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E-Commerce: How Konga Saved My Family During the Peak of COVID-19

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Nigeria has fared fairly well with the COVID-19 pandemic, especially when compared with its counterparts in other parts of the world and against the backdrop of some worrisome predictions which pegged the country’s shabby public health care system as a potential source of concern.

India, for instance, is battling a terrible resurgence of the pandemic while the UK and others are only just lifting some severe restrictions.

Till date, Nigeria has recorded a little over 2,000 deaths, which for a country of an estimated 180 million people, represents a very good figure. For many, divine providence is one of the reasons that Nigeria has remained fairly immune from the sad tales being told by other countries who have racked up huge casualties since the pandemic began its rampaging run across the globe. This is so because the Nigerian primary, secondary and tertiary health care systems, as highlighted earlier, fall short of the standards that obtain globally. Moreso, the predilection of many to flout basic preventive measures, such as wearing of face masks, observing social distance and improvement of personal hygiene is well known in this part of the world; with many Nigerians attending parties and other gatherings even at the height of the pandemic and the social status of the majority meaning that public transportation systems are often crammed with passengers and open air markets filled to the brim, with scant regard for the principles of physical distancing.

The foregoing, however, does not mean that we did not suffer some of the ravaging effects of the pandemic. A number of prominent Nigerians, many of them with underlying ailments, lost their lives to the COVID-19 pandemic, despite the efforts of some of the best hospitals in Nigeria and beyond to save them.

Many families also lost loved ones, especially after one or two of their members had the misfortune of contracting the dreaded virus.

The above would have been the fate of my family but we have Konga to thank for seeing us through one of the darkest periods of our life. One Tuesday morning in June 2020, we had woken up to my husband coughing and sneezing heavily. This was in the middle of the government-imposed lockdown. My husband and I, both white-collar professionals, had been taking stringent measures to guard against being infected with COVID-19. At the first hint of trouble, all our kids had been withdrawn from schools and were being home-schooled by their teachers virtually.

Also, my husband and I had started alternating the days we went to the office. Both of us, by virtue of our positions at our respective places of work, could not work from home totally. Therefore, we selected the days on which we went to work, which did not exceed thrice in a week. In addition, we made sure we strictly observed all laid-down measures to prevent infection. We even stopped our official drivers at the time in order to reduce the possibility of contracting the virus from exposure to them. Our home was fumigated and all visitors were barred.

So, when my husband woke up with that recurring cough and sneezes, we dismissed it as a potential case of common cold. However, when it got worse upon his return from the office that day, we feared the worst. Our fears were confirmed after a couple of days when his test result came back positive for COVID-19. Before then, I had started isolating myself and the kids from him, solely as a preventive measure but that seemed like a measure too late.

After three days, I lost all sense of taste and smell, which had also been identified by the Nigeria Centre for Disease Control (NCDC) as a symptom of COVID. Consequently, I submitted myself as well as our kids for sampling. Of the family of seven, five of us tested positive to the virus, leaving only two of the kids negative at the time.

It was a shattering discovery and one of the most depressing periods of my life. But we could not keep wallowing in self-pity. We had to take action. Immediately, my husband and I took the decision to protect the two kids who had managed to evade contracting the virus. One of our relatives who resided close by in Lekki had come to pick up the two kids after another round of tests which confirmed their negative status.

The next couple of weeks proved to be arguably the hardest and most nerve-racking I have faced as a mother and care-giver. We had reached out to the NCDC hotline to notify them of our status but we were told at the time that bed spaces at the isolation centres were a bit limited. Consequently, we were given a list of medications to be taken on a daily basis, while being asked to hold on for an update on our evacuation to the isolation centre.

But that was the beginning of our worries.

Barely 24 hours after discovering our positive COVID-19 status, a power surge wreaked havoc in the house, damaging the large TV set in the living room and a few other appliances. Our depression levels went up a notch as the TV set was one of our major sources of keeping up with developments in the outside world.

In view of our status, we could not risk going out to the markets in order to limit the chances of infecting others. Our supplies were running dangerously low, however, and we needed to replenish them. We also needed to get the medications recommended by the NCDC. The youngest member of the family, my two-year-old toddler, also had some special dietary needs and other requirements which we urgently needed to source.

Having being exposed to e-Commerce, my husband and I had reached out to one of the players in the market and explained our plight.

It seemed, however, that informing them of our COVID-19 status was a mistake. We were told by the agent who picked up the call that they would get back to us shortly. It was after we had waited nearly 18 hours without a feedback and placed another call – which was dropped abruptly after we repeated our request – that we realized we were in trouble.

At this stage, our little baby was almost down to the last tin of food and his diapers were already exhausted. He had resorted to crying for long hours. For the rest of the family, we were also on the verge of starvation. We could not get a family member or friend to source the items as news of our COVID-19 status had spread and many were keeping their distance from us, as was expected.

My husband and I were confused and at our wit’s end.

