial risks.

Initial findings from the Luno ‘Future of Money’ survey, which took the views of more than 7000 respondents across Europe, Africa and South-East Asia helps explain this phenomenon. As large global tech firms start to move into blockchain and altcoins, the research shows why early adopters, the most important audience for these firms, will probably come from emerging markets.

Marcus Swanepoel, Luno CEO said: “As some of the world’s largest tech giants announce they are launching cryptocurrency coins we believe developing markets will be the lead adopters. Our research shows that in these markets people are more financially savvy because they have to be, which means that they need and understand the benefits the new coins can offer.”

When asked the question “Do you think a single global currency would make the current financial system better or worse?” almost three times as many respondents from Nigeria and South Africa said it would make it better, compared to the UK.

“The data also identified why money is such a focus in emerging markets. When asked why money is important to them, the respondents said that it was ’to secure my family’s well-being (60%) or to ‘pay for my education’ Nigeria 25%, compared to 8% in the UK.

A further question regarding the setting of a monthly expenditure budget found that 80% of people in Malaysia; 65% in Nigeria; 73% in South Africa and 74% in Indonesia, do, compared to 54% in the UK. And, 33% in Indonesia compared to 0% in the UK, are more likely to stay within the budget they set.”

“It is very clear that if money is not simply a ‘nice to have’ and is vital for your future, then you spend more time understanding it, managing it, preserving it and to an extent being creative with how you maximise the use of it. Therefore if a cryptocurrency can provide a secure and cheaper means of exchanging value, better than the existing system, it will be used.

This is why we believe that as new cryptocurrencies, linked to global brands are introduced they will find an important audience in emerging markets.”

“These markets are also more likely to exhibit grassroots level adoption (vs institutional)” said Swanepoel.

“In almost every emerging market country surveyed, over half of the people said they would turn to family, friends or colleagues for financial advice over government organisations which shows that people in these markets rely on information from those closest to them”

This survey presents an overview of a study conducted by Dalia Research for Luno between 17/05/2019 and 07/06/2019 about the future of money. The sample of over 7,000 individuals with internet access was drawn in France, Indonesia, Italy, Malaysia, Nigeria, South Africa and the United Kingdom.

Calculated for a sample of this size and considering the design-effect, the average margin of error would be +/-3.1% at a confidence level of 95%.

Continue Reading

E-Business

Galaxy Backbone Continues To Partner Locally For Space Segment & Satellite Services

Published

on

Spread the love

Galaxy Backbone has continued to provide connectivity services to Government MDAs across the length and breadth of Nigeria on its 1GOV.ng platform. The preferred mode of connection is fibre. However, in locations where there are no fibre or terrestrial networks, satellite capacity is used.

Galaxy has been and continues to obtain the satellite capacity required  from its sister agency, NIGCOMSAT. This has given federal government the opportunity to enjoy the benefits of economies of scale and encourage local partnerships.

Galaxy Backbone (GBB) is the Digital and Shared services Infrastructure provider of the federal government. For over 12 years, this organisation of government has continued to strive towards living its mission being, to drive national development through the provision of pervasive ICT Infrastructure and services to public institutions, underserved communities and other stakeholders. This mission propels the day to day running of the organisation and how it interacts with institutions, local communities and other stakeholders.

Prior to the existence of Galaxy Backbone (GBB), the provision of technology infrastructure services within public institutions existed in silos and created a lot of duplicity of government services and greatly increased government expense on ICT services.

That experience is history now as over 95% of these government establishments now operate under the Galaxy Backbone shared services platform which is secure, less capital intensive and provides a world class service experience to the federal government institutions on its platform.

Now, as technology has grown globally and locally in the last ten years, government continues to invest in ensuring that the required infrastructure needed to ensure that the network and communications amongst government agencies and between government and its citizens is enhanced.

As Galaxy Backbone continues to lay fibre optics across the nation, leveraging on the government’s investment in the National ICT Technology Infrastructure Backbone project, connectivity and broadband services will continue to expand for the consumption of the citizens. The vision to ensure that local and underserved communities are catered for in areas where fiber cannot reach, will be taken care of via Satellite services.

So, in 2015, GBB, seeing the growth, development and government’s investment in Satellite services to address these communities through the Nigerian Communications Satellite limited (NIGCOMSAT), severed its relationship with previous foreign partners, to focus completely in leveraging NIGCOMSAT services to serve these class of customers. This has made Galaxy Backbone one of the largest consumers of Nigcomsat satellite capacity.

Also, in promoting government’s vision around Data sovereignty and ensuring that data generated within the country, stays within the nation, Galaxy Backbone (GBB) provides secure hosting services through its state of the Tier III Datacentre located at the federal Capital Territory. Through this infrastructure, the nation’s sensitive data is kept secure.

GBB is also the only hosting company with an in-country Data Recovery Centre situated in Enugu.  The company will continue to improve its services, champion government’s efforts at improving digital services and data protection across the nation by collaborating and working closely with public and private institutions.

Continue Reading

Trending

Copyright © 2017 Communication Week Media Limited.