Suddenly, my husband had a brain-wave and recalled seeing a Konga advert on TV, urging Nigerians to stay safe by observing all laid-down COVID-19 preventive measures. I must confess, at this juncture, that prior to that moment, we had never shopped with Konga, even though a couple of our relatives had often talked up the company and their services.

My husband decided to take a chance and placed a call through to the Konga call centre after checking up the number online. The soothing but professional voice of the call centre representative at the other end of the line was a relief. Shelistened to our story and proceeded to reassure us that our request would be given special attention. The agent took down our orders which was a fairly long list. There were food supplies, diapers, disinfectants, antibiotics and other items for the baby, while the rest of the family required groceries, a bag of rice, FMCG products, cooking oil, a laptop for one of our kids, the medications recommended for us, as well as a new TV set to replace the damaged one and a UPS. She also took down our address and contact details.

Barely a few minutes afterwards, my husband’s phone rang again.

On the line was a young man who introduced himself as Prince Nnamdi Ekeh, co-CEO of Konga. He had proceeded to empathise with my husband over our condition and promised to personally deliver the items. We were dumbfounded! Even when we pressed to pay online due to the fear of being disappointed a second time, he assured us not to worry, adding that we can pay on delivery.

True to his words, Prince Ekeh called up my husband in the evening at about 6pm, notifying him that he was at our Ajah residence. Could this be true? We almost fell over ourselves in the rush to get outside. Outside, we saw a young man, fully kitted in Personal Protective Equipment (PPE), complete with goggles and gloves, with a Konga-branded vehicle parked on our front porch. We were over the moon with delirium.

While keeping the recommended distance, he proceeded to drop all of the ordered items and handed over a delivery note which we cross-checked. All of the items we ordered were intact and Konga even added a free bottle of hand sanitizer to the items.

Never in my wildest imagination did I expect such quick, thoughtful and professional service from an e-Commerce company led by Nigerians. To cap it all, our needs were delivered by the CEO of the company! A lot of people are quick to write off Nigeria or Nigerians as good-for-nothing, but I am inspired to share this experience as a way of boldly declaring that right here in this country, there are people and corporate organizations delivering great service.

Before we allowed him leave, my husband, myself and the kids showered prayers on Prince Ekeh and Konga. It is hard for this business not to succeed as it is evident that Konga is blessed already.

Two weeks after that incident, my entire family started feeling better from the effects of the COVID-19. Two rounds of test afterwards, we were all certified negative and returned to our normal lives after welcoming back our two estranged kids.

I have followed the massive strides of Konga in the e-Commerce sector till date and I can see one of the best businesses to emerge out of Nigeria. Even with all that Konga is doing in the market today, I believe more is yet to come. Lest I forget, my entire family and I are loyal customers of Konga and I have also succeeded in converting most of my friends, colleagues and other relatives.

Without Konga, my family and I would have probably been victims of COVID-19. God will continue to lift this great company to bigger heights!

My very civilized man of God advised me to make this testimony public in appreciation of God’s favours and I am happy I have finally done this. I held back the family’s real name for privacy sake.

Mrs. X, a Chartered Accountant and mother of five, writes from Lagos

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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How Flavour’s Uplifted Album Changed the Game: 15 Years of Igbo Pride and Global Hits

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Fifteen years ago, something truly special dropped onto the music scene: Flavour N’abania’s second album, Uplifted. This was a first showcase of his talent. With powerful vocals, masterful highlife production, and a deep connection to his cultural roots, Uplifted solidified Flavour’s reputation as a gifted artist.

At the time of its release, Uplifted smashed through borders and cultural divides, all thanks to Flavour’s deep commitment to celebrating his Nigerian roots, especially his Igbo heritage. This powerful connection to his culture has made him a major force, not just in Nigeria, particularly in the East, but also among the Igbo community dotted around the world.

The sheer success of Flavour’s cultural expression is highlighted by Spotify data from Uplifted and his other tracks. Even though his songs are deeply rooted in his culture and often sung in Igbo, they’re getting massive plays all over the globe.

Uplifted itself has stayed a big deal on streaming platforms, with its standout tracks racking up some serious numbers. Among the most-streamed hits from the Uplifted album are Ashawo Remix, Adamma, and Oyi (I dey Catch Cold). These tracks, along with other timeless fan favourites like Time To Party, Nwa Baby (Ashawo Remix), and Game Changer (Dike) have all contributed significantly to Flavour’s overall streaming success, proving their lasting appeal. Reflecting on the album’s anniversary during an exclusive chat with Spotify, Flavour revealed that for him, “Adamma” truly captured the essence of Flavour from the Uplifted album era.”

From the heart of Nigeria to global playlists: Flavour’s universal pull

Flavour’s music really does have a universal pull. His songs have popped up in over 2 million user-made playlists, which shows just how much people are connecting with and sharing his tunes. And get this: in the last three years, from 2022 to 2024, Flavour’s music has seen a growth in streams, a total stream increase of 134% globally, and a 573% increase across Sub-Saharan Africa.

While 51% of his total audience is in Nigeria, his influence stretches far and wide with the USA, UK, Canada, South Africa, and France all among his top listening countries. That’s a truly global footprint, reaching across Africa, Europe, and America.

Leading Flavour’s listenership in Nigeria is a strong showing from Lagos, accounting for 38% of his Nigerian audience. The Federal Capital Territory (FCT) and Rivers State also follow closely, making up 22% and 16% respectively, together claiming 76% of his Nigerian audience. He also enjoys love in the east as two Eastern Nigerian cities, Enugu and Onitsha, break into his global top 10. Big international cities like Greater London, Johannesburg, and New York City feature prominently too. This wide geographical spread shows how his music crosses all sorts of borders.

Who’s listening? A look at Flavour’s fanbase

Flavour’s audience is diverse with Gen Zs (18-24 year olds) as his biggest fans globally and across Sub-Saharan Africa. This strong youth appeal is vital for his long-term success. While his music celebrates women, men form the majority of his listeners globally (57%) and in Sub-Saharan Africa (63%).

The lasting success of Uplifted highlights how digital streaming has completely changed the music industry. Platforms like Spotify have given artists like Flavour ways to connect with fans everywhere. These days, streaming data gives us a clear, numbers-based look at an artist’s reach, showing that Flavour’s cultural stories, delivered in fluent Igbo, truly resonate far beyond Nigeria’s borders.

Flavour’s strong link to his Igbo roots, seen in his music, has driven his global success, acting as a cultural bridge for Nigerian traditions. The ongoing popularity of Uplifted and his other songs on streaming platforms proves that genuine cultural expression, mixed with great artistry, ensures lasting success today. As Uplifted hits 15 years, it showcases the power of culture worldwide.


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Nigeria Week Ahead: CBN decision, ECB and USD in focus

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By Lukman Otunuga, Senior Market Analyst, FXTM

This will be a week defined by high-impact events and corporate earnings from the largest companies in the world.

Nigeria’s central bank is expected to hold interest rates on Tuesday.

This decision is likely based on still stubbornly high inflation despite price pressures easing in recent months. Inflation slowed to 22.2% year-on-year in June, its third consecutive decline. A CBN rate cut could be on the cards in H2, but this will be on the back of persistently falling price pressures.

Looking at the NGX All Share Index, it has gained almost 10% month-to-date – pushing 2025 gains to nearly 30%. This means the NGX is currently outperforming the S&P500 and Nasdaq100 who have gained roughly 7% and 11% this year respectively. The Naira spot has held its ground against the USD this year after depreciating almost 70% in 2024.

Outside of Nigeria, earnings season is in full swing with US banks reporting strong results last week. Now the spotlight shines on big tech with Alphabet and Tesla reporting on Wednesday.

Alphabet shares gained 14% in Q2 amid strong AI product demand and growth in the cloud business. However, bulls may need a fresh catalyst to push Alphabet’s year-to-date gains out of the red. Tesla is down almost 20% year-to-date and could extend losses if its latest quarterly results are below market expectations

On the data front, key releases from Europe, the United Kingdom, Japan, and the United States may influence global sentiment.

But the main event for FX markets could be the European Central Bank decision on Thursday. No changes are expected to interest rates, but any clues offered on future moves could spark fresh volatility. Traders are currently pricing in a less than 50% probability that the ECB cuts rates by September

Speaking of FX, the dollar has weakened across the board with the DXY tumbling toward 97.70. This weakness could be based on mounting pressure from Trump to cut US rates and caution ahead of the tariff deadline on August 1st.

Note: Nigeria faces a 14% reciprocal tariff on its goods imported into the U.S, effective from August 1st.


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Big Brother Naija Season 10 to Premiere July 26 with Record ₦150m Grand Prize

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Big Brother Naija Season 10
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MultiChoice Nigeria, today announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, July 26 and Sunday, July 27, 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, October 5, 2025.

Big Brother Naija Season 10

The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from May 3rd to May 7th, 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from May 16th to May 18th, 2025.

Speaking on the upcoming season, Busola Tejumola, Executive Head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”

While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.

Fans can catch the premier live on July 26 and 27 exclusively on Africa Magic Showcase, Family and Showmax at 7 PM WAT. The Sunday live eviction shows will also air exclusively on these channels. The 24/7 live stream will be available on DStv Channel 198, GOtv Channel 49, and on Showmax.

“BBNaija has become more than just a television show; it is a living, breathing cultural force. It has given voice to a new generation of talent, creatives, entertainers, and the influencer community, and it has refined what homegrown entertainment can achieve when it is done at scale with intention and ambition,” added Tejumola.

With a two-night opening live show for Big Brother Naija Season 10, the season is poised to build upon the legacy of its predecessors, with fans expecting a more dynamic and entertaining experience. Still speaking on what the season holds Dr. Tejumola said “Today we are not just announcing another season, we are celebrating a legacy. From the very first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate not only in Nigeria but across Africa and in the global diaspora, where our stories continue to connect people to home.”

This milestone season for the iconic show is not without the usual lineup of sponsors. The gold sponsor for the 10th season of the show is Guinness Nigeria. Other sponsors include Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors, among others.

Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.

DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.


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